Do Follow is an internet term which is applied to pages on the web that are using the do-follow attribute, as opposed to the no-follow. No-follow means that a search engine such as Google will not pass on the benefits of a certain type of hyperlink. Thus if you are seeking backlinks to your own website, your best bet is to go for Do-Follow links. This way you get full benefit from the link with your own keywords in the link text.

To make this more clear, let’s say we had a website based upon fast cars. Our page that we are targeting is entitled “Fast Cars for Females“. Thus our targeted keyword would hopefully be the same – this is good for on-page SEO purposes.