In a move to reward loyal consumers, create fun and excitement around its brand, Promasidor Nigeria Limited on Thursday in Lagos launched a consumer promotion tagged "Win Cash with Loya".


Managing Director, Promasidor Nigeria Ltd, Chief Keith Richards said the launching was another way to demonstrate promasidor`s prowess as an innovative company.

"We consider this promotion as an innovative way of rewarding our loyal consumers." he said.

He disclosed that the company had built relationships with its teeming consumers who had trust in all its brands, saying "whenever they buy any of the company’s brands they are sure of getting value for their money."

He discribed Loyal as a premium product that has extra thing in it such as calcium, saying the promotion would encourage the consumers to understand the fantastic taste of the brand, and that their brands were segmented and marketed in different channels and pack sizes that were relevant to each of the brand target market.


The General Manager Marketing, Kachi Onubogu explained that Yola milk is one of the leading brands of Promasidor with high quality and innovative product offerings that excite and exceed consumers’ expectations.


He said the milk was re-launched in September 2010 to re-position the brand and further strengthen its equity in the premium segment of the Nigerian dairy market, pointing out that to participate in the promo, a consumer would buy a 400g pack sizes (can or sachets) of Loya milk.


He stressed that prizes can be won either through a Raffle Draw or by Instant Cash win, stressing that for Raffle, all 400g promotional packs will contain a coupon or sticker with unique non- sequential alphanumeric code.


Speaking at the event, the Director General of Consumer Protection Council (CPC) Lagos, Mrs. Ify Umenyi who was represented by Mrs. Ngozika Obidike, Head of Consumers Protection Council in the state said that the promo was registered and approved by the council, noting that promasidor had declared its intention to make the promotion fair, decent and treat consumers with respect.


The Director General explained that in case any human error is observed in the course of the promo by the consumers, they should not hesitate to report such to the council, promising that CPC will monitor the promotion.