PROJECT: Branding (Logo Identity, Visual Branding)

CATEGORY: Charity Organization

CLIENT: SMILE PROJECT

BRIEF: SMILE PROJECT is a Charity Organization focused on children, aged and vulnerable women. through outreach, feeding program, awareness and sensitisation they feed the hungry on the streets and restore smile to the broken hearted...

SOLUTION: The idea came from the intent of the organization which centers on restoring smile to the broken hearted and the name of the organization which has the word SMILE as the initial.

A happy font was used for the organization's name SMILE PROJECT to ignite a happy look on the text....

A smiley icon was used to elaborate on the motives...

RESULT: We created a visual brand identity that best identify and describes the organization and what they represents...

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