Customers are the lifeblood of any business, as they provide the revenue and profit that sustain and grow the business. However, attracting and retaining customers is not easy, as it requires a deep understanding of their needs, wants, and preferences, as well as a strong value proposition and competitive advantage. Moreover, attracting and retaining customers is not a one-time event, but a continuous process that involves various strategies and tactics, such as marketing, sales, service, and loyalty.


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