I've been thinking about this for some time and I'll appreciate your contributions.

@Poster,
I understand where you are coming from, and maybe where you are heading to. Alexa is a very nice tool to both webmasters and advertisers world wide.

It tells the webmaster the position he occupy in the "www-community", advises you on some broken/malfunctioning tools on your site(premium users though). etc

To the advertisers, of course you have to be convinced that the website has visitors (audience) before you consider advert with them. Alexa tells you the estimate of site traffic and possibility of catching up your target audience of every advert.

Alexa is important, though my scholarship blog isn't rating high yet, but i have hope. My blog gives updates from across African school campuses and scholarships for Africans. Launched barely two weeks ago. Check it out below!

Alexa tool is very great to online marketers. Amount of traffic you get and the content of your site, influence the ranking. I set up new blog 3 months ago, in two weeks my ranking was 24 million but now it has reduced to 1.6 million and i hope before the end of next week, i will drop to 900 thousand. If you doubt me, check it here with alexa tool. http://youngbusinessentrepreneurs.com

My rank has dropped to 198NG at the moment, and my global rank is 119,269

How can I integrate alexa to my site? tried usng the code was giving but ddn't get how to do it. Any info will be highly appreciated. Thanks

Are you talking of alexa toolbar? It is just an html code na. Send me an email on alexa@.net with details of your site so i will help you out.