Have you for once thought of how these artistes gain audience so easily at international level? How it's so easy to sell out tickets for their
Concerts like in the O2 arena, Madison square garden etc. I will let you see that little secret, I know you have been wondering how fans way beyond their reach listen to their songs and even sing it word for word.

Now here's the thing, this artiste signed a distribution and publishing deal with all these big record labels like the Sony music group, warner music, def Jam, Empire distribution etc. The thing with these labels is that they own shares or have access to streaming platforms in most countries in the world except North Korea, Afghanistan and countries like them. Now briefly I will list some musicians that signed a deal with this companies.

In 2017, Burna Boy signed with Atlantic Records in the United States (and its parent company Warner Music Group internationally) to release his third studio album, Outside (2018)

In January 2016, Davido announced on Twitter he had signed a record deal with Sony Music and a few months later, he founded the record label Davido Music Worldwide.

In March 2017, Wizkid signed a record deal with RCA Records. He released his third studio album Sounds from the Other Side on 14 July 2017. Primarily a Caribbean-influenced record, SFTOS encompasses several other genres, including afrobeats, EDM, R&B, and house.

Yahoo Boy No Laptop Nation, popularly known as YBNL Nation or simply YBNL, is an independent record label founded by Olamide in 2012. On 19 February 2020, YBNL Nation signed a distribution, and publishing deal with Empire Distribution.

Now you see why it's pretty easy for these musicians to gain a stage at the international level, Falz in his hit song "soft work" said "even real talent still needs promo" this is the greatest height of it. I'm Naughty Uty, a music analyst, talent scout and consultant.

Music is talent and understanding the business aspect of it