To be authentic is to be real or genuine, showing your real best self in terms of integrity and honesty.

As a business owner, when you are real in your dealing with your customers, you attracts more and earn respect for your brand.

Again, when you sell fake products or service to your old or new customers, the profit made will be temporary, but the negative impacts on your brand will be permanent.


However, acknowledging your poor service and working to improve on them, will make you appear authentic before your customers.

#stopthatfakeproducts