Recent indications show that more and more Nigerians join various social networking and media sites on a daily basis faster than their counterparts in other African countries. Just recently Facebook boasted four million Nigerians and counting. Even more are joining social and networking sites like Twitter, Youtube and LinkedIn as we write. And the future points to the fact that substantially more Nigerians may be online and active in social media by 2015.

What does this trend signify for business people and especially people involved in the entertainment business? In our humble opinion Nigeria’s entertainment business has the best opportunity to tap into the opportunities for brand building and promotion presented by social media. And how can they succeed?

Dbanj and Mohits Crew recently showed that with some bit of creativity that just about any entrepreneur or entertainment practioner can leverage the gains of social media to boost image and publicity which invariably will push revenue.

Dbanj’s recent single hit track “Oliver Twist” created a wave of publicity. This was not due to airplays or anything like that but is attributed to his crew’s creative use of social media. They created a dance competition where basically people are encouraged to make a video of themselves dancing to a beats only version of the single and upload the video to Youtube as well as submit to a specified email address. The best five entries were to win prizes as $2,500 for 1st place, $2,000 for second best, $1,500 for third, $1,000 for fourth and $500 for fifth.

Within 24 hours The Oliver Twist video got 16,000 views on Youtube. Entries were sent ,

http://nairabrains.com/2011/11/social-media-marketing-lessons-from-dbanj-and-mohits-how-dbanjs-oliver-twist-single-got-viral/