A few years after Chinese OEMs started focusing on the Nigerian smartphone market–ending the Blackberry era and ushering in the Android revolution–things have really changed and Nigeria can now boast to be the largest mobile market in Africa. Just after Tecno Mobile revolutionized its business and ventured into the smartphone market, Android OS smartphones became accessible to a lot of average Nigerians at a time when Blackberry’s market share was at its peak.

Fast forward to the present, the competition is getting even more tight with Infinix, Innjoo, Oppsson, Wiko and other companies trying to win the heart of Nigerians. New smartphones ranging from low-end devices to high-end gadgets are released into the market every now and then.

But the question is this: Do these companies really know what Nigerians want?

Judging with the new devices in the market now, it is obvious that some know exactly what Nigerians want and fashion their products based on these basic needs. An average Nigerian don’t really know what NFC does and don’t really care if a smartphone has it. Even people using smartphones with NFC enabled hardly use it.



We take a look at the 7 basic features an average Nigerian cares for in a smartphone.

1. Battery

In a country with a world record epileptic power supply, any smartphone with an efficient and strong battery that can last the whole day is automatically a winner. This is so crucial that most people would never go for a device with a weak battery even if all the features in the world are packed into it with a very cheap price.

Nobody likes running out of battery when power supply isn’t even guaranteed. It’s either the battery is strong, or the phone comes with a power bank.

2. Camera

I’ve come to realize that an average Nigerian wants to hear stuffs like 13Mp, 16MP… it seems those huge numbers are magical. Whether the camera has a Carl Zeiss lens isn’t important, and I’m not sure an average Nigerian knows what Optical Image Stabilization means.

As long as the resolution sounds pretty huge and the produced image is clear and sharp, the smartphone is likely to sell.

3. Durability

The truth is that nobody wants to buy a smartphone that won’t withstand abuse. People want phones that can be dropped mistakenly and still work.

4. Speed & Performance

At this point, a phone that isn’t fast enough isn’t for an average person. Almost everyone uses Facebook, WhatsApp an BBM all at once. A smartphone should be able to run these basic apps simultaneously and conveniently whether or not its a quad-core processor phone or it’s got 2GB RAM.

Device speed and performance is a very important factor.

5. Internal Storage or Free SD Card

People want enough space on their device, a large internal storage means a lot. And again, if a device comes with a free 16GB SD card or more, it’s can be a selling point. No one wants to run out of space. HD movies alone eat a lot of space not to mention “heavy” Android games.

A limited storage that’s not expandable isn’t for Nigerians, trust me.

6. Screen Size

A device with a 3.5″ screen? Nah… it’s probably the kind of phone you would buy for a kid.

7. Price

Nigeria may now be the largest economy in Africa but the truth remains that it’s still a growing economy. The price placed on a device will play major role in determining how many units will be sold.

The lower, the better.

Geeks and people who understand the technology behind these gadgets actually do want more but they are not the majority. Will a time come when the majority would prefer a Snapdragon processor to a MediaTek processor? I mean a time when people will realize that a huge resolution doesn’t really mean great pictures? That remains to be seen.

http://geek.ng/2015/03/7-features-an-average-nigerian-looks-out-for-in-a-smartphone.html

Front Page!

Am confused did you create this topic to mock the average Nigerian?

Nasri100:
Am confused did you create this topic to mock the average Nigerian?

Why feel this concerned?

I disagree.
Seven things an average nigerian look out for in a phone...

1. Brand Name
2. Is it flashy?
3. Is it really flashy?
4. Will it upgrade my status quo
5. Will Amaka like me coz of it?
6. Will Seun call me a big girl
7. Is it really really really flashy?

‪#‎BabaWhileYouWereGone‬

We have known that Tinubu's mouth stinks!

We known that Lai Muhammed is a Diaper wearing Grand Pa! And that his mouth stinks like gutter!

We known that Amaechi used to wear a tee shirt for 3 days!

We known that Tinubu is the single largest landlord in Africavia his corruption!

Documentaries were released on You and Tinubu,and people have seen more about your Draconian past and more about the corruption and stealing abilities of Tinubu!

Jonathan met with Youths in Lagos and guess what? He had a very beautiful welcome and I was there present!

Peter Ayo Fayose was visiting contract sites and in the process, he was hungry!, guess what? He ate at Iya Karimu's cantten!

APC has been silent,as FFK has been hitting them hard!!!

What else do you want me to tell you while you were gone?

let's blame MY OGA AT THE TOP....making our people think abnormal

Battery, battery, battery.

Sharp Camera for selfie and long lasting battery does it.

True.

Hmmm

i was here!

Are u guys talking about android phones that suck away data and airtime like a d*ck



Blackberry or nothing dear!

nice

I use my phones flat large surface to iron my shirts in times of power failure.
It also kept me warm during the harsh harmattan period.
While I kept my meat pie on top so that it won't get cold.

You garrit

Easy Nairabet

This is really bad, pls Vote GMB for change.... GEJ is transmitting his cluelessness to us

Are you saying the Americans and Europeans ignore these features? Op, you lie.

True

Ok

Blackberry is best no matter what, nigerians re jst too carried away by over-ratted tecnology

Nasri100:
Am confused did you create this topic to mock the average Nigerian?

Dude, I can't Ơ̴̴̴̴̴̴͡.̮Ơ̴̴̴̴̴͡ what's mocking about this write-up. You could have just walked away rather than disgrace your lineage.

an average nigerian wants all these features for Nothing more than 30k

onyedikachukwue:


‪#‎BabaWhileYouWereGone‬

We have known that Tinubu's mouth stinks!

We known that Lai Muhammed is a Diaper wearing Grand Pa! And that his mouth stinks like gutter!

We known that Amaechi used to wear a tee shirt for 3 days!

We known that Tinubu is the single largest landlord in Africavia his corruption!

Documentaries were released on You and Tinubu,and people have seen more about your Draconian past and more about the corruption and stealing abilities of Tinubu!

Jonathan met with Youths in Lagos and guess what? He had a very beautiful welcome and I was there present!

Peter Ayo Fayose was visiting contract sites and in the process, he was hungry!, guess what? He ate at Iya Karimu's cantten!

APC has been silent,as FFK has been hitting them hard!!!

What else do you want me to tell you while you were gone?

that you refuse to grow up

Noted

[img]http://talks9ja..com[/img] hmmmm

infinix hot has it all.to the snapdragon camera and 2500mah battery live 1 GB ram.16 GB inner memory expandable to 32 gb 480 to 820 screen size and also @ a cheaper rate of 15k,am convince DAT infinix hot is d best phone an average Nigerian will really wanna opt for

They look for tecno