HI there i was browsing internet and this topic caught my eye.  I was reading the comments on the logo and i thought i wud leave my interpretation of what i think the logo represents,

To be honest the figure in the logo to me is a SHADOWED image of a footballer be him of white or black race is of no significance.  It shows a football in the logo but not having been kicked but the figure actually in the process of making a scissor kick to the ball. Which is a great image to use as its a spectacular style of goal scoring used mostly by world class players

I see the colours of the South African flag in the shape of the country in the background on to which the SHADOWED footballer is set .  All of which is against a white background but it couldn't be done against any other colour and still be as vibrant as it. And could the other colours on the logo not be viewed as a representation of all countries participating in the tournament?

This brings me to the "EAGLE" image at the top right hand side of the logo.  I struggled to see this "EAGLE" and had to resort to actually turning my laptop on its side and still cudn't make it out.   All I can see is the abstract design of the World Cup Trophy used in other World Cup tournament logos

I dont think there was any racist intention meant from the artist or in any part of the logo which in my view has been over analysed and extremely mis-interpreted by some narrowminded and shallow individuals who are now using this "shocking hidden racist message" discovery as a window of opportunity to bring a new angle of racist speculation,  which can be used to add more fuel and controversy to the volatile situation already in the country.

Just adding my thoughts to the subject.