The Nigerian bride price app, which has
gone viral since it launched in May,
calculates the marital value of a woman
by pricing attributes such as her height,
weight, beauty, cooking skills, education
and dialect.

A disclaimer on its website says it is “a joke,
and that is all there is to it". But for Nigerian
women it is a joke as costly as an
investment with Bernard Madoff. Some
examples of the app's 'pricing system':
women with legs shaped like Beyonce’s or
gap-toothed women score more highly
than others; women who can’t cook
traditional food like pounded yam can
make a bargain (you can always make her
take cooking classes later, right?), and while
a Masters Degree increases a woman’s
'monetary value', a PhD lowers it, according
to this app. (Professorship? – forget it if
you want to be wife material.)

The value of skin colour that ‘the
elders’ (whom the app ‘consults’ for the
final bride price) decides upon froze my
face in a bittersweet expression: a "Lupita"
complexion (as in that of Kenyan/Mexican
actressLupita Nyong'o) is worth as much
as that of a "half-caste", according to the
app. Though it is encouraging to see the
‘Lupita effect’ on beauty ideals, both,
exhaustingly, are worth more than a
woman who is "dark", the app says.
Modernising tradition through technology
is super cool, so I kind of getwhy people
find the app positive and funny. I
appreciate that the app sets an example of
how old customs can become part of
contemporary life. And I dig theinnovative
spirit of social media marketing with a
political twist.


Users are asked to answer
simple questions about themselves or
people they would like to evaluate as
potential brides.
Questions range from; height, "facial
beauty", skin colour: light skin is worth
40,000Naira ( £146), while dark skin
20,000Naira (£73) to education, nationality
and accent (English attracting the highest
value of 45,000Naira (£165).
After the questionnaire is completed, the
following phrase pops us: "Please wait, the
elders are consulting."
Then the price is revealed.
The app, available on Twitter, is causing
outcry as it is seen by many as a grave
violation of women's rights.

Here are some screenshots from the apps. what are your thoughts ??

screenshots

waiting for The photos

here

Elantracey:

Na so me sef keep face o.

Hahahah Those pics got me laughing especially the one that says something about chewing gum guys

nikkypearl:

Elantracey:

Out of curiosity, you ladies can download the app and see for yourselfs lol
here ;
www.brideprice.com.ng/

Smh

neuljosh:

Out of curiosity, you ladies can download the app and see for yourselfs lol
here ;
www.brideprice.com.ng/

smh , what will it add to me?

That app is a big joke of the century

this is stale na! when the app came out it raved for like 2days.

This is hilarious!!!