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Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY - Career - Nairaland

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Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by GreyLaw(m): 10:32pm On Mar 19, 2016
For Nigerian visual artist and musician Laolu Sebanjo, all he wanted as a kid was happiness and growing up to become someone relevant to the society. While he thought he would grow up to draw comics for Marvel and DC, he ended up at Nike. The American sportswear company has selected him as a Master of Air which will see him create art-inspired Air Max at the Air Max Con 2016.

Laolu has one thing working for him, Afromysterics, his style of art developed over the years. Most of the things he draws has a lot to do with African themes and African traditions, hence the name, “Afromysterics” which he coined around 2006 – 2007. It simply means “the mystery of the African thought pattern.”The same style informed Nike’s decision to make him a Master of Air and he will weave stories through lines and patterns at Air Max Con NYC, drawing inspiration from his Yoruba heritage and global travels. Laolu will be creating art, incorporating his love for Air Max (Air Max 90 is his favourite), New York City, and sports.

Reacting to the news of his selection by Nike, Laolu said: “I’m making my dreams a reality. This is my ayanmo (a Yoruba word for ‘destiny’). Create your destiny. Let me be your inspiration. Just do it!”

Although he bagged a degree in Law at Nigeria’s University of Ilorin, it has always been art first for him. Today, he uses his knowledge in law to ensure his copyrights and intellectual property are protected. But art has always been the priority.

Laolu once said he was the type of child to see faces in the random patterns on the terrazzo tiles in the courtyard and bathroom. “The patterns in kampala and Ankara used to really fascinate me,” he told a Nigerian blog in 2012.

He started his art with charcoal. He says this was because charcoal is one of the oldest art materials. “Prehistoric man used charcoal to create cave art, we can still see some of it today,” he says.

From his first exhibition in December 2009 at the Elephant House, Ikeja, Lagos where he did not sell a single work of art, until now, Laolu Sebanjo has gone a long way.

From March 24 to March 26, Laolu’s work will highlight his African roots as the world celebrates Nike’s popular Air Max brand.

The convention Air Max Day was introduced by Nike in 2014. It was created to celebrate the history of Air Max, which stretches back to March 24, 1987.

Called “the ultimate Air Max experience,” Air Max Con will pay tribute to an icon, along with the sneaker design, heritage and innovation that has shaped the culture of the streets today.

Nike says attendees will be able to “step into the shoes of a designer, meet the Masters of Air, and share experience with the sneaker community.”

It would be great to see what Laolu does with the Air Max. But beyond the event, Laolu’s art will keep making Africa proud as he continues to use his work to make people recognize the potential of art to be used to transmit ideas, messages and concepts.

The talented Nigerian artist, who also sings and plays the guitar, says he is always ready to work with “anyone interested in harnessing the ability of art to communicate ideas and abstract concepts in an aesthetically pleasing way”.

Source: http://thenerveafrica.com/4655/nike-hires-nigerian-artist-create-air-max-inspired-art-new-york/

Photos:

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Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by EgusiSoup: 10:37pm On Mar 19, 2016
undecided

Can Buhari should sit up!

1 Like

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by fistonati(m): 11:17pm On Mar 19, 2016
Nigerians are not criminal's but its leaders are.

Thank God for the guy, his calls have finally been picked, may God elevates us all and take us to greater heights.

Stop trying to be anybody, maybe his parents want him to be a lawyer but now hebis living his dream as an Artist with his creativitiea. be the best you can be in your humble self.

8 Likes 2 Shares

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Dyt(f): 11:24pm On Mar 19, 2016
All I can do is wow
Yawn and scratch neck

A beautiful start up

1 Like

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by GreyLaw(m): 11:57am On Mar 20, 2016
His hard work has paid off!

1 Like

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by macaranta(m): 12:31pm On Mar 21, 2016
Cool
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Stephenex(m): 12:31pm On Mar 21, 2016
God has finally picked up his call
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Nobody: 12:32pm On Mar 21, 2016
rawswag:
this one wey comments no dey plenty again nko??
I stopped commenting because this site has a very weird user base, all they do is insult and derail and rarely share sensible views besides it's Nairaland Blog these days undecided


Lovely from him...I love the Designs but can't stand Nike especially the Jordans and Any basketball themed shoes...I expect this to sell though. Americans are such big Sneakerheads especially the thousands of useless McDonald's workers with no Future ambitions cry

3 Likes

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Flexherbal(m): 12:32pm On Mar 21, 2016
Good news!
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by coolluk(m): 12:32pm On Mar 21, 2016
EgusiSoup:
undecided

Can Buhari should sit up!


Na buhari make U fail English

1 Like

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Menace2Society(m): 12:33pm On Mar 21, 2016
Yoruba again!!!

3 Likes

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Saheed9: 12:33pm On Mar 21, 2016
'this is my ayanmo' i like dat line.

1 Like

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Nobody: 12:33pm On Mar 21, 2016
Nice one
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by tex25: 12:33pm On Mar 21, 2016
Astonishing Talent! Enjoy bro
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by RichThug(m): 12:34pm On Mar 21, 2016
I can design better than him sha... Juz sayin
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Kyllahmc(m): 12:34pm On Mar 21, 2016
sometimes I look at most people and be like "really thats the sperm that won!"

2 Likes

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by rawswag(m): 12:34pm On Mar 21, 2016
this one wey comments no dey plenty again nko??
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Nicepoker(m): 12:35pm On Mar 21, 2016
Menace2Society:
Yoruba again!!!
tribal bigot.

2 Likes

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by eHydrated(m): 12:35pm On Mar 21, 2016
Laolu Sebanjo, dnt forget to pay your tax. Reserve don empty

2 Likes

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by menix(m): 12:36pm On Mar 21, 2016
The way baba God pick ur call shall mine be picked this week, Amen!!!
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by sukkot: 12:36pm On Mar 21, 2016
is airmax big in naija ? cuz i have one here that i was gonna throw away. maybe i can keep it if its valued
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by harmbhrosz(m): 12:36pm On Mar 21, 2016
EgusiSoup:
undecided

Can Buhari should sit up!
na diz kind English dey make person get malaria cry
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by adedam007(m): 12:38pm On Mar 21, 2016
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Menace2Society(m): 12:42pm On Mar 21, 2016
Nicepoker:
tribal bigot.
IPOB my guy wink

1 Like

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by engreo(m): 12:42pm On Mar 21, 2016
Keep it up guy
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by floragregs(f): 12:43pm On Mar 21, 2016
I see the "all seeing eye" all over his design

1 Like

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Menace2Society(m): 12:44pm On Mar 21, 2016
RichThug:
I can design better than him sha... Juz sayin
Aba made grin

1 Like

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by wellmax(m): 12:44pm On Mar 21, 2016
FvckeDyoBiTch:
I stopped commenting because this site has a very weird user base, all they do is insult and derail and rarely share sensible views besides it's Nairaland Blog these days undecided
(

Exactly! Once I read the main news and a few comments, the first silly comment I see ?I just close the page. Simple.

2 Likes

Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Jacko1(m): 12:45pm On Mar 21, 2016
Those nike will sell die.
Great one frm a yoruba brother
But to me wat i feel dat made nike grab this prints is that it shouts illuminati
The dude innocently just likes using eyes
But nike is seeing iilluminati illuminati illuminati
Re: Nike Hires Nigerian Artist Laolu Sebanjo To Create Air Max Inspired Art In NY by Boland(m): 12:45pm On Mar 21, 2016
Great work from a brother.

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