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Molfix Diapers Celebrates 3 Years In Nigeria - Family - Nairaland

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Molfix Diapers Celebrates 3 Years In Nigeria by donigspain(m): 9:43am On May 28, 2018
Molfix diapers is made by Hayat Kimya, which is a leading manufacturer of hygiene products and the fifth largest diaper producer in the world.

The brand celebrated its third year in Nigeria on Friday the 25th of May 2018, and the anniversary was held at the Hayat Kimya office in Ikeja. The event was attended by staff and brand loyalists referred to as Mo’Mums.

Molfix diapers has claimed the number 1 spot in the hearts of Nigerian mothers, as the ‘preferred’ diaper brand in Nigeria with 44% market share according to AC NIELSEN Market Report in 2017. In the span of three years the brand has bagged the following awards;

- Best baby diaper of the year, 2016
- Marketing excellence, West Africa, Award, 2017
- Africa’s Most Preferred Premium Quality Diaper Brand of the Year 2017
- Experiential marketing award, 2017.

The brand’s success story in Nigeria is just the beginning, as the brand is geared towards catering to the ever-evolving needs of its customers and maintaining a consumer centered approach to its marketing efforts.


Re: Molfix Diapers Celebrates 3 Years In Nigeria by udensia: 9:47am On May 28, 2018
This brand depicts an example of hard work and understanding consumer insight.

How they deposed Pampers to become the leading brand with over 40% of the market share in just 3 years is a wonder. People are not loyal o! Once we see greater value elsewhere we run towards that direction.

I hope the battle keeps getting hotter while the consumers keep getting more value for less. grin grin

At least, e go help me save some money from all these "papa **** bring money for diaper". cry cry

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