Love at first sight is real psychologists have found.

Almost every philosopher that's tackled it - from Plato to Kant - has espoused that beauty is in the eye of the beholder, and to experience that beauty, the beholder must keenly study the subject.

A new study by New York University psychologists has found it is much more simple than that: they found that it takes a person just one second to register that they find something beautiful.

What's more, it is not impossible to quantify, as previously thought: when a person sees something beautiful, they experience an intense jolt of pleasure.

'We say hedonists should skip the candy and go straight to beauty - it's exactly the same,' Denis Pelli, psychology professor at NYU who co-authored the study alongside his doctoral student Aenne Brielmann, told DailyMail.com.

The new research, published today in the journal Current Biology, is a piece of a broader puzzle that is the subject of Brielmann's PhD project: trying to understand how 'beauty' can be measured, to better understand how it affects our actions in day-to-day life.

'Beauty is famously subjective and supposed to be intractable by science - but some of its key properties follow simple rules,' Pelli said.

'Philosophers have long supposed the feeling of beauty is a special kind of pleasure. Yet, our analysis of research in the field shows the feeling of beauty may merely be a very intense pleasure - not otherwise special.'



https://medfort.com.ng/love-at-first-sight-is-real-study-finds/