Temidayo Akinsuyi, Lagos

Owners and managers of Nigeria-domiciled companies whose products and services are meant for Nigerian consumption but are being advertised on expensive foreign media such as CNN and others have been described as shameless people on mere ego trip.

Such companies must restrict their advertisements to local media and stop frittering away money in the names of adverts to foreign media such as Cable News Network (CNN).
Speaking with Daily Independent in Lagos on Thursday, Chief Olabode George, a former Deputy National Chairman of the Peoples Democratic Party (PDP) said paying huge amounts in advertising local brands on international media does not make any economic, human or political sense.
According to George, some companies guilty of this are ZenithBank, Dangote and Globacom network.

He argued that many of the adverts which are being broadcast up to 10 times daily where people have no need for them is simply an ego trip that must be stopped.
“ Every day, go to see CNN, you see three major Nigerian companies advertising. You see them showing juju music adverts on CNN advertising Globacom.

“What has Globacom advert got to do with CNN that is being shown all over the world? Are they using Glo network in Europe or South America?”
“ If these adverts are being shown on local television stations, I can understand. I was with my friend in Europe and he showed me Glo advert on CNN. Also, Aliko Dangote whose products are being consumed here will be advertising on CNN a minimum of 10 times a day.

“The same also applies to Zenith Bank. These are shameless people.
“Who are they trying to impress? That money they are throwing at CNN in the name of needless adverts will send a lot of younger people into good lives here in Nigeria either through job creation, or support for education or skills acquisition”.
“Those adverts on CNN is a waste of money because that money they are frittering away was generated here in Nigeria. It’s so demeaning. It doesn’t make any economic, political or human sense. What is FIRS doing on this? Why can’t Fowler take action? What is CBN doing about this? For all these adverts, do you think they pay in Naira?”
According to George, despite having a capital base that is bigger than all Nigerian banks combined, ABSA bank in South Africa does not run adverts on CNN or other foreign media like Nigerian banks.
He urged the federal government to tax heavily companies who patronise foreign media for adverts, saying the money generated from the taxes should be used in building skill acquisition centres all over the country.
“ ABSA bank in South Africa, their capital base is bigger than all our banks in Nigeria put together. Have you seen them running adverts on CNN? What is going on here? What is this ego trip for nothing? Are we the only country in the world?”

“Instead of wasting this money on needless adverts on CNN, they should use this money to get a 5G network and improve the useless services we are getting. I have tried to call the owner that what has these adverts got to do with the whites that you are showing it on CNN and everybody sees it all over the world, even where the network is not being used? Do they have the network there?”

“If they don’t know what to do with the money, they should return it to the government to set up things of benefits for the people in the name of the donor organisation.

“The government must clamp down on them. if they spend one dollar for any advert on international media, another extra dollar will go to supporting skill acquisition in Nigeria”.
“The government must enforce it. That money they are throwing away in the name of foreign adverts are generated in this country” he posited.
https://www.independent.ng/nigerian-companies-advertising-on-cnn-other-foreign-media-are-shameless-bode-george/

Old age is really affecting Sir Bode

So how about Coca Cola, Guinness, Budweiser spending millions if not billions of dollars on adverts world wide?

Politics is totally different from Business . There are so many potentials and opportunities in advertising with international media

30 seconds advert on CNN should be from $5,000-$8,000 depends on the Prime Time..

Modified:
To those who quoted and who might intend to quote, are you guys saying a Chinese man coming to Nigeria for the first time and saw Zenith bank adverts on CNN wont first check the banks out upon reaching Nigeria?

Or probably Dangote only limited his business partnership strictly to Only Nigerians or perhaps Africa.

Is like questioning a Nigerian why buying Facebook likes.. Btw 100k likes on Facebook should cost like $5,000.

This is business and not meant for local business man that cant afford it

what's the total coverage of all the Nigeria media?

Na your money?

I agree with Bode George on this.

He may actually have a point.

Fully supported. Its ego trip and nothing more. Glo has tgmhe worst data services in Nigeria yet it has the highest adverts on CNN

Reason well bro. The man has a valid point

KraticKratus:
Na your money?

Ashabbiiee:
Reason well bro. The man has a valid point

Oily soup brain

Uncle Bode George......... You are an elder and you want to allow little children talk to you any how.

CNN....... Nigerians don't watch CNN.

Bode....... Who do you this thing?

A stroke of cane is enough for the wise......

A broken clock can actually be right sometimes.

See the youth for whom he is even making suggestions berating him.

Black man get problem.

Who watches local channels? Even old men and women in the villages no longer have interest in NTA, AIT or others. They depend on foreign broadcast for reliable news about Nigeria. That's how bad it has become.


No be where eye dey look you go display your goods? I bet you can't reach up to 20,000 Nigerians if you advertise on NTA or AIT.

Bloody anunpama

KraticKratus:


Oily soup brain

Bode is right on this to an extent but the truth is, you can't force down a businessman's throat a marketing strategy/avenue he doesn't fancy in a free and open market.

Should they have been advertising on the Northen Television Authority (NTA)?

Ashabbiiee:
Bloody anunpama

Stop eating ewedu and crayfish. Maybe your reasoning will change.

Frustration of losing two consecutive elections back to back. The nightmare has made all PDP dogs including IPOB, MASSOB, Afenifere, Atikuchukwu, Obituary, Secondus, Wike and other miscreants to develop psychiatric disorders and hallucinations

But Zenith bank and Glo services are not limited to Nigeria. There is zenith branch in UK as well as Glo services around the African countries

Smithkafors:

You are the one suffering from dementia....these companies you mentioned are multinationals,they are all over the world,there adverts is not for Nigerians alone but for their global customers.

But Zenith bank is in UK and Glo has their services across African countries same with Dangote goods too now. Abi you think Glo , Zenith and Dangote goods and services are only consumed in Nigeria?

helinues:
Old age is really affecting Sir Bode

So how about Coca Cola, Guinness, Budweiser spending millions if not billions of dollars on adverts world wide?

Politicians are totally different from Business men

30 seconds advert on CNN should be from $5,000-$8,000 depends on the Prime Time..

Is coca cola, guinness,budweiser nigeria companies

helinues:
Old age is really affecting Sir Bode

So how about Coca Cola, Guinness, Budweiser spending millions if not billions of dollars on adverts world wide?

Politicians are totally different from Business men

30 seconds advert on CNN should be from $5,000-$8,000 depends on the Prime Time..

Sorry bro

A minute on CNN is close to 500kusd

8k? Even road side shops would be advertising

One bigbrodaNaija was done in South Africa, supported by your information minister.


But seriously, why do you have problems with companies that are going global?

alphaNomega:


Black man does not like to see his fellow black man progress. A crab mentality.

In reality the adverts are localised to certain regions. You pay for higher packages if you want your business to reach a wider audience. Let's say they have the following

1. National coverage - Nigeria alone

2. Regional coverage - West African subregion (you can see Ghanaian ads from

3. Multiregional coverage - Entire Africa, (reason why you sometimes see some Kenyan adverts like Mpessa even while viewing from Nigeria)

4. International coverage - worldwide

5. Custom - you select the regions you want your business to be advertised.

In all things, it is business, your money does the talking.

You nailed it bro.

The number 1 and only problem a black man has is JEALOUSY

helinues:
Old age is really affecting Sir Bode

So how about Coca Cola, Guinness, Budweiser spending millions if not billions of dollars on adverts world wide?

Politicians are totally different from Business men

30 seconds advert on CNN should be from $5,000-$8,000 depends on the Prime Time..

Just as expected, you can't give what you don't, words of wisdom and knowledge eludes someone devour by hatred, even when the truth is staring glaringly at you, you are blind to the effect of our money is going through foreign exchange, and how country is been destroyed by our own excess money in their circulation, and you will complain of APC administration, I am never APC nor PDP but I am not blind to the problems we caused ourselves.

Shut up Mr Bode...

They are building a global brand..

Zenith has a UK subsidiary infact

I agree and disagree at the same time

Agree - it’s expensive and such energy can be channeled to our local stations aleast to keep their diesel following

Disagree - foreign investor knowledge and confidence is important for any company that wants to grow

Bode is just an old fool

@ Bode George, some Nigerians don't watch the local news channels but watch CNN, BBC and some foreign news channels.

These people do it for recognition of their brand not the market. They are already thriving in the market but a global recognition is also a way of of promotion. For instance, if a white guy(expatriate) gets a job in Nigeria and needs a sim, he would remember, he has seen glo somewhere on TV on CNN. Same with the bank. Concientization is the reason for ads like that meanwhile that Lexus down my sign ature is still selling.

Let dem waste their money abeg...

The money fon dey too much already self

Do you people actually read and thinks at all?

helinues:
Old age is really affecting Sir Bode

So how about Coca Cola, Guinness, Budweiser spending millions if not billions of dollars on adverts world wide?

Politicians are totally different from Business men

30 seconds advert on CNN should be from $5,000-$8,000 depends on the Prime Time..

Ok, you are correct sir but what if they are doing that to attract foreign investors via expansion and new tech. ?