Seeing Daddy freeze and people around me constantly talking about IPC it made me to join with all my savings. It was the week I joined that they started playing their scam trick. Till this moment my $520 (300k) is still stuck.

Most people that lost millions of naira to ponzi schemes lamented that the reason they joined was because of one celeb that was their brand Ambassador.

oluwafreshkid:
I wonder the rationale of paying so much for brand ambassadors and the effect on local market and sales.

Have you chosen Martell over Hennessy because you love Davido?

Or you'll rather Bank with UBA because of Wizkid?

I opened Vbank because of Don jazzys giveaway that year sha

It gives more exposure. It's the exposure that's marketing not the buying. Exposure creates impression on the mind. It's all about mind control, when you start buying you wouldn't even know.

Stephen0mozzy:
Lol....I think they overthink the influence of them celebrities. If they put a survey/questionnaire, along with their products/services, they'd realize how much they're loosing. They'll fair better using that money to organize REAL RAFFLE DRAW that customers can truly win from. Not these scam SAVE AND WIN; BUY AND WIN BS they do.

The rich guys don't give an F;
The poor guys are hating on them and likely don't give an E, let alone an F

.....but then again; they have a marketing team that feels it's working for them

An advert with your celebrity crush and a plain one, which would you spend more time watching?

Nah professional OT

aribisala0:
These things do not act at the conscious or rational level.

They no Sabi anything, yet they are graduates: nairalanders

I think I’m guilty of that. I opened uba cos of wizkid the day I watched his videos for uba ..

oluwafreshkid:
I wonder the rationale of paying so much for brand ambassadors and the effect on local market and sales.

Have you chosen Martell over Hennessy because you love Davido?

Or you'll rather Bank with UBA because of Wizkid?

I opened Vbank because of Don jazzys giveaway that year sha

They're just for publicity, they want more awareness of their products, no one gives a hoot about an ambassador.

Garri no get ambassador but na him dey sale pass.

Yes. Okocha on SD card. It gives confidence of it's originality.

Not really..

But the aim of brand ambassadorship works 100% ...it not mostly about you buying because of a particular celebrity but that reason is included....but paying a popular celebrity to run ads is really just to create quick popularity and awareness..

By the way many people fell for ponzi schemes cuz of celeb endorsement, oraimo gained popularity as well cuz of 2 face, flutterwave seems to be booming as well with wizkid and burnaboy..and many more ..is it largely not a waste of money if companies do it the right way unlike Glo...

Most of the products I buy I don't even know their ambassador in the first place... .

No. I buy based on popularity and reputation. If a brand’s product lasts almost a decade in my care I’m sure to purchase their latest offering. When it comes to phones you can never go wrong with Apple. I have no idea if the company uses ambassadors for the brand. Before Apple became a staple it was Nokia.

I bank with Wema because of Davido... I also used an infinix s4 cos he gifted one to me and I also prefer Martell over other cognac... I use the Puma brand too chai WRBLO

I started buying a made in Nigeria cereal brand named: Luya loops because of their brand ambassador on IG, J_bums.
I have continued to buy the cereal because it's nice and the little ones enjoy it.
Before I buy anything recommended by a celebrity, I analyze it critically.
This cereal fits my purpose to buy good quality made in Nigeria products to replace foreign products.

You might not necessarily buy it because of the ambassadors but because you now know about it and now rings well in your hear. That’s the idea behind it. Making products popular helps gain more customers

oluwafreshkid:
I wonder the rationale of paying so much for brand ambassadors and the effect on local market and sales.

Have you chosen Martell over Hennessy because you love Davido?

Or you'll rather Bank with UBA because of Wizkid?

I opened Vbank because of Don jazzys giveaway that year sha

Not at all. I am a grown up man so I make decision based on my choice not because of any ambassadors who got paid for doing his or her job

I opened an Alat account by wema bank , so i could win a giveaway by Davido.
I did not win

Businesses will always do adverts no matter how big they are! In the past with was models dey dash money na it's celebrities (real life and social media)

zealousayo:
No. No one influences my decision. But I must admit it works on some people. Take for example, Davido × WemaBank. Because of Davido, hundreds of thousands of people opened accounts with that bank in a record breaking time.

Opening account is virtually free now

yeah, that flavor of munch it that davido was eating throughout the ad...


Davido never changed the flavor, and guess what?? kids noticed it because when they ask me to buy they always say that flavor that davido was eating

Brand Ambassadors don't just help you attract customers but they also help to improve your brand perception

Yes, it works. Many people subscribed to Porkmoney that time because of Ebuka who was their ambassador. Though, they later paid back people's capital but people were annoyed at Ebuka during the period porkmoney owned investors.

NA BEFORE BEFORE,NOT NOWADAYS THAT THEY USE BAD INFLUENCES AS BRAND AMBASSADORS. HOW CAN DRUG ADDICTS, IGBOO SMOKERS BE BRAND AMBASSADOR?,PEOPLE IMPREGANANTING GIRLS ALLOVER THE STATES YOU SAY NA BRAND AMBASSADORS,IS JUST DISGUSTING.
DO YOU KNOW THAT BAD HABITS LEDS TO BAD BEHAVIOUR FROM BAD BEHAVIOUR TO PETTY CRIME AND THEN TO HARDENED CRIMAL. THAT IS WHY YOUTHS OF TODAY ARE BADLY INFLUENCE TO BECOME YAHOO YAHOO,RITUALIST,CRIMINALS OF ALL SORTS.#SAYNOTOCRIME

For naija that shit doesn't really work nothing will make me open a UBA bank account cos of one boy musician called Whisky
But for the foreign scene brand ambassador deterrmines the sales figures of a product.
You wear Nike's because Le Bron does, You wear Jordans cos of Michael Jordan, you drink Redbull because Max Vestappen says so..
You get the picture?

Yes. I buy Martell because of OBO

MrWondah:
Yeah, I patronised xvideos because of Mia Khalifa.

Migrane will make your head its home and one day your brain will explode.

All of them now promoting 1xbet they won finish Nigeria youth quataquata

Nup

But I think the main purpose of these ambassadors is to put the product/ services in the face of there audience and doing so actually increases the chance of buying it.
They act as triggers and help keep the brand on our minds.
sometimes the result can also be massive eg davido and wema bank

Wotoporiously speaking

Before patronizing a brand I always do my research, so I don't patronize them because this celeb or that one is the brand ambassador.
Lol I have never even taught about this before, good point Mr Op

I only check my pocket, if I can afford I buy