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What is a keyword ?

A keyword is, the important part of a content. In terms of SEO, a keyword is a particular word or phrase that sums up the entire content on a web page. Search engines, such as Google, use these keywords to match appropriate web pages with search queries entered by users.

For example, a web page about headphones might use a keyword, such as ‘best over ear headphones 2016’. Or an online furniture store might target keywords such as ‘buy furniture cheap online’.

Basically keyword(s) is the name for a meta elements (it is concatenated because HTML name attribute cannot contain a space.

For content the phrase should be “key word”, where ‘key’ is used as a synonym for “important” which we can as well say Important words in a Content .

We can also have different definitions from different Scholars in the Internet world .

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How to improve Quality score in Google AdWords for Website owners?

I will like to share to you "How to improve Quality Score in Google Adwords"Let's take them one by one the major ingredient needed to improve the quality score of the Adwords Campaign and will result in better Ads position and Decrease in Cost-per-click.

1. Expected Click through rate: Expected CTR is Google’s estimation rate at which ad viewers will click through from your ads to your landing page. In calculating Expected CTR, Google considers how well your keyword has performed historically, based on the position of your ad. Google assigns your keyword a rating of above average, average or below average, using only the exact match keyword.

2. Ad Relevance: Is a very important Factor in Online Marketing Generally ,in fact, Google critically look at that factor because Google's aim is to give the best result to users Searching for Inform ation ,Products and Services . This is an encouragement to Online Marketers to make sure your Ads are Relevant, then you will have a Good Quality Score during your Campaign. I always say "Do what is needed to be done to give your Prospective Customers the best , then expect Google's Reward !" .

3. Landing Experience: landing page experience is evaluated based on: Relevant (determined mostly by the presence of keywords on the page), useful and original content Transparency and trustworthiness Ease of navigation Encouraging visitors to spend time on your site

4. Quality Score: The default score when you start your campaign is 6/10 , then as you proceed their will variations in all keywords . As for me , i delete or move keywords less than 8/10 . Either i delete it or i move it to another Group or create another group to make it more relevant to my Ads. Google gives you better positions and decreases Cost -per-click when you have improved quality score .

Recommendation: You should include the keyword in the Headline text and clearly state a compelling value proposition related to that keyword. Relevance is paramount because it means you are delivering what is being searched for The Landing Page title should ideally, contain the keyword and the copy on the landing page should delve into it. A keyword density of just under 5% on the landing page text is ideal; don't overdue it. Remember to write landing page copy for the human visitor, not the Google bots. "Give them what they are searching for" should be the guiding principle (relevancy). Cheers!

What is Digital Marketing? - Learn Digital About Digital Marketing

Am Glad to Share with you in this part of my article The meaning of Digital Marketing.

Let's first split it into two Marketing and Digital, then we proceed to define the two terms.

What is Marketing? These are activities that are involved in making people aware of a company's products or Services. Most times they are branded Products or Services.

Since we understand the meaning of Marketing let's define Digital describes electronic technology that generates, stores, and processes data. Let's bring the two definitions together.

Digital Marketing is Type of Marketing and involves the use of technology or Programmatic utilities to Advertise Products and Services. I personally call it the New age Marketing but don't be confused when a Marketing Specialist talks about Online Marketing.

Online Marketing is a Subtype of Digital Marketing, and it involves any Marketing activity online. In Marketing Industry Digital Marketing and Online Marketing are used interchangeable based on Market Trends. However, there are major types of Online Marketing.

1. Search Engine Marketing (SEM): These are Marketing Activities dealing with Search Engine, and there are two types; Organic Search Marketing and Paid Search Marketing.

2. Social Media Marketing: These are Marketing activities done on Social Media Platforms, Examples are Facebook Marketing, Linkedin Marketing, Twitter Marketing, Instagram Marketing..Advertising: Advertising : This involves usage of Banner Ads to Market brands . It is mostly used for Brand awareness . You can make use of Tools such as Google AdWords Tools .

Advantage of Digital / Online Marketing Over Traditional Marketing

Digital Marketing has advantages over Traditional Marketing Because you measure you Advertising Data such as Campaign Budget ,Clicks and also Return on Investment (ROI) any time your Advertise .

In Traditional Marketing such Data's stipulated above can't be measured .

What are the Strengths of Digital Marketing ?

Digital Marketing can be used to achieve the following :

1. Improve Brand awareness : It's very important to create awareness and let Prospective Customers know about your Brand name or Products . Examples of Companies in Nigeria that have utilized Brand awareness to the fullest are Konga,Jumia ,JiJi .

2. Advertising at the moment : This is also an important part of Search Advertising . Advertising at the moment when Prospective Customers are Looking for a Product results in High Return on Investment (ROI) .

Research shows that when People are troubled or Curious to Learn or See something they Search it on Search Engines such has Google ,Bing ,Yahoo . And that is why Marketing using the Search network is very important however you can choose to Market using Organic Search method (Long-Term) or Pay-Per-Click Search Marketing (Short-Term) .

3. Geographical,Interest,Age,Sex Targeting : This are of greater Advantage compared to Traditional way of Marketing . Online Marketing helps to Filter and narrow Marketing to Prospective Customers which have high Probability of Converting into Sales or engaging in Services offered.

4. Measurement of Marketing Data has Stipulated in my write up .

Let's look at the Basic Terminologies of Digital Marketing ;

- Search Engine Optimization (SEO)
- Quality Score in Adwords
- Search Engine Marketing (SEM)
- Learn About Accelerated Mobile Page
- Pay-Per-Click (PPC) Marketing
- Cost-Per-Click (CPC) Bid

What is SEO ? - Search Engine Optmization

Are you new to SEO ?

The Following Guides/write ups will reveal to you What is SEO or Search Engine Optimization.

SEO stands for “search engine optimization.” It is the process of getting traffic from Search engines “free,” which we relate to as “organic,” “editorial” or “natural” search results on search engines. Those three terms are used interchangeable "Free"," Organic" "editorial" . Search Engines are engines that gives us the ability to Search and it produces results to whatever we have typed Whether its a question or you are Searching for a Product or Service in fact any information . You can get any information from the Search Engine .

Examples are Google ,Bing and Yahoo there are several others. I only mentioned the ones that dominates . Let's Continue with what SEO entails since we have understood what Search engine is and its Primary function .

SEO in 2016 has become a Science . SEO which is a marketing discipline which focuses on improving visibility in organic,editorial or natural (non-paid) search engine results. SEO comprises of both the technical and creative elements required to improve rankings, drive traffic, increase sales and brand awareness in search engines. In the other articles you will see how broad and wide SEO is and it might take you a lot of time to master the Core part of SEO . As a SEO Specialist your Primary assignment is to optimize websites in a way Search Engines Understand or can Understand.

We are considering opening a Social Media that connects pet owners all over the world together.  

We have recently launched a website for pet owners to Socialize. The Social Media platform has the following features

1. Users can add other Pet owners on pet4show.com and become their friends.

2. Users can share files, Pictures, Videos on there newsfeed and to other pet4show users.

3. Users can do Live chat or Live Videos with other Pet4show users.

4. Users can sell their pets by taking advantage of the pet4show Market Place.

5. Users can create Pages/Groups for their Brands.

All the purpose of the above features is to encourage Pet owners to connect with one another on pet4show. The First Social Media platform specifically for Pet owners or Pet Lovers.

In which at advantage users can get to Sell their pets (Dog, Cats...).

They can also share experiences in the process learn more on how to take good care of their pets.

Most importantly pet owners can find Mate for their Dogs.

We hope that in feature we will make the platform better and then launch an App to encourage more pet owners to connect with one another.

I hope to read from you guys. What do you think?

Bad and Good Comments are all welcomed. Thanks

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HOW FACEBOOK BIDS AUCTION WORKS & TIPS TO MANAGE YOUR CAMPAIGNS EFFECTIVELY.
I watched a Video that talks about how bids affects the ads and enables them to outrank competitors. This is not like Google Adwords where you bid to outrank competitors.

Advertisers are reaching people receptive to their ads and users are seeing something they're interested in. Facebook's goal is to match the right ad to the right person at the right time. This is different than a traditional auction because the winner isn't the ad with the highest monetary bid, but the ad that creates the most total value.

I would rather encourage advertisers (People) to create quality and relevant Ads. Relevance score is a relative metric. This means that it only measures how relevant your ad is compared to other ads targeting the same audience.

Now let me share with you how factors is combined together, to determine a winner.

When an auction occurs, Facebook standardize the factors (Bid Estimated action rates,Ad quality and Relevance, to account for different optimization events, then combine them into a total value. The ad with the highest total value wins and gets shown.

This means that an ad that's high quality and very relevant can beat an ad that has a higher bid, but is lower quality and has less relevance.

However, to get the most out of advertising on Facebook, you should strive to maximize all factors - enable facebook to bid competitively, create compelling ads and target them to the right audience. Doing so allows facebook to show your ad more, which allows facebook to learn more about your ad and its audience, which leads to even more efficient and effective delivery.

How do you determine what the winner gets charged?

Total values determine who wins an auction, but not when or how much the winner is charged.

You get charged when the result you've chosen to be charged for during ad set creation occurs.

The amount you get charged is the minimum amount we would've needed to set your bid at to win the auction. This means two things:

You'll often be charged less than your bid.

There's no advantage to setting overly restrictive bid caps. In fact, doing so may lead to losing auctions you would've otherwise won at no additional cost.

I hope this helps.

I remain Akinyemi, a Marketing Wizard at [url=climaxbox.com.ng]Climaxbox[/url].

Google Adwords & Facebook Ads Certified.

Top Contributor on Google Advertisers Forum(2017).

Newsprex:
Am an undergraduate in the University of Ibadan. I study Psychology as my course but my mum won't just allow me read the course in peace. She keeps telling and frustrating me that Psychology is the study of MADNESS.

The more people keeps discouraging her about the bad side of the course, the more she keeps discouraging and frustrating me to rewrite JAMB and choose another course. Meanwhile, she can't read nor write. She has a very strange mentality that can't be changed even if you advice her till 100 years to come.

Please, what should I do? Should I quit or just continue my stuff?

Even Mark Zuckerberg Studied Psychology before he dropped out.

Am also Studying Psychology and am much interested In Industrial Psychology, which will build and enhance my HR Skills. Giving me the ability to manage talents, hire and fire staffs appropriately.

So it all depends on what you want to do with the Course Psychology in the future. Think of that first and let her know what you wish to do with the Study of Psychology.

MrCoker:
Nice write up..

Lalasticlala

Thanks a lot.

You can also read

How to Fund your Facebook Ads Account - for Advertisers.

A lot of advertisers in Nigeria have challenges funding their Ads account using Naira Master Cards.

Advertisers are going through other 3rd party Alternatives.
So, I want to shed more light to why you are unable to fund your account and a good solution without using 3rd party alternative Tools to fund your Facebook Ads account.

Let me briefly explain why you unable to fund your Ads account on Facebook.

Those with very old accounts will have the default payment gateway system of Facebook attached to their account automatically.

And this default Facebook is only for International Cards.

Although, Facebook does not want Nigerians to make use of the default Facebook payment gateway system since they have a partnership with the PayU Payment gateway, Which accepts Naira Cards, This information has not been well circulated.

Note : The only gateway system Nigerians can use to make payment when they want to fund their Ads account is by using their Naira Cards via PayU

If you haven't seen the PayU payment gateway system as an alternative, it means your account is definitely an old account and you will not be able to make use of your Naira card to fund your Account.

Here comes the only solution for Advertisers.

If you want to have a smooth payment system that will enable you to use your Naira card to fund your account without using 3rd Party Tools.

You need to *Create a new facebook account*

Make sure you pick Nigeria as a location while Registering (Make it original).

After creating a new Facebook account you will be able to see PayU payment gateway and fund your Ads account through it.

The gateway system accepts Naira Card. And if you have problems with your card you will need to contact your Financial institution or it's customer care to sort it out for you.

I have used the following Cards to fund my Ads account GT Bank, Stanbic Bank and Access Bank.

Lastly you can make use of Facebook Ads Manager to adjust the Ads settings on your New Facebook Account.

Cheers!