Kilishi goes well with drinks - www.beerific.ng

Alcohol goes with food - www.beerific.ng

West Africa’s international standard waterpark, Park Vega Waterpark, played host to prolific Afro Hip-hop singer, songwriter, and producer, J. Martins, who performed some of his hit songs which had guests screaming and singing along as they swam and slid at the attractions.
The top Nigerian artist has over the years collaborated with other great musicians such as Timaya, P-Square, Phyno, Olamide, Flavour of Africa, DJ Arafat, Niga Raw, Bracket, and YCEE, among others. J. Martins serenaded the largest waterpark in West Africa with hit singles such as ‘Cool Temper’, ‘Good or Bad’, ‘Oyoyo’, ‘Touching Body’, and ‘Fine Fine Love’, with both young and old guests dancing to the tune of the rhythm.
The privately-owned water-based amusement park has been the major centre for fun in Nigeria ever since it started operations on the 5th of December, 2020. The park has the largest wave pool in West Africa with 500,000 thousand gallons of water, the wave pool mimics the ocean’s ability to create waves. This added more excitement as the guests danced inside the pool to J. Martin, running back and forth as the waves surged forward and backward.
Those at the Attraction pool were not left out as J. Martins went about interacting with the guests as they played water volleyball and water polo. Park Vega has a swim-up bar and two restaurants. Some guests enjoyed the music with food, cocktails, and mocktails.
The other attractions at the park are multi-surf slides, a Space hole, a Black Hole Slide, an Aqua tower, and an aquatic castle that enables children to play princes and princesses, defending their castle from invasion. The Aqua tower is equipped with water guns, buckets, bubbler jets, a net bridge, and a net climber, the castle is well guarded. A Splash Pad provides an atmosphere of never-ending fun for the toddler in and out of the Splash Pad. For more details visit the park’s website https://www.parkvegawaterpark.com/ and its blog site https://parkvegawaterpark..com/.

One of the leading Weblog sites owners in Nigeria, Brandfit PR & Events, has promised to continue focusing on supporting news content that uplifts brands on beats such as Brands, Business, Marketing, Industries, Entertainment, Icon Building, among others.

The websites under the management of Brandfit PR & Events has been publishing news materials for individuals and corporate brands for five years free.

Contents are published on two of the company's websites - www.brandfit.ng and www.brandfit.com.ng for free for the past five years
The company has also introduced an innovation that allows content senders aside from getting both website publications links to also get an audio version of the press release or feature free.

Brandfit thanks content providers that have provided quality content for the websites for the past five years and hope to build on the relationship in the next five years.

Contents can be sent for publication on brandfit.ng@gmail.com or admin@brandfit.com.ng.

If it's not on Brandfit, it's not a brand yet.

The Lagos Advertising and Ideas Festival (LAIF) has in no doubt become one of the leading Advertising Industry awards that reward hard work, recognise creativity and promote excellence among Agencies and creative entrepreneurs.
The Festival held its annual awards at the Landmark Event Centre Lagos. The 2019 edition of the awards was exceptional with its theme; “Tori-Tori of LAIF – Our stories, to the world”.
Explicit Communications emerged one of the winners at the industry event, walking home with an award in the LAIF Film craft Category for a job well done on the campaign themed ‘Celebrate Every Moment’ for Veleta Sparkling Fruit Drink (a non-alcoholic beverage) from the stables of Intercontinental Distillers Limited.
Commenting on the award, Group Managing Director, Explicit Communications Mr Tunde Thani (FRCP) said, “we are delighted at this award and it is a testament to the exceptional work and effort put into the Veleta brand and all the other brands we work with. I also appreciate my team who work assiduously to deliver on clients’ briefs every time.”
The President, Association of Advertising Agencies of Nigeria, Mr Ikechi Odigbo also said: “that the LAIF Awards focuses on recognising, rewarding and fostering creative excellence in all areas of marketing communications”. He added that the jury is a combination of marketing and communications experts as well as creative connoisseurs, in and outside the country and this is evident in the nominations and selection of the eventual winners of the awards”.
Explicit Communications as the advertising arm of Explicit group is proud to share the spotlight with its sister companies. Explicit Group houses Expo Media, the Media Planning & buying arm and SharpShooters, the Events and Experiential Agency.
Another significant achievement for Explicit Communications this year is the recent launch of the much-awaited and loved sparkling Cocktail, Teezers into the Nigeria market. Since its launch, it has recorded remarkable acceptance by the youth market. Teezers Sparkling cocktail is also from the stables of Intercontinental Distillers Limited, a major client of the Explicit Group.

The Lagos Advertising and Ideas Festival (LAIF) has in no doubt become one of the leading Advertising Industry awards that reward hard work, recognise creativity and promote excellence among Agencies and creative entrepreneurs.
The Festival held its annual awards at the Landmark Event Centre Lagos. The 2019 edition of the awards was exceptional with its theme; “Tori-Tori of LAIF – Our stories, to the world”.
Explicit Communications emerged one of the winners at the industry event, walking home with an award in the LAIF Film craft Category for a job well done on the campaign themed ‘Celebrate Every Moment’ for Veleta Sparkling Fruit Drink (a non-alcoholic beverage) from the stables of Intercontinental Distillers Limited.
Commenting on the award, Group Managing Director, Explicit Communications, Mr Tunde Thani (FRCP), said “we are delighted at this award and it is a testament to the exceptional work and effort put into the Veleta brand and all the other brands we work with. I also appreciate my team who work assiduously to deliver on clients’ briefs every time.”
The President, Association of Advertising Agencies of Nigeria, Mr Ikechi Odigbo also said: “that the LAIF Awards focuses on recognising, rewarding and fostering creative excellence in all areas of marketing communications”. He added that the jury is a combination of marketing and communications experts as well as creative connoisseurs, in and outside the country and this is evident in the nominations and selection of the eventual winners of the awards”.
Explicit Communications as the advertising arm of Explicit group is proud to share the spotlight with its sister companies. Explicit Group houses Expo Media, the Media Planning & buying arm and SharpShooters, the Events and Experiential Agency.
Another significant achievement for Explicit Communications this year is the recent launch of the much-awaited and loved sparkling Cocktail, Teezers into the Nigeria market. Since its launch, it has recorded remarkable acceptance by the youth market. Teezers Sparkling cocktail is also from the stables of Intercontinental Distillers Limited, a major client of the Explicit Group.

Agree or not, it remains a fact

Leading marketing communications company, Explicit Communications, has bolstered its rank and file by adding the services of major industry players who have distinguished themselves over the years.
Among the new staffers are, Tunde Asekun, who joins the team as a Director, Strategy and Business Management; Ayokunumi Kehinde joins as Group Head, New Business Development and Brand Management, while Daniel Ibekwe joins as a Senior Executive, Concept.
Tunde joined Explicit Group after spending some good number of years working at reputable agencies. Worthy of mention is his years at Brooks and Blake where he worked as a consultant and project manager. He earned his stripes on almost all arms of Integrated Marketing Communications. He will be responsible for planning and implementing strategic marketing plans with cross-agency and brand team collaboration to execute clients’ briefs across Advertising, Events & Experiential, Media Buying and Placement and Audiovisual Production.
Our new Group Head, New Business Development and Brand Management, Ayokunumi Kehinde joined Explicit Communications from Dijo Communications where she worked as the Head, New Business Development. She has worked across different arms of Integrated Marketing Communications. She will be responsible for New Business Development, Managing Client services, Strategic Integration and Planning of all inputs into Brand Management.
To further strengthen our creative team, we are pleased to bring on board, Daniel Ibekwe. He is a seasoned copywriter who has worked on Alcoholic, non-alcoholic, FMCG, Telecom and other interesting accounts. His works have won in LAIF Awards and other marketing industry awards.
Speaking on the new addition to the team, The Group Managing Director and Chief Executive Officer, Mr Tunde Thani said, “it is with great excitement that we welcome the new members of staff into the Explicit family where we thrive on big thinking for our clients. The marketing industry needs passionate and vibrant business development managers who will not only identify innovative ways to add value clients’ businesses but also seek opportunities for Agency to deliver on ROI and its bottom-line hence the reason for these new talents.

Explicit Communications was established in 1996 to deliver marketing communications solutions that transcend the realm of common advertising. Over the years, the Agency has remained vibrant and resolute in delivering top-notch and cutting-edge solutions across Advertising, Media, Experiential, Creative and Strategy.

Inspirational-Highlife music talent, Mobolaji, has signed a recording deal with a top Nigerian record label, audio-video company, Mercelo Gustavo on Wednesday.
The musician who is known to play a variety of musical instruments built a reputation for himself as a musical prodigy from a young age owing to his musical family background.
“I am so excited and lost for words. This is one of the happiest days of my life because I have been working with Mercelo Gustavo cooking up songs that inspire and encourage the mind but offering me a contract confirmed their interest in me. I want to touch not just the feet of those who listen to my music but more importantly to touch their hearts and inspire them to believe they can make it in 9ja no matter the odds.” A visibly excited Mobolaji said during the contract signing.
President/CEO Dijo Group, the parent company of Mercelo Gustavo, Chief Innocent Oboh, expressed confidence on Mobolaji’s ability to put back-on-track a music industry that has been accused of lacking content over the years.
According to Oboh “I have always known Mobolaji to be a great talent and all he needed was a credible platform that can make his dreams come true. There is no better platform than Mercelo Gustavo to take him from the point of talent, brand, exposure, management, marketing, positioning, and consumption by fans.”
Oboh explains further that “Mercelo Gustavo will offer Mobolaji all the support he needs to succeed in a keenly competitive Nigerian entertainment industry, and globally. Mobolaji inspires people with his music and this impacts on life which is what music or any work of art should do. While you dance to the music you should also take learnings that add value through incisive messages in the songs”
Mobolaji’s songs were produced by Mercelo Gustavo’s ace-producer, Abiola Bolarinwa, also known as Rhyme Baba.
“When it comes to creativity especially in delivery, Mobolaji is one of the best artists in Nigeria. He is a producer’s delight because he is able to interpret every beat, every string in the music and that is something you don’t find in many artists today.” Abiola declared.
Mercelo Gustavo has promised to bring in the full weight of all its sister companies to ensure Mobolaji becomes a household name in the world of music. Mercelo Gustavo organized an after contract-signing party to celebrate the August event.

Inspirational-Highlife music talent, Mobolaji, has signed a recording deal with a top Nigerian record label, audio-video company, Mercelo Gustavo on Wednesday.
The musician who is known to play a variety of musical instruments built a reputation for himself as a musical prodigy from a young age owing to his musical family background.
“I am so excited and lost for words. This is one of the happiest days of my life because I have been working with Mercelo Gustavo cooking up songs that inspire and encourage the mind but offering me a contract confirmed their interest in me. I want to touch not just the feet of those who listen to my music but more importantly to touch their hearts and inspire them to believe they can make it in 9ja no matter the odds.” A visibly excited Mobolaji said during the contract signing.
President/CEO Dijo Group, the parent company of Mercelo Gustavo, Chief Innocent Oboh, expressed confidence on Mobolaji’s ability to put back-on-track a music industry that has been accused of lacking content over the years.
According to Oboh “I have always known Mobolaji to be a great talent and all he needed was a credible platform that can make his dreams come true. There is no better platform than Mercelo Gustavo to take him from the point of talent, brand, exposure, management, marketing, positioning, and consumption by fans.”
Oboh explains further that “Mercelo Gustavo will offer Mobolaji all the support he needs to succeed in a keenly competitive Nigerian entertainment industry, and globally. Mobolaji inspires people with his music and this impacts on life which is what music or any work of art should do. While you dance to the music you should also take learnings that add value through incisive messages in the songs”
Mobolaji’s songs were produced by Mercelo Gustavo’s ace-producer, Abiola Bolarinwa, also known as Rhyme Baba.
“When it comes to creativity especially in delivery, Mobolaji is one of the best artists in Nigeria. He is a producer’s delight because he is able to interpret every beat, every string in the music and that is something you don’t find in many artists today.” Abiola declared.
Mercelo Gustavo has promised to bring in the full weight of all its sister companies to ensure Mobolaji becomes a household name in the world of music. Mercelo Gustavo organized an after contract-signing party to celebrate the August event.

The labelling of Public Relations professionals as Spin-Doctors has been associated with the operations of quacks in the marketing communications practice. This was revealed over the weekend during the Edubrainics Africa Lecture delivered by the Senior Consultant of Brandfit PR & Events, Anthony Elikene ANIPR.

Edubrainics is an educational platform with a mission to spread education all over Africa. The organisation invites seasoned professionals to impart knowledge on African students by lecturing on specialized industries and disciplines. The lecture was transmission to a global audience generated engagement from students and young professionals from around the world who during the interactive session asked questions as it relates to their countries.

With the topic “Spin-Doctoring, a Prerequisite or Parasite to the PR Profession”, Elikene explained that Spin-Doctoring as a process is a strategic process not just in politics to turn around negative situations for brands and save them from demise. He blamed the negative perception of PR practitioners as Spin-Doctoring to the influx of nonprofessionals in Public Relations claiming many of them are bereft of strategic solutions leading them to replace facts with lies and deception.

According to Elikene, “The father of modern PR, Ivy Ledbetter Lee, made the distinction between PR and other related professions such as Advertising and Journalism, especially when everyone wanted to practice PR leading to wrong practice hence the phrase Spin-Doctors. Today we have many practitioners who are not professionals in PR and the negative connotation of Spin-Doctoring is back.” He said.

He further said: “The denotative meaning of Spin-Doctoring in the dictionary has no negativity attached to it because it is a process that enables professionals innovatively generate solutions using verifiable facts and information and your client benefits from the crisis rather than suffer from it.”

“Take for instance when there was a negative news about Indomie being poisonous, it took great Spin-Doctoring by professionals to turn things around and change the narrative by taking the CEO of the company to the mass-market where he ate uncooked Indomie straight from the pack. TV, print reporters, and photojournalists covered the event and ended the rumour died. The problem is when you apply this strategy to politics it is over sensationalized by vested interest and a lot of negativity and character assassination takes over.” Elikene concluded.

In a related situation the regulatory body overseeing the practice of Public Relations in the country, Nigerian Institute of Public Relations (NIPR) is also getting ready to start weeding out practising nonprofessionals.

Zimbabwean businessman and philanthropist – Dr Strive Masiyiwa commended the lecture and the Edubrainics Africa Team “This is an awesome venture! So proud of you guys. Well done.” He said.

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My research

I have been reading about this collaboration between a new artiste called Etnik and late producer, OJB Jezreel.
The hype aroused my curiosity and I listened to the song that was taunted in the media as "collabo made in heaven".
To say I love the song is an understatement but I would like to know what others who have also heard the song think.
Is it really the best collabo OJB ever featured on?[color=#770077][/color]

Great post but I have to correct an error.
Etisalat Group, one of the shareholders of the company has left but tthe entity (company) is still very much in operation in Nigeria. A man can change his name but those that mean the man is no more?
Airtel rebranded 5 times: Econet, Vodacom, V-Mobile, Celtel, ZAIN and Airtel.
Rebranding or change of ownership has never been a death sentence rather it is a normal, healthy business transition like the Phoenix which rejuvenates itself anew.
ETISALAT's own case is no different from global business transitions.
The redefined brand comes out better, stronger, positioned and determined to satisfy its customers.
Watch the matrix part 1 to have a perfect understanding of what coming alive does to a brand (neo effect).

This are three of my songs.
I featured OJB Jezreel in the first song titled 'The Question', its a blend of dancehall and R&B and everyone has been loving it.
The second song is titled 'Diva Demon' which is a dancehall hit song.
The third song is 'Follow Follow' and I featured GenCool and it was sang in Pidgin' language.
People have been downloading these singles on the MTN network.
I am open to collabos, that is if you listen to my work and you feel we can do something together its all good. I don't take anything for collos neither do I offer any, strickly for the art and skill.

While we celebrate tthe great Bob Marley who lived and died thousands of miles away we should also remember to celebrate stars who lived with us and died recently.

OJB Jezreel died on June 14 and was celebrated on June 15 this year.
I took the time to download and listened to OJB's last featured song before he died and was wow.

The Question by Etnik featuring OJB Jezreel. The song is tight and its the last song OJB featured in before he died. Just downloaded it from MTN - i was asked to send 1032682 to 4100.
It definitely OJB's best collaboration ever

The Question by Etnik featuring OJB Jezreel. The song is tight and its the last song OJB featured in before he died. Just downloaded it from MTN - i was asked to send 1032682 to 4100.
It definitely OJB's best collaboration ever