User Interface & User Experience (UI/UX) Design Course

Here at Leinad studios, you will learn current best practices and conventions in UI/UX design and apply them to create effective and compelling screen-based experiences for websites or mobile apps Figma. From there you will learn sketching, replicating your sketches in these softwares, color theory, design usability for developers, prototyping, creating user research and user persona, journey mapping, user flow and much more. Classes are always fun and insightful so go ahead, enroll and join us.

Begin with the fundamentals of UI/UX and the business value of UI/UX design in today’s fast paced growing field.
Master the principles of accessibility and heuristics, covering areas such as text, navigation and links, colors, and assistive technologies.
Discover the importance of UX Research, and what can go wrong if you don’t do it correctly. Learn how to carry out interviews, focus groups, and surveys. Become an expert problem-solver, by exploring techniques such as affinity mapping. Then, learn all about persona creation and how to create a journey map.
Learn different ideation techniques such as brainstorming, bodystorming, mind-mapping, and more. See how to organize your content in an effective way to create a clean, well-designed interface.
Understand the value of prototyping once you have come up with several ideas, getting an in-depth explanation of the what, why, and when of prototyping. See how to carry out a smooth design-to-development handoff, learning about useful tools along the way.

What the Course Covers:[center][/center]

-Introduction
-What is User Interface
-What the course covers
-What is User Experience(UX)
-Style guides
-Creating Type scales
-Creating Color Scheme, Color theory and Color combination
-Using layout grids
-Creating Text Styles, Color Styles and Grid Styles
-Creating buttons
-Do’s and Don’ts in typography
-Do’s and Don’ts in using font weight
-Empathy & pain points
-Introduction to UX Process
-Core elements of UX design
-Introduction to UX Research
-Interviews focus groups, surveys and user centered design process
-Detecting and defining the problem
-Persona creation
-Journey mapping
-Ideation techniques
-Information Architecture & UI Design
-Value of Prototyping
-Different types of prototypes and prototypes tools
-User testing Best Practices
-Working with developers
-Presenting to stakeholders
-Case Studies 101
-Showcasing your work
-Interviewing and design exercises
-Final Project

Visit our website to enroll and for further information:

https://leinadstudios.com/uiux-training-in-lagos/

Competitive analysis can be used to identify the strengths and weaknesses of both your business’s website and that of your competitors’. Using this information can help you further improve, and capitalize on the weaknesses discovered in your competition.

Analyzing your competition should be something all business and site owners should be doing, but unfortunately, this isn’t the case. To improve your website to be as good as your competitors, you should devote the time and effort needed to analyze them.



Why should you be interested in competitive analysis?



Though you might think you’re ranked number one for the search results of all your important keywords, there would always be another site that might look insignificant to you but is capitalizing on your website’s weaknesses.



A competitive analysis allows you to take a wider view of the situation and identify not just your competitor’s strengths and weaknesses, but also yours, even before your competitor notices them. This knowledge can serve as a roadmap for you and would enable you to improve your search rankings and the user experience for the visitors to your website.



Who are your competitors?



It’s shocking to some that their biggest competitors aren’t usually the ones they have in mind. Most times your biggest competitors are the websites that lack ranking on the money keywords. But could be making deep progress in other keywords.



To identify the competitors to focus on, it’s imperative that you examine specialization and not just general terms. If you do not do this, you could be missing out on a considerable amount of traffic and conversion. Consider the segments they dominate and determine the level of importance that segment has to your website.



Though sometimes, you would want to identify competitors that may rank above you in the Search Engine Results Page (SERPs) but are not true competitors, and also identity does that might not be as important for you to outrank when compared to others. Sometimes it’s just not worth the time investment.



Here are some of the steps you can take to perform a competitive analysis.



Find the keyword Gaps on your website.



Give deep attention to the keywords you’re already ranked for, but still lag behind your competitors.



And ask yourself these questions.



Why are they ranking and not you?
Do they have better supplementary content for those particular keywords?
Do they have an exceptionally higher number of backlinks to those specific pages that are helping them rank higher?


Once you identify these gaps, be sure to work on closing them. What is needed to be done on your sure so you can have pages targeting those individual keywords?



Discover your competitors’ popular pages.



You must know the most popular pages on your competitors’ websites.



Take note of these questions.



Which pages rank for the most keywords?
Which pages have the most traffic?
Which pages have the highest percentage of their overall traffic?


Never assume you can guess which pages are the most popular.



Identify your competitors’ strengths and weaknesses.



Find out the differences between strengths and weaknesses between you and your competitors? What do they excel at and what are your weaknesses?



Every website has a weakness, even popular ones like Amazon.



In case it starts to prove too difficult to identify your website’s weaknesses, talking to your employees and visitors/customers would help to give deep insights.



You also need to think about the things you believe are your strengths and check if these strengths are learned in your competitor’s. Also, identify their weaknesses and see how you can take advantage of them.



Here are some simple ways to gauge the strengths and weaknesses of your competitors



Find out how authoritative your website is in comparison to your competitors’. Do they have important links coming to the site? It would be harder to beat your competitor if they have higher authority than you, and that’s where the keyword gap comes in. Find out keywords they aren’t focusing on, but are relevant to your industry and capitalize on these.


You can also gauge the strengths and weaknesses of the content they produce.
Do they create shallow content?
Do they publish high-quality content?
Do they only focus on product pages and not on any supporting pages?


Find out the areas where they are lacking and capitalize on this.



Check their product page and try to figure out what it is about their page that’s better than yours.


Do they have a detailed explanation of the product?
Do they suggest similar products?
How are the ratings and reviews for the product shown?
Do they provide links and support for the product?
How hassle-free is it to purchase their products?


Try to find out any technical issues they might be having. Check how fast the pages load, also figure out if some of these technical issues are hindering their search performance. If you find that you have some of the issues found on your competitors’ site, then improving on your site would greatly improve the visibility of your business.


Also, check out the feel of the website on both mobile and desktop and find out what was done wrong.



Analyze the contents your competitors share on their websites.



To properly analyze the contents shared on your competitors’ websites, you must take a look at not just the product pages, but also at supporting content they have and how well their rankings compare to you.



Find out the kind of content they’re sharing and how much effect this had on the traffic they are generating. If you notice that this content has positive effects on the generation of traffic then you can incorporate this into your strategies. But be sure to not overdo this, and end up adding strategies you do not need.





Find out the website tools your competitors use.



Finding out the tools your competitors use would help you in figuring out additions and improvements to make on your website.



A free service like Builtwith would help you take a look at the tools and plugins being employed by your competitors to run their websites. With the tool, you’ll be able to see what services host their website and what email services they use.



With this knowledge, you get to decide if you would want to add this tool to your website to further improve it.



Analyze your competitors on social media.



Taking notes of the social media presence of your competitors would give you an edge on the things they’re doing right or wrong.



There are so many social media tracking tools out there, but be careful of the very expensive ones that might water your time. Simply following your competitor and observing the goings-on of their feeds would give you a basic idea of their activities online.



Find out the most performing post and at what time these posts perform well. Also, find out why these posts perform well and if you can do anything differently.



Patronize your competitor.



This idea might not sit well with you, but swallowing your pride and doing this would give you an idea of the things your competitors are doing right or wrong and how you can greatly improve on their mistakes and blunders.



Find out what the process of purchasing is like. Do they have a hassle-free system, and if they do what can you do differently?



Take note of the speed at which they respond to customer queries.





When is a competitive analysis necessary?



There’s no need to spend most of your time focused on what your competitors are doing. You can make your analysis occasionally, but regularly checking on your competitors can push you off track.



The best time to do a competitive analysis is when you’re starting a new website, trying to redesign, or simply looking for something to write about.

Source: https://leinadstudios.com/competitive-analysis/

Nijaabazar did a great job and covered almost everything you need to know as a newbie

Also check out https://leinadstudios.com/3d-animation-breakdown/


They covered in details all you need to know about 3d animation for industry standard from start to finish

Goodluck

Check out https://leinadstudios.com/3d-animation-breakdown/


They covered in details all you need to know about 3d animation for industry standard

Goodluck

Great piece

Found a more detailed article here: https://leinadstudios.com/3d-animation-breakdown/

You can checkout https://leinadstudios.com

They are currently in Lagos and they can accelerate your career in 3d animation

You can checkout https://leinadstudios.com

happiness4ever:
Interesting I'm guilty of 50%. I'm confused some YouTuber was advising something different

I was also guilty of some of them. But we keep learning

Would like to know what the YouTuber said...Most of these mistakes are caused by a number of factors too

The widespread adoption of the internet has seen massive growth in the usage of the internet. Businesses are in the race to market their product and services to their potential customers and clients. But most of these businesses make common mistakes that render their desire to attract potential clients a painful one.



Here are 10 common mistakes made by businesses and digital marketers and how to avoid making them.



Targeting the wrong audience:


Most Digital marketers and businesses today are guilty of this mistake. It is a common belief among new marketers that the larger the group being advertised to the more positive result one can expect to get. This is a total fallacy because it only leads to a wasted form of energy and resources.



Sending ads towards the wrong audience happens when businesses don’t clearly define their customer’s persona. Not taking time to research more on what kind of people would be interested in the product and services that your business has to offer leads to this wasted form of advertising.



How to avoid this mistake:


-Develop a customer’s persona. Read how
-Define who would be interested in your business.
-Source for data on your prospect.
-Analyze results gotten from ads campaigns to know if you’re on the right track.


2.Improper use of SEO or total neglect of it:


SEO (Search Engine Optimization) is a method of adding trending keywords to the content being created by your business. Most people begin their search for a product or service through a search on a search engine like Google or Bing.



Proper use of SEO increases your chances of being on the front page of each search queries and this boosts the organic traffic that you get to your business.



95% of online experiences begin with a search engine-Search Engine Journal



Investing in yourself the knowledge of SEO would increase the number of qualified leads and increase the exposure of your business to prospects. This would also give you an idea of what’s trending in your industry and what your customers are interested in – data that would prove useful in the long run m



How to avoid this mistake:


-Focus on using the right keywords.
-Make use of backlinks.
-Deliver contents of high quality and relevance to your industry.
-Make use of search engine suggestions as a tool for your search.
-Put yourself in your customer’s shoes and ask yourself “What would I be searching for?”.


Neglecting the importance of Blogging:


Blogging with a defined strategy and a focus on generating value for your readers increases the traffic to your online business. Focusing on this form of productivity increases your leads and visibility on search engines.



How to avoid this mistake:


-Blog more frequently.
-Invest in creating quality content in your blog.
-Notice your audiences’ interaction and respond diplomatically to them.


Not giving much significance to social media platforms:


Most businesses ignore how important strategically using their social media handle is to their business.



The average user spends more than 20% of their time on a social media platform.



Posting social media ads aimlessly harms businesses. As not all businesses are suitable for every kind of platform and not every kind of ad would capture your target audience.



How to avoid this mistake:


-First, determine the right social media platform to capture your audience.
-Team up with influencers on these platforms.
-Find the time of the day that yields the highest number of engagements.
-Be consistent with delivering value and growing your follower base.


The lack of realistically SMART goals:


SMART is an abbreviated form of

S – Smart

M- Measurable

A- Attainable

R- Realistic

T- Timely



Setting smart goals involves implementing these five points in the development of those goals. Lack of SMART goals results in negative results for online businesses and digital marketers.



How to avoid this mistake:


-Be specific about the kind of results you want.
-Make sure the goals you set are achievable.
-So do not forget that goals need a time limit – Be time-sensitive.


Not paying attention to the complaints and feedback gotten from your customers:


Customer feedback gives a lot of insight as to whether or not your business is generating the value you desire it to generate. Neglecting to pay attention to what your customers have to say – whether negative or positive would hurt your business.



Paying attention to your customer care services and considering the complaints and suggestions in mapping your business roadmap would be beneficial to the growth of your business.



How to avoid this mistake:


-Check out third-party research on the state of your customers in your industry to get an insight.
-Communicate with your sales department, support teams, and stakeholders that are familiar with the complaints of your customers
-Through customer interviews, surveys, and customer care services you can analyze the state of your customers and the state of your business.


Being impatient with growth:


Not understanding that some forms of digital marketing can take some time to get desired results can drive digital marketers to abandon a firm of marketing that would have yielded the most desired results.



Facebook ads can take at least a week to yield noticeable results and SEO can take as much as 2 – 6 months, understanding this gives an insight into the kind of patience required for each digital marketing campaign.



How to avoid this mistake:


-Find out the average time required to get the results you want for your selected form of marketing.
-Stay patient and positive and focus on the numbers.
-Be realistic in your expectations.


Not making proper use of customer’s reviews and testimonials:


Almost an average of digital marketers believes that implementing proper use of customer reviews and testimonials would greatly increase sales. It also increases the credibility of the brand and also increases the conversion of leads.



How to avoid this mistake:


-Implement customer review in your digital marketing campaigns.
-Ask your customers to share their reviews with you and make proper use of them.


Failing to remarket yourself to your audience:


Most businesses are so focused on getting new customers that they neglect the old ones that they already have. Failing to remarket yourself to your already existing customer base would inhibit the growth of your customer base.



The goal should be to widen your customer base and so your already existing customers matter.



How to avoid this mistake:


-Focus on improving the quality content in your email marketing content.
-Develop a relationship with your customers.
-Organize promos and loyalty discounts.


Employing too many strategies without well-defined resources and focused planning:


The use of many digital marketing tools and strategies all at once can make it very difficult to track the positive results each would bring. You won’t be able to know what’s working and what is not working.



Being specific in the strategies and tools you employ would yield more results and growth in the long run.



How to avoid this mistake:


-Stay specific to your niche and what it needs
-Stay relevant in the value you produce in your content.
-Stay consistent in the efforts you employ.

Read here: https://leinadstudios.com/digitalmarketing-tips-2021/


Which of these mistakes have you made in the past and how did you avoid them?

.

GabriellePeake:
It's based on creating personalized messages that will meet each individual's needs and use information about them.
Digital marketing allows people to purchase products and receive services online, rather than just browsing websites or reading messages. It creates a new way for people to interact with brands and new opportunities to sell their products and services. That's why services like Content Creation Oman stand between companies and consumers. Few businessmen know the algorithms of social networks and search engines and how to use them properly and create quality content.

I agree... Algorithm, that's the main focus...get the Algorithm, do it right, sit and relax and things would work out in due time

kurjeg:
It's an exciting field. I want to work in this profession.

Yes it is...it's also broad like every other profession...

If you can get your hands on real project, it will really accelerate the process

It is 40,000 for 2 months

Checkout: https://leinadstudios.com/courses-price-list/

What is Motion design?

Motion design is a subset of graphic design that uses graphic design principles in filmmaking or video production context (or some other temporally evolving visual media) through the use of animation or film techniques. Examples of motion graphics include the use of kinetic Typography and graphics used in film and television opening sequences.



What does a Motion designer do?

A motion designer creates artwork for the web, television, or film. They use visual effects, animation, and other cinematic techniques to bring life to their creations.

A motion designer is a person trained in traditional graphic design who has learned to integrate temporally evolving visual media into their existing design knowledge. Sometimes, motion designers may come from a filmmaking or animation background as these fields share several overlapping skills.

As creative filmmakers and video producers expand both their imaginations and budget for impressive technology and design, skilled motion designers are essential. By animating graphics and creating vivid visual effects, motion designers bring films and even websites, commercials and more to an entirely new level.

With the increase of video content online, motion designers could find themselves working on almost anything and any digital platform. Depending on the type of motion graphics you enjoy pursuing, you could end up working on a big-ticket film in Hollywood or freelancing the opening intro for a new iPhone app.



What skills do motion designers need?

Whether you are a beginner or advanced motion graphics artist, there is a set of skills that you should have that allows you to become a great motion designer.



Graphics design skills:

Giving yourself the knowledge of graphic design can allow you to push your motion design work especially if you’re a freelancer, where often you will be asked to not only make the virtual elements move but to create them.



Traditional art skills;

Knowing traditional art is very helpful during your design process. When working on motion graphics, it’s always easier to sketch out your ideas on paper than it is to combine everything on a computer only to find out that it’s not working. Sketches can be done much faster, allowing you to brainstorm different ideas, have a defined path on what to do, which will help speed up your workflow.



3D modeling/ design skills;

As 3D elements have found their way into motion design, you need to have this skill set to be able to keep up with the changing industry. You shouldn’t limit yourself to just 2D Motion design, there is a wealth of 3D applications to choose from, it is left for you to take your time and learn one. It is crucial you have a full 3d breakdown to fully understand how to navigate your career path.

Understanding points in 3D spaces, lines connecting those points, and polygons made up of those lines come from working with modeling programs.



Typography:

Typography is heavily utilized in motion design and oftentimes, it is the driving force behind motion graphics. Since type is so prominent, you need to have an understanding of typography. That is, what virtual features make up a typeface, what compliments a design, how to engage your audience to follow along, how to tell stories using typography and so on.



Color Theory:

As a motion designer, all your motion designs will utilize color. You need to have a deep understanding of color theory and what color conveys different moods and feelings to an audience. You need to give your color choice a lot of thought. What do you want your piece to communicate, the strength, dependability? These questions can all determine the color scheme for your motion design.



Animation perspective:

A good 3D designer understands motion and timelines. That is, objects can move, so can light sources. The camera which is the view of the audience can also move. A designer can choreograph complex movements, one element at a time, and spin them off in multiple ways.



Organization:

The organization is crucial for both freelancers and team members. Keeping a tidy file with organized assets, dependencies, layers, etc becomes more crucial, the bigger the project becomes.

Organization and multitasking are critical attributes to be found in new motion designers.



Procedural animation:

Motion design software is increasingly making use of scripts, expressions, and coding to save time in the creative process.

One of the biggest challenges in creating motion graphics is the fact that it can be incredibly time-intensive. Procedural animation is one way to reduce time stretch in motion design.

The term procedural is a trend in recent times and is set to explode over the next decade. Through simple and complex algorithms, full animations can be created in half of the time. Work can be tweaked, adapted, and revised at ease with the help of automated processes.



Texturing and lighting effects:

The audience does not see the model, instead, they see shapes and images. Surfacing is part of what makes 3D graphics look photo-realistic. Surfaces can be reflective, shiny, transparent, translucent, rough, or refractive. Their potential is unlimited and they can also stimulate textures or display moving images.



Understanding big picture context:

A good designer knows what their design will be used for. Multimedia, game design and Virtual Reality are all growing and possible destinations for motion graphics designers. Different applications warrant different approaches. An understanding of all these applications and how to plan them will help.



Adaptability:

Plans change, so do project scope and goals. Skilled motion designers should have the ability to adjust their original vision to accommodate clients’ feedback.



Timing:

Timing is one of the most difficult and most important skills for a motion graphics designer. Motion design is a strong-driven tool and the best stories contain natural flow and rhythm.

A fantastically detailed and otherwise good-looking graphics isn’t effective if the pacing is strange or doesn’t fit with other elements like sound. The best animators and motion designers learn to adapt their work and incorporate rhythm and pacing into their process.



How do you become a motion designer?

A degree in the field can give you the understanding and technical skills that matter most in the industry.
Although there are additional ways to set yourself apart. Some countless online tutorials(YouTube, Udemy, School of Motion) and resources can help add up skills to your repertoire.
Following top animation blogs on social media, webs is another way to get exposure to new trends and techniques.
Getting work experience on projects and adding it to your portfolio is also a great way to start working towards your dream job.




Where do motion graphics designers work?

According to the Bureau of labor statistics (BLS), animators and multimedia designers typically work in motion picture offices, computer systems, and software companies, and advertising agencies. This industry was calculated to have a high percentage of about 59% self-employed workers in 2018, indicating that remote work arrangements are very possible in the field.

Motion graphics designers do more than bring graphics to life, they use strong creative backgrounds to create powerful stories that capture an audience and leave them wanting more. In addition, their skills and experience include:



The ability to partner with creative team members and key stakeholders to create content used across a variety of platforms (web, movie, video, and more).
Ability to work in a fast-paced environment and have strong project management skills.
Strong technical skills and proven ability to use a variety of software (Photoshop, Illustrator, CAD Premiere Pro, 3D softwares).
Meet with clients, internal and external, to understand their needs and share ideas.
Great communicators, they receive and interpret feedback and meet tight deadlines.
They respond to user feedback, data/analytics, and client feedback to improve the creative working future iteration.




Motion graphics designer salary and job outlook

Motion graphics designers are fairly well-compensated for their technical expertise. In Nigeria, their salary range from entry level starts from N60,000 to 200,000 naira depending on their years of experience. According to BLS, the median annual wage for a multimedia artist and animator was $72,520 in 2018. Freelancers can also earn more, compared to those on a salary structure. Professionals earning the most in these fields were employed by software companies and motion picture industries.

The Bureau of labor statistics projects a 4% rate of employment growth for multimedia artists and animators, attributing this steady growth to the increased consumption of film, video, and digital media.

Read related articles: https://leinadstudios.com/getting-started-as-a-motion-designer/

Hi


I think you should find answers to your questions or worries, which will assist you in deciding on what to do..

When you went for the interview, did you make contacts with anybody to have an idea as to their job security, staff treatment and all?

If you don't meet the target, what happens?

You really need to know.

Most companies have avenues you can use to tactfully ask questions.

You still have about a month or 2 to make your findings and reach a conclusion.

Anything you decide, wish you all the best

Great to see them back

Would be crazy if this team fails to win UCL

Looks like a movie...an apocalypse

But the heat tho...117 Fahrenheit..while the highest ever recorded is about 134 Fahrenheit....��

Read with more images and videos: https://leinadstudios.com/3d-animation-breakdown/

3D animation-Things you need to know about

3d Animation subject, to the laymen, is a confusing one. They sometimes wonder how pictures start to move. Even though animation has been with us for quite a while now, this still baffles some.

The rise of 3D animation only did more to deepen this confusion around the subject matter. Most people refer to 3D animation as having the same characteristics as 2D, oblivious to the processes that occur in the background.

What is 3D animation?

The simplicity of this question might fool many. The purpose of this article is to shine a light on what goes on behind the scenes of a 3D animation production.

3D animation refers to the creation of moving objects in a digital 3- dimensional environment. The illusion of movement is made from the exportation of images gotten through the manipulation of objects with computer software.

Motion is stimulated in a way that creates the illusion of movement. This is true whether for 3D, 2D or stop motion animation. While drawn pictures are used in 2D with each picture slightly different from the previous one. When this is played back sequentially an illusion of motion is created.

In 3D animation, the creation is done within computer software. While for stop motion real-life models are moved slightly with pictures of this sequentially player back.

Basic processes of 3D animation.

The processes of 3D animation can be divided into 3 main phases. Though there are other sub-phases to the processes.

● Modeling- involves the process of creating the 3D object within a scene.
● Layout and animation- involves the positioning and animation of objects within a scene.
● Rendering- This describes the final output of the completed computer graphics.

Through the combination of these 3 phases in addition to the other sub-phases 3D animation can be achieved.

The process of 3D animation.

There are many steps involved in 3D animation that the layman is oblivious of. But we would focus on the most common steps involved in the production of a 3D animation project.

Here are eleven of the most common steps:

Step one- Storyboard and conceptualization.

A storyboard is a sequential arrangement of illustrations that displays the storyline in two dimensions. The first dimension is time, the second is the interaction of the elements in your story- how the images interact with your storyline and the soundtracks, it also involves how the visual transition and effect help tie together the images. Alongside this stage is trying to fit the illustration with the storyboard. It is important to note that any project without this stage would find it hard to have a smooth sail as the journey could get really complicated. This is the bedrock for every other subsequent steps. Storyboarding makes life easier for the team


● Step two- 3D modeling.

This is a process after the storyboards are finished. It is a process that involves taking a shape and molding it into a finished 3D mesh. It is a common practice to take a 3D model by taking a simple shape- called a primitive and growing that into a shape that is detailed and refined.


● Step 3- Texturing.

This is the process of overlaying 2D images on 3D models to add colors, design, and textures. Sometimes called mapping. The majority of the model’s colors come from this step. Software such as Substance Painter and Photoshop are commonly used for this.


● Step 4- Rigging and skinning.

This is a process of setting up a controllable skeleton for the character intended for animation. Every rig is unique to the project at hand.

● Step 5- Animation.

This is the process of getting the 3D object to move. There are different ways of achieving this. It could be through the manipulation of objects on a frame-by-frame basis or even using the 3D software in-built physics engines, that tracks movements called Motion Capture(Mocap)


● Step 6- Lighting.

Lights in real life are different than they are in 3D space. But lights in 3D are stimulated to make the objects take on amazing results. Mastering the use of lighting can mean the difference between mundane results and excellence.


● Step 7- Camera and techniques.

Unlike in the real world, there are no limitations to the use of cameras in 3D space. This unlocks the artist’s creative freedom and takes it to a new level.


● Step 8- Rendering.

Here more refined attention is placed in the camera placement, lighting choices, reflections and transparency, and the handling of special effects, like fluids and gasses.

● Step 9- Compositing and FX.

This includes everything that involves blending computer-generated footage with live footage.


● Step 10- Music and Foley.

This is where the music and sound are blended in to match the animation.

● Step 11- Editing the final output.

This is where all the above steps are blended to produce a final piece. It is the final stage of 3D animation.

Would you say 3D is an advanced development of 2D?

It’s a common belief that 3D animation grew as an advancement of 2D animation. This isn’t the whole truth. 3D animation has more roots and is similar to stop motion animation.

Stop motion techniques have been around for as early as the 19th century. There exist more similarities between 3D animation and stop animation that you can find between 3D animation and 2D animation. For stop motion filming techniques several pictures of a life model are taken with varying changing positions. These pictures are okayed back in a sequence at between 12 and 70 frames per second. It is a tedious process.

While 3D uses a similar approach but instead the use of a computer is applied
The only difference is that one happens in real life while the other happens in computer software.

Is there a difference between 2D and 3D animation?

This question might sound funny to some. Isn’t it pretty obvious that there’s a difference between the two?

Well, while 2D is a process that occurs in 2-dimensional space, 3D occurs in a 3-dimensional space.

For 2D animation, there is no depth and only one perspective is offered. Objects lack the subtle soft shadows and touch we observe in real life and the colors have limited varying shades.

In 3D, there is depth and a more realistic touch is applied. The easiest way to understand this is that 2D can be seen as a painting while 3D can be seen as a sculpture.

Which Softwares Can I Learn for 3D animation?

When picking softwares, it’s important you consider the end goal of your learning process. Do you want to go solo or work with a team? At the end of the day, it is how well you develop yourself that matters. Some of these softwares overlap in their features, however, each of these softwares have their strength and weaknesses.

Industry Standard Softwares for 3d Animation: Maya, Zbrush, Houdini, Blender, Cinema4D, 3dsMax, Substance Painter and Designer, Mari, Photoshop, Premiere Pro, After Effects, Nuke

Maya: Rigging and Animation, Rendering
Zbrush: Advance character modeling and Texturing
Houdini: VFX
Blender: Character Modeling, TexturingCinema4D: VFX, 3D Motion Graphics
3DsMax: Large buildings or constructions, VFX
Substance Painter, Designer and Mari: Advance and realistic Texturing
Photoshop: Basic Texturing, Post photo editing
Premiere Pro: Frame compilation, Color Grading
Arnold,Vray,Octane Renderer: Render Engine
After Effects: VFX Composition, Motion Graphics
Nuke: Composition

Is 3D Animation VFX?

Yes it is. Visual Effect is the combination of all elements in 3d. Most if not all the softwares used in creating Visual Effects are also used in creating 3d Animation. In fact, there’s a major overlap. The only difference is in the specialization. 3D Animation covers 3d Cartoon films or Stylized ( Moana, Frozen, Raya and the last Dragon), Feature Films ( Avengers, Bloodshot, Game of Thrones, Walking Dead), Gaming and VR (GOW, FIFA/PES, GTA) and others.

How long can I use to Master 3D Animation?

In short answer, for the rest of your life.
However, to become self reliant and have a presentable portfolio, it will take you at least 3 to 4 months. Then within 1 to 2 years, you should be average.

Added to that is your level of dedication, system features and where you are learning from. Furthermore, it is important to consider whether you want to be a 3D Generalist (Being skilled in multiple fields in 3d) or being a Generalist(focusing on one field). The latter is highly recommended. You should however know one or two things about the other pipelines in 3D Animation.

How long does it take to complete a 3d movie?

For movies running to hours, it can take 3 to 5 years for big studios such as Disney, Pixar, Dreamworks, Industrial Light & Magic, Weta Digital
etc.

For short movies running into minutes, it takes months or even years to complete.

Animation takes time, great planning, amazing teams and good budget.

3D Animation
Motion Graphics
Web Design and Development
Video editing and film making
UI/UX or Product Design
Graphic Design
Digital Marketing
Coding...Frontend and Backend

and much more


Irrespective of the skills you pick, try to learn how to sell your skills, learn to industry standard, make sacrifices and advance your knowledge by keeping up to date with latest trends, network with others, have a mentor.

Definitely, you would make mistakes, but enjoy the journey...Lastly, be prepared to pay for good knowledge. Knowledge is priceless, however, you would need to pay. This could be in data, devices or gadgets you would be using and others

Digital Marketing- Beginner's Guide

Technology continues to grow at the speed of light, with more than half of the world going online in the last decade. This massive shift has greatly affected how people purchase goods and services.




It's only natural that businesses go online in an attempt to catch the eyes of their potential customers and clients. This development is responsible for the increased interest in digital marketing.


Before delving into how businesses use this amazing marketing tool to their advantage, you might wonder, what is digital marketing exactly?

 

What Exactly Is Digital Marketing?




This is an effort made online to introduce people to your business. It could be in the form of pay-per-click, social media marketing, email marketing, blogging, or even through podcasts.
Businesses have developed various assets to aid in marketing their products online. These digital assets introduce to your potential customers the relevance of your products and services to their needs.


Here are a few -


Your Business's Website: This is your space online, and usually the first experience your customers get as they desire to interact with you.
Branded Assets: This includes logos, icons, and acronyms of your business.
Videos: This includes video ads, product demo, etc.
Images: these are infographics, pictures of your products and company
Written contents: this includes blogs, eBooks, products descriptions, and testimonials.
Online products and tools: This includes SAAS, calculators, and interactive content.
Reviews: Customer reviews can also be a form of digital marketing.
Social media pages: This includes your business's presence on social media platforms.




Why Digital Marketing?

Improving the digital involvement of any business not only gives that business a chance at surviving the changes in time, but to also grow its customers base. As such businesses must do their best to invest in digital marketing. We would review some of the strategies being implemented by business-to-consumers companies and business-to-business companies.




B2B(Business-to-Business) companies:

Companies like this sell highly expensive products and services, and most times, their targeted clients are usually other businesses. Due to the nature of the business and the low number of potential customers, the focus  here is on the marketing and sales funnel.




B2C(Business-to-Consumer) companies:

These companies have a lower price tag on their products when compared to B2B companies. And as such are only interested in driving the needed customers to their websites or stores. They experience great results and surges in sales as their customer base is large when compared to B2B companies.







Digital Marketing Strategies.

To further boost their reach to their customers, and also make sure that their product and services get exposed to the right customers. Businesses have developed strategies to make this possible. The refinement of these strategies is a continuous one. Here is a list of strategies employed by businesses today.


Email marketing: This involves reaching out to clients and introducing them to your business through their email addresses.


Social media marketing: Most businesses today make use of social media platforms to boost their reach to potential customers. Since most people today have at least a social media account, the growth of social media marketing in previous years has been exponential.


Paid social media advertising: This is the act of paying online influencers to promote your product and services to their fans and subscribers.


Search engine optimization: SEO for short, is a means of using specific keywords to rank up your content on search engines. Businesses use this as a cheap alternative to driving traffic to their businesses.


Conversion rate optimization: Businesses strive to improve the user experience of their online presence. This increases the acceptability of potential customers towards the business.


Paid Search Advertising: Most search engines like Google and Bing allow businesses to advertise on their search pages. This is an efficient way of reaching potential customers as your products and services presented directly to people as they search for them.


Pay per click: This is simply when you pay for every user that clicks on your advert.


Native marketing: At the bottom of most online stores and blog posts are suggestions. This suggestion leads the customers to other similar products, services, or blogs that would keep the interest of that customer in that business.


Affiliate marketing: Most influencers have loyal followers and these followers would follow the recommendations of these influencers. Affiliate marketing is where a certain percentage is paid to these influencers to promote your goods and services to their followers.


The transition of digital marketing into the mobile space.

Over the years there has been an increase in the number of internet users who access the internet through mobile. This has caused major advertising companies to switch their advertising mode to focus more on mobile devices.







Diving into the world of digital marketing.

It's usually a breeze getting started with Digital Marketing. But first, there are certain questions you need to have answers to before taking the step of investing in digital marketing.




What are your financial goals?

Identifying your financial goals would help you in tailoring your expectations in line with what your business needs.




Who is your target audience?

You need to have a persona profile for the kind of people that would most likely show interest in your business. This helps you organize your digital marketing campaign to yield the most positive results.




How much are your target audience willing to pay?

Finding out how deep your prospective customers’ pocket is would help in adjusting your budget to yield out the maximum profit for your business.




What's the budget needed to hit your goals?

Once there is an answer to all the questions above, then a budget can be done which include the estimated cost of the digital marketing campaign.
This is usually divided into weekly, monthly, quarterly and yearly budget, doing the right things, consistently. A clear and reasonable budget could be the key in getting closer to your competitors







Conclusion.




The world would continue to advance and more strategies would keep developing to help businesses grow. Due to this, it is usually advised that business owners stay on their toes in finding out ways to further reach their customers through the online world.

Stay Updated: https://leinadstudios.com/digital-marketing-getting-started-in-2021/

I think you could have told them the applications you used.

As far they didn't ask for your source code, themes you used or the plugins to achieve a particular task with better optimisation, you could have answered their question.

You disclosing the applications you used wouldn't stop you from creating amazing projects

.

Stop spending money on ineffective ads. Be one of the game changers and fast-track your online presence today.�

Whatever you call it, marketing your company online is a big deal.

We would provide solutions that would ensure you get to connect and influence your potential customers.

For you to have an online presence, you must have a suitable budget, be consistent and apply expertise which only comes with years of experience.

Get this one time offer starting from 100,000 naira.

Let us know what you want and we would recommend the best approach to achieve and challenge your competitors!

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Are you a Graphic Designer?
How has it been so far?
How many years of experience do you have currently?

Learn Graphics Design and Join the next batch of designers: https://leinadstudios.com/graphics-design-training-in-lagos/

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What is Graphic design?


Graphics design is a craft where professionals create visual content to communicate messages. It is also defined as an artistic advertisement.



Graphics design Basics


To start a career in graphics design you have to understand the meaning of graphics design better, it is important to be aware of the elements and principles that make up a design. These elements are used in conjunction or opposition with each other to create visually striking and impactful designs.



These elements include:

Color
Form
Line
Shape
Size
Space
Texture


There are also principles in graphic design which include:

Balance
Contrast
Emphasis
Movement
Proportion
Rhythm


These principles are there to guide you in designing a perfect work.



Who is a graphic designer?
A graphic designer is also known as a communication designer or a graphic artist that plans and projects ideas and experiences with visual and textual content. In other words, a graphic designer visually communicates certain ideas or messages. This visual content may be as simple as a business logo or as complex as page layouts on a website.

Depending on your role you may be a:

An art director: You get to take charge of management and also coordinate the production of artists and illustrators to make it possible that projects are completed in time and to the client’s taste.


An art production manager: You focus on improving efficiency while reducing the cost of the generation and creation of art.


A creative director: As a Creative Director, you manage the creative team that designs visuals for advertising campaigns, as well as product branding.


A package designer: You focus on the creation and designing of products for marketing.


A brand identity developer: You develop the identity of the brand.


A visual image developer: You create the visual designs through photography, image editing, and 3D modeling.


A visual journalist: You create informational images like infographics that pass information across.


A broadcast designer: You create media that are broadcast on television.


A logo designer: You create visuals and signs that express the organization’s core values and vision. The major aim is to create an image that expresses your client’s identity.


An interface designer: You develop the Graphical User Interface (GUI) for technological companies that focus on the creation of websites and mobile applications.


A web designer: You create the graphical layouts for websites.


A multimedia designer: You focus on applying your skills as a graphic designer to sounds and motion technology.


A content developer: You create multimedia contents that can contain words, graphics, videos, or sounds – depending on the project at hand.
What’s the workplace of a graphic designer like?
Once armed with the proper knowledge and training, there are several graphics design job options out there.

With technological advancements introducing new types of graphics designs, there are also new Graphic design jobs. This evolution has changed the entire landscape of careers in the field.

The employment of graphic designers in computer systems is projected to grow by 24 percent through 2028. The demand for graphic designers by businesses and organizations is spurred by the need for digital graphics and imagery as they want to increase their digital presence.

The decision a graphic designer would make concerning the choice of a workplace would have to revolve around these three options:

1. A graphic designer could decide to freelance.
Pros: the advantages of this choice includes –

He gets to be in control of his schedule and decides the jobs to take.
He can work from anywhere and isn’t restricted by the four walls of the office.
He gets to explore his total creative gifts.
Cons: the disadvantages of this choice could include-

The paycheck isn’t reliable, as he gets to hunt for jobs on his own.
He would mostly have to work alone, there would be no coworkers with him.


2. A graphic designer could choose to work as an in-house graphic designer.
Pros: while working as an in-house graphic designer he gets to enjoy.

A traditional working environment:
Opportunities to ascend the corporate ladder:
A steady salary
The chance to stay focused on a particular brand.


Cons: The disadvantages a graphic designer might experience would include:

Having to explain everything he does to people with little knowledge about graphic designing
He gets to experience more rules which could restrict his creativity.
The environment might be detrimental to his creative mind.


3. A graphic designer could choose to work for a graphic design agency. These agencies are hired by clients to cater to their graphic’s needs.
Pros: while working for an agency a graphic designer might experience these advantages.

He meets with mentors and an established process of work.
He gets to be completely focused on his career as a graphic designer.
The expectations for excellent delivery of work are high.
Cons: the disadvantages include-

The workload on him is much.
Job security is not secured as jobs for agencies are not constant.
So what does a graphic designer do?
The job of a graphic designer revolves around combining art and technology to communicate ideas and visions through visual and audio stimulations.



Here are some of the activities a graphics designer might have to immerse himself in:



A graphic designer advises clients on strategic design techniques for teaching a desired audience.

A graphic designer makes sure the message being conveyed is the desired one.

A graphics designer organizes meetings with art directors and clients on determining the scope of the project.

They also develop visual graphics, logos, or audio to illustrate a product or website.

Graphic designers select the images, typography, and layouts for the visual expression of their clients or the organization they work for.

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