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Computers / Canon Pixma Mp480 For Sale by demmy0325(m): 9:39am On Sep 20, 2022
WhatsApp only: 08134286392

Price : 120k(slightly negotiable)

Location: osun state

TV/Movies / Re: BBNaija 2021 Live Updates Thread by demmy0325(m): 7:37pm On Aug 15, 2021
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Business / Re: EXCLUSIVE : How To Make Level 2 Seller On Fiverr In A Month As A Nigerian Seller by demmy0325(m): 5:29pm On Jul 07, 2021
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Business / Re: EXCLUSIVE : How To Make Level 2 Seller On Fiverr In A Month As A Nigerian Seller by demmy0325(m): 5:29pm On Jul 07, 2021
please someone should recommend a trusted a US review seller
Celebrities / Re: Has Anyone Had An Encounter With A Ghost In Real Life? by demmy0325(m): 10:07pm On Sep 11, 2016
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Fashion / Re: Mr Nairaland 2016 - Grand Finale by demmy0325(m): 11:38am On Aug 06, 2016
this will be a very tight contest.....
Fashion / Re: Mr. NAIRALAND Contest 2016 - Semi-final by demmy0325(m): 8:59am On Aug 04, 2016
teamfynestboi... u guys just seriously need to take a pill and chill.... I voluntarily voted d guy alone in the quarter finals and m so disappointed with wah m seeing here undecided undecided undecided

1 Like

Fashion / Re: Mr. Nairaland Contest 2016 - Elimination Round 2 by demmy0325(m): 3:28pm On Aug 02, 2016
i vote fynestboi

cc NLJega

2 Likes 2 Shares

Romance / Re: Mr. NAIRALAND Contest 2016 - CAMPAIGN THREAD by demmy0325(m): 6:13pm On Jul 30, 2016
MEGGATRON:



[color=#990000][/color]
.. ok
Education / Re: Top 100 Universities In Subsaharan Africa: 26 Nigerian Universities Make List by demmy0325(m): 6:10pm On Jul 30, 2016
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Phones / Re: The Prices Of Gionee M6 And M6 Plus Will Surprise You by demmy0325(m): 6:06pm On Jul 30, 2016
smh undecided undecided
Romance / Re: Mr. NAIRALAND Contest 2016 - CAMPAIGN THREAD by demmy0325(m): 6:03pm On Jul 30, 2016
how come no one mentioned me undecided undecided
Celebrities / Re: Mercy Aigbe's Daughter, Michelle, Models For Her Mum's Boutique by demmy0325(m): 9:17am On Jul 22, 2016
..the part ds woman is taking her daughter through..... i just hope she wl be able to handle it later on

4 Likes

Music/Radio / How Olamide's Ybnl Made A Mistake With Lil-kesh by demmy0325(m): 8:25pm On Jul 19, 2016
http://musicinafrica.net/sites/default/files/styles/content_main_image/public/images/mia-articles/201607/lil-kesholamide.jpg?itok=_8slVgK3[/img]


Here are a few headlines from the Nigerian entertainment media:


Skales and his Manager In Jail For Defrauding Record Label Of Millions Of Naira

Runtown and record label at war! Label sues, Runtown terminates contract

Court Orders DJ Zeez To Pay Record Label N23 Million

Record label and rapper Milli part ways

Brymo parts ways with Chocolate City

Who left who? Analyzing Chidinma’s exit from Capital Hill Records

Hip-Hop act, Soul-E met His Waterloo, Court Orders Him To Pay Collossal Ent.



By industry conventions, a record label is responsible for the marketing of music recordings. Often, it coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos. It conducts talent scouting and development of new artistes. More than discovering talented artistes, and introducing them to the sizzling world of stardom, a label is bound by contract to deploy its resources in sales, publicity, promotions, marketing, legal, business affairs and A&R.
Labels are by far the largest investors in artists’ careers, staking their resources with the prospect of huge profit or colossal loss. According to the Recording Industry Association of America (RIAA), approximately 90% of the records that are released by major labels fail to make a profit.

In recent times, record companies are sustained as going concern by the execution of “multiple rights” or “360” deals with artists. These types of pacts give labels rights and percentages to artist’s touring, merchandising, endorsements and other forms of commercial exploitation of the artist and his music.

At the last edition of the Nigerian Entertainment Conference, D’banj spoke a keynote with the title Content Is the New Crude. Indeed, there are many ways in which the content business can be likened to the oil business. The news of Olamide’s YBNL Records losing Lil Kesh, a blossoming artist who has just released his debut album YAGI, offers an avenue for discussing the label-artist relationship in Nigeria.

Between Olamide’s YBNL and Lil' Kesh

In music, as in the oil business, an investor or record company prospects for the next big pot of gold. It is a costly exercise where nothing is assured. Time, expertise and resources are expended in trying to discover, nurture and launch an unknown product (talent). The risk is huge and the success rate is very remote. The investor wagers the viability of the product in the market place, or that the new oil well will be able to churn out crude in millions of barrels. Once successful, the returns on the initial investment made can signal the birth of a new enterprise. The profits can be ploughed back into the business to launch other products and expand frontiers.

However, working with the benefit of hindsight on the risky venture of oil prospecting, I would posit that Olamide just lost a major oil block but I am yet to understand why. Prior to the break of the news, I was privy to the impending loss of YBNL’s frontline artist Lil Kesh. Initially, I doubted the credibility of the claims as it is unthinkable that a young label on the rise would give room for such an occurrence. However, barely a month after, series of mishaps coming in quick succession further sustained the claims as Lil Kesh/YBNL story, the cases of Runtown, DJ Zeez and Skales were reported in the media. Thankfully, these record companies have enlisted the help of the Courts and law enforcement agencies to seek redress.

Judging from the amiable disposition between both parties in the media, one is led to believe that all is well and that Olamide was being magnanimous. He, too, left producer ID Cabasa to start up YBNL.

Are Nigerian record labels useful?

My worry is that this gruesome anomaly is fast becoming the status quo. Why should anyone applaud a system where a record producer, manager or record label are easily discarded and rendered insignificant?

Sadly, they are victims and losers when success happens. Why can’t Nigeria have a label that stands strong for as long as decade or two? Where are the labels from 2005 and early 2000s? Ten years from now, will Olamide’s YBNL still be on top? Will other YBNL affiliates follow the example set by Lil Kesh? Olamide is not the smartest businessman on the music scene. He would have acted differently if he realises that no Nigerian rapper has lasted a decade at the top. What happens when this transition period resurfaces?

Back when Eedris Abdul Kareem, RuggedMan, Eldee, Naeto C, and MI Abaga were at the top of the rap food chain, they had music labels to their names. But where are these labels today? Had Olamide consulted them, I doubt he would have conceded to giving any of his signees a 2-year record deal. I concede that it is an entrepreneur’s prerogative to determine the modus operandi of his enterprise. But judging from these recurrences, it is clear that the artist–label relations in Nigeria needs a new orientation.

Going forward

Without equivocation and after careful appraisal of the facts in the public space, I humbly assert that:

1. Lil Kesh’s exit is a direct consequence of an absence of a valid record contract. No lawyer with an understanding of the music business, or a practicing entertainment attorney will advise, draft, negotiate and execute a 2-year contract. And any serious label needs a minimum of three full length albums from a talent it helps build to prominence. The absence of this contract gives more leverage to make impracticable and irresponsible demands which has strong-armed the label into submission. I suspect that the decision to retain YBNL as management is a leftover of the negotiation. The music business is no joke. It is an industry where serious players’ every move must be intentional and guided by professionals.

2. A record label is not a charity organization. They are in business for profit and the business must be self-sustainable. If YBNL wasn’t self-funded or a ‘one-man-show’, investors and creditors of the company would have disapproved of letting go of the company’s prized asset.

3. Serious investors will remain sceptical as a result of unpalatable news such as this. If a record label is spending as much as N30 Million Naira ($110,000) to build an artist, how feasible is making profit, if a two-year-and-one-album arrangement is what they agreed on?

4. The business of developing talent should not be a thankless one. Investors, talent managers, record producers and record companies reserve the right to be happy and prosperous, many years after sweat, tears, blood, money and time has been drained into the career of the talent.

5. No investor, record producer, label and talent manager should invest a dime or break a sweat trying to develop a talent if they are not properly guided or secure as to the consequences of success.

6. When disputes arise, parties should be conciliatory in the manner they seek to address these disagreements. The Arbitration Clause in contracts should be activated for the benefit of the parties.

Behind that great music or popular artist is a whole range of resources, which help him bring his creative vision to fruition. While public opinion is almost always in favor of the artist, the fact should not be lost on music enthusiasts that record labels and investors help provide a viable industry.


cc.lalasticlala
Romance / Re: Miss Nairaland Contest 2016 - Nomination & Verification Thread by demmy0325(m): 9:31pm On Apr 15, 2016
so many new monikers in here... undecided undecided undecided
Romance / Re: Miss Nairaland Contest 2016 - Nomination & Verification Thread by demmy0325(m): 9:29pm On Apr 15, 2016
demiladegold:


its fine....

hi
... are u interested... I can nominate u..
Romance / Re: Miss Nairaland Contest 2016 - Nomination & Verification Thread by demmy0325(m): 9:14pm On Apr 15, 2016
demiladegold:


i'm just a girl on low key
...pardon ma first approach...... hello smiley smiley smiley
Romance / Re: Miss Nairaland Contest 2016 - Nomination & Verification Thread by demmy0325(m): 9:02pm On Apr 15, 2016
demiladegold... who are u undecided undecided undecided
Romance / Re: Miss Nairaland Contest 2016 - Nomination & Verification Thread by demmy0325(m): 8:05pm On Apr 15, 2016
nonsense....... undecided undecided undecided
Romance / When They Heard Buhari Banned Caprisonne And Indomie by demmy0325(m): 4:11pm On Dec 31, 2015
grin grin... Cc. Lalasticlala..

2 Likes

Romance / Re: I Can Bet Many Don't Know This(pic)... by demmy0325(m): 3:19pm On Nov 18, 2015
PunkyVeer:
Good to know but I'm still going to do it the "usual" way by turning that thing the other way cool Too bougee tongue
.. Your choice...
Romance / Re: I Can Bet Many Don't Know This(pic)... by demmy0325(m): 3:18pm On Nov 18, 2015
..
Romance / Re: I Can Bet Many Don't Know This(pic)... by demmy0325(m): 3:08pm On Nov 18, 2015
Strahovski:


I'm not admitting anything.

I do not and have never used a straw on a tinned drink. As such, I learnt nothing. That stuff has been used for other purposes not the straw alone.
That's my point
.. And we are askin the other purposes.. Just tell Us.. Simple!.. undecided..
Romance / Re: I Can Bet Many Don't Know This(pic)... by demmy0325(m): 2:58pm On Nov 18, 2015
Strahovski:
Actually it's not for your info.
It can be anything you want it to be.
.. Like?..

1 Like

Romance / I Can Bet Many Don't Know This(pic)... by demmy0325(m): 2:47pm On Nov 18, 2015
.. Cc.. Lalasticlala

2 Likes 1 Share

Celebrities / Re: Billionaire Femi Otedola’s Older Brother Ayokunle Turns Truck Driver! by demmy0325(m): 1:28pm On Nov 18, 2015
Well.... He maybe secretly wealthy buh wont show off... Dont judge them!..

1 Like

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