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Business › Behind Every Transaction Completed On OPay, An Invisible System Is Working Hard by Ennyholar(op): 12:59pm On Aug 27
You open the OPay app, enter an amount, and confirm. In just seconds, the money transfers. It seems simple, but behind the scenes, a lot is happening.

The system checks your identity against its records and assesses the transaction by analysing thousands of behavioural patterns. It compares the activity against your transaction history and flags anything that deviates from your usual behaviour. It cross-references the recipient and runs the entire sequence through over 5,000 monitoring rules and more than 10,000 risk-feature profiles, all before the confirmation screen appears.

If everything checks out, you receive the green light. If something seems off, the system intervenes. You may never realise how often this invisible layer of protection has safeguarded you, and that’s precisely the point.

This is not just a marketing narrative about a fintech that moves quickly and breaks things; it’s a story about what it truly takes to make digital money trustworthy at scale. In Nigeria, where over 13 million people use a single payments platform, ensuring this trust is no longer optional.

The digital payments ecosystem in Nigeria has rapidly expanded, outpacing the public discourse about its security measures. The conversation has mostly centred on inclusion, speed, convenience, and the reach of mobile money into communities traditionally underserved by banks. While these are important topics, there’s a less visible yet critical issue: the infrastructure for compliance, fraud prevention, and financial crime control. This infrastructure determines whether the ecosystem is reliable or risks becoming a channel for the very harms it aims to mitigate.

OPay’s compliance journey reflects the development of this essential infrastructure, built in real time, quietly, technically, and at considerable cost, in a market where regulators, criminals, and customers are all evolving simultaneously.

More than one million fake identities stopped

The key question for any financial system is: who are the actual users? In Nigeria’s diverse landscape, where identity documentation varies, and fraud is prevalent, addressing this question is complicated.

OPay has spent the last three years developing its own Anti-Money Laundering and Counter-Terrorist Financing system, ensuring it retains full intellectual property rights. Unlike off-the-shelf solutions, which may not suit Nigeria’s specific needs, OPay’s system is tailored to the unique risks and patterns of the local market.

A core feature of this system is advanced digital identity verification, including live facial detection. When a new user tries to sign up, the system goes beyond matching faces to documents. It verifies that the person is real, not a photograph, video, or deepfake. This process prevents tens of thousands of fraudulent attempts daily before they can create an account.

As a result of these measures, OPay has blocked over one million fake identities from accessing its platform. This figure highlights the effectiveness of proactive fraud prevention, much like a security guard checking IDs rather than reviewing footage after a theft.

For legitimate users, each blocked fake identity reduces the risk of fraud, making transactions safer and enhancing the security of the OPay ecosystem.

Real-time intervention: the 0.001% story

Identity serves as the first line of defence, while behaviour acts as the second, continuously monitored in real-time. Each user transaction is evaluated against their history, network, and broader patterns indicating financial crime, all within milliseconds before funds move.

The system employs over 5,000 tailored monitoring rules and more than 10,000 risk-feature profiles, assessing transactions across multiple dimensions, amount, timing, frequency, counterparty, and more, seeking combinations that signal potential fraud. If suspicious activity is detected, the system can instantly block transactions, freeze accounts, or suspend access without waiting for human review. This rapid response is crucial, as the time-sensitive nature of financial crime makes timely intervention essential for preventing harm.

As a result, OPay maintains an impressively low transaction fraud rate of below 0.001%. Given the global rise of digital payments fraud, achieving such a low rate is a testament to a system that is not only well-designed but also continuously learning. Unlike static compliance systems, OPay’s integration of AI adapts to evolving criminal tactics, ensuring it stays one step ahead of new threats.

For customers, these protective measures are seamless and invisible, with interventions occurring in the background without any disruption to their experience.

Compliance is not a back-office function; it is the foundation.

In the rapidly evolving digital finance sector, many believe compliance is just a regulatory hurdle to be overcome, but it’s actually essential to the product itself. Compliance ensures the secure movement of money, which is critical in digital payments.

OPay exemplifies this by implementing strong Know Your Customer (KYC) controls to validate identities and minimise misuse, along with Anti-Money Laundering (AML) measures to detect suspicious activity. They also focus on consumer protection through education and clear communication, creating a safer environment for users. Effective compliance requires a mix of technology, governance, skilled professionals, and continuous monitoring.

As Nigeria’s digital economy grows, the need for security becomes even more crucial. With more businesses and individuals relying on digital payments, the integrity of these transactions directly affects overall trust in the system. A platform that prioritises transaction speed but neglects security can expose users to financial crime, compromising trust and financial inclusion.

This trust is vital; when a market trader in Aba accepts a digital payment, her confidence relies on the safety of the funds and the platform. OPay invests in AML controls, identity verification, AI monitoring, and governance to build this trust, measuring success not by transaction volumes, but by harms prevented, such as fraudulent activities and account misuse. Much of this vital work happens behind the scenes, providing essential safety and peace of mind to users.
https://technext24.com/reviews/system-behind-every-opay-transaction/

Business › Tackling The Lagos E-waste Crisis: Buyscrap Nigeria’s Strategic Approach In 2026 by Ennyholar(op): 8:47am On Jul 30
Somewhere in Nigeria right now, an old phone is sitting in a drawer. Its owner isn’t sure what to do with it. Too broken to sell, too valuable to throw away, so it just sits there, quietly becoming part of a much bigger problem.

Multiply that phone by millions of laptops, televisions, and appliances across the country, and you start to see the shape of Nigeria’s electronic waste challenge.

As more homes and businesses adopt new technology, more old devices are discarded, and far too many of them end up in landfills or are burned in open fields, releasing toxic substances into the soil, water, and air that surrounding communities depend on.

BuyScrap Nigeria exists to change that story, one device at a time. The company’s belief is simple: an old laptop or a broken phone is not rubbish, it is a resource waiting for its next life. Through repair, refurbishment, resale, and responsible recycling, BuyScrap is helping Nigeria see electronic waste not as a problem to bury, but as an opportunity to build.


During the first half of 2026, that belief translated into real, measurable action. Here is what it looked like.

Planting Seeds in the Classroom

If Nigeria is going to solve its e-waste challenge for good, it will need a generation that grows up thinking differently about the devices they use. That’s why BuyScrap partnered with GreenQuest to bring an e-waste awareness workshop into secondary school classrooms in Lagos.

Seventy-two students walked away from that workshop with a new lens on something they had probably never thought twice about: their own phones and gadgets. They learned what happens to electronics after they stop working, why repair often makes more sense than replacement, and how the circular economy connects their everyday choices to the health of their environment.

It’s a modest number next to Nigeria’s population, but awareness spreads. Each of those 72 students is now someone who can carry that message home, to friends, and eventually into their own careers.

Showing Up Where the Big Conversations Happen

No single company can fix a national waste problem alone, which is why BuyScrap has made a point of showing up in the rooms where Nigeria’s sustainability future is being shaped. The company took part in the 2026 World Environment Day celebration organised by GreeningUp Africa, standing alongside other businesses, entrepreneurs, and community leaders working on climate action and green enterprise.

It was an opportunity to represent BuyScrap within Nigeria’s growing sustainability ecosystem, trade ideas on circular economy models and community mobilisation, and build relationships with environmental stakeholders who share the same goal: a cleaner, more resilient Nigeria. These are the quiet conversations that eventually turn into partnerships, policy influence, and bigger collective impact down the line.

Sharpening the Tools for Growth

Behind the scenes, BuyScrap has also been investing in how it works, not just what it does. A company representative took part in ISO 56001 Innovation Management Systems training, an internationally recognised framework built to help organisations approach innovation in a structured, sustainable way.

It’s not the kind of update that makes headlines, but it matters more than it might seem. It signals a company thinking beyond its next milestone, building the internal systems and discipline needed to keep improving its services as it scales, and as Nigeria’s e-waste challenge continues to grow alongside it.

Where the Impact Really Shows

This is the heart of BuyScrap’s work: taking devices that would otherwise be discarded and giving them a second chance, through collection, repair, refurbishment, resale, and, only as a last resort, recycling.

In just six months, that process kept more than 35 tonnes of electronic waste out of landfills and away from unsafe, informal disposal. At the same time, around 28 refurbished electronics were sold back into the market, giving Nigerians access to working, affordable technology instead of pushing them toward buying new.
https://www.thisdaylive.com/2026/07/28/tackling-the-lagos-e-waste-crisis-buyscrap-nigerias-strategic-approach-in-2026/

Business › How OPay Powers Millions Of Financial Decisions Daily by Ennyholar(op): 10:49am On Jul 23
Every day, millions of Nigerians transfer money to loved ones, pay for groceries, buy airtime, settle electricity bills and receive payments for their businesses. The process takes only a few seconds. Customers tap a button, receive a notification and continue with their day. What they rarely see is the technology quietly working behind every transaction.

Every successful transfer, merchant payment, cash withdrawal and bill settlement depends on a sophisticated network of systems operating around the clock. These systems process payments, protect customer data, detect fraud, maintain service availability and ensure funds reach the right destination. It is this largely invisible infrastructure that has transformed how Nigerians interact with money.

The technology behind that transformation took centre stage at the OPay Media Parley held on July 16, where media executives and industry stakeholders engaged with the company’s leadership on the engineering, security and infrastructure supporting one of Nigeria’s largest digital financial platforms.

Rather than focusing solely on products and services, OPay used the event to explain how years of investment in engineering, infrastructure and cybersecurity have helped build a payment ecosystem trusted by tens of millions of Nigerians.

Elizabeth Wang, Chief Commercial Officer of OPay, said the company’s ambition extends beyond creating another payment application.
According to her, OPay was established to make financial services more inclusive through technology while building a trusted platform that delivers meaningful social value. She said the company’s long-term vision is to serve one billion users, support 10 million merchants and help create one million jobs by making digital financial services safer, simpler and more accessible.

People may only see a successful transfer or payment notification, but behind that moment are years of investment in technology, infrastructure and innovation. Our goal is to make digital finance so dependable that customers can move money confidently without ever needing to think about the technology making it possible,” Wang said.

Engineering trust behind every transaction

In digital finance, the most important innovation is often not a new feature but reliability. Only a few years ago, failed transfers, delayed payment alerts and prolonged service disruptions were common frustrations for many Nigerians. Restoring confidence in digital payments required far more than redesigning a mobile application. It demanded resilient engineering capable of delivering dependable performance at scale.

OPay’s Chief Operating Officer and Chief Technology Officer, Dotun Adekunle, said every engineering decision begins with understanding the customer’s experience.

“We don’t begin with technology. We begin with the customer’s experience. Every failed transfer, delayed alert or security concern is treated as an engineering challenge. Where others accept these problems as normal, our teams work until the problem disappears from the customer’s experience,” he said.

That philosophy has shaped the company’s payment infrastructure. Rather than relying on a single transaction pathway, OPay has built multiple layers of redundancy. Critical systems are supported by duplicate infrastructure, dedicated connections to payment-switching partners and automated failover mechanisms that instantly reroute transactions whenever disruptions occur.

The process is largely invisible to customers, who simply experience uninterrupted service. According to the company, these investments have enabled approximately 99.9 per cent of transactions to complete successfully, making digital payments a dependable everyday option for millions of Nigerians.

Speed that builds confidence

Reliability alone is no longer enough. Speed has become equally important in shaping customer confidence.

Whether paying at a supermarket, settling a restaurant bill or transferring funds to family, customers increasingly expect payments to be completed almost instantly. To reduce delays, OPay said it redesigned its transaction-processing architecture, introducing dedicated network connections and optimised processing systems that minimise congestion and accelerate transaction delivery.

The result is an average transaction processing time of less than one second, allowing both sender and recipient to receive confirmation almost immediately.

“Our job is to make technology almost invisible. Customers should never have to think about servers, networks or system architecture. They should know that when they press ‘Send’, their money gets there quickly, securely and reliably,” Adekunle said.

Security that works quietly

As digital payments continue to grow, cybersecurity has become just as critical as speed and reliability.

Rather than introducing additional checks for every transaction, OPay has adopted a risk-based approach that responds dynamically when unusual activity is detected.

Facial verification may be triggered for high-value transactions, unfamiliar locations or suspicious account activity, while routine transactions continue without unnecessary interruption.

The platform also features an in-house Security Centre with tools including Emergency Lock, Safety PIN, Night Guard, Large Transaction Shield and an AI-powered Anti-Scam Shield, giving customers additional protection while enabling the company’s security teams to respond to evolving fraud patterns.

“The best security is the one customers rarely notice because it appears only when risk changes. We designed our platform to protect customers without interrupting the speed and convenience they expect every day,” Adekunle said.

Infrastructure that never sleeps

Behind every payment lies an extensive technology ecosystem operating continuously. Each transaction passes through thousands of application programming interfaces (APIs), multiple processing pathways, localised infrastructure and continuous monitoring systems designed to maintain resilience and high performance.

Teams of engineers monitor server clusters, transaction queues and application performance around the clock, while artificial intelligence supports fraud detection, operational efficiency and risk management. Software updates are deployed without scheduled downtime, ensuring services remain available while improvements are introduced. The result is an infrastructure capable of processing millions of financial decisions every day with remarkable consistency.

Technology creating social value

For OPay, technology extends beyond payment processing. The company said its broader mission is to expand financial inclusion by providing safer, more reliable and more accessible financial services for individuals, merchants and businesses.

It is also investing in future digital talent through initiatives such as its expanded ₦1.2 billion, 10-year OPay Scholars Programme, which now incorporates the National Innovation Challenge to encourage innovation and prepare young Nigerians for careers in the country’s growing digital economy.

“We believe the true value of technology is measured not only by business success but by the positive impact it creates for society. Every innovation should make financial services more inclusive, strengthen trust and create opportunities for more people to participate in Nigeria’s digital economy,” Wang said.

As Nigeria’s digital economy continues to evolve, the future of financial services will increasingly depend on technology customers rarely notice. Not technology designed to impress, but technology designed to reassure. Technology that keeps systems running, protects customer data, detects fraud before it happens and processes millions of transactions every day, enabling Nigerians to move money with confidence.
https://guardian.ng/business-services/how-opay-powers-millions-of-financial-decisions-daily/

Business › OPay’s Next Frontier: Innovation, Inclusion, And The Responsibility Of Scale by Ennyholar(op): 12:09pm On Jun 26
Nigeria’s digital economy is entering a new phase. For more than a decade, the conversation around financial technology has largely focused on access, bringing millions of Nigerians into the formal financial system through digital payments, mobile money, agency banking, and innovative financial services. Today, that conversation is evolving. The question is no longer simply how to expand access, but how to sustain, secure, and deepen that access at scale.

As one of Nigeria’s leading fintech companies, OPay has grown from a digital payments platform into a critical part of the country’s financial infrastructure. Tens of millions of Nigerians now rely on digital channels to send money, receive payments, save, pay bills, access services, and participate more actively in the economy. With that scale comes a greater responsibility, not only to innovate but also to ensure that innovation remains inclusive, secure, and impactful.

The launch of the Central Bank of Nigeria’s Payment System Vision (PSV) 2028 provides a timely framework for understanding this responsibility. Built around the theme “Empowering People, Connecting Markets, Growing the Economy,” PSV 2028 outlines a strategic roadmap to strengthen Nigeria’s payment ecosystem by advancing interoperability, financial inclusion, innovation, consumer protection, and cybersecurity.

For OPay, many of these priorities are not future ambitions; they are areas where the company is already making meaningful contributions to Nigeria’s economic transformation.

Financial Inclusion Must Remain the Foundation
At the heart of PSV 2028 is an ambitious goal: achieving approximately 95% financial inclusion across Nigeria by 2028. The framework identifies increased mobile money adoption, expansion of agency banking networks, simplified onboarding processes, improved access for underserved communities, and stronger financial literacy initiatives as critical enablers of this objective.

This vision reflects a reality that OPay has long recognised: financial inclusion is not simply about opening accounts. It is about creating practical, everyday access to financial services for people regardless of location, income level, or digital literacy.

Across Nigeria, tens of millions of individuals and small businesses continue to face barriers to financial participation. In many rural and underserved communities, physical bank branches remain limited, making digital channels and agent networks essential for economic participation.

By investing in extensive agent networks, mobile-first financial services, and simplified customer experiences, OPay has helped bring financial services closer to people who were previously excluded from the formal financial system. These efforts support economic participation, enable entrepreneurship, and create pathways for individuals and businesses to transact more efficiently.

Financial inclusion, when done successfully, creates a multiplier effect. It allows individuals to securely save, conveniently receive payments, conduct business confidently, and access broader financial opportunities. It also helps strengthen the formal economy by increasing transparency and expanding participation. As Nigeria moves toward the PSV 2028 target, inclusion must remain the foundation upon which all other innovations are built.

Building Infrastructure That Powers Growth
One of the central pillars of PSV 2028 is the development of stronger payment infrastructure, enhanced interoperability, and seamless connectivity across the financial ecosystem. The framework calls for real-time transaction processing, improved payment switching, industry alignment with global standards such as ISO 20022, and the elimination of operational silos across the ecosystem.

While digital payments are often viewed from the perspective of customer convenience, their broader economic value lies in the infrastructure behind them. Every successful transaction depends on a network of interconnected systems that must operate reliably, securely, and efficiently. As transaction volumes continue to grow across Nigeria, the resilience and scalability of these systems become increasingly important.

OPay’s continued investment in technology infrastructure supports the broader objective of creating a payment ecosystem capable of handling tens of millions of transactions daily while delivering seamless customer experiences. Strong infrastructure reduces friction in commerce, improves efficiency, and enables businesses of all sizes to participate more effectively in the digital economy.

In many ways, payments have become a foundational public utility for economic growth.

Innovation With Purpose
PSV 2028 identifies innovation as a key driver of Nigeria’s future competitiveness. The framework highlights areas such as Open Banking, Artificial Intelligence, digital identity integration, embedded finance, blockchain technologies, and broader fintech ecosystem development. At the same time, it emphasises the importance of balancing innovation with financial stability and consumer protection.

Innovation should not be pursued for its own sake. The most impactful innovations are those that solve real problems, reduce barriers, and create better outcomes for customers. For OPay, innovation has consistently focused on simplifying financial services and making them more accessible to everyday Nigerians. Whether through improved user experiences, enhanced payment capabilities, smarter risk management systems, or expanded service offerings, innovation must ultimately deliver tangible value to customers.

The future of financial services will increasingly depend on intelligent systems that can anticipate customer needs, improve efficiency, strengthen security, and expand access. However, these advancements must be accompanied by responsible implementation and strong governance frameworks. The true measure of innovation is not how advanced the technology becomes, but how many people benefit from it.

Trust Is the Currency of the Digital Economy
As digital adoption grows, trust becomes increasingly important. The CBN’s PSV 2028 framework places significant emphasis on cybersecurity, fraud prevention, data protection, regulatory compliance, and operational resilience. One of its objectives is to reduce fraud losses to less than 0.0001% of transaction volumes while strengthening confidence across the payments ecosystem.

The industry discussions surrounding PSV 2028 also reinforced an important point: trust remains one of the strongest determinants of customer participation in digital financial services. For fintech companies operating at scale, maintaining trust requires continuous investment in security systems, fraud prevention capabilities, customer support mechanisms, and consumer education.

Customers must feel confident that their money is safe, their information is protected, and support will be available when needed. At OPay, security and customer protection remain central to the company’s growth strategy. As digital transactions become an increasingly important part of everyday life, safeguarding customer confidence becomes both a business imperative and a national responsibility.

Payments as a Platform for Economic Development
One of the most important insights from PSV 2028 is the recognition that payments should not be viewed as a standalone service. Rather, payments form the foundation upon which broader financial services can be built. The integration of payments with other financial services is expected to unlock greater economic value and support economic growth.

This perspective reflects the evolving role of fintech in national development. Digital payments facilitate commerce. They support small businesses. They enable entrepreneurship. They improve financial transparency. They reduce transaction costs. They help connect individuals and businesses to wider economic opportunities.

As digital ecosystems mature, they create new pathways for business growth and financial empowerment. For tens of millions of Nigerians, a simple digital transaction can be the first step toward broader financial participation.

The Responsibility of Scale
As Nigeria’s digital economy continues to expand, companies that serve millions of customers must think beyond growth metrics and transaction volumes. Their success must be measured by their contribution to national development, financial inclusion, economic empowerment, and ecosystem resilience.

This responsibility aligns closely with the CBN's vision outlined in PSV 2028. This vision seeks to build a trusted, inclusive, interoperable, and innovation-driven payments ecosystem that supports long-term economic growth.

The future of Nigeria’s financial ecosystem will not be defined solely by technology. It will be shaped by how effectively technology improves lives, expands opportunity, and creates sustainable economic value.

For OPay, the next frontier is clear. It is a future where innovation serves inclusion, where scale is matched by responsibility, and where digital payments remain a powerful catalyst for economic growth and national development.

That is not only the future envisioned by PSV 2028, it is also a future that OPay is helping to build today.

Business › How Opay Is Expanding Financial Access Across Nigeria by Ennyholar(op): 9:59pm On Jun 01
In a bustling community market in northern Nigeria, a trader receives payment for goods through a mobile transfer rather than cash. In a rural town in the South-West, a young Point-of-Sale (PoS) agent helps residents withdraw money, pay utility bills and transfer funds without the need to travel long distances to a bank branch.

Across the country, such scenes are becoming increasingly common, with OPay playing a prominent role in driving this transformation.

Over the past few years, OPay has emerged as one of Nigeria’s leading financial technology companies, helping to bring tens of millions of previously underserved Nigerians into the formal financial system.

Through a combination of digital payment solutions, agency banking services and technology-driven innovations, the company is extending financial access to communities often referred to as the “last mile” — locations where conventional banking infrastructure remains limited or non-existent.

As financial inclusion continues to rank high on Nigeria’s development agenda, OPay’s growing footprint across urban centres and rural communities is helping to redefine how individuals save, spend, transfer money and conduct business.

For many years, millions of Nigerians faced significant challenges in accessing formal financial services. In numerous rural communities, bank branches were either scarce or unavailable, while transport costs, long queues and service charges discouraged many low-income earners from engaging with traditional banking institutions.

To address these challenges, OPay has leveraged its agency banking model to bring financial services closer to the people. Through its extensive network of agents and merchants nationwide, customers can conveniently carry out everyday transactions such as cash withdrawals, deposits, money transfers, utility bill payments and airtime purchases within their local communities.

The company’s agent network has expanded rapidly across Nigeria, helping to deepen financial access in locations where banking infrastructure remains inadequate. For many residents in underserved areas, the nearest OPay agent now serves as a reliable neighbourhood banking outlet, providing essential financial services without the need for long-distance travel.

OPay’s growth in Nigeria also reflects substantial long-term foreign capital investment in the country’s digital economy and financial services sector. The company has attracted investments from leading global institutions, including SoftBank, Sequoia China (HSG), Redpoint, IDG Capital, Source Code Capital and other international investors.

According to the company, these investments have supported the expansion of its technology infrastructure, security architecture, agent network, operational capacity and local business development initiatives within Nigeria.

The fintech firm has also established Lagos as one of its major global operational hubs, a move that underscores its long-term commitment to Nigeria’s economic growth and digital transformation.
https://www.vanguardngr.com/2026/06/empowering-the-last-mile-how-opay-is-expanding-financial-access-across-nigeria/

Career › Re: REA Secures 130 Energy Jobs For Nigerian Graduates, Launches NEXTGEN RESCO Progr by Ennyholar: 7:48am On May 31, 2025
I wish every government agency can be as transparent as the REA, Nigeria would have been a really better place for everyone.
Events › 1920 Entertainment Set To Host Biggest Easter Event In Owerri by Ennyholar(op): 4:17pm On Apr 18, 2025
The biggest youth event in Nigeria, 420 Music Festival is coming to Owerri this Easter. The event which is hosted by 1920 Entertainment Limited promises two days of massive fun with the hottest and coolest line up of artistes.

The festival is scheduled for 19th April and 20th April, will take place at NTA Field, New Owerri, Imo State.

420 Music Festival will bring together a stellar lineup artistes, celebrities and entertainers. Ajebo Hustlers, Cubana Chief Priest, Llona , Wizard Chan, Dandizzy, DJ Lawy and other notable performers will all be present at the event.

You don’t want to miss out on this special event! If you’re in Owerri, 420 music festival is a place to be this Easter holiday.

To secure your spot for this event, purchase your ticket here: https://tix.africa/discover/420fest or follow @1920musicfestival on Instagram for more information.

Phones › . by Ennyholar(op):
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Phones › Is Realme A Top Contender For Nigeria’s Smartphone Market In 2025? by Ennyholar(op):
realme has brought a remarkable shift to the Nigerian smartphone market since it officially launched in October 2024. The launch was well received by tech enthusiasts who were happy to try out a new brand and Nigerians scouring for affordable smartphones with top-notch quality.

With a commitment to delivering quality tech at pocket-friendly prices, realme is positioning itself as a formidable contender in the competitive Nigerian smartphone market for 2025. But is that enough to tackle the leading brands in Nigeria?

realme’s official entry into Nigeria
Known globally for its value-for-money smartphones, realme debuted in Nigeria with the realme Note 50 and realme C61 in Q4, 2024. The company’s marketing strategy highlighted its focus on young, tech-savvy consumers constantly demanding high-performance devices without straining their finances.

The realme C61 swears by marketing phrases like “Hard to break” and “4 years of lag-free use”, promising a reliable device that’s worth every penny. Its top features include an IP54 rating, a 90Hz display, 256GB storage, 24GB Dynamic RAM, a 5,000mAh battery, and a 50MP camera. By focusing on these core values, realme aims to attract a diverse audience, from tech-savvy youths to budget-conscious consumers. This commitment is particularly relevant in a market where economic factors heavily influence purchasing decisions.

A game-changer for Nigeria’s smartphone market
Popular brands like TECNO, Infinix, and Samsung have long dominated Nigeria’s smartphone market. A 2024 statistic by StatCounter shows that TECNO holds about 24.4% of the market share, followed by Infinix at 22.3% and Samsung at 12.2%. While contending with these brands is no small feat for a newcomer, realme’s strategic entry has the potential to change Nigeria’s smartphone market.

It’s not new that the country’s fluctuating economy has pumped up smartphone prices by over 86%, making even mid-range devices unattainable for most people. With a new player ready to offer quality tech at cheap prices, Nigerians are open to getting more value for their hard-earned money.

With what we’ve seen with the realme C61 and Note 50, realme is not offering cheap, poor-performing devices. For instance, the realme C61 offers a sturdy build quality with IP54 dust and water resistance. The device sports a massive 256GB storage, up to 24GB Dynamic RAM and expertly tuned software to match their “4 years of lag-free use” claim.

That aside, realme’s foray also means increased competition in pricing and quality. The dominating brands will need to innovate further to maintain their market share. This increased competition is a win for Nigerian consumers, who now have access to better devices. And since realme is offering its devices at competitive prices, it has an edge in disrupting Nigeria’s market in 2025.

Users’ feedback for realme Note 50 and realme C61
Early user feedback for the realme Note 50 and C61 has been largely positive, reflecting the brand’s alignment with consumer expectations. To separate gimmicks from real marketing, realme’s bold claim of the realme C61 as “Hard to break” has aroused many to put it to the test.

Kagan, a top Nigerian tech content creator, shared on Instagram page how the phone remained in pristine condition after trying to damage it in various ways.

Food › Sujimoto Group Unveils New Luxury Restaurant " Euphoria by Sujimoto"In Lagos by Ennyholar(op): 2:11pm On Dec 30, 2024

https://www.youtube.com/watch?v=3090MW6FX-I

Sujimoto Group has unveiled a stunning new luxury restaurant in the heart of Ikoyi, Lagos. The restaurant Euphoria by Sujimoto will offer Upscale dining experience for people who loves exclusive cuisine.

It was an unforgettable moment as popular celebrities gathered at the exclusive food tasting event. It was a night of exquisite flavours and vibrant vibes.

Below is how it went down at the venue.

Phones › Top 5 oraimo Earbuds You Can Buy For Your Loved Ones This Festive Season by Ennyholar(op):
As the festive season approaches, finding the perfect gift ideas for your loved ones can be a very difficult task. But, if they're music lovers or always on-the-go, a good pair of earbuds can be a thoughtful gift for them.

oraimo, a renowned lifestyle brand known for its innovative but yet affordable audio accessories, offers variety of impressive TWS earbuds. We have compiled top 5 oraimo TWS earbuds you can consider gifting to your loved ones this festive season.

SpaceBuds Pro
This Earbud has an impressive 50db Adaptive Noise Cancellation feature that dynamically reduce background noise to improve listening experience. It also offers Sound360 spatial audio which elevates your listening experience with a 3 dimensional abilities. The wide area tap feature allows for fluid control over your audio experience, responding with precision to your touch. SpaceBuds Pro merges cosmic aesthetics with high-tech functionality. You also get a 24karat gold bean when you purchase it at any oraimo offline store.

It's a good high-end earbud to present as gift to your loved ones.

FreePods Pro
The oraimo FreePods Pro can block out up to 35db noise for a quiet listening experience. It also allows you to switch modes between Havybass and Normal mode to find the suitable sound effect you need in regards to different rhythms and beats. It's another perfect gift idea.

SpaceBuds
The SpaceBuds has a unique design of the Lunar eclipse. Equipped with a total of 4 microphones and an AI deep neural network algorithm, SpaceBuds can deliver your voice clearly to others even in noisy environments, whether at home or on the go, and bridge distances with superior sound. It can also connect to 2 devices simultaneously, allowing you to play games on a tablet without missing calls from your phone. A perfect gift you can present to that loved ones.

SpacePods BURNABOY
Inspired by Grammy Award winner Burna Boy, the spacebuds Burnaboy offers you a unique tuning mode, committing to give music enthusiasts an unparalleled experience of music's depth and richness. It also has an advanced ANC system can provide a quiet and immersive condition, let you experience the true tranquility and purity. A perfect gift for that special someone most especially if they are a huge fan of Burna Boy.

FreePods LITE
If you're looking for an affordable budget friendly earbud to gift someone this festive season then the oraimo FreePods lite is the perfect gift idea. With built-in mic beamforming array and AI Deep algorithm, oraimo FreePods Lite can detect and filter out ambient sounds, so the people you are calling can hear your voice more clearly. Featured with IPX4 waterproof rating, splashes and sweat won't stop the music moving.

Business › What's That Thing A Business Really Needs To Grow? by Ennyholar(op): 11:35pm On Sep 17, 2024
Most business owners constantly seeks various means to grow and improve different expect of their business. But have you ever stopped to think about the one thing that can trajectory of your business. It could be platform , technology , talent and strategy.

So we encourage business owners to mention some of those things that are important to the growth of their business in the comment section.

Phones › Top 5 Budget True Wireless Earbuds In Nigeria by Ennyholar(op): 12:22pm On Sep 12, 2024
Earbuds have become a major asset in our everyday lives—on the streets, in offices, homes, and schools. You can find them almost anywhere you go. These days, you don't need to sacrifice battery life, extra perks, or sound performance to get it at pocket friendly price, either.

To find the best earbuds for your everyday needs and your pocket, we have selected 5 five of the best TWS earbuds you can get in Nigeria for under 30$.

1. oraimo SpaceBuds: Equipped with by advanced features like 4-mic 50dB Active Noise Cancellation (ANC), HavyBass™ bass boost algorithm, and a massive 11mm dynamic driver, the SpaceBuds are the new generation of the oraimo FreePods series. The Burna edition of the FreePods are called the SpacePods which also delivers a listening experience that will leave you spellbound.
The SpaceBuds is the world’s first TW2S with customized voice prompt, and Hybrid ANC of 50dB. It also boast of customizable light case, allowing you to personalize your audio experience to fit your style. With a remarkable 40-hour playtime, you can indulge in your musical cravings without interruption, whether jamming to Afrobeats or enjoying your everyday playlist.
SpaceBuds offer more than just exceptional sound. With the touch controls, you can easily manage your music, take calls, and adjust the volume without reaching your phone. And with their IP54 dust and water resistance, you can enjoy your tunes worry-free, even during your most intense workouts.

2. Sony WF-SP800N : With a noise cancellation depth of up to 35dB, Sony WF-SP800N can effectively reduce low-frequency noise like that in an airplane cabin or on the busy streets. While it’s not as strong as oraimo SpaceBuds’ Hybrid ANC of 50dB, it does an okay job of the eliminating noise around users.
The Sony WF-SP800N has a compact design that protects it from dust, water splashes and sweat. This means it won’t let you down during tough work out sessions.

At full charge, the earphones offers 9 hours of listening time without recharging while the case provides an extra 9 hours, so you can keep going for as long 18 hours with ANC or 26 hours without using ANC. If you’re in a hurry, 10 minutes fast charging gives you 1 hour of music with the ANC.

3. The Apple AirPods Pro 2: Look so similar to the first-generation version announced nearly three years ago that they are virtually indistinguishable. Wired Charging Case is a set of wireless earbuds designed to deliver high-quality audio performance with seamless connectivity to Apple devices. The earbuds feature Apple's H1 chip, which enables faster and more stable wireless connections.

4. Samsung Galaxy Buds 2 Pro : These well-built buds have a lightweight design that's easy to take with you on the go and are comfortable enough to wear for long trips. They're equipped with an ANC system to help block out the low rumbles of bus and plane engines. Samsung has built-in new 24-bit audio processing, 360-degree audio options, and support for its Bixby voice assistant.

5. oraimo FreePods 4: These pair of true wireless stereo (TWS) earbuds promise to deliver high-quality sound, long battery life, and a comfortable fit.
The oraimo FreePods 4 have 13mm dynamic drivers that deliver clear and balanced sound across different genres of music. The earbuds have three sound modes you can choose from, depending on your preference and environment. The normal mode offers a natural and balanced sound signature suitable for most types of music while the bass boost mode enhances the low frequencies and adds more punch and depth. The transparent voice mode boosts the mid-range frequencies, making vocals more prominent and crisp.

Business › Top 10 Platforms To Buy Cheapest Airtime And Data In Nigeria Third Quarter 2024 by Ennyholar(op):
With the introduction of many sophisticated smart gadgets, the surge in internet data consumption has been on a really high increase. According to Nigerian Communications Commission (NCC) data consumption reached 721,522 terabytes in January 2024, the highest monthly consumption ever recorded.

Below are the top 10 platforms you can buy cheapest airtime and Data.

1. MotoBills- https://www.motobills.com/
Motobills is designed with the Nigerian user in mind, The App offers the most competitive rates for airtime and data, along with cashback rewards on every purchase. Motobills, gives you more value for your money, ensuring that staying connected is never a burden on your wallet. Every action you take on Motobills is accounted for and rewarded through a loyalty system. These points are calculated on every payment, regardless of bill amount and accumulate over time. The reward system is structured to give extraordinary rewards to users and these go beyond cash gifts to life essentials.

2. Cosmosdata - https://cosmosdata.com.ng
Cosmosdata is Nigeria’s best VTU platform for cheap data and exceptional service. Renowned for its user-friendly interface, Cosmosdata provides instant data, airtime, cable TV subscriptions (DStv, GOtv & Startimes), and electricity bill payments at unbeatable prices. Cosmosdata offers the best rates in the market if you're looking to buy cheap data. Offering fast, automated, and secure services, Cosmosdata guarantees reliability in every transaction. Registered with the Corporate Affairs Commission (BN - 4495342), and backed by thousands of positive reviews, it stands out as the most preferred choice for Nigerians. With 24/7 customer support and a seamless wallet funding system, Cosmosdata not only meets but exceeds user expectations. Aspiring data resellers can also upgrade to the reseller plan effortlessly, making Cosmosdata a comprehensive and top-rated solution in Nigeria’s digital marketplace.

3. VTUtopia - https://vtutopia.com.ng
VTUtopia is the fastest-growing VTU platform for cheap data in Nigeria. Offering the most affordable data plans, airtime, cable subscriptions, and electricity bill payments, VTUtopia is the best partner for renewing your bills. The user-friendly platform ensures simplicity and ease of use. With reliable infrastructure, VTUtopia guarantees safe and efficient transactions. The professional team is dedicated to providing top-notch customer support, always ready to listen to your suggestions and address any concerns.

4. iRecharge - https://irecharge.ng
iRecharge is a bill payment platform offering seamless financial solutions for services like airtime, internet, electricity, cable TV, sports betting, ticketing, and other virtual services. By aggregating Telcos, DisCos, and other providers, iRecharge ensures simplicity, accessibility, and convenience for consumers.

5. Paynoc - https://paynoc.com
Paynoc is a reliable VTU platform for swiftly converting airtime from all major networks into cash within a mere 5 minutes. With the capability to reverse airtime from MTN, 9mobile, Glo, and Airtel to any Nigerian bank account, Paynoc offers a seamless solution for handling accumulated airtime, over-recharges, or even accepting airtime as customer payments. Say goodbye to the complexities of converting recharge cards into money – Paynoc ensures quick transfers to your bank account with the best rates in Nigeria.

6. Kadoshkonnect - https://kadoshkonnect.com
Kadoshkonnect offers a comprehensive range of services, including instant airtime and data recharge (MTN, Airtel, Glo, 9mobile), cable TV subscriptions (DStv, GOtv, Startimes), electricity bill payments, bulk SMS, airtime-to-cash conversions, and NECO/WAEC pins. Known for its automated services, affordability, and 24/7 customer support, Kadoshkonnect ensures a seamless and reliable experience for all users.

7. E-Best VTU - https://ebestvtu.com.ng
E-Best VTU is a reliable data reselling website in Nigeria, ensuring users enjoy instant recharges for airtime, data bundles, Cable TV (DStv, GOtv & Startimes), electricity bill payments, and more. Owned and managed by CRINDITEK, E-Best VTU stands out for its efficiency, providing a seamless experience for all your virtual top-up needs. Whether you're looking to stay connected or keep your utilities running smoothly, E-Best VTU guarantees fast and convenient service every time.

8. Geotopup - https://geotopup.com
Geotopup simplifies bill payment with services like airtime, affordable data subscriptions, electricity, and cable TV subscriptions. Available on Google Play and the App Store, Geotopup makes managing your payments quick and convenient.

9. VTUKing - https://vtuking.ng
Positioning itself as the go-to platform for financial agents seeking to earn extra income nationwide, VTUKing excels in airtime recharge, fast data reselling, and cable subscription services. With a user-friendly interface and a wide array of financial services, VTUKing empowers individuals to become agents and boost their income from anywhere in the country.

10. Mighty Data - https://www.mighty.ng
Mightydata emerges as a trustworthy and affordable option for obtaining data bundles on any Nigerian network. Offering the best prices for Airtel, MTN, 9mobile, and Glo, Mighty Data provides multiple payment options and 24/7 availability.


Did I miss out on any platforms? Drop it in the comment box.

Phones › Oraimo Unveils New SpaceBuds With Hybrid Noise Cancellation Feature by Ennyholar(op): 11:07am On Aug 13, 2024
Mobile accessories giant oraimo recently launched it's lastest SpaceBuds which comes with sophisticated features. Engineered with cutting-edge technology and a deep understanding of audio engineering, these earbuds are poised to redefine how you immerse yourself in your favorite tunes.

Powered by advanced features like 4-mic 50dB Active Noise Cancellation (ANC), HavyBass™ bass boost algorithm, and a massive 11mm dynamic driver, the SpaceBuds, which are the new generation of the Oraimo FreePods series, deliver a listening experience that will leave you spellbound. Developed by audio engineers who have worked with renowned brands like Harman Kardon, these earbuds are designed to cater to the discerning tastes of music enthusiasts.

The SpaceBuds boast a customizable voice prompt and light case, allowing you to personalize your audio experience to soothe your style. With a remarkable 40-hour playtime, you can indulge in your musical escapades without interruption, whether jamming to Afrobeats or enjoying your everyday playlist.

Remarkably, the Oraimo SpaceBuds are crafted to be accessible to a broader premium audience, making them a must-have for anyone seeking a truly immersive and personalized sound experience.

With a wide tap area and smart chat mode, these earbuds seamlessly integrate into your daily life, enhancing your connectivity and convenience for personalized interactions. The wide tap area and smart chat mode also make controlling your music a breeze.

Priced affordably to reach a broader premium audience, the Oraimo SpaceBuds offers a truly remarkable listening experience that seamlessly blends cutting-edge technology with the rhythmic energy of Afrobeats. Whether you're immersed in your favorite tunes or need to stay connected on the go, these earbuds are the perfect companion for your musical adventures.

The Oraimo SpaceBuds are a game-changer in the world of true wireless earbuds. Inspired by the captivating Lunar Eclipse, these earbuds boast a unique and stylish design that sets them apart.

The SpaceBuds are poised to elevate your listening experience with their advanced features and exceptional sound quality. Equipped with powerful drivers and EQ tuning, these earbuds deliver a rich, immersive audio experience, whether jamming to the latest Afrobeats hits or enjoying your favorite podcasts. The device keeps you connected, and a single charge of 10 minutes delivers a playtime of 2 hours. Now that is spectacular!

But the SpaceBuds offer more than just exceptional sound. With their customizable touch controls, you can easily manage your music, take calls, and adjust the volume without reaching your phone. And with their IPX4 dust and water resistance, you can enjoy your tunes worry-free, even during your most intense workouts.

Oraimo is offering a special 5% discount on SpaceBuds when you use the code [DAV246] on their official website, ng.oraimo.com. Don't miss this opportunity to elevate your listening experience and save some cash.

https://yinksmedia.com/oraimo-unveils-new-spacebuds-with-an-hybrid-noise-cancellation-feature/

Events › Re: Pictures From TECNOxAMVCA2024 Event In Lagos by Ennyholar(op):
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Events › Re: Pictures From TECNOxAMVCA2024 Event In Lagos by Ennyholar(op):
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Events › Pictures From TECNOxAMVCA2024 Event In Lagos by Ennyholar(op): 9:13am On May 12, 2024
Yesterday was a display of style and glamour at the opening of the 2024 edition of the Africa Magic Viewers Choice, AMVCA 2024 at the Eko Hotel and Suites, Lagos.

Popular Nigerian superstars from the entertainment and fashion industry were present and they pushed boundaries with their impeccable African fashion style choices at the opening night of AMVCA 2023 and the TECNO CAMON 30 Pro 5G device was on ground to capture all the glams.

Below are pictures from the event.

Business › Motopay: Sujimoto To Unveil Africa's Largest All-in-one Digital Bank by Ennyholar(op): 6:14pm On Apr 23, 2024
Nigeria's foremost luxury real estate and construction company Sujimoto is set to unveil it's ultimate all in one digital Platform: MotoPay. Motopay is a dynamic FinTech company that aims to revolutionise the payment landscape by offering a secure and convenient platform for individuals and businesses to transact.

Motopay when launched offers users fast cash transfers, a scan to pay feature, massive cashbacks on transactions and unlimited discounts on purchases. It also features a robust e-commerce platform for buying and selling of products and services. A social networking platform to connect with your friends and family and a business management account.

This platform will empower small and medium-sized businesses to showcase their true potential, taking their products and services beyond local boundaries. With Motopay, they will have access to millions of people at their fingertips, enabling them to send their products anywhere with ease. Users will enjoy a vibrant e-commerce marketplace that caters to their diverse needs and desires in the captivating ecosystem of Motopay.s management account.

Sujimoto is also about to add another page to the global history of business with Motopay, as it aims to ignite a similar transformation. Motopay seeks to democratise enterprise through digital freedom for SMEs.
https://nairametrics.com/2023/08/12/sujimotos-digital-bank-motopay-disrupting-the-payment-industry-with-the-ultimate-all-in-one-digital-platform/

Phones › Re: Pictures From TECNO CAMON 30 Series Launch In Lagos by Ennyholar(op): 12:00pm On Apr 03, 2024
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Phones › Re: Pictures From TECNO CAMON 30 Series Launch In Lagos by Ennyholar(op): 11:59am On Apr 03, 2024
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Phones › Pictures From TECNO CAMON 30 Series Launch In Lagos by Ennyholar(op): 11:57am On Apr 03, 2024
Smartphone brand TECNO has officially unveiled it's lastest CAMON Series (CAMON 30, CAMON 30 5G & CAMON 30 PRO 5G). The phone was launched at an exclusive venue in Lagos yesterday and the launch event witness the presence of notable individual in entertainment, fashion and technology industry.

The launch event was an unforgettable experience with super star award winning artiste Tiwa Savage breathtaking performance.

The CAMON 30 Series offers commanding performance with a MediaTek Dimensity 8200 Ultimate 5G chip, up to a huge 512GB+24GB memory and a powerful 70W Ultra Charge 5000mAh battery

The exceptional CAMON 30 Pro 5G brings the night to life with a powerful 1/1.56" sensor Sony IMX890 50MP OIS Main Camera. With a 50MP Eye-tracking Autofocus Front Camera and pioneering AI-powered functions like Social Turbo, AIGC Portrait and more, the Series re-imagines selfies, group shots and video calling.

Below are pictures from the event.

Education › Roducate Learning App Partner Airtel To Provide Exam Success Bundle For Students by Ennyholar(op): 4:48pm On Apr 01, 2024
Roducate Limited, an educational technology company in partnership with Airtel Nigeria has unveiled an Exam Success Bundle an innovative mobile product that offers bundled data packages on the Airtel network, granting students affordable and convenient access to premium exam preparation resources via its digital education economy platform.

This plan gives you a direct access too all the resources to study and pass national examinations like Common Entrance , WAEC, JAMB, BECE, GCE and NDA.

The Airtel-Roducate exam success bundles provide a range of affordable data. They include ‘The Exam Success Plus bundle, priced at N2000, which comes with a physical pack, 4GB of free data, a complimentary Airtel SIM card, and one month of access to all Roducate learning content and exam success modules.”

With the plan you get a comprehensive study guide with extensive content to study effectively for any exam and also engaging videos to help your knowledge and examination performance.

To get this bundle dial *312# on your Airtel Line to buy the plan that suits your study needs.

You can also visit https://roducate.com/site-airtel-exam-success/ to learn more about the plan.

Politics › Re: Man Call Out Lagos Labour Gubernatorial Candidate GRV Wife For Owning Salaries by Ennyholar: 9:14pm On Jan 22, 2024
Rice people are the toughest to work for. 😀😅
Get a lawyer bro.
Crime › Re: CSOs Protest In Abuja, Demand Sack Of REA MD, Salihijo Ahmad (Video, Pictures) by Ennyholar: 7:30pm On Jan 16, 2024
teadrake:
MDAs of government reels of monumental corruption. Too bad!!
For pedigree sake this guy is different and his track records speaks for him. You should check the REA website www.rea.gov.ng for some of their activities in just a period of 4 years.
Crime › Re: CSOs Protest In Abuja, Demand Sack Of REA MD, Salihijo Ahmad (Video, Pictures) by Ennyholar: 6:15pm On Jan 16, 2024
If you want to know if this protest and this post is true or false, go to the REA page on Twitter page on @thereanigeria or check Ahmad page Gan Gan @modisalihijo and then come and tell me these guys are not working.
Phones › Re: TECNO Launches CAMON 20 Doodle Edition Powered By Android by Ennyholar(op): 10:56am On Aug 16, 2023
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Phones › Re: TECNO Launches CAMON 20 Doodle Edition Powered By Android by Ennyholar(op):
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Phones › Re: TECNO Launches CAMON 20 Doodle Edition Powered By Android by Ennyholar(op):
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