₦airaland Forum

CHOOSE A CAREER IN PR TODAY: Become a chartered member of The Nigerian Institute of Public Relations, NIPR.

Brighten your future opportunities with a professional certificate.

Registration/Lectures are currently in progress.

Join us every Saturday and Sunday @ Sunjem School, 6 Oladejo Close, Barracks B/stop, (by UBA Bank) Ifako-Gbagada.

Contact person:
Mr. Ernest, MNIPR, M.Sc. Unilag.
Phone/WhatsApp: 08139458588, 08053408939.
Website: www.symmetriccommunications.com

Tell your friends and loved ones...

Why wait endlessly for JAMB?

Get a professional certificate in PUBLIC RELATIONS from NIPR, which qualifies you for direct-entry into B.Sc. and postgraduate programs in Nigerian and foreign universities.

CHOOSE A CAREER IN PR TODAY: Become a chartered member of The Nigerian Institute of Public Relations, NIPR.

Brighten your future opportunities with a professional certificate.

Registration/Lectures are currently in progress.

Contact person:
Mr. Ernest, MNIPR, M.Sc. Unilag.
Phone/WhatsApp: 08139458588, 08053408939.
Website: www.symmetriccommunications.com

Why wait endlessly for JAMB?

Get a professional certificate in PUBLIC RELATIONS from NIPR, which qualifies you for direct-entry into B.Sc. and postgraduate programs.

CHOOSE A CAREER IN PR TODAY: Become a chartered member of The Nigerian Institute of Public Relations, NIPR.

Brighten your future opportunities with a professional certificate.

Registration/Lectures are currently in progress.

Join us every Saturday and Sunday @ Sunjem School, 6 Oladejo Close, Barracks B/stop, (by UBA Bank) Ifako-Gbagada.

Contact person:
Mr. Ernest, MNIPR, M.Sc. Unilag.
Phone/WhatsApp: 08139458588, 08053408939.
Website: www.symmetriccommunications.com

CHOOSE A CAREER IN PR TODAY: Become a chartered member of The Nigerian Institute of Public Relations, NIPR.

Brighten your future opportunities with a professional certificate.

Registration/Lectures are currently in progress.

Join us every Saturday and Sunday @ Sunjem School, 6 Oladejo Close, Barracks B/stop, (by UBA Bank) Ifako-Gbagada.

Contact person:
Mr. Ernest, MNIPR, M.Sc. Unilag.
Phone/WhatsApp: 08139458588, 08053408939.
Website: www.symmetriccommunications.com

Tell your friends and loved ones...

CHOOSE A CAREER IN PR TODAY: Become a chartered member of The Nigerian Institute of Public Relations, NIPR.

Brighten your future opportunities with a professional certificate.

Registration/Lectures are currently in progress.

Join us every Saturday and Sunday @ Sunjem School, 6 Oladejo Close, Barracks B/stop, (by UBA Bank) Ifako-Gbagada.

Contact person:
Mr. Ernest, MNIPR, M.Sc. Unilag.
Phone/WhatsApp: 08139458588, 08053408939.
Website: www.symmetriccommunications.com

Tell your friends and loved ones...

*PR CASE STUDIES 2016*
Ishola Ayodele


Case study 4

*Nikon takes media outlets on field trip to promote new camera*

The media field trip to Palm Springs, California gave attendees hands-on experience with the Nikon D500, prior to worldwide availability.

Nikon used an immersive media field trip to engage key media editors and help drive conversation about its new flagship DSLR camera: Nikon D500.

Since the introduction of the Nikon D300S in 2009, photography buffs have eagerly awaited its successor – another enthusiast-level camera stacked with pro-level features at an affordable price point.

In May 2016, Nikon released the new flagship DX-format DSLR D500. The campaign team created an experiential media trip that provided an exclusive, hands-on experience for editors with the new camera. The program was designed to showcase product benefits and demonstrate the capabilities of the camera through challenging activities.


*Strategy*

MWW was tasked with creating and maintaining buzz for the product from its announcement at CES 2016 in January to retail availability in May.

Through Nikon's research and conversations with key media, the campaign team learned that consumers looking to buy a DSLR camera often read reviews from a number of different outlets. Their final choice, however, is based on sample images and visual content made available to them.

The challenge was that even positive of reviews of DSLR cameras often showcase generic studio images or lackluster content that can fail to "wow" a reader or inspire potential buyers to purchase a camera.

"Our main goal was to generate widespread media coverage from key outlets that influence consumer purchasing," said Lisa Baxt, associate general manager, communications, Nikon. "We wanted an engaging experience for editors to have fun, test the camera, and become educated about product benefits and Nikon’s commitment to bringing a great product to market."

Additionally, the campaign team aimed to spur positive product reviews, highlight key differentiating features, and position the D500 as a worthy successor to the D300S.


*Tactics*

I. MWW and Nikon organized a fully immersive media field trip program to Palm Springs, California that gave attendees hands-on experience with the Nikon D500 prior to worldwide availability.

II. The program was designed to showcase the key strengths and specifications of the camera, while engaging editors in photo trade, technology, and consumer lifestyle verticals.

Activities included
1) A trip to the The Living Desert Zoo and Gardens to highlight image quality and a variety of Nikkor lenses;

2) A Jeep tour of the San Andreas fault; skateboarding and polo demonstrations that put the camera’s speed and autofocus ability to the test;

3) Astrophotography at Joshua Tree National Park, as well as panning and continuous shooting practice at BMW M School.


*Results*

1) MWW and Nikon secured 14 media attendees, ranging from a wide variety of media outlets, including: Popular Photography , Digital Photography Review, Imaging-Resource , Outdoor Photographer, Shutterbug , Steve’s Digicams, Rangefinder , PC Magazine , Digital Trends , Resource Magazine , Conde Nast Traveler , Backpacker , Outside Magazine , and Cool Hunting .

2) Coverage surpassed expectations, with the camera earning editorial accolades including:

*DP Review Gold Award: 91% rating the highest ever for a Nikon camera*

*PC Magazine Editors’ Choice Award: 4.5/5 – "Excellent" Rating.*

*Digital Trends Editors’ Choice Award: 9/10 Rating*

*The highest score given to any product ever by Resource Magazine : 9.7/10*

ADULT EDUCATION SCHOOL GBAGADA.

Come and learn how to READ, WRITE,
SPELL and SPEAK GOOD ENGLISH.

We have weekdays and weekend classes.
Call: 08139458588
08053408939.

CHOSE A CAREER IN PR TODAY:

Brighten your future opportunities with a professional certificate in PUBLIC RELATIONS, from NIPR.

Lectures for December exam is currently in progress.

Join us this Saturday and Sunday @ Sunjem School, 6 Oladejo Close, Barracks B/stop, (by UBA Bank) Ifako-Gbagada.

Contact person:
Mr. Ernest, MNIPR, M.Sc. Unilag.)
08139458588, 08053408939.

Tell your friends and loved ones...

@ SYMMETRIC COMMUNICATIONS, we offer the following:
- Lectures, materials and past questions for NIPR professional exams;
- APCON lectures, past questions and materials;
- UNILAG postgraduate program in mass communication; materials and project support.

Contact person:
Mr Ernest, MNIPR, M.Sc.
08139458588, 08053408939.

ADULT SCHOOL GBAGADA:

Come And Learn How To Read, Speak, Spell And Write GOOD ENGLISH In 3 Months.
Call: 08139458588, 08053408939

ADULT SCHOOL GBAGADA:

Come And Learn How To Read, Speak, Spell And Write GOOD ENGLISH In 3 Months.
Call: 08139458588, 08053408939

ADULT SCHOOL GBAGADA:

Come And Learn How To Read, Speak, Spell And Write GOOD ENGLISH In 3 Months.
Call: 08139458588, 08053408939

ADULT SCHOOL GBAGADA:

Come And Learn How To Read, Speak, Spell And Write GOOD ENGLISH In 3 Months.
Call: 08139458588, 08053408939

ADULT SCHOOL GBAGADA:

Come And Learn How To Read, Speak, Spell And Write GOOD ENGLISH In 3 Months.
Call: 08139458588, 08053408939

ADULT SCHOOL GBAGADA:

Come And Learn How To Read, Speak, Spell And Write GOOD ENGLISH In 3 Months.
Call: 08139458588, 08053408939

ADULT SCHOOL GBAGADA:

Come And Learn How To Read, Speak, Spell And Write GOOD ENGLISH In 3 Months.
Call: 08139458588, 08053408939

ADULT SCHOOL GBAGADA:
Come And Learn How To Read, Speak, Spell And Write GOOD ENGLISH In 3 Months.
Call: 08139458588, 08053408939

Enhance Your Career with A Professional Certificate in PUBLIC RELATIONS

Public Relations Lectures Towards BSC / MSC / NYSC CERTIFICATION

SYMMETRIC PR & ADVERTISING is seeking for candidates to enroll in for the NIPR/BEEC Professional Exam/Certificate in PUBLIC RELATIONS. The Course is Based in Nigeria and After The Course, Participants Are Awarded Certificates By The Relevant Professional Bodies; NIPR/BEEC.

BENEFITS OF THE PROGRAMME/CERTIFICATE
(i) B.Sc Equivalent.
(ii) NYSC Exemption Letter.
(iii) Further Studies in Nigerian/Foreign Universities.
(iv) Exhibition of New PR Competences.
(v) Ability to Work in any Industry
(vi) In-depth Understanding of The PR Function.
(vii) Qualifies You For B.Sc, PGD, M.Sc admission

EDUCATIONAL REQUIREMENTS:
Candidates with SSCE / GCE / OND / NCE / HND / BSC or other qualifications are encouraged to enroll for this course.
APPLICATION PROCEDURE
Interested candidates should contact: 08139458588, 08053408939

ENQUIRIES
Tel: 08139458588, 08053408939

WE ARE THE ASSOCIATION OF POSTER DISTRIBUTORS OF LAGOS STATE. WE SPECIALIZE IN ALL FORMS OF POSTER ADVERTISING IN LAGOS STATE. WE HAVE ADVERT PANELS(4 by 2 Feet) & (8 by 2 Feet) IN ALL MAJOR PEDESTRIAN(FOOTBRIDGES) IN LAGOS STATE WHERE YOU CAN ADVERTISE YOUR PRODUCTS, SERVICES AND EVENTS AT AFFORDABLE COST.

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Association is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

For More Details on Advert Placement
CALL: THE ASSOCIATION OF POSTER DISTRIBUTORS on: 08139458588, 08053408939.

WE ARE THE ASSOCIATION OF POSTER DISTRIBUTORS OF LAGOS STATE. WE SPECIALIZE IN ALL FORMS OF POSTER ADVERTISING IN LAGOS STATE. WE HAVE ADVERT PANELS(4 by 2 Feet) & (8 by 2 Feet) IN ALL MAJOR PEDESTRIAN(FOOTBRIDGES) IN LAGOS STATE WHERE YOU CAN ADVERTISE YOUR PRODUCTS, SERVICES AND EVENTS AT AFFORDABLE COST.

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Association is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

For More Details on Advert Placement
CALL: THE ASSOCIATION OF POSTER DISTRIBUTORS on: 08139458588, 08053408939.

WE ARE THE ASSOCIATION OF POSTER DISTRIBUTORS OF LAGOS STATE. WE SPECIALIZE IN ALL FORMS OF POSTER ADVERTISING IN LAGOS STATE. WE HAVE ADVERT PANELS(4 by 2 Feet) & (8 by 2 Feet) IN ALL MAJOR PEDESTRIAN(FOOTBRIDGES) IN LAGOS STATE WHERE YOU CAN ADVERTISE YOUR PRODUCTS, SERVICES AND EVENTS AT AFFORDABLE COST.

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Association is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

For More Details on Advert Placement
CALL: THE ASSOCIATION OF POSTER DISTRIBUTORS on: 08139458588, 08053408939.

WE ARE THE ASSOCIATION OF POSTER DISTRIBUTORS OF LAGOS STATE. WE SPECIALIZE IN ALL FORMS OF POSTER ADVERTISING IN LAGOS STATE. WE HAVE ADVERT PANELS(4 by 2 Feet) & (8 by 2 Feet) IN ALL MAJOR PEDESTRIAN(FOOTBRIDGES) IN LAGOS STATE WHERE YOU CAN ADVERTISE YOUR PRODUCTS, SERVICES AND EVENTS AT AFFORDABLE COST.

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Association is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

For More Details on Advert Placement
CALL: THE ASSOCIATION OF POSTER DISTRIBUTORS on: 08139458588, 08053408939.
freemacx78@yahoo.com

WE ARE THE ASSOCIATION OF POSTER DISTRIBUTORS OF LAGOS STATE. WE SPECIALIZE IN ALL FORMS OF POSTER ADVERTISING IN LAGOS STATE. WE HAVE ADVERT PANELS(4 by 2 Feet) & (8 by 2 Feet) IN ALL MAJOR PEDESTRIAN(FOOTBRIDGES) IN LAGOS STATE WHERE YOU CAN ADVERTISE YOUR PRODUCTS, SERVICES AND EVENTS AT AFFORDABLE COST.

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Association is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

CALL: THE ASSOCIATION OF POSTER DISTRIBUTORS: 08139458588, 08053408939.
freemacx78@yahoo.com

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Agency is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,
to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

Contact us for more details:
freemacx78@yahoo.com
08139458588, 08053408939

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Agency is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,
to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

Contact us for more details:
freemacx78@yahoo.com
08139458588, 08053408939

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Agency is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,
to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

Contact us for more details:
freemacx78@yahoo.com
08139458588, 08053408939

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Agency is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,
to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

Contact us for more details:
freemacx78@yahoo.com
08139458588, 08053408939

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Agency is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,
to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

Contact us for more details:
freemacx78@yahoo.com
08139458588, 08053408939

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Agency is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,
to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

Contact us for more details:
freemacx78@yahoo.com
08139458588, 08053408939

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We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Agency is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,
to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

Contact us for more details:
freemacx78@yahoo.com
08139458588, 08053408939

(Quote) (Report) (Like) (Share)

(Modify) (Quote) (Report) (Share)