If you have a product or service to sell to people and you want to make big money then read this post very carefully…

Because in a second you will understand how you can use a sales letter to boost your sales and make more profits.

But first, what is a sales letter

A sales Letter is a letter written to someone to sell products and services to him or her so he or she can buy the product 0r service…

You are writing the sales letter not to greet the person but to compel or persuade him to buy from you…

Can I give you an example

Yes I will give you a bit

But you must know that a sales letter is used to sell different products or services and it can come in different forms…

It can come in the form of videos which is called Videos Sales letter or in writing form

Now let's look at this example….

"𝐷𝑜 𝑌𝑜𝑢 𝑓𝑎𝑐𝑒 𝑇ℎ𝑖𝑠 𝑝𝑟𝑜𝑏𝑙𝑒𝑚 𝑊ℎ𝑖𝑙𝑒 𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑠 𝑜𝑛𝑙𝑖𝑛𝑒…𝐴𝑛𝑑 𝑖𝑡 𝑖𝑠 𝑓𝑟𝑢𝑠𝑡𝑟𝑎𝑡𝑖𝑛𝑔 𝑦𝑜𝑢 𝑡𝑜 𝑡ℎ𝑒 ℎ𝑒𝑙𝑙…

𝑇ℎ𝑒𝑛 𝑟𝑒𝑎𝑑 𝑡ℎ𝑖𝑠 𝑙𝑒𝑡𝑡𝑒𝑟 𝑡𝑜 𝑡ℎ𝑒 𝑒𝑛𝑑 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝑦𝑜𝑢 𝑤𝑖𝑙𝑙 𝑓𝑖𝑛𝑑 𝑡ℎ𝑒 𝑠𝑜𝑙𝑢𝑡𝑖𝑜𝑛 𝑡𝑜 𝑎𝑙𝑙 𝑡ℎ𝑖𝑠 𝑝𝑟𝑜𝑏𝑙𝑒𝑚….

𝐷𝑒𝑎𝑟 𝐹𝑟𝑖𝑒𝑛𝑑

𝐼𝑓 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑙𝑜𝑜𝑘𝑖𝑛𝑔 𝑓𝑜𝑟 𝑤𝑎𝑦𝑠 𝑡𝑜 𝑏𝑜𝑜𝑠𝑡 𝑦𝑜𝑢𝑟 𝑠𝑎𝑙𝑒𝑠 𝑎𝑛𝑑 𝑚𝑎𝑘𝑒 𝑚𝑜𝑟𝑒 𝑝𝑟𝑜𝑓𝑖𝑡, 𝑡ℎ𝑒𝑛 𝑡𝑎𝑘𝑒 𝑦𝑜𝑢𝑟 𝑡𝑖𝑚𝑒 𝑎𝑛𝑑 𝑟𝑒𝑎𝑑 𝑡ℎ𝑖𝑠 𝑤𝑖𝑡ℎ 𝑐𝑎𝑢𝑡𝑖𝑜𝑛… "

That is what a sales letter looks like…

First, you must catch the attention of the people you are sending it to… otherwise, you won't make any money

Because they must see it and read it so they can know what you have For them….

And if you look deeply at the example I have above you will see that I am speaking to only one person…

Yes I'm speaking to you

I used the word "you"

Because I want the prospect to know that I'm talking to him or her and not anyone else…

Part of a Sales letter that makes money

Some parts of the sales letter will make you money…

I will be using the basics part and how you can use it to make more sales….

1.Headline

Have you ever seen a headline of a newspaper or news website?

How do they catch your attention?

The same thing to sales letters they must have a headline to get the attention of people

Examples of headlines are

"𝐻𝑜𝑤 𝑇𝑜 𝑚𝑎𝑘𝑒 𝑚𝑜𝑛𝑒𝑦 𝑈𝑠𝑖𝑛𝑔 𝑡ℎ𝑒 4-𝑀𝑒𝑡ℎ𝑜𝑑 𝐴𝑛𝑐𝑖𝑒𝑛𝑡 𝐹𝑜𝑟𝑚𝑢𝑙𝑎"

"𝐻𝑜𝑤 𝑇𝑜 𝐼𝑛𝑐𝑟𝑒𝑎𝑠𝑒 𝑌𝑜𝑢𝑟 𝑝𝑟𝑜𝑓𝑖𝑡𝑠 𝐼𝑛 𝑡ℎ𝑒 𝑛𝑒𝑥𝑡 30 𝐷𝑎𝑦𝑠"



The two are just the examples that come up in my head right now it can be more compelling than that…

2.Lead

This is the part where you build the interest of the customers

You let them get a sneak view of what you are giving to them

You let them visualize how you want to help them

How their life will be better

How you have helped others to achieve something you are giving me them

3.Background story

This is where you come up with a story about yourself,

How do you fund the solution you are offering them

How did you also suffer or what you went through before coming up with the solution…

Your challenges

And also some social proof from notable persons in the industry or the testimonials from your customers…

Example

"𝑀𝑦 𝑁𝑎𝑚𝑒 𝑖𝑠 𝑥𝑥 𝑥𝑥

𝐴𝑛𝑑 𝐼 ℎ𝑎𝑣𝑒 𝑏𝑒𝑒𝑛 𝑐𝑎𝑙𝑙𝑒𝑑 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑖𝑛𝑡𝑒𝑟𝑛𝑒𝑡 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟 𝑖𝑛 𝑁𝑖𝑔𝑒𝑟𝑖𝑎 𝑎𝑠 𝑡ℎ𝑒 𝐺𝑜𝑙𝑑𝑒𝑛 𝑃𝑟𝑜𝑓𝑖𝑡𝑠 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝑖𝑛𝑡 𝑝𝑟𝑜𝑓𝑖𝑡𝑠 𝑓𝑜𝑟 𝑎𝑛𝑦 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝐼 𝑙𝑎𝑖𝑑 𝑚𝑦 ℎ𝑎𝑛𝑑𝑠 𝑜𝑛 … .𝑏𝑙𝑎ℎ.. 𝑏𝑙𝑎ℎ… ".

𝑇ℎ𝑎𝑡 𝑖𝑠 ℎ𝑜𝑤 𝑦𝑜𝑢 𝑐𝑜𝑚𝑒 𝑢𝑝 𝑤𝑖𝑡ℎ 𝑎 𝑠𝑡𝑜𝑟𝑦 𝑏𝑢𝑡 𝑡ℎ𝑒 𝑠𝑡𝑜𝑟𝑦 𝑚𝑢𝑠𝑡 𝑏𝑒 𝑡𝑟𝑢𝑒….


That is how you come up with a story but the story must be true….


4.Unique Mechanism of Problem

This is the reason why your prospects are having the problem they are having…

And the reason why it isn't being solved

If you are selling weight loss products you have to tell them

Why are they gaining weight due to some specific reason…

And explain to them in a way they will understand…

5.Unique Mechanism of Solution

This is where you explain why your product will solve the problem for them…

And it must be correlated with what you explain in the UMP above…

6.Reveal Your products

This is where you reveal your product and explain every detail of it without hiding anything from them…

And give them proof that what you are selling will work

And how it will help them with the unique mechanism of problems.

7.CTA

Call to Action:this is where you ask them to take action to buy your product


Don't force them to do it

Compel in a way they will understand and take action

Now you have written your sales letter now

There are other two things


Close: You must close the sales letter by recapping all the products and their Bonus

If possible you can explain its benefits in different scenarios that will entice the prospects.

FAQS: Frequently Asked Questions

This is where you answer all the possible questions your prospects may have in their minds.

Answer them in a way they will understand.

Now go and make more mm money with a sales letter

Stay Profitable

P.S: But if you need help writing a sales letter for your products or services hit me up

In a moment I will be telling
you how you can deal with people who don't like your product…

Plus how you can filter them out before coming to you without them giving you a headache

But first, you remember this…

You can be selling the best products in the world.

With the best service

With the Bonus

With the best price

With the best intentions

Etc

Yet some people won't even think of it like that but what can you do

How do you make sure they are not affecting your business with their attitude?

The first thing you must do is to look at why they don't like your product

Look at why they don't want to buy from…

You can do that by doing a little research

And after the research now ask yourself what can I do about it?

But most time there are little things you can do about

Because some may say, they don't like how you talk, how to do something

But if it isn't something you can amend the best thing is to live them alone….

As a business owner what you must remember is that not everyone will buy from you…

So now look for the people who buy from you and continue giving them value…

Instead of convincing who doesn't want to buy from you just because of some little or unknown reasons

Use the energy on people who want to buy from you.

Now how can you now filter these people out?

It is simple

You will do that when you are doing your lead generation or when you are writing your sales messages…

For instance, if you are selling a course about how to make money from Amazon…

The course is good but how many are willing to do the work behind it to be successful…

And state that clearly in your sales messages.

Another thing to free yourself from this type of person is not to attempt to sell to everyone...

Even if you have 1000 people listening to your message, or on your contact list,

Few of them will buy from you while the others won't buy from you….

Yes they may have their reasons

And most of the time their reason is something you can't control so….

The best thing is to leave them alone

And worry about those who want it from you…

Those types of people complain all the time about why a solution won't work without even doing the work behind it.

They will tell you your price is high without having money to buy it.

They will tell you "I'm interested" as if they don't see the 'click here" button.

Even if they manage to buy from you

They will always be giving you headaches from time to time…

They will have a lot of reasons that you can't unless you want to be out of business.

Stay Profitable

There may be many reasons why your marketing isn't working but these three are the things you shouldn't overlook at all.

They are:

1. You are selling to the wrong people

2. Nobody wants what you are selling

3. Your marketing campaign is not compelling

Now let's take them one by one

1. You are selling to the wrong people:

When I see many people complaining that their marketing isn't working what I tell asked them

Who are they selling to?

Sometimes people are just selling to the wrong person who doesn't need the products or services

Or even don't what you are selling

So no matter how hard you try you won't make a sale.

Imagine you are selling a diaper to grandma… to do what, please?

That is why many are wasting huge amounts of money on marketing that is not working.

Another misconception is when business owners believe they can sell to everyone…

Is that possible?

It isn't and if you try it…

You will be wasting a lot of money on marketing.

If you want to sell anything…

Ask yourself if you are selling to the right person.

You can't sell car gasoline to someone who is using a bicycle…

You can't sell a private jet to someone who is making $10,000 per Year.

Note this selling to the wrong people doesn't mean they don't want the products but…

If they don't have the money to buy it, yes they are still the wrong people…

If they want your product they must be willing to buy it and also have the money to buy it.

Understand what you are selling and who you are selling to, and picture them with their lifestyle.

2. Nobody wants what you are selling.

That is another problem you may be facing when you have done all the work from manufacturing to packing…

And if it is digital products, from writing thousands of words, or recording hours of videos.

But you market it yet no one is buying it.

One thing you are supposed to ask yourself is, do people want this product or service?

Do they desire it?

If your answer is No?

Then there is a problem

And that is why it is great to do marketing research before you produce anything, even if possible you can do a presale…

Where people can order your product before the launch dates…

If many people preorder it means there is a huge market for it …

And you will start processing how to give them the best value.

But if the response to the presale is low then you will know there isn't much market for it…

And you will save your energy for another thing.

The best thing to do here is to look for customers before you produce anything and then give them the product.

3. Your marketing campaign is not compelling.

Your whole marketing will flop if your marketing campaigns aren't compelling

Even If you have the right people to sell to and you have the right products to sell to them.

After you have gotten the first two on the ground the next thing is to build a very compelling marketing campaign around it…

If you can do it, hire someone to help you with it.

And I will advise you to use a direct response marketing approach to it.

If you don't know what it means, it means marketing where you will ask people to do something during your marketing… and they will do it.

This may include buying your products

Giving you their emails and names

Booking a consultation call with you.

That is how can make the whole marketing work

And when people see your campaign, they must say to themselves that "I need to know more about this product…"

If your campaign isn't making them behave like this then you have to change something about it.

Note this you can't control what people want or how much they have to buy the product but

You can control how you do your marketing campaigns

Stay profitable

If you are selling anything whether online or offline what is very important to you is having a load of buyers coming to buy your products every time.

Now how can you do this when there are a lot of competitors around you…

How can you do this when you don't have a huge amount of money to spend on ads?

How can you do it when you don't have money to spend on a celebrity?

I will answer all these questions now, just stay with me till the end…

The only answer to those questions and to create a list of hungry buyers for your business is to have …

"Special selling angle"

This is a situation where you are selling to people from a different angle aside from your competitors….

And if you know what you are doing with this you will cash out a lot more money than you ever imagined…

Now let me explain how it works…

Let's say everyone you see around you is selling cakes and they are almost the same thing as yours…

How will you beat such competitors and gain more customers?

The answer is simple: just make sure you find the special selling angle for your cakes and present it to the customers in a way they will understand.

Let's look deeply into this cake business…

Cake has different ingredients that everyone is using but how many people where those ingredients come from?

As a smart seller who knows the special selling angle, the one that you will do is pick an ingredient and look at everything about it….

Sometimes some ingredients may have some interesting stories, take up these stories and look at how you can relate them to the customers.

If the cake's ingredient originated from China you can tell a story of how this ingredient is first discovered…( I'm just saying I don't know if any ingredient is from China)

People like stories and at the end, you will just tell them something like this:

" You can get your cake that we use this ingredient to make from us today at this price"

That is one thing about using a special selling angle.

You can also use the special selling angle by giving your customer some bonuses that will Bust their mind…

But one thing you must consider before using a bonus is to know how relevant the bonus is to the main products.

If you are selling books add a biro or journal as a bonus

If you are selling pencils add an eraser as a bonus…

If you are selling house add free repair of any damages to the house as a bonus

The list goes on….

And one thing you must know in marketing is that you must be coming from a different angle for people to see you…

If you are coming from the same angle as your competitors, they will always see you as the same thing.

Can we add another to this special selling angle?

Let's add

You can use this special selling angle by giving your customers good customer service…

Some companies don't have good customers services

That is how you will be different from the crowd…

Now go and make use of these things in your business.

Many people don't know the question so they don't ask

Many know the question but they are asking in the wrong pattern

But don't worry you are about to know this question and how you can boost your sales in the next 30 days and make more profits.

I came across this question from one of the greatest copywriters and Marketers Gary Bencivenga in one of his marketing bullets.

And the question goes like this …

"What are we really selling"

This is the question every business owner must ask before attempting to sell anything to anyone.

Because come to look at it if you don't know what you are really selling

you won't know who you are selling to

Or how you are going to sell the product.

Or the technique you will use to sell the product.

Or the benefits of what you are selling

Now if you are selling a bed, you are not just selling a bed, you are selling a comfort system for people after a long and stressful day at work…

If you are selling water, you are selling a solution to thirst under a hot sun.

If you are selling food, you are selling a solution to hunger not a plate of rice.

Are you getting the gist…

When you are selling start looking at the inner benefits of the product instead of mere features.

Now let's look at another example:

Assuming two people are selling perfume:

First Ad: Come and buy my perfume I haven't eaten since morning.

Second Ad: "Smell fresh every time and everywhere you go with this"

One of the ads will convert better, which is the second Ad.

Even if you look at the big companies around the world they have a particular way of advertising what they are selling.

They are selling the main benefits to the people.

Take phones for an illustration.

iPhone is selling a clear picture by using their

The same thing goes for Samsung

Infinix, Tecno, itel is selling the cheapest smartphone in the market.

They are fulfilling the desire of their customers

And how are you giving your prospects what they want?

And as a business owner, if you want to build a business and not just a business, you must know what you are really selling…

And you must use the information you get to communicate with your prospective customers.

Another thing is the ability to determine what you are really selling…

It is one thing to create a product but another thing to know exactly how you are going to sell it to prospects.

But I will be giving you some methods to use to determine what you are really selling.

First Method

Observe the pain point of your customer, what problem are they facing most, and what they want to solve….

You can know that by doing some research

If you want to sell a course to someone who wants to make money online…

You can't just go and say something like this " how to make money online"

It won't work at all in this era.

In this case, you should study what life without money looks like…

Then create the picture in the mind of your prospects by saying something like this " If you can give me two minutes of your time, you won't have to worry about money again… "

That's how you sell to people and make more profits.

When you are using the pain point of your prospects it shouldn't be offensive but rather persuasive and sympathetic…

With this, they will be ready to listen to you without any doubt.

Now look at your products. What is that thing that people are suffering from your products can help them ease … then make use of it.

Second Method;

This is where you use the good life your products will bring to people when they buy them, you can use this method mostly when you are selling luxury items

Items like SUV cars, expensive wristwatches, high ticket courses, etc.

This is when you deal with people's ego, exclusivity, and greed.

Many people buy SUVs, cars, and wristwatches just because they want to belong to a specific group of people…

Look at the statement below;

"90 Nigerian Millionaires are using this Wristwatch but what are you waiting for, you don't want to join them? "

Here we are not selling wristwatches, we are selling the community of millionaires to people.

Even people who don't have half a million in their account will be salivating to buy it… just because they want to belong to the group.

This is also a place where you tap into people's hidden desires,

For example, some men want to protect their ego by being good in bed …

As a smart marketer, your job is to use this emotion to sell to them…

People just don't buy products, they buy transformation and how their life will move from one place to another for the better…

And if you can promise that, they will listen to you more…

There are some other methods but that will be for part 2, stay tuned.

Let me tell you this…

You can have the best products

And you can have the best offer

But this simple thing will still kill your sales if you don't know how to deal with it…

And I want to tell you the thing and how you can deal with and make more money in your business.

The thing is…

Objections

And what are objections?

Objections are the questions your prospects ask when they are reading your sales message.

And they want you to answer the questions for them, and it must be the true

And if you don't answer the questions…

You have lost the sales.

Now let's look at this simple illustration…

Let's say someone tells you that you can buy a duplex on banana island for 1 million Naira.

What question will come to your mind at that moment?

You will be very skeptical and ask yourself this question.

How true is this?

And what is the proof that this thing is working?

And how can I buy mine?

All these questions will be popping into your head…

Now if the person is a master's salesman or master copywriter.

And he answers these questions as you are asking yourself in your head…

And he answered like this…

" I know you may fear that this is not true but here is how Mr. Kola bought his house last week…

Also, Mrs. Oladeld bought herself a nice and beautiful house with a sea view yesterday…

These are their videos showing how great our houses are

You can also buy your house now…

Imagine buying a house at 1/10 of the actual price…

It is a very rare opportunity

And I can give you their number to confirm what I am saying…

Also the physical address of our office…

And you can even come to our office to confirm…

Don't come alone, come with your lawyer"

After reading such a thing or hearing such a thing what will you do?

You won't worry about the whole thing anymore.

Because all your objections have been handled.

The same thing happens with your business…

When you are selling anything to people different questions pop up in their mind.

And they want you to handle it and give them a correct answer to their doubt.

These questions are very important

And you must be willing to answer them and have proof to back them up…

If not you will have no sales.

Some people think having great sales messages or products is the only thing…

Handling all the abjection is the main thing when selling to people

And if you do it well. You will know in your bank account.

Some questions in an objection may be :

Why should I trust you?

Why are you giving me this opportunity at this price?

Why is it cheaper than the others?

Why is it more expensive than the other products I have used?

Why are you telling me this secret now?
.
Why should I act now?

Why should I use my money to buy something that you are selling?

Do I know you, introduce yourself to me.

What have you done before?

Is it working for others?

How many people has it worked for before?

How can I get mine before it is too late?

Is there a deadline?

Etc…

All these questions are something everyone will be asking when you are selling anything to them.

And the only thing you can do to change it is to answer the question in your sales message.

And give them the case study testimonial and every little evidence to support your answer.

And this is how you defeat one of the biggest demons in your business and make more sales

In any sales message always ask yourself if you have handled all the objections

I hope you find it useful…

Before you can succeed in anything in life you have to deal with people …

And if you want to deal with them in a way that will benefit you…

They must do what you want… without giving you any excuse…without you forcing them

Now I will be revealing to you how you can make people follow all your instructions without you forcing them…

And the way you relate with people will change forever.

Now let's go to the points…

Don't act desperate

The problem with many people today is that they act desperate when they need something from someone…

They behave as if the things are the only thing that will make them exist.

And once the person you are dealing with sees this, he will immediately know what you are up to.

And he will resist drastically without thinking of you anymore.

Even this applies to selling something to people, once the prospects know that you are acting desperately they don't even bother to look at what you are selling.

Stay calm and behave as if you don't want what they are giving you…which is money

But deep inside your heart, you know that you want it…

The same things in a human romantic relationship…once your partner knows that you can not do without them.

They will be using that as a tool to control you and do what they want.

But if you behave like you do nature people will listen and do what you want.

2. Don't Force people to do anything…

We believe that if we force people to do something they will do it…

But that is not true…

Once people discover that you are forcing them to do something, they will resist with full force.

And you will eventually lose their attention…

What can you do about this …

Is to let them know the reason they should do what you are proposing…

How it will benefit their lives…

And you must back it up with proof

And they will make the final. judgment by themselves.

Let them know that you are only giving them the information…

And they still have total control over their life.

This will let them know you are like friends to them.

If what you are selling is a great product let the products speak for itself by showing them the benefits, and proof to back it off

3. Don't try to control people.

You can try and control but it won't last…

And the best 3ay to control people is to let them know that you aren't controlling them…

Once they believe this

They will respect and be willing to listen to what you are about to say.

People make different choices every day yet they want to believe they are the one controlling the whole.

If you are selling something to someone…

Don't act like you are controlling them to buy…

A simple statement like this will help.

" I know that you have read all the benefits of this product but it is you that will decide whether to buy it now before the price increases… "

People are always happy to listen to what you are going to say when you acknowledge them as a controller of their life.

4. Give people what they want.

This is one of the tricks some people use in relationships to deal with their partners…

If someone in the is giving the other person what they want…

The other person will be willing to do anything for them…

Because they don't want to miss what they are getting in the relationship.

The same when you want people to do what you want, you must be ready to give them what they want.

If you are looking for a job in this country then you should stop.

And don't waste your time and energy on the useless adventure.

7 high-income skills you can learn for free online and create job for yourself are:

1. Copywriting

2. Social Media Management

3. Content Marketing

4. Google Ads Specialist

5. Web Developer

6. Graphics Designing

7. Information Marketing

Do yourself a favor and look for the one you like on YouTube.

Stay focused for a year and your life won't remain the same.

If you are the type of business owner that usually says "everyone is my prospect" then you are chasing a lot of customers from doing business with you.

Yes, you are chasing a lot of customers that will buy from you because you are not giving them the attention they need.

But you are giving it to some folks who don't need you

And remember that everyone can't be your audience.

Not everyone will be your audience.

You have to know your audience for your audience to know you too.

Here are the things you must consider before you can call someone your audience.

You must consider this question before you can even sell to them.

Ask yourself the following questions:

1. Do they want what I'm selling?

You may have the best products in the world if it doesn't solve their problems. There is no need to introduce the product to them.

They won't buy because they don't need to.

You can't sell a car tyre to someone who doesn't have a car.

You must ask yourself "do they want what I'm selling?"


2. Can they afford it?

Many businesses are not making enough sales because they are selling to the people who can't afford their products or services.

You must know one thing that you can't sell to everyone because not everyone has the money to buy.

And you should know that a product or service is not expensive or cheap.

You have to find the right people to buy it.

Or you can make the product affordable.

Don't sell a product of $1000 to someone earning $100 per month.

They will find it difficult to buy

Focus on people who have the money to buy.


3. Are they willing to buy?

This is another thing you must ask yourself,

You must make sure they buy now if not they may not buy later.

Do a good job by asking yourself this question.

If they are not ready to buy, give them good reasons to buy now.

But don't force them.

4. Is my product good enough

Some businesses are creating crappy products and expect people to buy.

If you are creating such products you will find it difficult to have customers.

If you manage to sell to them in the first place it will backfire.

And it will hurt you and your business.

Create a great product that people will recommend.

Competition is hard but there is a unique way you can use to turn it into an unstoppable fortune for you and your business.

Yes

Do you know that competition is more difficult than before?

And many people are selling almost the same thing.

Even if you try to do something different about your product today another person will do something better tomorrow.

That is why 90% of business fails in the first five years.

Not because they are not good enough but because there is so much to handle and not just creating and selling alone.

But if you are starting a business today and you want to make a fortune from it, you must know how to handle the competition.

You must be thinking that competition is not the only thing that can make a business fail…

Yes, I agree… Competition is not the only one.

But competition can make you lose your business in a blink of an eye.


But you can use competition to your advantage.

Yes it may seem impossible to you

But don't worry

I will explain to you in a bit….

But before that, I want you to know that running a business is not a joke and requires a lot of effort.

Not just something you will just sit down and be expecting money


It is not something you can do without proper planning


It is something that you take as a serious issues.

You know some will start a business and instead of doing what is necessary to make the business, they won't do anything like that.


And they will be expecting a huge amount of profit in their bank account…

If you are doing business like this you need to stop and go and do something different.

Because you will be losing a lot of money which can probably make you lose your business.

If you are the type that wants to do business as a business, not as a joke…

Then I congratulate you because you are about to know what will make you beat your competitor.

And before let me tell you this…

Competition is now worldwide …

Your competitors can be in any part of the world.

And still, be collecting all your customers without you knowing what is going on until you don't see anyone.

And another thing some business owners believe they don't have any competitors.

Which is a blatant lie

You have…but you are the one that doesn't know.

If you look around the net you will see that some people are doing something similar to yours.

But don't panic, this thing can be used to your advantage if you know how to do it.

And no matter what you are you will use the advantage

And no matter where you are selling you will still be able to use the advantage.

But first, make sure you are ready to do what it takes …

Because this is not lazy minded people

Now let's start

Have your sit

Take a pen and paper or notes on your phones

Look at what you are selling


And ask yourself how many are buying from me?

Also, ask yourself if your sales are low…

How many competitors do I have?

List their names and everything about them

What are they doing differently?

If you are not sure about this the best thing to do is to buy their products.

And study everything about the competitors till they deliver your product or service

Take notes of everything

And look at what they are not doing enough…

And this is where your gold mine is

Just sit down and read the customers' reviews about the product and the company.

With this, you will get many ideas on how to improve your business

And if possible you should do your research and find out why they are not doing enough.

Because sometimes it may be something they can't control...

If you know the reason and you know you can control it then best of luck.

But if you can't control it, just move to another thing.

Look at everything they are doing and you can improve them in your marketing campaign.

And you should remember that, That the marketing campaign should focus on the thing you just improve in the market.

Focus on that thing and look at how people will come to you

Competition is a blessing in the market but you must know how to do it.

But if you are looking for someone who can help you with your marketing problems so that you won't have to worry about where the next sales are coming from….


Or you want someone who understands how to make your customers buy more and more from you…

Someone that will use words to rewrite the history of your business then DM me or send an email to joshuaowolabi76@gmail.com

If you are into real estate you should read this to the end because you will know how to make more money in real estate with ease.

And don't forget to share it

Firstly ask yourself this question...

Who am I selling to?


Where can I find them?


What are they doing for a living?


How much are they earning per month?

How are you marketing to them?
.
Now let me explain those questions above to you…


1. Who am I selling to?

Many people that are in real estate think everyone should be their customers without minding what type of people they are.

It is either you target some set of people and you will make a lot of deals or you sell to everyone without any deal.

Look around you…

The majority of people that are buying houses or land are people that have already had money or people who want to make sure they are free from landlord problems.

Remember I said the majority

Target this set of people and you will make a lot of deals.


2. Where can I find them?

Once you know the type of people you are selling to, make sure you know where to find them.

In Nigeria, you can find them on Facebook or other social media networks but what works most is Radio.

Most of these people can be using radio stations.

And it is much easier than using the Internet.

If you live in Ibadan, many real estate owners advertise on the radio…And if it is not working they won't be using it.

You can use the internet but it is sweet if you use the radio even if it is a minute single.

You can also find them at other places like Churches or mosques…You will just need to introduce yourself to them and how what you are can benefit them.


3. What Are They Doing For A Living?

You should ask yourself this question because the way you will sell land worth #1m to a businessman is different from the way you will sell it to a salary earner.

Know what they are doing and you can present your offer to them in a way that will make it easy for them.

A businessman may find it easy to buy at once while the salary earner may prefer installments.


4. How much are they earning per month?

You may be thinking that "what concerns me about that I just want them to buy"

You are right, nothing concerns you and you shouldn't be stalking them up and down.

But in reality, it is something you must know because you shouldn't expect someone earning #30000 to buy a real estate worth #80m.

You are doing business and you are doing it to make money.

Save yourself time and don't advertise to the wrong people.

No matter how they won't buy from you.


5. How are you marketing to them?

Don't just say " buy land" or buy a house

Say something compelling and simple.

For instance, you present yourself in this way...

"If you don't want to stay one more year in another person's house then you must be ready to do what it takes…but don't I have a solution.."


If you have any questions you can drop them.

To your success

Someone once said "That amount is much for marketing"

It may be too much but do you think of how much profit you will be making?

Do you think how much money you will be leaving on the table if you don't do it?

Many people believe marketing shouldn't tune that amount of money.

You will hear something like

"Our products are great so it will sell itself"

"We can do it by ourselves why hire a marketer for such a huge amount of money"

"We can do it without spending too much money"

Among many other things

Well….

They may be right depending on the type of results they are looking for.

But if you want to sell most of your product in this era you must be ready to spend more money, time, and energy on marketing.

Great marketing doesn't only take the money it also takes time and some energy.

For instance, if you want to sell something and you want to be successful in doing so the first thing you must do is to do great research about your audience.


In this case, you must know

What they want

How do they want it?

Their purchasing power?

The problem they are facing

The past and their present lives.

This may sound easy but it takes a lot of time to get all this information.

And it is only when you get this information it is then you can run profitable marketing.

If you don't know before you should know now that before you produce any product or sell anything you must work on your marketing.

Don't joke with it.

Some businesses will have everything in place but they won't put enough money into running the marketing campaign even if they know that it is profitable.

Once you know that your market is profitable put more money into it to scale it to another level

Don't be afraid to do it

You can do your business without you having great marketing in place.

Put the time energy and money that is needed to make it successful

To your Success

You can sell to thousands or even millions at a time using a sales copy…

But do you know what makes a sales copy convert like crazy?

Well

It is a simple thing that you just need to do and improve.

And boom... your sales will skyrocket…

If you are a copywriter then you are not a novice to this but I don't know if you are doing it enough.

And if you are a business owner you should read this to take your business to the next level.

Now these are the 3 things you need to have to make your sales copy to convert like crazy

And for you to make a huge profit for you and your clients.

1. Right Audience
If you ask many people about who is there target audience their answer will be " everybody"
And that is a lie 
Not everyone can be your customer
You have to find the right customer to buy your product.
Not only people who are willing to buy but people who also have the money to buy.
And that is why many people don't make sales they are advertising to the wrong audience.
For you to have a winning copy you must find the right audience to read your copy.
For instance, if you just graduated and you are looking for a job ... 
And you see a sales copy that says " Fresh out of school and doesn't know what to do… You can set up this business in your room in less than 24 hrs…"
That message will touch your heart and now imagine 2000 people like you seeing the sales copy...
But if the sales are showing to a bank manager you know that other will be useless at the end.
Find the right audience for your product…

Those that are willing to buy and that have the money to buy.

2. Offer 
If your competitors are selling more than you you should compare your offer with theirs.
One of the things that make a sales copy convert is to have a great offer.
If not the sales will be crawling like a snail 
So look at what you are offering.
Sometimes how you present your offer matters a lot 
There is a difference between 
"50% discount" and 
"Buy one get one free"
Also to have a great and irresistible offer you must have a great bonus for what you are selling.
And the bonus must be complementary.
Make a great offer that will make someone feel stupid if they don't buy.
For instance, if you are selling a car and you tell everyone that you will give them a year of service and maintenance for free.
People will come to you more than when you are selling only a car.
Make irresistible offer
Add bonus
And your sales will skyrocket.
3. Creativity 

You may have a good audience
You may also have a great offer 
But you must know how to use the right word to communicate.
Use the words that the customers are familiar with
And also tell them in a way they understand.

To your success

Digital marketing is not something new, but not everyone know how to use it in most efficient way.
Facebook is very popular social media that almost every user of internet nowadays use an hour on it. But how can you grow your business using Facebook. It is very simple, there are two ways to do this:
1. Organic Ads: this is when you share your business among your friends, groups, messenger, this can work but it requires much work.
2. Paid Ads: this is good and bad ,it is good when you know how to use but bad when you don't know how to use it. The first thing you do about this one is to create a Facebook page, this will also enable you to link Instagram and WhatsApp to your Facebook page, After these you must add your phone numbe, email and website to the page profile this will enable quick contact between you and your customer.
You will now head to Facebook business manager, in this place you will add more information to your business page...... you can read more by message me through this link
https:///message/2SF4A4HACZUWB1