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Music Business / New Artist Guide: How To Promote Your Music With Zero Budget by KevinEze: 4:02am On Apr 03, 2022
Usually, I’d hear aspiring and emerging independent artists ask this very popular question. The question always revolves around promoting music without a budget. 

“How do I begin my music career with no money?”

“How do I promote my music with zero budget?”

“How do I promote my songs since I’m broke?”

Answering these questions directly is quite tough because supporting the idea that you can build a sustainable music career by depending on free or cheap options isn’t quite real. But if you go through a lot of my blog posts, you’ll realize that I’ve answered these questions via my previous blogs. This time, I’m deciding to put all the knowledge in one place to help you begin your journey and promote your music with zero budget. 

In this article, I’ll discuss how you can tackle different areas of music marketing as a new artist with zero budget. It’s important to know that marketing encompasses a lot more than just promoting your music to new fans, accessing data to make better decisions, and having products to sell them. Do not fret, as you’ll be getting top-notch details on how to promote your music with zero budget. 

Click here to continue reading: https://kevineze.com/how-to-promote-your-music-with-zero-budget/
Music Business / 11 Important Things To Know To Start Your Music Career by KevinEze: 2:42pm On Apr 01, 2022
If you’ve ever wanted to pursue your passion for music and don’t know where or how to start your music career, this is for you. If you’ve been doing music as a hobby and you want to switch to making it your career choice, you have found the right article. 

In this guide, I’ll cover all the major things you will need to start your music career as an independent artist. If your end goal is to get signed with a major record label, you will still need to start your music career by applying the following steps so I have put in some work to gather these steps for you. 

With the current situation in the music industry, thanks to the internet, you do not need to be signed and highly dependent on record labels to make a career in music because now, the internet provides you the freedom to do it yourself given that you have guidelines and strategies in place to follow.

Signing with a record label has its benefits as the label can provide resources, networks, and expertise that lets you leave out the business side of your music to focus on the creative aspects but this may come at an expensive cost that I don’t think is advisable for artists to pay. Like the label having full ownership of your music, etc. 

The disadvantage of starting your music career as an independent artist is that it’s not easy, and it takes a lot of work because you will be taking it as your business and not just focusing on the creative aspect. You will need to be very well aware of the marketing and promotion aspect, streaming and distribution aspects, licensing and certification aspects, and also focus on the creative aspect at the same time so this may seem like a lot of work.

Hence why I have put together the essential things you need to know to start your music career as an independent artist. I hope this serves as a roadmap to help you get a good starting point for your music career. 

Click here to continue reading: https://kevineze.com/things-to-know-to-start-your-music-career/
Music Business / Free Important Marketing Tools For Independent Musicians To Get Started by KevinEze: 2:51pm On Mar 29, 2022
Beginning your music journey as an independent musician can be quite overwhelming. There’s so much to do and think about because you need to determine your starting point and how your journey will go. 

The most important part of your journey may be perceived as you spending time in the studio to create good music but asides from that, you need to know how you’d promote your music to a new audience using the marketing tools for independent musicians. 

Before you dive into trying to figure out your promotion and marketing, be sure to know who your target market is or who you hope to attract with your music. This will give you better marketing insights and help you get better marketing results if you use the following marketing tools for independent musicians.

After determining your target market, try to brand yourself and position your brand so you will be seen as a unique music artist and remain on top of the minds of your audience. To become more inspired and understand the journey as a whole, you can research previous musicians who have done it like you’re about to do it and become successful with it. Make sure they’re musicians of your genre or style of music. 

After this, you can move on to determining the free music marketing tools for independent musicians. Good news for you though because this is what we’ll be discussing in this article. 

Here’s a list of free music marketing tools for independent musicians to get you started on your path and be successful.

Continue reading here: https://kevineze.com/marketing-tools-for-independent-musicians/
Music Business / 9 Surefire Social Media Engagement Tips To Help Independent Musicians Keep Their by KevinEze: 2:11pm On Mar 28, 2022
In marketing, it’s advised that one takes steps to retain customers rather than trying to acquire new fans because it costs five times more to acquire a new fan rather than retaining one. This also applies to music and music marketing because it’s tougher to acquire new fans instead of retaining the ones you have currently, especially if you have a large fan base. 

If you’re looking to strive in the music business for a long time, you need to keep your fans loyal and engage them in the best way you can throughout your career using proven social media engagement tips. 

Always aim to deepen your relationships and connections with your fans as this is what keeps them loyal to you. You need to constantly be on their mind to make them loyal to you while also not assuming that they will stick around because they follow you on any of the social media platforms.

In this article, I’ll be sharing 9 social media engagement tips to help you connect deeper with your fans and create a better relationship between you and your fans so read on:

Continue reading here: https://kevineze.com/social-media-engagement-tips-for-musicians/
Music Business / 5 Proven Steps To Get Your Songs On Top 100 Apple Music Nigeria Chart by KevinEze: 12:57pm On Mar 23, 2022
The Nigerian music industry has evolved exponentially with a lot of Nigerian songs breaking the mainstream media and going viral. What did all of these songs have in common? Making it to the top 100 Apple Music Nigeria first! 

Now saying this may make it seem like an easy fit. Trust me, breaking the top 100 Apple Music Nigeria chart for even just an hour is no easy fit especially if you’re an independent artist who doesn’t have any record label backing or signed promotional deal. It’s a lot of hard work to be put in if you’re an independent musician aiming to break the top 100 Apple Music Nigeria chart. 

Some artists have it the easy way, because of the name and brand positioning they’ve built for themselves, thereby creating loyal fans and “Stans” as they call it in this age. This is why an artist like WizKid will release a song today and will hit the number one spot on the top 100 Apple Music Nigeria chart in less than an hour. 

As an independent artist, you may not have this yet, but you need to have created your brand and positioned yourself in some way to get started. You need to have put some work into attracting an audience and creating a fanbase to help you reach your goal of breaking into the top 100 Apple Music Nigeria chart. If you need help with achieving this, here’s an article on how to grow your fanbase as an independent musician. 

Now that you know the prerequisites to achieve this, let’s get into the 6-step framework that has helped a lot of independent musicians get their songs on the top 100 Apple Music Nigeria chart. We’ll use Pheelz and Buju’s finesse as a case study in this case so you’ll understand the process deeply. 

Continue reading here: https://kevineze.com/get-your-songs-on-top-100-apple-music-nigeria/
Music Business / 4 Important Steps To Find Your Niche And Grow Your Fanbase As An Independent Mus by KevinEze: 3:56pm On Mar 22, 2022
If you’ve been struggling to get new fans, I’m sure you understand the pain behind this phase. It’ll always seem like no one is listening whenever you promote your music on social media. Although this may be due to a number of reasons, have you thought about who exactly is your target audience and how to grow your fanbase as an independent musician with this information?

To grow your fanbase as an independent musician, one of the most fundamental steps you need to take is to identify your target audience. If you want to earn from creating good music, you need to understand who you’re marketing or promoting your music to. 

Now how do you do this? In this piece, I’ll share with you details on how to find your niche to determine your target audience and grow your fanbase as an independent musician.

Why You Should Reach A Target Audience

A widely common mistake made by independent and growing musicians when starting their business is having the mindset of reaching everyone. To get the utmost results from your marketing campaigns, you need to be very strategic and mindful of who you’re marketing to. This is why you need to find your niche and reach the audience in that niche.

This will not only help you get the best out of your marketing campaigns but also help you grow your fanbase as an independent musician. It’ll also help you save time, effort, and money. After all, the most effective type of marketing and promotion is one where you’re specific about who your target audience really is.

Continue reading here: https://kevineze.com/ways-to-grow-your-fanbase-as-an-independent-musician/
Music Business / 5 Proven Ways To Market Your Music Using Your Lyrics by KevinEze: 11:26pm On Mar 11, 2022
Lyrics they say, are powerful. When you write and perform good songs, fans memorize them and sing along. Once you grow and have created a fan base, some fans may tattoo their favorite lyrics from your song on their body. Now, this is huge right?

As an independent artist, you want to make sure you leverage the power your lyrics wield in your music business and marketing. This way you can market your music using your lyrics.

Back in the earlier days of the internet, searching for song lyrics was one of the top things done on the internet. People would print out their favorite song lyrics and sing/rap along so they’d memorize them faster. 

The good news is, your lyrics can be easily accessible by audiences in this present day compared to a few years ago hence you can easily market your music using your lyrics. 

In this blog, I’ll cover everything you need to know about lyrics as an independent artist and how you can market your music using your lyrics for every single you’ll be releasing. 

Click here to continue reading: https://kevineze.com/10-proven-ways-to-market-your-music-using-your-lyrics/
Music Business / 9 Best Strategies To Promote Your Music by KevinEze: 3:32pm On Mar 07, 2022
Now that you’ve made your songs available on every digital platform, and have also been active on every popular social media channel, what are your planned strategies to promote your music?

One of the most popular questions asked by independent musicians is how do I promote my music? Yes, you’ve created good music, now how do you get that music to the ears of your potential listeners? 

There’s a lot more that goes into creating and releasing music than just making it accessible on every digital platform and also posting some social media posts. You need to understand online marketing strategies to promote your music. 

In this article, I’ll share with you the best strategies to promote your music online to increase your listeners and fan base. 

Click here to continue reading: https://kevineze.com/9-best-strategies-to-promote-your-music/
Music Business / The Ultimate Song Release Guide: 6 Important Phases For Independent Musicians by KevinEze: 9:44pm On Mar 01, 2022
Are you planning to release new music and you don’t know the processes involved or steps to take to get your music from the studio to your potential listeners’ ears? 

Releasing a new song isn’t as straightforward as independent musicians perceive it to be because there are important processes that go into releasing your music successfully. 

This is why I’ll be sharing with you the ultimate song release guide to help independent musicians like you create a working system that drives your music to success. 

Here are the 6 phases in this song release guide for a successful song release:
1. Preparation
2. Distribution
3. Promotion planning
4. Pre-release
5. Release 
6. Post-release

Before leaping into initializing the process in this song release guide, it’s important you plan to release more singles often. This is because Releasing more singles often is more effective for your audience growth. 

Click here to continue reading: https://kevineze.com/ultimate-song-release-guide/
Music Business / Independent Musicians: Top 15 African Music Blogs To Promote Your Music by KevinEze: 10:52am On Feb 27, 2022
The importance of music blogs cannot be overemphasized as there’s the need to promote your music on these blogs as an independent musician. But to do this, you need to know the music blogs to promote your music. 

Music Blogs bring readers updates on new music irrespective of the genre, as long as the music is submitted to the blog for promotion. This is why as a musician, you should submit your songs to music blogs to promote your music and reach the blog’s audience especially when the blog is a top music blog in your region.

In Africa, music blogging has played its part in impacting Africa’s music industry; there are tons of music blogs and websites in Africa with Nigeria and South Africa being the top countries with the most music blogs in the continent. This is because these countries make more impact in Africa’s Music industry with various music artists dominating the charts from these countries. 

Their success in marketing their music can also be trailed down to the promotion done on music blogs hence why you, as an independent artist should use these music blogs to promote your music. 

To aid you in finding the top music blogs to promote your music, I’ve come up with the best music blogs in Africa which will be discussed below so read on!

Here are the top 15 African music blogs to promote your music:

Click here to continue reading: https://kevineze.com/top-15-african-music-blogs-to-promote-your-music/
Music Business / 7 Surefire Ways To Promote Your Music On Streaming Platforms by KevinEze: 4:22am On Feb 21, 2022
Now that you’ve recorded your new music and uploaded it on streaming platforms, you’ve been getting streams from direct links you share on social media and people who already know about your new music release. 

Normally, the streaming platforms will expose your music to a lot of listeners but it’s not that simple. You need to know how to promote your music on streaming platforms to reap its rewards and maximize your music marketing efforts,

Most music streaming services want their users to discover new music because this will make the users come back for more music but how do you get your own music in front of these users if you do not know how to promote your music on streaming platforms? 

As an independent artist, you can make a full-time living off the revenue generated from streaming platforms but you need to know how to promote your music on streaming platforms first. 

Most upcoming musicians think making their music available on these platforms is what they need but what they do not know is this is just the first step. There are other processes involved to be able to reap the favors that come with having your music on streaming platforms. This is why you need to learn how to promote your music on streaming platforms. 

In this article, I’ll share with you surefire practices to help you promote your music on streaming platforms but before I begin, you need to know which music streaming services are available to musicians.

Click here to continue reading: https://kevineze.com/promote-your-music-on-streaming-platforms/
Music Business / SEO For Musicians: 5 Productive SEO Strategies For Musicians by KevinEze: 11:20am On Feb 12, 2022
Search Engine Optimization, otherwise known as SEO may sound very complicated to a lot of musicians because what does it even mean? I get that feeling and I understand why you think it’s too technical and you basically do not need it to grow your music career but as an Independent Musician, you do need to understand the importance of SEO to your music career and some surefire SEO strategies for musicians.

It doesn’t really matter if you’re an upcoming artist or an established one, it’s important to make sure your audience can find you easily online. When a new listener listens to your music and tries to look you up to hear more of your content and they don’t find you, that’s one potential fan lost right there. Now imagine this happening on a large scale, you wouldn't want to lose your potential fans right? Then you should learn some SEO strategies for musicians.

But before we proceed to the importance of SEO and effective SEO strategies for musicians to help build your music career, you need to know what SEO is. 

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of using organic search results to boost traffic to your music website. When people enter a search query on Google, the most relevant content is shown at the top. By applying effective SEO strategies for musicians, your content will show as the top content on search results. 

Bringing your content to the face of your searchers is the major goal of SEO. Now that you have an overview of what SEO is, let’s proceed to the subject of this article— Effective SEO strategies for musicians.


Click here to continue reading: https://kevineze.com/surefire-seo-strategies-for-musicians/
Music Business / Creating A USP: 4 Unique Ways To Stand Out As A Musician by KevinEze: 9:02am On Feb 08, 2022
You’ll agree with me that there are a lot of musicians out there with most not yet even discovered. Even in the not-so-popular genres, there’s a lot of competition as each musician fights to stand out as a musician. 

With this competition, most upcoming musicians assume there’s no space for them in the industry as the competition gets to them and lowers their confidence in themselves and their talents. But if they’d approached things the right way, they’ll stand out as a musician, even within all of the competitions. 

So How do you make yourself stand out as a musician? How do you compel people to buy into your talent and sound instead of the other thousands of musicians out there? 

Well, the basic answer is to create a Unique Selling Point! A unique selling point, popularly known as a USP, is that particular thing about you that makes people pick you over your nearest competitors. It’s important to have a USP as a musician because if you don’t have one, how do you stand out as a musician? If you sound like other musicians, what’s stopping the audience to pick the other musicians over you? However, if you have something about you that’s unique to you and alien to other musicians who are your nearest competitors, you’d naturally stand out as a musician and be more desirable by your audience.

Sometimes you may have been blessed with a natural USP from the onset. You might possess a really nice, original voice, or you might look and dress differently than the other people making music in your genre. You might live in a different part of the world and target an audience that doesn’t usually hear your type or genre of music. 

Other times, however, you may not have a noticeable selling point that isn’t already offered by another musician. When you experience this, to stand out as a musician, all you need is to create your own unique selling point. 

This may sound new to you cos now, you’re thinking if it’s possible to create a USP. Yes, you can create a USP! Here’s how it works- you decide to do something that no other musician is doing, and go on to incorporate it into your marketing and music career. This is the easiest way to stand out as a musician. 

Although not all musicians know this as most don’t even see this as essential, the few ones who incorporate this into their music career actually stand out in their genres. Here’s a secret most upcoming and independent musicians do not know, if you don’t manage to make yourself stand out as a musician, your music and your entire career will be overlooked every time. 

A lot of times, we’ve seen decent musicians who do not have anything wrong with them but because they don’t have a USP they can capitalize on, they fade away. You may not consciously see it this way, but definitely, there are times you’ve heard new music and you’d be interested in finding out who that is so you can hear more of their stuff. 

Sometimes, experts advise that it’s easier to break into the industry by trying to blend in, but in the music industry, this is just not the case. Blending in just isn’t enough to stand out as a musician. You need to offer more, something very different from the norm to succeed and also attain longevity. 

Now in the attempt to create a USP to stand out as a musician, you shouldn’t try to be an eccentric musician or try to do something stupid to get people to like you or listen to your music. All you just need is to have something about you that will stand out and that will keep you in the mind of your audience. 

In this article, I’ll be assuming that you do not have a natural USP that automatically makes you stand out in the music industry to help you create one. That said, what can you do to make yourself stand out as a musician? Here are 4 ideas you can implement to help you stand out. 

Click Here to continue reading: https://kevineze.com/ways-to-stand-out-as-a-musician/
Music Business / Independent Musicians: 5 New Steps To Position Your Brand In Music Successfully by KevinEze: 11:52pm On Feb 03, 2022
Whenever you hear “Starboy” who comes to your mind? Wizkid of course! Successful music artists like Wizkid, Burnaboy, and Davido have one important thing in common- an effective Brand Positioning strategy. When you position your brand in music, you become unique to something. This is why you’ll hear “African Giant” and the first thing that comes to your mind is “Burnaboy”. 

An effective brand positioning strategy is important for independent musicians looking to succeed in the music industry. To achieve this, let’s discuss the basics. What is brand positioning? And why is brand positioning important for independent musicians?

What Is Brand Positioning?

According to Hubspot, “brand positioning is the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo, brand positioning is a strategy used to set your business apart from the rest”. Now let’s translate this into music and music marketing to help you position your brand in music. 

Brand positioning is when you position yourself as a musician in the mind of your audience. Apart from Wizkid or Burnaboy’s tagline, what makes them stand out and Positions themselves in the hearts of their listeners is their good music. Hence as an independent musician, you need to have something remarkable you’re giving your audience for them to keep you in their hearts and help you position your brand in music.

Effective brand positioning happens when a musician is perceived as outstanding, authentic, and credible to the audience. Possessing these three things will be unique to you, and your music, which will go on to engrave your brand in your audience’s minds and help you position your brand in music. This is important because being “different” from the competition in the music industry isn’t enough to win in this market. 

Why Is Brand Positioning Important?

As an independent musician, you have a reputation whether you decide to cultivate it or not, so you might as well take advantage of that and create a brand positioning plan that can help you take control of your reputation and brand image to help you position your brand in music. 

More than a decade ago, Wizkid broke out with a new sound that sounded foreign yet never lost the afrobeat feel. He sounded very new and unique and people accepted his sound. Today, Wizkid is now a yardstick and inspiration for all new afrobeat artists. He’s positioned himself as the gold standard of afrobeat.

Brand positioning allows you to differentiate yourself from competitors and position your brand in music genres you specialize in. This differentiation helps you create and increase your brand awareness, and communicate value. 

But not all brand positioning are the same or have the same objective. Depending on the nature of what you’re offering to the music industry, your positioning and messaging will vary. 

There are some musicians, producers, and sound engineers who have positioned themselves at the forefront of certain genres of music, making it so that these genres are what they work while there are others who position themselves as versatile creatives who can work in any genre. Depending on your “hedgehog”, you can either choose a genre that you’ll be able to dominate easily or be a versatile independent musician who can soar in any genre of music. 

Click Here to continue reading: https://kevineze.com/steps-to-position-your-brand-in-music/
Music Business / Music Business: 5 Reliable Ways To Monetize Your Music by KevinEze: 8:08am On Jan 31, 2022
As an independent artist in Africa, it may be tough to create ways to monetize your music and depend on your music as your sole source of income due to the uneven music market. But if you love making music, then it’s definitely one of the most fulfilling ways to earn a living. It may be your full-time job or a lucrative side-gig, the goal is to sell music in a lucrative way and make money while doing what you love.

Although selling your music doesn’t come with any guarantees, what if there’s no money there? A lot of musicians, African artists especially, see this step as taking too much risk and eventually back off. But instead why not manage the risk? Why not create ways to monetize your music?

How do you manage the risk? Or in fact, eliminate them altogether? Making money from music generally isn’t easy, but it’s not entirely impossible if you know the ways to monetize your music. By diversifying into automated revenue streams during COVID, musicians were able to reduce risk and break the barrier, thereby taking a chance at their dream careers.

Statistica shows that revenues from streaming services rose up to 20% in 2019 totaling $8.8 billion, accounting for 79.5% of all recorded music revenues. Music streaming is anticipated to grow in Africa to $493 million by 2025 with Nigeria’s music streaming alone valued currently at $40 million and is projected to increase by 10% by 2023.

This data shows the gap between the income African music creators make compared to the global counterpart, but still indicates the growth within the African music business. Hence, the reason why every independent artist, including you, has to take advantage of this growth and create ways to monetize your music. 

In this article, I’ll be sharing with you reliable ways to monetize your music and begin making an income from it.

Click here to continue reading: https://kevineze.com/ways-to-monetize-your-music/
Music Business / 9 Successful Ways To Get Your Music Playlisted by KevinEze: 3:05am On Jan 28, 2022
There are a number of “hacks” out there on how to get your music playlisted without details on how to go about the process. 

Some artists get handpicked by curators they have personal relationships with on Spotify, Apple Music, Deezer, etc. and over the night they’re sure to get a spike in their revenue from being heavily streamed due to being on these playlists.

But it’d be a lie to tell you that there’s a guaranteed, fast and seamless way to achieve that. In fact, you should be very careful with pay-for-play schemes that generate fake streams on streaming platforms because this can result in your music being taken down. Hence if you want to get your music playlisted, you need to do it organically.

Once your music is released, you have to promote it organically before trying to get your music playlisted. All good music promotion kicks off organically, especially if your music is really great and gives a true feeling or emotion.

While discovering new music or new artists, there’s been a change in the whole process as algorithms are now heavily involved. These algorithms serve users personalized playlists- this means the playlists are served with respect to the kind of music the user listens to. 

So if you create good music, and you get your music playlisted in your respective genre, you will be suggested to tons of listeners who are fans of your specific genre thereby exposing and broadening your fan base. 

Artists with data to back up their success aren’t really considered by these algorithms but are considered by playlist curators. So it’s important to remember the human element hasn’t totally disappeared. 

That’s why playlist curators still make the best playlists because they do not use algorithms to create their playlists. And your fans are also real humans so, the algorithm is just a plus to your great music. This is why you need to know ways to get your music playlisted as a new musician or an already established one. 

As an independent Musician, when you’re releasing new music, a playlist marketing strategy should not be overlooked and you don’t have to implement just one marketing approach to playlists on Spotify and Apple Music.

There are plenty of options and ways for you to get your music playlisted. In this article, I’ll list out 9 ways to get your music playlisted on Spotify and Apple Music. 

9 ways to get your music playlisted

The following are the ways you can pitch your music to playlist curators and get your music playlisted:

Click here to continue reading: https://kevineze.com/ways-to-get-your-music-playlisted/
Music Business / 7 Effective Music Marketing Strategies For Independent Musicians by KevinEze: 1:41pm On Jan 27, 2022
With the technological advancement that comes with the digital age, it’s undeniable that every aspect of the world is changing and this includes the music industry. With this change, independent musicians can market their music easily without needing to sign a record deal or a promotional deal with a music promotion body. 

Everything is seamless and with the right knowledge and implementation of effective music marketing strategies for independent musicians, the musicians can leverage on converting millions of users of the web to their listeners and fans. This has led to a rise of independent musicians marking the rise of independent music promotion.

In the music business, independent musicians are a segment of the industry, and to become successful as one, it’s important to implement effective music marketing strategies for independent musicians. Note that digital music marketing trends change as technology advances. You need to be aware of the market trends and changes to implement them in your strategies.

Now let’s get into the real deal and take a look at 7 music marketing strategies for independent musicians. But before we do, you need to understand the basics.

What Is Music Marketing?

The phrase “music marketing” can be used in different cases to refer to a couple of different things such as:

Using music in a marketing campaign.
Musicians market the music they create.

These different cases may lead to confusion whenever the phrase is referenced but depending on the concept or intent, it’s easy to understand which use-case the phrase refers to. In this article, the reference we’ll be making is respect to the second of the two categories. We'll be discussing top music marketing strategies for independent musicians.

How To Get Started?

Any marketing goal involves selling a product. As a musician, music is your product, and your marketing goal is to sell your product. 

Of course, there’s no harm in hoping that one day, a well-known record label will discover you and help to get your music to the top but relying on this possibility may not be best for you hence, you need to begin marketing your product yourself. 

Today, the music industry has grown to be very competitive and saturated but with the rise of social media platforms, opportunities to get noticed have increased, helping more artists and musicians get their music out there and share their art globally. 

To get noticed in this market, you need to develop a marketing plan. A music marketing plan outlined your music marketing strategy for a period of time. 

Creating this plan may be overwhelming especially if you’re new to marketing but this step is important to help create music marketing strategies for independent musicians like you. Once you begin this process, it gets easier and you get to know how to do it quickly. 

Here’s how to start creating your music marketing plan:

Define Your Audience

Before you can begin to implement the music marketing strategies for independent musicians, you need to define your audience. These are a group of people that will potentially enjoy your music otherwise known as your music fans. 

This is highly dependent on the genre of music you are creating and will also help you define the specific target audience to aim for.

Analyze Your Market

After defining your audience, the next step before diving into creating and implementing music marketing strategies for independent musicians like you, you need to analyze your market. In this case, the market is the music industry, and to analyze this market, you need to identify your “competitors” and how you can be uniquely different from them. 

This will be your USP (unique selling proposition). Studying the music market will also come in handy when creating music marketing strategies for yourself. 

Establish Your Long-Term And Short-Term Goals

What do you plan to achieve? Are you planning to release new music, music videos, an EP, or an album on a certain date? Do you want to increase your fan base, and listeners? Write out an action plan for yourself to make sure you’re prepared.

Specify your long-term and short-term goals in terms of your music, music marketing, fan base, tours, etc. This will help you to maximize the following music marketing strategies for independent musicians.

Determine Your Music Marketing Strategies 

Once you’ve set out your goals, you need to select and implement the exact music marketing strategies that will help you achieve them. This is why I’ve created a list of 10 music marketing strategies for independent musicians like you. Explore these strategies and pick the very best that suits your goal. 

These music strategies below were created to take your music marketing efforts to the next level, so explore and choose which works with your goals.

Set A Budget For Your Music Promotion

After determining your marketing strategy, create a marketing budget. This will help you determine how much money you are willing to spend on promoting your music. 

Make sure to create and follow this marketing plan diligently using the above steps. It will help you successfully scale your music promotions and take your music career to the next level. 

7 Music Marketing Strategies For Independent Musicians

To help you successfully create your marketing plan to scale your music promotion and take your music career to the next level, here are 7 effective music marketing strategies for independent musicians like you:

Click here to continue reading: https://kevineze.com/music-marketing-strategies-for-independent-musicians/
Music Business / 6 Steps To Successfully Break Into The Music Industry by KevinEze: 10:20am On Jan 17, 2022
After years of experience in the music industry as a music promoter, I’ve seen music artists break into the music industry with the slightest action taken, while some work consistently for a few months and end up giving up. 

There’s a popular misconception with upcoming artists trying to break into the music industry. They believe after releasing one or two songs, and posting them on social media, one day, their savior will handpick them from tons of talented artists out there trying to break into the music industry.

After months of trying this, they start to give up on themselves and start losing interest in creating music, eventually sinking into themselves and thinking music isn’t just their way.

The truth is, to break into the music industry, requires more hard work than you presume. It requires a lifetime of dedication and determination!!! This is majorly the bedrock of most successful artists out there. 

If you’re determined to ace it and ready to put in the work, then you’ve got your foundation right. Now you can apply the following proven steps to your journey to help you create a road path to break into the music industry. 

Hence, the prerequisite to these steps is to be determined and dedicated to this path you’re about to embark on. If you don’t think you’re ready yet, that’s okay. Take your time to make that decision, but remember, time is limited.

Now that you’ve made the decision to embark on this journey, and you’re more determined and dedicated to this path than ever, here is the proven road path to break into the music industry:

Click here to continue reading: https://kevineze.com/6-steps-to-successfully-break-into-the-music-industry/

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Business / 7 Productive Ways To Use Content Marketing For Startups by KevinEze: 12:36am On Jan 10, 2022
Creating a content marketing strategy for a startup is enough to make any founder frustrated, not to talk of learning how to use content marketing for startups. 

There are so many factors to consider like what kind of content to be created, what channels to use, should you create social media content, what social media platform best suits your business, etc. Many of these questions also need to be answered before implementing content marketing for your startup. 

It’s a huge priority to market your startup’s product because how else do you reach your target audience? But planning to use content marketing for startups without having a solid, long-term strategy can lead to failure. Without a laid-out objective, a direction, and ways to measure your success can make your efforts be in vain. 

In this age, it’s not new knowledge that content is king in any brand’s digital marketing strategy. In fact, Semrush’s poll on content marketing shows that 67.9% of people think startups should invest in content marketing in their early stages of building. This, and other reasons are why it’s important to use content marketing for startups.

In this article, I’ll discuss reasons why it’s important to use content marketing for startups, if your startup needs content marketing, should your startup invest in content marketing, the types of content your startup can create, and ways your startup can use content marketing.

Click here to read more: https://kevineze.com/ways-to-use-content-marketing-for-startups/
Music Business / 10 Tips To Successfully Promote Your Music On Twitter by KevinEze: 7:02am On Jan 07, 2022
With Twitter’s 206 million monetizable daily active users worldwide, it’s quite logical that as a musician, your presence on the social media network has to be very effective to help you promote your music on Twitter as you can gain listeners out of a fraction of this number. 

A lot of music artists and businesses rely on the social media platform because of its simplicity. Its algorithm is one of the easiest ones to understand and work with and if you know how to play by its easy rules, you can achieve great results when you promote your music on Twitter.

Twitter proves itself as one of the best online marketing tools you can have in your toolbox as it's very easy to engage directly with your audience and also promote your music. This ease comes at the price of understanding the basics to help you promote your music on Twitter because you need to understand when and how to use it to get the best result from the platform. 

In this article, I’ll discuss 10 tips to help you successfully promote your music on Twitter, increase your listeners and also grow your fanbase. 

Click here to read more: https://kevineze.com/tips-to-promote-your-music-on-twitter/
Business / Top 6 Effective SEO Practices For Startups And Small Businesses In 2022 by KevinEze: 11:32am On Jan 04, 2022
As a manager running your own small business, or a startup owner, you’re probably in the process of creating an online marketing plan or you’ve drawn out the plan and now looking forward to implementing it as the new year has begun. This plan’s major aim is to make your business visible online for your potential customers majorly through Search Engine Optimization but you do not know the best SEO practices for startups.

It doesn’t matter the size of your company, if you’re a one-man team or you have a handful of employees,  building your online presence is very important in this day and age as the majority of the world’s population spend most of their daily hours using the internet. 

Establishing your online presence goes beyond implementing a successful SEO strategy as there are other areas of digital marketing to be considered and implemented but developing and implementing successful SEO practices for startups is important for better online visibility and to also drive traffic to your website. 

In this article, I will explain why and how startups and small businesses should implement SEO strategies to boost their digital marketing, giving them the end result of better online visibility and reach to their potential customers. 

To continue reading, click here: https://kevineze.com/effective-seo-practices-for-startups/
Music Business / 10 Best Tips To Increase Your Spotify Plays In 2022 by KevinEze: 3:39pm On Jan 02, 2022
Promoting your music is essential in this ever-changing music era. Over the years, Spotify has become one of the biggest players in the music industry and have grown to become one of the best streaming platforms for artists to promote their music, increase their plays and also make an income from the streams hence it’s only logical for music artistes like you to want to increase your Spotify plays. 

As an independent artist, having a large fanbase on the platform can really boost your success as a music artist. This fanbase will help to increase your Spotify plays, hence it’s advisable to use the platform’s promotion tools to your advantage.

There was a record of 350 million paying subscribers on streaming services worldwide in 2019 with Spotify at the top of the list, ahead of Apple Music and Amazon music. With this growth, it has become very important for music artists like you to understand and develop your business on the platform and increase your Spotify plays.

Although there’s no secret hack to help you increase your Spotify plays overnight, to achieve the success you desire, you need to implore a number of promotional and marketing tactics to ensure your music reaches as many people as possible.

In this article, you’ll be guided through 10 promotional tips that will help you increase your Spotify plays organically, and how you can utilize these tips irrespective of your genre.

Here are the top 10 tips to help you increase your Spotify plays organically in 2022:

1. Make your music unique
2. Upload your music on Spotify 
3. Claim and verify your profile on Spotify for artists 
4. Promote your Spotify with social media
5. Include Spotify widgets on your website
6. Be consistent 
7. Submit your music to Spotify curated playlists
8. Pitch your music to independent playlist curators 
9. Create your own playlists
10. Utilize Spotify Ad Studio

Click here to read more: https://kevineze.com/best-tips-to-increase-your-spotify-plays/
Music Business / 4 Effective Things To Know To Promote Your Music On Apple Music by KevinEze: 10:29pm On Dec 29, 2021
Apple Music was reported in 2020 to house 72 million subscribers, a figure that has grown exponentially over the months and presently houses over 80 million subscribers. Hence, it is only logical to want to promote your music on Apple Music. 

With the rapid growth of the internet, the way businesses are conducted has completely changed. With one single post, you could go viral and completely surpass your expectations and set targets. For instance, Drake’s album “Scorpion” pulled over 170 million streams on Apple Music within the first 24 hours of being uploaded. 

This growth has also affected the music business positively as we live in an age of high levels of digital literacy and digital platforms that promote music. One of the digital platforms every artist should leverage is the streaming platform. 

Every successful artist is on these streaming platforms because these platforms boast tens of millions of subscribers. Hence, they see it as an avenue to make more money from their music. 

Apple Music’s exponential growth in subscribers gives music artists the perfect platform to get their music in front of over 80 million subscribers. Now how can you promote your music on Apple Music?

This article will guide you through everything you need to do and know, to promote your music on Apple Music so read on here. https://kevineze.com/promote-your-music-on-apple-music/
Music Business / 10 Best Music Marketing Tools For Musicians by KevinEze: 4:54am On Dec 24, 2021
The most important thing for any important music artist is to create good music. But it doesn’t stop at that because if you want to sustain your music career, you’ll need to get the music to your audience using the best music marketing tools.

If you’re just setting out a music marketing strategy, or you’re just beginning to look into how to market your music on platforms, the number of online marketing options at your disposal can be quite overwhelming for you. Although these platforms are free or very affordable hence they pose little to no risk.

For a successful music marketing process, there's a need for you to learn your audience’s demographics- who your audience is and where they are, then aim your marketing strategy to platforms they will use.

To better make your music marketing strategies successful, I’ve culled out the best music marketing tools for musicians like you that should be added to your music marketing Arsenal. These tools will help you find more fans and build a lasting relationship with them through your music.

The following are the best music marketing tools for musicians:
Click here to read more...https://kevineze.com/10-best-music-marketing-tools-for-musicians/

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