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RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? - Music/Radio (3) - Nairaland

Nairaland Forum / Entertainment / Music/Radio / RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? (47326 Views)

Nigerian Reggae Music Of The 1980s And 1990s / Music Of Yoruba Origin Should Be Studied As A Course In Nigeria-Reno Omokri / Does Music Taste Define Your Relationship Or Societal Status? (2) (3) (4)

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Antoeni(m): 8:22am On Jan 13, 2022
Because of Amala & Ewedu

3 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Armaggedon: 8:22am On Jan 13, 2022
Yorubas are good in music and Yorubas are best in music are two afferent statements. I'll wait until he makes the second statement which obviously he is afraid of making.

Phyno flavour and a lot of Rapper use more Igbo than English and are quite popular outside Nigeria.

Not to mention that Gospel music uses more Igbo and has even grown to be more influential outside Nigeria than secular one

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by true2god: 8:23am On Jan 13, 2022
PSQURE, J-MARTINS, TIMAYA, Burna Boy etc are all Yorubas.

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by SOFTSKILL: 8:23am On Jan 13, 2022
Tranquillity360:
Reno Omokri we Yoruba are happy how you are telling us our history.



Pls write and tell us about father of Oduduwa,Some of we yoruba youth don't know where we come from.


Tell us about Oduduwa.

Osu dey disguise, Aba made Jew of Mpuru miri clan

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by flokii: 8:23am On Jan 13, 2022
Maybe the Igbos can help in answering that.. why they want to die on anything Yoruba to the extent that some of them now adopt Yoruba names just to feel among.

Yoruba language is the sweetest language known to man and very palatable to the ears.

34 Likes 2 Shares

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by IPIGSRHYPO: 8:24am On Jan 13, 2022
I don't normally agree with Reno on most things but I have to say he did a good research and made brilliant observations on the impact of Yoruba language on the world music industry. I have already noticed it but not the extent that he has been able to articulate and summarized it.

I love my heritage and my language, I make sure my kids try as much as possible to speak and understand it.

E ka ro, eyin eyan mi...

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Dapson73(m): 8:25am On Jan 13, 2022
Yoruba dun l'ede. (Yoruba language is interesting).

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Advocate500: 8:25am On Jan 13, 2022
helinues:


But the first set of top musician artists from SW are not even from Lagos state.

Fela - Ogun state
King Sunny Ade- Ondo state
Obey - Ogun state
I.K Dairo - Kwara state
but lived in Lagos? What is the point arguing what is glaring?

3 Likes 2 Shares

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by ObianujuAku1(f): 8:25am On Jan 13, 2022
Masterclass32:
See them concurring with alacrity. Suddenly Reno is spitting facts, no longer pressing "mumu botton".

These our SW neighbours sef.
I swear
I was reading comments and laughing out loudly

suddenly he's no longer Reno Omokery cheesy and no longer pressing mumu button
Tinubu urchins sef


cc
omenkalives

7 Likes 2 Shares

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Sammy07: 8:25am On Jan 13, 2022
NGpatriot:



Music is also money driven, Yoruba people are also money driven. Abi Igbo people are richer than Yoruba people.

It's all about social cultural temperament and attitude, saying they are money drive doesn't mean they love money or make more money than other people, it's all about how you carry yourself and or how you beat your chest.


There are some.truth in what he said.

Having Passion for something requires time and little growth

The igbo gene get no time for that.

Look at agricultural sector, How many Igbos fit wait for cocoa (for example) to grow for 4 / 5yrs. Buh they can buy and export it or buy in large from those farmers etc.

That's why there are little Igbo farmers

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by helinues: 8:26am On Jan 13, 2022
Advocate500:
but lived in Lagos? What is the point arguing what is glaring?

They all discovered their talents from their state of origin before relocating to Lagos to market themselves

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Goldentulip2: 8:27am On Jan 13, 2022
Smh well some points ere are true but no all. “Oliver De Coque” comes to mind

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by uncleck: 8:27am On Jan 13, 2022
It's not about the tribe the music originated from, it's about the talent of the musicians. It simply means that Yoruba has more talented musicians in Nigeria

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Ykc2(m): 8:27am On Jan 13, 2022
You see people like reno or ffk? following this people on your own peril,do you know in the whole Africa people know nigerian kings as igwe?if you tell me any music in nigeria that they don't add igbo or yoruba then I will tell you that music is not making waves,ayinde marshal music stop only in yoruba land ,even in the 80s reno was talking about onyeka onwenu was there nelly uchendu was there ,oby onyioha was there,reno needs traffic on twitter today

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Sammy07: 8:27am On Jan 13, 2022
Soylife:
Yoruba music dey sweet die. Anytime I hear any song wey Dem speak Yoruba I go just dey vibe to am. If you see me when I dey sing Yoruba songs you go think say I be Yoruba boy,I no even understand wetin I dey sing sef. Every morning is zino,mohbad,jamo pyper I vibe to

You're doing well

2 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Wiifesnatcher(m): 8:28am On Jan 13, 2022
flokii:
Maybe the Igbos can help in answering that.. why they want to die on anything Yoruba to the extent that some of them now adopt Yoruba names just to feel among.

Yoruba language is the sweetest language known to man and very palatable to the ears.


that's why you see the increase in Igbo ladies marrying Yoruba, my wife is igbo, her sister just informed us of her introduction with a Yoruba man and I was surprise how they met because she's in Abia state


my wife just adopted Temitope as her Yoruba name lol, even though Ikenna was given to me where I Served in Anambra state


igbo knew Yoruba people are very important and the heart of Entertainment in Nigeria, dey just dey do strong head, Yoruba l'agba

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by maestroferddi: 8:29am On Jan 13, 2022
Tap0lane:
A fool n his comment.
Who in the entire universe likes Igbo music or movie.


You see your life?

Bad belle don finish you.

Yoruba music is leading but there is no doubt that Nollywood is almost entirely Igbo content.

All over Africa with reasonable influence all over the world, Nollywood has made Nigeria proud.

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by flokii: 8:29am On Jan 13, 2022
NGpatriot:
Igbo music outside igbo people and igboland is not sweet to the ears, the agent is jarring, too strong and not sensual..


Their style of music is gradually dying off as the youths there are not interested in their own lifestyle and culture but that of the West..
You're right to an extent, their music is not that pleasing to the ears.

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Eriokanmi: 8:30am On Jan 13, 2022
Bros, you made sense for once and this doesn't have anything to do with sentiments. Even Burna Boy won Grammy cos of the fusion of Yoruba where he partly belongs in his music career.

I was walking on the street of Miami in 2019( Miami Beach Road to be precise) and i was listening to Davido's song inside a club. I was like, our people must be the ones working here, for them to be playing this guy's music. I tried entering the place, those seen were white guys dancing seriously to his song. I smiled and walked out of the place.
On Emirates and Qatar flights music menu, Davido, Wizkid, Tiwa Savage dem full there. BA's too...this I've seen and observed.

I watch Hollywood latest movies and see oyinbos wearing ankara. I was like, we're getting there. Music and culture are our comparative advantages so, we need to explore this area and showcase it to the world. My wife's tailor would stop collecting clothes from Nigerian customers from July each year. Most of her customers are in the diaspora, those who would buy and resell to oyinbos and celebs over there. She's a graduate oo.

Sadly, we don't have a futuristic government . Our tourism sector is nothing to write home about under this administration. Obj did so well by boosting this sector back then. Wetin concern mallam with entertainment? But they expect our naira to receive a boost. Emmanuel Macron came to Nigeria a couple of years back and headed straight for fela shrine, instead of visiting aso vila or elsewhere. He even danced to his music and lagos organised a dinner for him. We've lost it in this area. Jonathan helped nollywood too. Oyinbos now watch our movies on Netflix. This is another form of investment which the government isn't looking at. By the time oil begins selling for 5usd a barrel, maybe they'd look inwards. Squid game was banned , suffered a set back. But now, before you think squid game, you'd think its source and country of origin first. That's it. Only God knows who did this to us as a country. This isn't the Nigeria we dreamt of. I wish the youths would do the needful by booting out these old fellas who are bereft of ideas , come 2023.

44 Likes 4 Shares

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Jalaw: 8:30am On Jan 13, 2022
Does he mean fuji music?
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by TheRealestGuy(m): 8:30am On Jan 13, 2022
Ttalk:


Read to comprehend, the author mentioned Angela Kodjo a Francophone artist that broke into limelight with her popular Yoruba song, Wombolobo. This has nothing to do with Lagos being entertainment city.

The fact remains that Yoruba dialect have a way of attracting attention and captivating the audience.

You can pick a thing from that message and use it to your advantage instead of doing strong head

How is Angelique Kidjo a francophone artiste?

Don't you know she's from a part of Benin Republic where Yoruba is spoken as a second language a d she's been using that dialect in her songs over the years?

Anyway to the topic at hand, what Reno is saying seems true if you take it at surface value.

However the real truth is that the common denominator in all these names is Lagos, a cosmopolitan city and one of the most populated cities in the world, located in the Southwest of Nigeria.

Due to its location, Yoruba is the dominant language in the city hence why its that way. Once your music is accepted and blows up in Lagos, Nigerians all over the world will accept it too.

Even at that, we've had a few other artistes break out internationally even without working from Lagos so yes there are some exceptions.

My point is that it's never really about the language but somehow, music is a universal language.

If your song is very good and you're lucky, and maybe with good marketing, your song will go international whether you sing it in Korean, English, French, Yoruba, Efik, etc.

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by franchasng: 8:30am On Jan 13, 2022
The answer to this question is LAGOS State.



Lagos State have a phenomenal influence and power over everything in Nigeria. Any music that got produced and accepted in Lagos always gets accepted in Nigeria. Lagos hosting almost all Nigerian tribes makes Yoruba dialect more easily understood and accepted by all Nigerian tribes than any other Nigerian dialect.



Reno Lagos is the answer.



Another point to reckon is the fact that Yorubas are jaiye people....they love parties a lot. That's why Yorubas close down roads to celebrate festivals or even naming ceremony. You cannot dare that in Igbo land where everybody is business focused.


Yoruba culture is more of partying and merriment which make their youths focus more on singing to entertain their people and others.....then the Lagos factor helps them sell nationwide and gets more easily accepted because almost all Nigerian tribes live in Lagos and speak and understand Yoruba....making Yoruba dialect easily accepted.

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by temielects(m): 8:30am On Jan 13, 2022
Full of senses ...but sir shave this beards sad
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by deepdeep(m): 8:31am On Jan 13, 2022
Abeg o make government no come chook their dirty hands inside music industry o

Music industry is arguably the only industry that is giving us a good image out there cool

4 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by porthouse7(f): 8:32am On Jan 13, 2022
Tap0lane:
Werey Yoruba lead in ICT in Nigeria


No be lie yoruba lead in tech/ ICT in nigeria, go check 80 percent of start ups

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by emerged01(m): 8:32am On Jan 13, 2022
Soylife:
Yoruba music dey sweet die. Anytime I hear any song wey Dem speak Yoruba I go just dey vibe to am. If you see me when I dey sing Yoruba songs you go think say I be Yoruba boy,I no even understand wetin I dey sing sef. Every morning is zino,mohbad,jamo pyper I vibe to
You be confirm street. I like those guys too.

6 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by tunjilana: 8:33am On Jan 13, 2022
helinues:


But the first set of top musician artists from SW are not even from Lagos state.

Fela - Ogun state
King Sunny Ade- Ondo state
Obey - Ogun state
I.K Dairo - Kwara state

They all blew in Lagos....U cant take away the lagos effect...cos lagos is a representation of all Nigerians. Once lagosians like the song, they will take it to all their villages...Now that Internet and social media even exist to make it easy to share. Capture lagos and capture Nigeria.the guy from chibok who lives in lagos and likes Olamide will take the song to chibok, same as the guy from Otuoke or Daura

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by knowhowk: 8:33am On Jan 13, 2022
Well it's a matter of God's Arrangements..

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by ACRI: 8:33am On Jan 13, 2022
Tranquillity360:
You are a bit wrong.


We yorubas are more money driven.



Have you ever asked why there's skull mining and more ritual killing in our region.


Ritual killing is in all parts of Nigeria

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by hollywater: 8:34am On Jan 13, 2022
Reno Channel your energy to 2023. One drug addict from somewhere is planning to be our president.

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by kenex4ever(m): 8:34am On Jan 13, 2022
helinues:


But the first set of top musician artists from SW are not even from Lagos state.

Fela - Ogun state
King Sunny Ade- Ondo state
Obey - Ogun state
I.K Dairo - Kwara state
where were they based, where do dey sell their music.

Reno said mostly the truth but that Lagos factor is there, they promote more of Yoruba songs in Lagos and when you blow in Lagos you've gone global.

Yorubas own most entertainment houses in lagos, award shows and promotions/radio/TV/press. These are the factors that help music in Yoruba language.

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