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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by seunjungle1(m): 11:34am On Jan 13, 2022
As research would have it that our language(Yoruba) almost speak in every part of European countries and America continent..this is so. Our humble culture sold out our doings outrageously.
I am a Yoruba boy!

9 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 11:37am On Jan 13, 2022
mybiz234:


So, why did you start commenting on this thread sinceyoi have better things doing?

And to think all your comments on this thread is bourne out of ignorance.

Its like you just learned this phrase " bourne out of ignorance" abi? Because the way the thing dey shack you i no just understand. And to think that you are spelling it wrongly sef. Bros abeg shift one side.
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Okuruche: 11:39am On Jan 13, 2022
walefresh3:


https://www.thisdaylive.com/index.php/2022/01/11/why-does-music-of-yoruba-origin-breakthrough-globally/

Yuroba music ??
What is the Nigerian music you are talking about

Nigerian music is not dominating anywhere, in your little mind !

All the so-called Nigerian artist are playing highlife beats calling it Afro beats which itself is highlife and you are calling it Nigerian music ..

Pirating and stealing from existing songs and making it yours looks clever but when the story is told , it would always show what it is , whether you like it or not.
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by nisai: 11:39am On Jan 13, 2022
flokii:
Maybe the Igbos can help in answering that.. why they want to die on anything Yoruba to the extent that some of them now adopt Yoruba names just to feel among.

Yoruba language is the sweetest language known to man and very palatable to the ears.
Baba that's why most tribes in Nigeria do not support our break away from it. They know Yoruba is the king.

6 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by musicwriter(m): 11:40am On Jan 13, 2022
And it was even a factor in colonialism. European traders beguiled our ancestors with mirrors and other curiosities that they had previously never seen. Then they sent missionaries to Europeanise us in the guise of Christianising us.

At first, they held their version of Scripture, which they called The Bible, while our ancestors held on to their ancestral lands. It was not too long before our ancestors were the ones holding the European Bible (not Scripture), and the colonialists were holding their ancestral lands.

Let no one be deceived. I believe in Christ. I believe He is the Only Way to God. And I believe in Scripture. But what the European colonialists brought to Africa, Latin America and other colonised places was not the historically accurate Christ, nor the spiritually pure way to God, or indeed the genuine Scripture.

If you want to understand true Christianity in one of its purest forms, go to Ethiopia. Ethiopia is like a time capsule of the ancient faith brought back from Israel to Abyssinia, by the Ethiopian eunuch of Acts chapter 8.

And sadly, till this day, my people still celebrate European cultural weddings, burials and pagan holidays, and think they are practising the same pure faith that was handed down by Christ and His disciples to the early church

As long as you identify as a Christian, you're still believing in the Christianity created by Rome because whatever you believe is what Rome gave you

The bible was created by Rome. It passed through the Septuagint, Codex vaticanus, king James version, etc. There are probably more than 20 types of bibles before it was even writen in English. In that process the original message was lost.

Rome created Easter- a festivity originally meant to celebrate the pagan goddess named Estha. So Easter came from the goddess Estha. This is not what the "original Christianity" believed.

Jesus was labeled as equal to God by Rome in 325 AD. This is not what the "original Christianity" believed.

Rome created Christmas, a day usually used to celebrate a tree goddess called Yul. That's where you get Yuletide. This is not what the "original Christianity" believed.

Rome created Sunday as day of worship for Christianity. SUN day or the day of the SUN was a day usually used to worship the pagan Roman god called Mithras. This is not what the "original Christianity" believed.

So, you have no basis to talk about "true Christianity". What you have is Roman/European Christianity. In fact, if you're not a member of Roman Catholic church, you don't even quality as a Christian. Because Catholics is the oldest surviving christian sect even though it's not the "original Christianity" but it's at least closer to the truth.

The Ethiopians still read the King James version of the bible, which was originally dedicated to the Celtic pagan god named Issus, Esus, Hesus. So there's no original Christianity in Ethiopia, though their culture would, of course, create a different hue of Christianity over there.

But don't get me wrong. Yes, there used to be an "original Christianity" but it lasted just about few a years before Paul came in and began preaching his own version of Christianity, which of course Rome preserved because it served their selfish interest.

IMPORTANT: The early christians did not believe that Jesus literally died and resurrected nor was he son of God. They were called the Gnostics and they believed in a magico-mystical Christ, whom you're supposed to perceive as your spiritual companion only. Not a person. This was in line with what all other ancient cultures believed about many other messiahs, many of them known for thousands of years before anybody heard of Jesus. But these "original Christianity" was completely destroyed by Rome. Josephus said they were rounded up and destroyed completely and not one stone was left standing. Then, Rome took their holy book and re-wrote it to create a different type of Jesus in order to rule their colony under one religion. This Jesus would be a literal person. Why you may ask? The answer is so they may say someone (Peter) saw him and from there, they'll claim affinity to Peter and control the religion. That's why saint Peter's basilica is in Rome instead of Palestine/Israel.

So, again, I call on universities, and research institutes, to do thorough researches into this phenomenon, with the aim of identifying what makes that sub-sector of the music industry so successful, so that already established acts can use that knowledge to further crossover, and young upcoming acts can act on it to make inroads into the music industry globally.

I have already done that research. The reason is that the Yoruba language is one of the most tonal language in the world. In fact, I found that Yoruba language, languages in Congo, Igbo language are the most tonal languages in the world. If someone from Yoruba land is speaking, he/she is singing, though it may not be obvious to us because it's our normal. Think of the way Snoop Dogg talks. Snoop Dogg can basically record his speech as a song and it'll be good. That's how tonal languages are and Yoruba language is one of the best in that regard. That's why you see all the signages all over a well written Yoruba word.

Note: All African languages are tonal but some (Yoruba, Igbo, Lingala) are more tonal than others. So, yes, Yorubas are natural musicians.

Professor Theophile Obenga once said "if you're an African, you don't need to learn to be a musician. All you have to do is start singing." He's very correct!!

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by mybiz234: 11:42am On Jan 13, 2022
otipoju:


Its like you just learned this phrase " bourne out of ignorance" abi? Because the way the thing dey shack you i no just understand. And to think that you are spelling it wrongly sef. Bros abeg shift one side.

Dumb people only focus on spelling when they are too dumb to respond sensibly.

Actually "bourne out of ignorance" fits you every time. You sound especially ignorant.
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by inspbado(m): 11:48am On Jan 13, 2022
mikeapollo:


Your analysis is shallow and lacks depth.
How old is Abuja? Lagos has been in existence since pre-colonial times and the commercial capital for almost hundred years. You cannot compare the amount of investments in the economic and social life in Lagos with that of Abuja or any part of Nigeria!

Abuja has been the capita for 30 odd years now, it was a backwater dry land, but with massive govt presence, it is now a shinning city. Some few years ago, Dubai was a backwater desert land, but with with well thought out and planned development it is now competing with New York, London, Paris and major cities of the world in art, culture, technology and innovation, music name it! So going by you guys' argument here, Abuja, despite the huge investments which have transformed it from a once backwater land to a megacity, infrastructurally and economically, cannot leverage on the same advantage of being "a capital city" (just like Lagos) to enrich it's entertainment life. You guys fail to acknowledge that the culture of the people is a key ingredient in the viability of their entertainment value. The Hausas are not known for entertainment, so no matter how much they spend to enhance Abuja or any of their cities, it cannot come near the Lagos in entertainment. The yorubas in Lagos have infused their culture into the entertainment industry, and I even believe that the Nigerian state is seriously limiting the potentials of the yorubas, if we are free from the shackles of the Nigeria state, we will excel more than we are doing now not only in the entertainment space, but generally across board. Look at the artists I mentioned in my earlier post, they lived most of their adult lives outside Nigeria and they are excelling, why? It is inbuilt in their genes and the environment they live in has enhanced these talents.

9 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 11:48am On Jan 13, 2022
inspbado:


Abuja is now the capital of Nigeria for some few years now, why has bwari, Nupe, Hausa and Fulani music (the original settlers of the land) not blown? At least they are enjoying federal government patronage, and other tribes' are flocking to the city, so their entertainment should have leveraged on this? Take it nor leave it, yorubas are naturally entertainers. We are creative people, we thrive in the creative space, it is culturally inbuilt �

I am not arguing that Yorubas are merry people.
Abuja is a joy killer. The predominant tribe and religion sees entertainment and nightlife as taboo...so narurally an artiste cant get the necessary exposure.

Ibadan,Abeokuta and Akure are also yoruba cities but the exposure that lagos the most populous city in africa will give you is second to none. That is my point.

Its just like the Premiership and Bundesliga ...same crowds same passion same fantastic pitches with Germany but the premiership is more popular because of the larger number of common wealth countries affiliated with England due to the British Empire empire.
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by BLoomfrancs(m): 11:49am On Jan 13, 2022
Wiifesnatcher:



you're uniformed, I dated my wife for 10years, left for her tolerance and patience we wouldn't have end up in marriage



I know how many Nnewi ladies I would have fúck when I was serving, igbo ladies generally have special feelings and respect for Yoruba men despite seeing majority of them as Yoruba demon


this cow might have a Yoruba brother in law soon, get updated bro because if you're not updated, you're outdated


You sound inferior with your assertions. It is like it is a great achievement for you to have married an Igbo lady.
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 11:49am On Jan 13, 2022
mybiz234:


Dumb people only focus on spelling when they are too dumb to respond sensibly.

Actually "bourne out of ignorance" fits you every time. You sound especially ignorant.

I dey polite with you now and gently telling you to back off...you dey form voltron continue to dey yarn dust - dey call your senior ignorant...until dem begin swear for your generation before you go get sense.

1 Like

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Kenny242(m): 11:50am On Jan 13, 2022
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by inspbado(m): 11:50am On Jan 13, 2022
maestroferddi:
At least you didn't debate the fact that you are stuck in the neck of your woods...

There is a world of difference between offhand and fleeting information/knowledge garnered from social media and a first-hand and practical knowledge/experience obtained by intermingling with people of other cultures and societies in real time...

A man who has lived in the Bronx might have the story- telling endowments of Chinua Achebe coupled with the lexical skilled of Wole Soyinka, but will still fall short in narrating the experience of living there than someone who actually lives there...

Talking of diffusion of cultural values, it is common to all.

There is no part of Africa where Igbo family and cultural identities are not familiar courtesy of Nollywood which is unquestionably Nigeria's greatest export to the world.

And Nollywood is more than 70 percent Igbo content.

This "Peru " song you guys are overhyping here on nairaland is just one additional run-of-the- mill song.

It was released earlier and made no impact but got remixed and collaboed by the British singer and then to you guys it is now better than MJ's Thriller...

Una funny die...

Naija and mouth-making no be today na!

You say culture diffuses, tell me one of the major cultural traits the yorubas have imbibed from the Igbos, like the aso ebi culture which is now wide spread amongst the igbos?

9 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Olam09(m): 11:53am On Jan 13, 2022
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by tonididdy(m): 11:55am On Jan 13, 2022
If an upcoming artists likes go and study youruba up to PhD level, if e nor dey body e nor dey body.

It's a gift, everyone of the artists mentioned have pure natural gifts. They can twist, wind and bend lyrics to very soothing rhythms.

Na all youruba songs blow?
The dorime amenor Anthem topping global charts now, does it have a single youruba in it? Instead it has Benin language infused in it YET....

Wixkids essence- does it have youruba?

The fact is the "catchyness" of any song lays in the rythm of the song, Nigerians & Africans love to dance, they love sweet things.

If it isn't sweet or catchy, forget it, if you like padd am youruba left, right center.... It won't blow.



.... So mr. RENO you are wrong on this one.
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by maestroferddi: 11:57am On Jan 13, 2022
inspbado:


You say culture diffuses, tell me one of the major cultural traits the yorubas have imbibed from the Igbos, like the aso ebi culture which is now wide spread amongst the igbos?
Like seriously?

When almost every notable Yoruba man wants an Igbo bride?

Egungun be careful, na express you dey enter o...

BTW, the practice of wearing what was called "uniform" during weddings and social functions was never new to Igbo culture.

The only thing loaned was the appelation for the practice which has probably no Igbo substitute...

The word aso ebi is not popular with most Igbos who reside in Igboland.

The term was imported from Igbos living in the South West who introduced it into the language.
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by baby124: 11:57am On Jan 13, 2022
It’s the language. It’s very soft, tonal and musical. So when it’s used in songs it is well received.

4 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by adeniyi65(m): 11:58am On Jan 13, 2022
walefresh3:


https://www.thisdaylive.com/index.php/2022/01/11/why-does-music-of-yoruba-origin-breakthrough-globally/
I really do enjoy my time reading articles from realist people like Reno. Chimamanda Adichie and the rest.they put their reasoning into action and aid it with needed reference.
Can we have more of this like on front page always.

2 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by BLoomfrancs(m): 11:58am On Jan 13, 2022
saintrow1:
Nigeria will be dead and boring without yorubas. That is why we must have yoruba nation. Our glory must be ours and not shared with other barbarians from location 419.

God bless yorubas
God bless yorubaland

Left for you guys. Una go kill una self finish for skull mining. grin Bruv calm the f uck down. There's nothing special about you lots.

1 Like

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by kunyeo(m): 12:00pm On Jan 13, 2022
Igbochief001:
I have always said the difference between Yoruba and Igbo is simple ...yorubas are largely passion driven while we Igbos are money driven

That's why yorubas Excell in arts even coding is Passion driven reason u see them succeed more
Money or no money Yoruba would still do it

Reason u see Igbos in the money making aspects of music industry ... marketing, promotion n distribution


Hmmm. Intelligent observation.

If davido was Igbo he would have stopped music long ago ...Neto c comes to mind ...rich kid now managing family business empire

If wiskid was Igbo Baba for done invest tire ..music money would seem like a waste of time
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by mybiz234: 12:02pm On Jan 13, 2022
otipoju:


I dey polite with you now and gently telling you to back off...you dey form voltron continue to dey yarn dust - dey call your senior ignorant...until dem begin swear for your generation before you go get sense.

Bring it on now, Mr dumb.

I'll like to tell you the rotten history of your cursed life.
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by inspbado(m): 12:06pm On Jan 13, 2022
otipoju:


I am not arguing that Yorubas are merry people.
Abuja is a joy killer. The predominant tribe and religion sees entertainment and nightlife as taboo...so narurally an artiste cant get the necessary exposure.

Ibadan,Abeokuta and Akure are also yoruba cities but the exposure that lagos the most populous city in africa will give you is second to none. That is my point.

Its just like the Premiership and Bundesliga ...same crowds same passion same fantastic pitches with Germany but the premiership is more popular because of the larger number of common wealth countries affiliated with England due to the British Empire empire.

Ibadan, Abeokuta, Ijebu' and those other Yoruba land you mentioned are not developing at the pace of Lagos because of the stupid type of federalism the Hausa-fualni controlled government has forced all of us to practice in Nigeria. If we truly practice the federalism practiced in the United States, where California, new York, Texas etc are not be controlled centrally by the federal govt in Washington DC, you will see those western states also growing at their own pace, using their own comparative advantages to develop. But a situation where the Nigerian state only allows one or two cities to develop, while neglecting the other cities, will bring about imbalances in the polity and people will only flock to the developed cities (over-populating them and rubbishing the little development they have there).

6 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by inspbado(m): 12:17pm On Jan 13, 2022
maestroferddi:
Like seriously?

When almost every notable Yoruba man wants an Igbo bride?

Egungun be careful, na express you dey enter o...

BTW, the practice of wearing what was called "uniform" during weddings and social functions was never new to Igbo culture.

The only thing loaned was the appelation for the practice which has probably no Igbo substitute...

The word aso ebi is not popular with most Igbos who reside in Igboland.

The term was imported from Igbos living in the South West who introduced it into the language.

How many "Yorubas" lust after Igbo women, please don't believe this your Nairaland fallacy oo. I'm a purebred Yoruba man, with a very large extended family, none of the men in my family has ever married an Igbo woman, as a matter of fact two guys married other Africans (Cameroonan and Ghanian) none married Igbo. Moreover, you yourself eluded to the yorubas being a closeted people who don't travel out much or want anything to do with other tribes' (except collect their money �) , so why in God's name would we, all of a sudden, be all running to marry Igbo ladies? Don't be carried away by a few well known celebrities marrying or courting Igbo ladies to now make that hasty generalisation.
Ps. My family does not have any aversion or hatred for the Igbos, but I guess we never met any Igbo lady that we gelled with enough to marry them.

9 Likes 2 Shares

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by maestroferddi: 12:17pm On Jan 13, 2022
inspbado:


Abuja is now the capital of Nigeria for some few years now, why has bwari, Nupe, Hausa and Fulani music (the original settlers of the land) not blown? At least they are enjoying federal government patronage, and other tribes' are flocking to the city, so their entertainment should have leveraged on this? Take it nor leave it, yorubas are naturally entertainers. We are creative people, we thrive in the creative space, it is culturally inbuilt �
Be thinking deeply na before you type...

Where is the market for music in Abuja?

Where is the population?

How many record labels and music producers are based at Abuja?

What quantum of presence do ancillary and complementary activities like film making, acting, stand-up comedy and even IT have in Abuja?

Besides, the people you listed are predominantly Muslims and we know that music does not necessarily sit well with Islam.

Nigerians like arguing blindly sha...
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by VEHINTOLAR: 12:18pm On Jan 13, 2022
johntolu:


'Kiss from a Rose', by Seal.
One of the greatest songs of all time.


https://www.youtube.com/watch?v=MSch10KzYAo

May God bless you for this ! I love this song like kilode gannn !

2 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Nobody: 12:18pm On Jan 13, 2022
nisai:
Baba that's why most tribes in Nigeria do not support our break away from it. They know Yoruba is the king.


Bros ,I no mind if you help me with 2000naira.. please...
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by forgiveness: 12:22pm On Jan 13, 2022
NetValueFX:

Lol .. judge collect 10-20million officially? How much do you think Judges earn legitimately? You are joking. Largest population of civil servants during Jonathan was from South East and now they have all resigned? Joker! Abeg close your mouth if don't know anything to say. By the way what do you think 10 million is ? Small small boys are controlling that amount in dirty Aba!

Read carefully. Lowest Judge salary starts from a million and they are given house worth 30 - 50 millions and car worth 10-20 millions. Read.

Besides that they are third arm of government which comes with power.


How many small small boys Dey Control 10 millions for Aba? D same Aba wey I lived for almost a Decades!? grin

That city is poor.

3 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by announcement: 12:24pm On Jan 13, 2022
inspbado:


Abuja has been the capita for 30 odd years now, it was a backwater dry land, but with massive govt presence, it is now a shinning city. Some few years ago, Dubai was a backwater desert land, but with with well thought out and planned development it is now competing with New York, London, Paris and major cities of the world in art, culture, technology and innovation, music name it! So going by you guys' argument here, Abuja, despite the huge investments which have transformed it from a once backwater land to a megacity, infrastructurally and economically, cannot leverage on the same advantage of being "a capital city" (just like Lagos) to enrich it's entertainment life. You guys fail to acknowledge that the culture of the people is a key ingredient in the viability of their entertainment value. The Hausas are not known for entertainment, so no matter how much they spend to enhance Abuja or any of their cities, it cannot come near the Lagos in entertainment. The yorubas in Lagos have infused their culture into the entertainment industry, and I even believe that the Nigerian state is seriously limiting the potentials of the yorubas, if we are free from the shackles of the Nigeria state, we will excel more than we are doing now not only in the entertainment space, but generally across board. Look at the artists I mentioned in my earlier post, they lived most of their adult lives outside Nigeria and they are excelling, why? It is inbuilt in their genes and the environment they live in has enhanced these talents.


I beggi. ..leave all these " it's because of lagos crew alone " they don't want to hear the truth.
Was it lagos that sustained their culture and language in Europe and other continents of the world that yorubas were exported to during the slave trade era??

Hundreds of years after the slave trade Yoruba language remains strong in Europe compared to other African countries that experienced slave trade. Was it because of LAGOS that sustained their culture and language in those foreign countries

Yorubas are blessed by God in such a way that they are creatve , intelligent natural entertainers that know how to
get what they want from you without you suspecting.....maybe this contributed to the survival of their culture and language in d countries they were exported to during the slave trade.

6 Likes 2 Shares

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by heyhey2016: 12:25pm On Jan 13, 2022
flokii:
Maybe the Igbos can help in answering that.. why they want to die on anything Yoruba to the extent that some of them now adopt Yoruba names just to feel among.

Yoruba language is the sweetest language known to man and very palatable to the ears.
floki inu
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 12:27pm On Jan 13, 2022
inspbado:


Ibadan, Abeokuta, Ijebu' and those other Yoruba land you mentioned are not developing at the pace of Lagos because of the stupid type of federalism the Hausa-fualni controlled government has forced all of us to practice in Nigeria. If we truly practice the federalism practiced in the United States, where California, new York, Texas etc are not be controlled centrally by the federal govt in Washington DC, you will see those western states also growing at their own pace, using their own comparative advantages to develop. But a situation where the Nigerian state only allows one or two cities to develop, while neglecting the other cities, will bring about imbalances in the polity and people will only flock to the developed cities (over-populating them and rubbishing the little development they have there).

I am not disputing any of what you said here. I am only explaining the massive impact of the city of Lagos and its location and yoruba dominated popuation influence to the popularity of songs in Yoruba language.

Sunny Nneji is an igbo man who sang in Yoruba " oruka to do wo na " it became massively popular...because there are more exposed people who understand the language and sing repeatedly.

1 Like

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by VEHINTOLAR: 12:28pm On Jan 13, 2022
aviara:
Yoruba's know how to use the media to promote and market anything to their advantage. For instance Davido is not a very good singer, infact I think he is less than an average singer but he has maintained his relevance and popularity through good image making, branding and marketing promotion. So I think Reno missed the point else all the Grammy award winners in Africa must have sang in Yoruba language.

1 Like

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by adeniyi65(m): 12:28pm On Jan 13, 2022
Igbochief001:
I have always said the difference between Yoruba and Igbo is simple ...yorubas are largely passion driven while we Igbos are money driven

That's why yorubas Excell in arts even coding is Passion driven reason u see them succeed more
Money or no money Yoruba would still do it

Reason u see Igbos in the money making aspects of music industry ... marketing, promotion n distribution

If davido was Igbo he would have stopped music long ago ...Neto c comes to mind ...rich kid now managing family business empire

If wiskid was Igbo Baba for done invest tire ..music money would seem like a waste of time
Most underrated comment so far.a well refined analysis and submission.
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Sammy07: 12:28pm On Jan 13, 2022
Amotolongbo:
I can relate with the bolded part.

I can remember while talking to a friend while I was answering the Clarion call in the East. I told her about farming in the the West, the cash crops like Cocoa, Kola nut. I told her it takes more than 5years before one starts harvesting, she exclaimed “what would they be eating within that 5years of nurturing the Cocoa?”.
She told me that they can’t do that o. They can only plant what they can harvest within a year.


grin

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