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Lack of capital for the initial investment, including working capital.
Unawareness of the market in which it will act.
Ignorance of the legal and tax responsibilities inherent in the business.
Lack of, or scarce, technical knowledge.
Inaccurate analysis about the place of installation and commercialization.
Little or no marketing planning.
Financial unrest
The mix of personal accounts with those of the company.

1. How much do you love the business?
2. How much do you know about the business?
3. What is your experience in the industry?
4. What resources do you have at your disposal to start?
5. What are the market trends?
6. What is the value proposition of the business?
7. What are the barriers to entry to the market?
8. What needs are unsatisfied?
9. What are the possibilities for growth and expansion?
10. What is your vision?

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Currently, the pace of virtual markets puts companies in constant trouble. If it is a matter of starting a business from scratch, its owners must maintain at all times a vision of entrepreneurship that allows them to achieve success. Even so, there are many factors that can not be controlled to consolidate as a successful brand, but you can take into account a series of tips to boost sales and have full financial freedom.
If you want to know what you must do to be successful, read the following list of recommendations:
1. Do not stay in the comfort zone
Adapting to situations can be very convenient to avoid walking on unknown routes. However, if we do not assume new challenges, we will never know what we are capable of. The current markets change from one day to the next and to keep us well positioned we must keep up with these changes.

2. Use different communication channels
For any organization, good communication should be on the list of golden rules. It does not matter if it is a small workgroup, as each member must be aware of what is being done. Even communication must be good enough with customers. You can use online marketing strategies to keep all users well informed.

3. Learn to choose the products
It is not easy to survive among so much competition. That is why we must ensure that we offer a product that is good enough so that our current customers can continue acquiring it and new customers feel interested in it. Offer consumers products that make a difference and that stand out among the rest of the options. Remember that quality is a matter of great importance and this must always be one of your principles. Evaluate the market and define what the needs of the consuming public are so that you can work accordingly.

4. Locate your business in a preferential area
If your business is not located in an easily accessible area, it will obviously be more difficult for customers to reach it. Evaluate the rental costs of a well-located place and give your store enough exposure so that more users visit you. In case it is not possible to change your address and you should continue in an inconspicuous place, you should immediately invest in publicity so that the interested public knows where you are. Remember that if we want to get to know us because we are starting our business or even if we already have time in the market but sales have fallen, promotion in different media is a practice that we must not overlook.

5. Sell at fair prices
For a company to remain well positioned, it must have the necessary income to keep pace with the market. For this reason, the necessary studies must be done to define the price of the products and services. A strategy used by large entrepreneurs is to make a study of the competition to compare the prices they handle. The idea is to be competitive enough, but without setting prices so low that they can make us doubt the quality we offer.

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Choose the name for your business
This step is much simpler than you think.
If you choose a good name you can get everyone to talk about it, if you do not ... It may be that your business is never known.
You must ensure that it is unique, no other product or service must have the same name.
Once you have it, save it and paténtalo. If it is an online business, I advise you to look up the name of your company and buy it.
You do not lose anything and could help you to expand and make yourself known.

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