₦airaland Forum

- Peter Vogt

3. Winging Your Interviews Instead of Preparing Thoroughly

You Might Think: I’m good at thinking on my feet, and if I get stuck, I’ll just wiggle my way through. Besides, they can’t expect me to know everything about the company.

The Employer Will Probably Think: This person clearly knows nothing about the company, nor has she made any effort to learn more about us and what we do. She must not really care whether or not she gets the job. I want someone who cares. Oh well, maybe the next person will be better.

4. Failing to Send Thank-You Notes After Interviews

You Might Think: A thank-you note? You’re kidding, right? Do people even do that sort of thing anymore?

The Employer Will Probably Think: This person has no follow-up skills, not to mention common courtesy. He could have at least dropped me a quick email note, like this other person did. I think I’ll invite this candidate for the second round of interviews instead. The other guy must not really want the position.

What’s so difficult about writing an email? Nothing. That’s the problem: It’s too easy, and you should take care that a professional message is just that — especially if you use email primarily for social interaction and are unaccustomed to sending business emails. Here are some guidelines for business-like electronic communication.

1. If you write professional emails from a personal address rather than a company account, use a professional-looking address. Don’t ditch your quirky or ribald account name, but acquire a more sedate one, consisting simply of your name and/or a description of your professional services, for business communications. Also, avoid using animations, complicated fonts, and busy backgrounds in your messages.

2. Use the message header to encourage recipients to read your message, stating the purpose of the message distinctly and concisely.

3. Use a formal salutation unless you’re on a first-name basis with the recipient — for example, “Mr. Smith” or “Dear Ms. Jones,” followed by a colon. If you don’t know the recipient’s name and can’t obtain it by contacting the recipient’s company, write “Dear Sir or Madam.” (Double-check now that you’ve entered the recipient’s correct email address and have not inadvertently included any other addresses.)

4. Introduce yourself and the purpose of your message in the first paragraph. Use short paragraphs separated by line spaces to clearly and concisely communicate well-organized information. Don’t clutter your message with detailed apologies (though you should certainly begin with a brief apology if your message is overdue, and then get to the point) or with digressions.

5. Conclude with a summary and, if you have any requests, a courteous and concise explanation of actions you would like the recipient to perform. If you are not requesting a response, simply inform or remind the recipient that your services are available, or mention something similar that is appropriate to the context.

6. Sign off with “Sincerely,” “Respectfully,” or the like and your full name, followed by your job title and company name, as well as your company’s website and other social-media contact information, or your own if you are self-employed or are contacting the recipient as an individual, not as a representative of a company.

7. Use your email program’s spell-checking tool, proofread your message, and read it aloud in a separate pass. If you used any language that might not be perceived as professional, save the message without sending it and review it later, when you can be more objective about whether it is appropriate.

CREDIT: Daily Writing Tips

Ramadan Kareem to all our Muslim brothers and sisters.

Happy Holiday to you all.

STILL ON TECHNICAL WRITING

Technical Writing is different from other forms of writing in many ways. In Technical Writing:

- The information is organised, presented and communicated in a particular prescribed format.

- The writing is clear, concise, accurate and usually action-oriented.

- The writing reflects the audience’s needs, biases/preconceptions and prior understanding.

- The writing presents information to help readers solve a problem or gain a better understanding of a situation.

- The writing conveys technical, complex, or specialised information in a way that is easy for a layman to understand.

Technical Writing could be descriptive, creative, and expository. However, the standards are higher than those of other writing forms. Technical Writing has no allowance for errors – it requires 100% accuracy.

ALL OVER THE WORLD!

So far, 1,740 peoples in 58 countries of the world have downloaded the Daily Dew Devotional on their Blackberry devices in its first seven weeks of debuting on Blackberry World. Why not grace this global train with your own “presence” by downloading it on your own Blackberry device right away? Here is the url http://appworld.blackberry.com/webstore/content/29262893

SN COUNTRY SUBSCRIBERS
1. Antigua and Barbuda 1
2. Aruba 1
3. Australia 3
4. Bahamas 1
5. Bahrain 1
6. Benin 3
7. Botswana 2
8. Brazil 1
9. Cameroon 2
10. Canada 34
11. Cayman Islands 2
12. Colombia 4
13. Congo (DRC) 3
14. Dominican Republic 2
15. Ecuador 2
16. Egypt 3
17. El Salvador 3
18. Fiji Islands 2
19. Gabon 1
20. Ghana 31
21. Guatemala 1
22. Guyana 7
23. Honduras 1
24. Hong Kong SAR 2
25. India 19
26. Indonesia 39
27. Ireland 2
28. Italy 3
29. Ivory Coast/C’te d'Ivoire 1
30. Jamaica 30
31. Kenya 1
32. Lebanon 1
33. Malawi 3
34. Malaysia 9
35. Montserrat 1
36. Namibia 8
37. Netherlands 2
38. Netherlands Antilles 2
39. Nigeria 840
40. Philippines 52
41. Qatar 4
42. Saudi Arabia 8
43. Singapore 3
44. South Africa 277
45. South Korea 1
46. Sri Lanka 1
47. Suriname 2
48. Thailand 2
49. Trinidad and Tobago 12
50. Turkey 3
51. Ukraine 1
52. United Arab Emirates 35
53. United Kingdom 42
54. United States 194
55. Venezuela 8
56. Vietnam 1
57. Virgin Islands, U.S. 1
58. Zambia 19

You can also help us to share the app with your loved ones so that we can together be active part of the end-time army through whom “So mightily grew the word of God and prevailed” (Acts 19:20). Here is link again http://appworld.blackberry.com/webstore/content/29262893

In our day-to-day lives, we always have to make demands on good writing skills, either for academic or professional purposes.

We have all turned in a report at one time or another that wasn’t written as well as it could have been. This, unfortunately, has a negative effect on our public perception and self image. The good news, however, is that we can do something about it!

Do you know that, depending on the context, Technical writing is also called Business Writing, Workplace Writing, Professional Writing and Informational Writing?

Writing is a learned skill that we can all improve on through conscious and consistent effort.

In case you need assistance, we can help. Send us a mail via training@trwconsult.com and one of our trainers will attend to you pronto.

MANAGING YOUR DIGITAL IDENTITY

These days, when people need to know about you, they won't go to the library or archives. Those days are long gone. They will only type your name in a search engine and press SEARCH. And whatever they found their will inform the impressions they form about you and your business.

Your digital identity - what is revealed about you in simple search results - can impact your career, your finances as well as your personal and professional relationships.

You need to think of Google as your home page. When someone searches for your name or your company name, what they see on Google will form an impression of you. The more reason you have to take charge of what appear on Google and other search engines about you and your company.

You cannot afford to take your digital identity for granted. Don't wait until you think you need it to do something about it. By then, damage might have been done and the costs may be pretty high. NOW is the time to take the way you are read, seen, perceived and interpreted on the world wide web seriously.

TRW CONSULT offers you an affordable online perception management and branding services that will project you as a core professional and authority in your chosen field.

Call us now to engage us to put your digital identity on the desired track.

Mobile: 2348054259757, 2348036427593

We Offer You More Options And Time To Do More...

Thank you, PRD.

We earnestly look forward to being of service to you too.

PRD: I got to know TRW just some couple of weeks back...checked up your site...I must say I was impressed...yet to have any dealings but look forward to it sometime in the future. I wish you all the best and greater heights.

THE TRW CONSULT’S STORY

• Started as a stint in campus journalism and student administrative adventures at the University of Ibadan in 1997
• Nurtured in mind space, academic tutelage and personal preparation for the next six years
• Conceived as a business idea some time in 2003
• Apprenticed in entrepreneurship under Mrs Ibukun Awosika of The Chair Centre Group for the next seven years
• Began test-run operations in a private sitting room somewhere at Yaba in June 2009, with encouraging results
• Officially licensed to operate by the Nigerian Corporate Affairs Corporation on July 23 in 2009
• Started with a compliment of two full-timers and one part-time staff
• Relocated from the residential space to its present office on CMD Road in February 2010
• Engaged by the prestigious Lagos Business School to facilitate Business Writing classes in the MBA class under Management Communications module since 2010 till date
• Shortlisted as one of the 50 budding companies to be mentored by the multinational, IBM, in January 2011
• Recognised as an Outstanding Enterprise out of the 55 shortlisted concerns by IBM during its 100th Year Anniversary in June 2011 in a ceremony held at Terra Kulture, Victoria Island
• Shortlisted as one of the 50 young businesses to undergo an entrepreneurial management training at the Enterprise Development Centre of Pan African University in October 2012, out of the hundreds of thousands companies that applied
• Granted a scholarship award by Diamond Bank Plc to participate in an intensive 4-month Certificate in Entrepreneurial Management (CEM) between November 2012 and February 2013
• Rebranded and repackaged in January 2013 in the wake of the learning at the CEM programme, with new offerings added to its service portfolio
• Going on stronger and better by the day with trails of good reports from clients and other stakeholders for excellent and resourceful services, with trademark professionalism
• Someone just recently published on our Facebook Page, unsolicited, “I have difficulty believing you guys are in nigeria. kudos!!!”
• Made all the mistakes expected of a toddling 4-year-old business
• Has a Facebook following of over 13,000 stakeholders, and still counting
• Managing a portfolio of social media platforms of over 300,000 fan base for individual and corporate clients
• Presently boasts of a five-man fulltime staff and over 20 part-time operatives
• Has a couple of Google-trained operatives in its rank on research, contents and online adverts
• Maintains a strategic relationship with technocrats at Google Nigeria
• Always sampled and seen as guinea pigs by some who had nurtured the idea of going into the writing and editorial business
• Always resourced for advice and technical support by a number of younger concerns who are also into writing and editing
• And is fast becoming the most visible brand and the biggest name in the Nigerian content sector
• Today, TRW CONSULT officially clocks 4 years!

All of these we owe ultimately to God and to YOU for your continual patronage, referrals, goodwill, and endorsements. We are under no illusion that we would have stayed this long in the marketplace or achieved a tenth of our milestones without your kind patronage and confidence.

Thank you for making us what we are today. We look forward to offering the best of services to you and your associates; whilst continually investing in ourselves so that we can always keep our brand promise of

GIVING YOU MORE OPTIONS AND TIME TO DO MORE...

One of the best action steps you can take in your business is to create a short biography (otherwise called bio-data or executive profile) that showcases your expertise and gives you the credibility you need to stand out from the crowd. It will boost your business in so many ways.

You want to have your biography on your website and all of your marketing materials. If you desire to do more speaking to grow your business, you'll want a killer biography for the event host to read before you step onto the stage.

If you're writing articles or a book for publication, a biography is a must to give the reader a birds-eye view into who you are and why they should read your material. Make sure to include special credentials you've earned in your industry, awards you've won, some personal information, and a photo of yourself.

And here is the catch, not everyone can write in a professional manner that will appeal to readership. And that's where we come in. TRW CONSULT can help you to develop your executive profile, as part of our PERSONAL BRANDING PACKAGE, at a ridiculous fee.

SUCCESS STORY!

In just 16 days of Daily Dew Devotional debuting on Blackberry, about a thousand people in various countries of the world have downloaded the app on their Blackberry devices. Check out the stats:

Aruba – 2
Benin – 5
Brazil - 3
Canada - 43
Cayman Islands - 2
Colombia - 3
Dominican Republic - 2
Ecuador - 3
Egypt - 2
El Salvador - 4
Fiji Islands - 2
Ghana - 28
Guyana - 4
Honduras - 3
India - 11
Indonesia - 36
Italy - 3
Jamaica - 15
Kenya - 3
Malawi - 2
Malaysia - 3
Namibia - 2
Nigeria - 482
Philippines - 26
Qatar - 3
Saudi Arabia - 6
Singapore - 5
South Africa - 106
Sri Lanka - 2
Suriname - 5
Thailand - 3
United Arab Emirates - 6
United Kingdom - 10
United States - 99
Venezuela - 10
Virgin Islands, U.S. - 3
Zambia – 3

ALL OF THESE IN JUST 16 DAYS!

All glory to the LORD for this landmark. We also specially thank the Online Team of TRW CONSULT for making the Blackberry App project a reality as well as using their virtual marketing expertise to blast the message to the world.

If you have not yet downloaded the Daily Dew app on your Blackberry device, please click here and help forward the link to your friends and loved ones: http://appworld.blackberry.com/webstore/content/29262893

IT IS FREE!

“So mightily grew the word of God and prevailed.” - Acts 19:20

What’s the visual difference between an adjective and an adverb? Well, all adverbs end in -ly, and no adjectives do, right? Wrong on both counts.

Some adverbs, called flat adverbs, lack the -ly suffix. The words in this category, like straight, can be used both as adverbs (“Drive straight through the intersection”) and adjectives (“He drew a straight line”).

Some adverbs, like slow, are interchangeable with their -ly forms (see this post). Others, like hard, are distinct in usage from the adverbial -ly form (“I worked hard” is opposite in meaning from “I hardly worked”) and have no adjectival -ly form.

At the same time, dozens of adjectives end in -ly, and many have no adverbial equivalent. (Some adjectives that pertain to periods of time, such as daily, weekly, and monthly, can be both adjectives and adverbs: “They followed a daily regimen”; “They followed the regimen daily.”) For example, friendly can modify a noun (“She wore a friendly smile”), but although one can write, “She looked friendly,” it means she had a friendly look, not that she looked at someone in a friendly manner. (Friendly is not an adverb; friendlily is, though I’ve never seen it used, and one must otherwise use the adverbial phrase in the previous sentence, or a similar one, in place of friendly.)

Other adjectives ending in -ly that are not also adverbs include costly (“It was a costly event”), miserly (“That’s a miserly attitude”), and unruly (“He’s an unruly boy”). One cannot, for example, act costly, miserly, or unruly; one is said, for example, to spend in a costly manner, to behave in a miserly fashion, or to engage in unruly behavior.

Adjectives ending in -y can be converted to adverbs with the insertion of -il- before the final letter, as in frosty (“She gave him a frosty look”) becoming frostily (“She looked at him frostily”), but, friendlily notwithstanding, few adjectives can be converted to adverbs in this manner. For example, “She gave him a deadly look” is correct, but “She looked at him deadlily is not.”

CREDIT: Daily Writing Tips

HOW TO BECOME SUCCESSFUL AND DOMINATE YOUR COMPETITION: A LESSON FROM GOOGLE

It's very rare for a new business to be introduced and immediately dominate its competitors. It usually that takes years, sometimes even decades to achieve; but it not unheard of.

Take Google for example. When it came online in 1998 it shot to the top as the world's most popular search engine. Within months of becoming a company PC Magazine reported that Google "has an uncanny knack for returning extremely relevant results” and recognized them as the search engine of choice in the Top 100 Web Sites for 1998.

At the time all the other search engines like Excite and Alta Vista were focused on "stickiness” or getting users to stay on their site for long periods of time. They reasoned that this was the way to get more people to view the ad's they served up and click on them, thus increasing their revenue. This made them focus on growing ad revenue instead of improving search.

What Google did was quite contrary to that philosophy. Their goal was to return extremely relevant search results as fast as possible, getting users to click away from their site fairly quickly. The founders behind Google thought if they could do their job well, then users would be more likely to return to their site and use it over and over. And they were right. Almost overnight millions of web users abandoned their favorite search engines in favor of using Google exclusively in the late 90's.

In retrospect it's not surprising that Google found success not long after launching. They simply used a powerful business technique to dominate their competitors. They did one thing and they did it better than everyone else. By returning results that were more relevant to what the user was searching for. Google essentially blew everyone else out of the water.

Google made their display page simple, a white background with black text. It put the most relevant results at the top and centered them while moving everything else to the sides. By doing it this way they made their business better than all of their competitors. Very quickly users saw them as not just a search engine, but a reliable source for information.

Any business launching today should adopt the same business strategy google used--do one thing and do it better than everyone else. Figure out what your business can do for people and then work hard to do it better than all of your competitors.

CREDIT: Ethan Warrick

If you want to give your business the Google-edge by advertising your products and services on Google, or even blasting your messages and promoting your cause using Google tools and facilities, we at TRW CONSULT are at your service. Our team comprises Google-trained operatives who are eager to deploy their savvy to make your campaign tick.

WE OFFER YOU MORE OPTIONS AND TIME TO DO MORE…

Finding a good topic is one of the hardest parts of learning to write. And, unfortunately, every writer runs into it right at the beginning.

No matter how many times you’ve come up with good topics before, you end up with the very same problem the next time you start a piece. And that’s why you need strategies that will always give you many good topics to choose from.

One approach that seems to work well for many writers is the Topic T-Chart strategy. The idea is to make two lists at the same time based on opposites. Here are some examples that will help you find something good to write about:

• Like-Hate: Things you like and things you hate.

• Typical-Unusual: Typical experiences that happen almost every day and unusual experiences that have happened only once or twice in your entire life.

• Fun-Have To: Things you do for fun and things you do because you have to.

• Regret-Proud Of: Things you regret and things you are proud of.

You can use these lists over and over. Try a couple of the ones suggested here or make up your own. In just a few minutes, you’ll have enough topics to last a whole year!

CREDIT: Steve Peha
THE WRITING TEACHER’S STRATEGY GUIDE

Online advertisement has several advantages over advertising on traditional media. Some of these leverages are highlighted below:

Scalable: The scale and scope can be tailored to your budget.

Measurable: Everything is measurable. When you place an ad in the newspaper, it can be difficult to assess the direct sales impact on your business. With online marketing, everything can be illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions.

Demographic targeting: It can be targeted at particular demographics that are most likely to require the advertised products and services.

Segmentation: Your online adverts can also be segmented to beam to people in particular geographical locations where you wish to market your products anywhere in the world.

Wider reach: It has the potential of reaching a larger number of people, since most people are online and the targets need not incur at extra costs (such as having to purchase a magazine or newspaper) to view the adverts.

Portable: apart from desktop and laptop computers, online adverts are also accessible on mobile devices and tablets such as Android and Apple products.

Timeliness: there is no restriction to the time your adverts can be seen, as people can see the adverts morning, afternoon and night.

Universality: the adverts can be seen all over the world. So there’s no restriction to the number of people who can see them and the locality.

Reduced Costs: The costs of online marketing are negligible compared to the thousands you would spend on newspaper, television and radio ads.

Brand affinity: there is no better way to maintain brand visibility and create brand affinity than online advertising. This is because your adverts keep popping up on the screen of internet users, such that it results in 'stickiness' of your marketing message.

Our team can help to drive massive traffic to your website as well as boost your sales and patronage through an integrated marketing mix and strategic deployment of internet resources.

Who says YOU can't win it?
YOUWIN for Women!
1,200 female entrepreneurs to be empowered for sustenable business success.
Entry closes on October 14, 2012.
For more information, go to www.youwin.org.ng

7. THE PSYCHOLOGICAL RULE OF 7±2 (seven plus or minus two)
The human brain 'chunks' information together, so if you have a long document or communication that you want to deliver, especially on paper, then structure your document so that you have:

• 7±2 'chapters' or sections
• 7±2 sub-sections in each section

If you find that you end up with 10 or 11 sub-headings in a chapter, or sub-sections in a section, see if you are able to either consolidate two or three sub-sections in to, or create a new main section out of them.

THE READY WRITERS CONSULT can help you/your company develop a winning business document for your official needs. We can also train your staff on the nuances of effective business writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333
GLO: 08054259757

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45
Nairaland: https://www.nairaland.com/trw%20consult
Blackberry Pin: 2816d3a4

6. PRIMACY/RECENCY
It is essential to know that, one week later, a business communication is remembered by one or both of two things:

• the power and memorability of its opening
• the power and memorability of its close

Psychologists call the effect of remembering the first few items presented as a 'Primacy Effect'. Similarly, they call the effect of remembering the last few items presented to you as a 'Recency Effect'.

Since individuals differ per which Effect is the most dominant for them, it is best to make an effort to have a powerful and memorable opening as well as a powerful close.

A powerful opening can be anything that captures the audience's attention:

• a quote,
• a joke,
• a loud noise,
• a preposterous statement.

Ensure that your opening remains consistent with and relates to the subject of the communication. Equally, a powerful close that bears no resemblance to the main body of the communication would just confuse and disappoint an audience brought up to expect something more.

The opening and closing of your business communication are the two most easily remembered and therefore essential elements. Make sure you give your audience something to remember.

THE READY WRITERS CONSULT can help you/your company develop a winning business document for your official needs. We can also train your staff on the nuances of effective business writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333
GLO: 08054259757

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45
Nairaland: https://www.nairaland.com/trw%20consult
Blackberry Pin: 2816d3a4

5. RELEVANCE
The psychological reality is that unless a person is interested in the subject of the message they are highly unlikely to pay any attention. Which means that if you force them to attend to your message you will actually turn them against you and be even less likely to receive their attention in the future.

If your business communication needs to touch on several areas that might not be of interest to your entire audience, let them know of alternative resources that more fully address each of these additional areas.

You can do this by, for example, providing them with an easily-remembered and written link to a webpage where a greater depth of information can be stored.

THE READY WRITERS CONSULT can help you/your company develop a winning business document for your official needs. We can also train your staff on the nuances of effective business writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333
GLO: 08054259757

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45
Nairaland: https://www.nairaland.com/trw%20consult
Blackberry Pin: 2816d3a4

4. MEDIUM
There are myriads of ways you can deliver your message. The trick is to use the right one.

How do you know the right one? The one that communicates your message:

• with the greatest accuracy
• with the largest likelihood of audience comprehension
• at the lowest fiscal cost
• at the lowest time cost

Note: it must meet all of these criteria. There's absolutely no value in spending the least amount of money if the medium you choose doesn't deliver on any of the other criteria.

So what media are available? You have a choice from any one or combination of the following:

- Paper-Based Memo
- Letter
- One-To-One Face-To-Face Presentation
- Seminar
- One-To-One Phone Presentation
- Meeting
- One-To-Many Personal Presentation
- Plain Text Email
- One-To-Many Phone Presentation
- Text + Graphics Email
- Voice Email
- Webpage
- Webcast/Webvideo
- Radio Broadcast
- Television Broadcast
- Press Release
- Tv/Film Commercial
- Cd-Rom/Dvd

THE READY WRITERS CONSULT can help you/your company develop a winning business document for your official needs. We can also train your staff on the nuances of effective business writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333
GLO: 08054259757

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45
Nairaland: https://www.nairaland.com/trw%20consult
Blackberry Pin: 2816d3a4

2. CLARITY
Be clear about the message you want to deliver, as giving a confused message to your audience only ends up with them being confused and your message being ignored.

3. CONSISTENCY
Nothing more upsets a regular reader of, say, your newsletter than inconsistency of your message. Taking a position on an issue one week, only to overturn it the next, then overturn THAT position the following week, only breeds distrust in your message.

And distrust in you!

People who distrust you are exceedingly unlikely to take the action you wish them to take. They are also highly unlikely to pay any attention to your future messages.

THE READY WRITERS CONSULT can help you/your company develop a winning business document for your official needs. We can also train your staff on the nuances of effective business writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333
GLO: 08054259757

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45
Nairaland: https://www.nairaland.com/trw%20consult
Blackberry Pin: 2816d3a4

The Opening
An opening allows your communication's audience to quickly understand what the communication is about.

Short, sharp and to the point, a good opening lets your audience quickly reach a decision of whether or not to pay attention to your message.

The Body
It is in the body of the message that you communicate all of your facts and figures relative to the action you want your communication's audience to take after attending to your message.

The Close
The Close is where you sum up your communication, remind your audience about your key points, and leave them with a clear understanding of what you want them to do next.

The more powerfully you can end your communication, the more easily remembered it will be by your audience.

THE READY WRITERS CONSULT can help you/your company develop a winning business document for your official needs. We can also train your staff on the nuances of effective business writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333
GLO: 08054259757

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45
Nairaland: https://www.nairaland.com/trw%20consult
Blackberry Pin: 2816d3a4

There are seven essential elements to successful business communication:

• Structure
• Clarity
• Consistency
• Medium
• Relevancy
• Primacy/Recency
• Psychological Rule of 7±2

If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements. So let's look at each in turn...

1. STRUCTURE
How you structure your communication is fundamental to how easily it is absorbed and understood by your audience. Every good communication should have these three structural elements:

- an opening,
- a body,
- a close.

This structural rule holds true no matter what your communication is - a memo, a phone call, a voice mail message, a personal presentation, a speech, an email, a webpage, or a multi-media presentation.

Remember, the audience of your communication can be just one person, a small team, an auditorium full of people or a national, even global, group of millions.

In this instance size doesn't matter - the rules remain the same.

(To be continued)

THE READY WRITERS CONSULT can help you/your company develop a winning business document for your official needs. We can also train your staff on the nuances of effective business writing.

For more information, call any of our hotlines:

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- Is all the information relevant?
- Has all the necessary information been included?
- Is the information organised so that it clearly and effectively conveys the message?
- Are the recommendations supported by the facts?
- Is the report grammatically correct?
- Is the report free of spelling mistakes?
- Did you use research to support your analysis?

- Did you reference all appropriate information?
- Did you use space appropriately?
- Is there consistency in your heading and formatting?
- Is the report professionally presented?

THE READY WRITERS CONSULT can help you/your company develop a comprehensive report for your official needs. We can also train your staff on the nuances of effective report writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333
GLO: 08054259757

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45

7. The Executive Summary
This part of report writing is usually no more than one page in length

8. The Introduction
The Introduction should be a brief but thorough discussion of the problem.

9. The Body
The Body of the report writing is the main part that includes all the facts and materials essential for the understanding of the problem.

10. The Conclusion
Sum up the main points and refer to any underlying theme. If any questions or issues remain unresolved, mention them in the conclusion.

11. Recommendations
Give directions/propositions on how a problem you’ve investigated can be solved.

12. References
List all the sources of information that you used during your report writing.

13. Appendices
Include data tables, background calculations, specification lists for equipment used, details of experimental configuration, and other information needed for completeness.

THE READY WRITERS CONSULT can help you/your company develop a comprehensive report for your official needs. We can also train your staff on the nuances of effective report writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333
GLO: 08054259757

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45

3. Acknowledgments
Good report writing includes a page of gratitude to those who helped the writer in his process.

4. The Summary Abstract
The Abstract communicates the scope of your paper and the topics discussed to your reader.

5. The Table of Contents
The table of contents is a reflection of report writing structure.

6. The List of Figures, Tables, Illustrations

THE READY WRITERS CONSULT can help you/your company develop a comprehensive report for your official needs. We can also train your staff on the nuances of effective report writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333
GLO: 08054259757

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/​trwconsult
LinkedIn: http://ng.linkedin.com/pub/​the-ready-writers-consult/52/​b4a/45

1. The Letter of Transmittal
This is a separate document that accompanies report writing. It is usually brief.

2. The Title Page
There are four main pieces of information that have to be included into the title page:

- the report title;
- the name of the person, company, or organization for whom the report has been prepared;
- the name of the author and the organisation or university which originated the report;
- the date the report was completed.

THE READY WRITERS CONSULT can help you/your company develop a comprehensive report for your official needs. We can also train your staff on the nuances of effective report writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/​trwconsult
LinkedIn: http://ng.linkedin.com/pub/​the-ready-writers-consult/52/​b4a/45

- Middle:
Once you get the attention of the reader, it is important to keep it. A very good way is to have an argument. This is not a quarrel, but a set of statements that link to each other and that lead the reader from one point to another.

- The End of the Document:
All the topics you include should lead to a conclusion. The conclusion should conclude.

- Make the reader happy that s/he has read the document; and feels completed, satisfied, sure.

THE READY WRITERS CONSULT can help you/your company develop a comprehensive report for your official needs. We can also train your staff on the nuances of effective report writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/​trwconsult
LinkedIn: http://ng.linkedin.com/pub/​the-ready-writers-consult/52/​b4a/45

- An unread document is a useless document.

- Write in a manner that will make it easy and interesting for people to read it.

- Length: People are more likely to read them when they are short than when they are long.

- Beginning Your Document: A document that is going to be read, must start with a "grabber." A boring beginning is guaranteed to ensure the reader will not continue reading.

THE READY WRITERS CONSULT can help you/your company develop a comprehensive report for your official needs. We can also train your staff on the nuances of effective report writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45

Hi Friends,

Have you seen today's Guardian Newspaper?

We are there! Pages 29 & 30.

Thanks for being part of our world and our success story.

We Give You MORE OPTIONS And Time To Do More...

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/trwconsult
LinkedIn: http://ng.linkedin.com/pub/the-ready-writers-consult/52/b4a/45

A writer/editor is needed for immediate employment.

QUALIFICATION METRICS
Qualified candidates
- Must have demonstrative writing/editorial skills
- Must have a personal blog that has been in existence not less than 3 months ago or have a sizable collection of personal writings
- Must be able to multi-task and work under pressure
- Must be proactive and able to take intelligent initiative

Interested candidates should email their profile (CV written in a story-telling format) to jobs@trwconsult.com not later than 6pm on Sunday, August 26, 2012.

Please pass to those you know may be interested.

- Preparing to write the business report
- Determining the scope of the report
- Understanding the target audience
- Collecting information for the report
- Formatting and organizing the report

THE READY WRITERS CONSULT can help you/your company develop a comprehensive report for your official needs. We can also train your staff on the nuances of effective report writing.

For more information, call any of our hotlines:

MTN: 08030538099
AIRTEL: 08022137976
ETISALAT: 08093061333

WEBSITE: www.trwconsult.com
TWITTER: @trwconsult
Facebook: https://www.facebook.com/​trwconsult
LinkedIn: http://ng.linkedin.com/pub/​the-ready-writers-consult/52/​b4a/45