Many companies spend huge sums on their branding and marketing strategies by employing special design agencies to create or overhaul their corporate logos in a bid to revolutionize their sales. Some of the most expensive famous logos in the history of graphic design, along with their price tags are shared below
1. Symnatec logo: $1,280,000,000
2.BP logo: $211,000,000
3. Accenture logo: $100,000,000
4. Posten Norge logo: $55,000,000
5. New Zealand banking Group logo: $15,000,000
6. BBC logo: $1,800,000
7.Pepsi logo: $1,000,000
8. London 2012 Olympics logo: $625,000
9. City of melbourne logo: $625,000
10. Belfast City logo: $280,000

Wey d logos? Na only symantec I c o

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Intercontinental Spent N175,000,000 naira on that their logo rebranding while Unity Bank spent about N90,000,000 on theirs.

I am yet to get details how much Diamond bank just WASTED coming up with this ugly logo.

Truth be told, my 7year Old son will come up with Logo go flaw these entire billion dollar worth logos while asleep, not to talk of when he is fully aware.

More of this companies award the Branding projects to their own companies where they are major shareholders. The most criminal minded people are the Entrepreneurs. Rob shareholders to make personal gains is the order of the day.

acidtalk:

I am yet to get details how much Diamond bank just WASTED coming up with this ugly logo.

not that the new logo is even better than the previous one...

where was I when logo companies were being floated??

nitori kini?

All these pay just for a logo. Someone drop the list of logo companies in Nigeria. I got tens of logos to sell.

The total sum paid is usually never for the logo alone but complete brand identity which sometimes include signage, adverts etc... Below is the case study on BP. You'll see all the $211,000,000 didn't go on logo alone.

http://landor.com/#!/work/case-studies/bp/

lol. what are these? did you say inyercontinental? that trash hexagon? what was x3m ideas thinking making a diamond like a rainbow? they should come for a proper rebranding.

Guys, Logos are more important to a company's existence than you think. Case in point. You guys have just advertised companies here without being paid, just because of how much they paid for their logos. So, instead of being angry with the companies, try and get the lesson here, logos, well-designed and executed do a lot of good to the bottomline of a business. Nigerians and Nigerian businesses need to appreciate that.