Leading oral care brand, Close
Up toothpaste, has reiterated
its commitment to promoting a
healthy oral care culture. This
came against the backdrop of
the World Record breaking
Teeth brushing challenge
slated to hold on July 4th in
partnership with Lagos State
government, Nigerian Dental
Association (NDA), HEIT
Solutions, Vas2Net & Core
Media.
The challenge is expected to
bring together 300,000
students who will brush at the
same time at different
locations. The latest World
Record on such feat was done
in India where an event
brought together 177,003
people to brush their teeth at
the same time. Nigeria hopes
to smash this six-year-old
record with the Teeth Brushing
Challenge.
Speaking during the press
conference to announce the
forthcoming Tooth brushing
Challenge, Ozia Gyang,
Category Manager Oral Care,
Unilever Nigeria, makers of
Close Up toothpaste and other
household brands, said that
Close Up was putting its weight
behind the Challenge as a way
of reemphasising the
importance of healthy oral
hygiene and regular care of the
teeth and mouth by brushing
twice daily. She said that the
Challenge was in line with the
brand’s ‘Brush Twice Daily’
campaign.
Dexter Adeola, Close Up Brand
Manager, who also spoke, said
that Nigerians should join
hands to make the World
Record Tooth brushing
challenge a success. He urged
Nigerians to show their
support by brushing twice that
day and every other day
Adeola went further to say
that the benefits of brushing
twice daily cannot be
overemphasised as a healthy
mouth, gum and teeth play a
huge role in the overall health
of an individual
In preparation for the
Challenge, 300 secondary
school teachers have
undergone a special Teacher’s
Alignment Training Session so
as to host the event. The
teachers have also been
informed of the World Record
standards for counting the
number of students brushing
in each school, the designed
model for the tooth brushing
as well as the waste recycling
element to the attempt.
Close Up has, for over 38
years, been a household name
for Nigerians families. This
Challenge will go down in
history in Nigeria and around
the world, as one of the most
memorable highlights that
showcases the way Close Up
loves Naija.

noisense , wat of we that have coloured teeth that close up cannot whitening my teeth again