Brand Manager reports to Marketing Manager

Responsible for Biscuits//Sweets or Dairy//Juices

Responsibilities::
Develop deep,actionable consumer insights on brand,competition,usage and attitudes and leisure pursuits

Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for brands assigned and achieve market share targets
1 Consumer Communication plan
2 Consmer Activation Plan
3 Generate product innovation,renovation(including product modification) ideas

Brand Equity Definition
1 Help develop Brand Architecture and brand pyramids for assigned brands
2 Ensure creative asstes are created and documented
3 Develop platforms for consumer and trade activation

Help develop consumer validated winning communication for the brands assigned

Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all

Ensure execution of brand plans on time and budget

Management of external agencies to deliver the best creative output and on-time execution

Understand how consumers assimilate media and implement efficient media planning and buying

Ensure effective management of internal adn external research projects using the right tools and techniques

Manage the development of pack design

Drive innovations in existing and new areas following the stage-gate methodology.Ensure an 18month rolling Rhythm chart

Hekp with Trade Marketing Requirements

From the product "point of view" ensure that targeted GC's are maintained and higher GC products develop consumer franchise

Main Purpose of Job::
Drive the profitable growth of brands assigned
Develop Brand Plans fro market and ensure that plans are implemented to time and budget

KPI's and Dimensions:;
Drive: MKT SHARE,NET CONTRIBUTION,TOMA
Develop and Implement brand plans on time and budget
Help develop Brand Architecture and pyaramids
Develop a reponsitory of consumer understanding and insights: Conversion to concepts
Develop the innovation pipeline

Qualification::
MBA from good university from LBS etc
exprience 3 years in Brand Management

Salary N250,000 and rxtra fringes

please email cv on info@bigleapsolutions.net

please send cv's if your cv suits the above requirement urgently

the vacacny will be closed soon

email cv's on info@bigleapsolutions.net