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Nairaland's New Dynamic Ads - Beta Test - Nairaland Ads (1) - Nairaland

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Re: Nairaland's New Dynamic Ads - Beta Test by Youngzedd(m): 4:23pm On Oct 16, 2013
JideTheBlogger: wow!...but now that you have introduced credit system, are we going to be charged per click, impression or per day? Pls explain.

Can we also track the ads performance (performance report) from the http://www.nairaland.com/campaign page and not just cost report only?

Ask am Ooooo..
Re: Nairaland's New Dynamic Ads - Beta Test by hollas2jnr(m): 4:27pm On Oct 16, 2013
@Seun: So the fact that it's still under test doesn't make it free for prospective advertisers to try-out?

2 Likes

Re: Nairaland's New Dynamic Ads - Beta Test by Seun(m): 4:34pm On Oct 16, 2013
Youngzedd: What is the ad duration? @ Seun
Your ads will stay on any boards where you have placed them until you run out of credits or until you remove them from the boards.

How will the money be deducted, PPC or what?
JideTheBlogger: wow!...but now that you have introduced credit system, are we going to be charged per click, impression or per day? Pls explain.
Chrisvicmall: Admin, please answer this question. It is very important. We need to know how you charge. Is it Pay Per Click or Pay per Impression or just Pay Per Duration. Answer us before we enter the Dynamic Ad
It's not PPC. We use a really cool dynamic price algorithm. It calculates the price that each section of the forum is worth during the time period that you're using it and it charges you every few minutes based on that price. It charges you more when there's more traffic and less when there's less traffic. You can check the current price for every board on this page: Price List. That list is frequently updated.

4 Likes

Re: Nairaland's New Dynamic Ads - Beta Test by iamswizz(m): 4:35pm On Oct 16, 2013
nice one.
Re: Nairaland's New Dynamic Ads - Beta Test by victorv12(m): 4:35pm On Oct 16, 2013
When are you bringing back your classified site, Nairalist?
Re: Nairaland's New Dynamic Ads - Beta Test by Youngzedd(m): 4:39pm On Oct 16, 2013
Seun: Your ads stay on any board where you place them until you run out of credits


It's not PPC. We use a really cool fair pricing algorithm. It calculates the weekly price that each section of the forum is worth during the time period that you're using it and it charges you every few minutes based on that price. It charges you more when there's more traffic and less when there's less traffic.

You can check the weekly price for every board on this page: Price List.

The highlighted keep me wondering about this system.

Another question.....



1) Can the advertiser pause the ad at any given time?

2) Will the ad banner be rotating or just steady till advertisers credit get exhausted?
Re: Nairaland's New Dynamic Ads - Beta Test by Leystra(m): 4:41pm On Oct 16, 2013
Nice one for a prospective advertiser like me, but I would have prefer the automated one...
Re: Nairaland's New Dynamic Ads - Beta Test by AbuMikey(m): 4:42pm On Oct 16, 2013
Seun: Your ads will stay on any boards where you have placed them until you run out of credits or until you remove them from the boards.

It's not PPC. We use a really cool fair pricing algorithm. It calculates the weekly price that each section of the forum is worth during the time period that you're using it and it charges you every few minutes based on that price. It charges you more when there's more traffic and less when there's less traffic. You can check the current price for every board on this page: Price List. That list is frequently updated.
Your Price list tho? Some are too expensive, while some are too cheap for their designated section.

1 Like

Re: Nairaland's New Dynamic Ads - Beta Test by acmev2(m): 4:43pm On Oct 16, 2013
Cool
Re: Nairaland's New Dynamic Ads - Beta Test by hollas2jnr(m): 4:43pm On Oct 16, 2013
victorv12: When are you bringing back your classified site, Nairalist?
I hope Seun answers you sha.

1 Like

Re: Nairaland's New Dynamic Ads - Beta Test by dubaibusiness(m): 4:46pm On Oct 16, 2013
I want to advertise my business on this website, targets Nigerians. How can I start? What is the price?
Re: Nairaland's New Dynamic Ads - Beta Test by Afam4eva(m): 4:46pm On Oct 16, 2013
Abu Mikey:





Your Pricelist tho?

Some are too expensive,while some are too cheap for their designated section.

It all depends on the traffic of a particular section.

2 Likes

Re: Nairaland's New Dynamic Ads - Beta Test by hollas2jnr(m): 4:46pm On Oct 16, 2013
Abu Mikey: Your Pricelist tho? Some are too expensive,while some are too cheap for their designated section.
Seconded!

1 Like

Re: Nairaland's New Dynamic Ads - Beta Test by Caseless: 4:49pm On Oct 16, 2013
Olarewajub: .
oga blogger, is dat all u can say? Celebrate ur big brother wey don make am, by so doin ur blog go grow..
Re: Nairaland's New Dynamic Ads - Beta Test by Seun(m): 4:52pm On Oct 16, 2013
god_of_music: On a serious note, can i advertize my moi moi business on nairaland?? angry angry
Absolutely. You can even target the Food section of Nairaland, so that you'll only have to pay for ad views by Food lovers. It's so cheap.

papaejima1: A payment page opens, I pay with my debit or credit card etc, the system authenticates/confirms the payment and automatically sends me to a new url (my ad campaign dashboard) from where I can now start my campaign
We're working on that, but we don't want to keep advertisers waiting while we figure out how to make it work reliably since it's not essential.
Re: Nairaland's New Dynamic Ads - Beta Test by Youngzedd(m): 4:55pm On Oct 16, 2013
The price is high..........................

Adjust the price list @Oga Seun
Re: Nairaland's New Dynamic Ads - Beta Test by Seun(m): 4:57pm On Oct 16, 2013
Anniettie ufia: This is nice !
Thanks!

But, if someone has #2000.00, he or she cannot advertise on nairaland?
When we introduce other forms of payment, you will be able to advertise with just 500 naira. For now, 5000 naira is the minimum.

1 Like

Re: Nairaland's New Dynamic Ads - Beta Test by Chrisvicmall: 4:57pm On Oct 16, 2013
Seun: Your ads will stay on any boards where you have placed them until you run out of credits or until you remove them from the boards.
It's not PPC. We use a really cool fair pricing algorithm. It calculates the weekly price that each section of the forum is worth during the time period that you're using it and it charges you every few minutes based on that price. It charges you more when there's more traffic and less when there's less traffic. You can check the current price for every board on this page: Price List. That list is frequently updated.

From your explanation, I believe that this system is a rotational ads system. My questions are
1.) Let's assume that in a section there are more than 20 advertisers in that section, what is the probability that my ad will appear in a day?
2.) Is it possible for me to know how many times my ads appear in a day.
3.) Is it possible to know the number of clicks my ad receives since the most important thing is not the impression/appearance but the clicks it gets. I want to know how many clicks it receive so that we can be able to make good use of our money and know which section offers the best value.
4.) Can I pause my ads because I see no reason it should be running between 10:00p.m to 6:00a.m Nigeria time especially when you are targeting Nigeria customers. Leaving the ads running during that period is waste of money and credit


We will appreciate if you can answer this question so that we can check our stand

7 Likes

Re: Nairaland's New Dynamic Ads - Beta Test by Youngzedd(m): 5:04pm On Oct 16, 2013
Chrisvicmall:

From your explanation, I believe that this system is a rotational ads system. My questions are
1.) Let's assume that in a section there are more than 20 advertisers in that section, what is the probability that my ad will appear in a day?
2.) Is it possible for me to know how many times my ads appear in a day.
3.) Is it possible to know the number of clicks my ad receives since the most important thing is not the impression/appearance but the clicks it gets. I want to know how many clicks it receive so that we can be able to make good use of our money and know which section offers the best value.
4.) Can I pause my ads because I see no reason it should be running between 10:00p.m to 6:00a.m Nigeria time especially when you are targeting Nigeria customers. Leaving the ads to running during that period is waste of money and credit

We will appreciate if you can answer this question so that we can check our stand

Seconded.

1 Like

Re: Nairaland's New Dynamic Ads - Beta Test by Bossforeva: 5:05pm On Oct 16, 2013
Can i advertise the aboki mending shoes in ma compound in the spirit of sallah?
Re: Nairaland's New Dynamic Ads - Beta Test by Seun(m): 5:08pm On Oct 16, 2013
JideTheBlogger: Can we also track the ads performance (performance report) from the http://www.nairaland.com/campaign page and not just cost report only?
Yep. There will be a detailed Ad Report for every individual banner ad that you upload.
Re: Nairaland's New Dynamic Ads - Beta Test by Chrisvicmall: 5:08pm On Oct 16, 2013
Why you answer the our first question, we will appreciate if you can consider the below
The issue of price being updated is somehow hard to understand. Picture this, an advertiser check the current price and from his/her budget he wants his ads to run 5days. He goes to the bank and pay the money, the next day his ads come live! After a day, one big news hit the world which causes a lot of traffic to that section, you as an admin increase the price. The next day, the advertiser received an email which informed him that he has run out of credit. Which means his budget only serve him for 2days. Do you think that the advertiser will find it funny?

I think the price should be fix or you can make it a monthly update but you should notify people each month you make the update. Daily update will cause more confusion. What is your view?

3 Likes

Re: Nairaland's New Dynamic Ads - Beta Test by dwizy(m): 5:14pm On Oct 16, 2013
Seun: Your ads will stay on any boards where you have placed them until you run out of credits or until you remove them from the boards.


It's not PPC. We use a really cool dynamic pricing algorithm. It calculates the price that each section of the forum is worth during the time period that you're using it and it charges you every few minutes based on that price. It charges you more when there's more traffic and less when there's less traffic. You can check the current weekly price estimate for every board on this page: Price List. That list is frequently updated.

@Seun, why not just update the introductory post with the PRICE LIST LINK tooo. So that people will get the full gist once Ǻπϑ read it all.

BTW, I will like you to answer the questions asked by @Chrisvicmall.

#Up #Up #Up Nairaland.......hoping to hear about Nairalist soon.

1 Like

Re: Nairaland's New Dynamic Ads - Beta Test by AbuMikey(m): 5:14pm On Oct 16, 2013
Afam4eva:
It all depends on the traffic of a particular section.



I think these few are a little bit expensive

Phones: ₦15,582.25 per week (₦2,226.04 per day)
Sports: ₦13,608.58 per week (₦1,944.08 per day)
Dating And Meet-up Zone: ₦1,425.66 per week(₦203.67 per day)


Re: Nairaland's New Dynamic Ads - Beta Test by Bossforeva: 5:23pm On Oct 16, 2013
Abu Mikey:



I think these few are a little bit expensive

Phones: ₦15,582.25 per week (₦2,226.04 per day)
Sports: ₦13,608.58 per week (₦1,944.08 per day)
Dating And Meet-up Zone: ₦1,425.66 per week(₦203.67 per day)


do we have dating and meet-up zone?
Re: Nairaland's New Dynamic Ads - Beta Test by Konnektions146(m): 5:24pm On Oct 16, 2013
Bossforeva: do we have dating and meet-up zone?
yes, its a sub of Romance Section
Re: Nairaland's New Dynamic Ads - Beta Test by UyiIredia(m): 5:26pm On Oct 16, 2013
Seun: Thanks!

[b]But, if someone has #2000.00, he or she cannot advertise on nairaland?When we introduce other forms of payment, you will be able to advertise with just 500 naira. For now, 5000 naira is the minimum.

How does one pay ?
Re: Nairaland's New Dynamic Ads - Beta Test by Nobody: 5:27pm On Oct 16, 2013
Anniettie ufia: This is nice !

But,
If someone has #2000.00, he or she cannot advertise on nairaland?

I need answer , pls.
is dat for seun's breakfast or lunch. Or are you advertising ogogoro.
Re: Nairaland's New Dynamic Ads - Beta Test by Seun(m): 5:28pm On Oct 16, 2013
Bossforeva: Can i advertise the aboki mending shoes in ma compound in the spirit of sallah?
Yes, and you can even target the Islam for Muslims board if your ad is Sallah-themed! That costs about ₦5,196.53 per week (₦742.36 per day)

hollas2jnr: @Seun: So the fact that it's still under test doesn't make it free for prospective advertisers to try-out?
We did conducted a free alpha test. Based on the results of that test, and subsequent improvements, we believe that this is worth every naira.

Youngzedd: 1) Can the advertiser pause the ad at any given time?
Absolutely. You can place and remove your ads from any section of Nairaland at any time

2) Will the ad banner be rotating or just steady till advertisers credit get exhausted?
There are 6 ad slots in every section. If you place your ads on any section, your ads will share one of those 6 slots. And they will stay there until you remove them or until your credits get exhausted. On mobile phones, we only display 2 ads per page, so your ads will show up in one out of 3 pageviews. If you place many ads on a section, your ads will share the same slot and the cost. Our system is carefully & fairly designed.

1 Like

Re: Nairaland's New Dynamic Ads - Beta Test by UyiIredia(m): 5:29pm On Oct 16, 2013
Abu Mikey:



I think these few are a little bit expensive

Phones: ₦15,582.25 per week (₦2,226.04 per day)
Sports: ₦13,608.58 per week (₦1,944.08 per day)
Dating And Meet-up Zone: ₦1,425.66 per week(₦203.67 per day)



They aren't moreso when u compare them to other boards. Phones are hugely followed and for few years now Tecno threads are a confirmed hotcake. Sports are quite active bit are VERY sure to attract traffic during an important match and moreso give next year's world cup which I hope against reality Eagles will do well in. I have no problems with your take on Dating.

1 Like

Re: Nairaland's New Dynamic Ads - Beta Test by smile4kenn(m): 5:30pm On Oct 16, 2013
Nice one seun
Re: Nairaland's New Dynamic Ads - Beta Test by dwizy(m): 5:30pm On Oct 16, 2013
Abu Mikey:



I think these few are a little bit expensive

Phones: ₦15,582.25 per week (₦2,226.04 per day)
Sports: ₦13,608.58 per week (₦1,944.08 per day)
Dating And Meet-up Zone: ₦1,425.66 per week(₦203.67 per day)



The prices are really high, but the traffic to those sections too are. Just surprised that dating is higher than business section. Abi no be traffic formula dem dey use?

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