[img]http://www.itbuzzer.in/images/logo-design.gif[/img]

I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up.



1. A logo doesn’t need to say what a company does


Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.

The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.

2. Not every logo needs a symbol


Sometimes a client just needs a professional wordmark to identify their business. Don’t be afraid to ask what they think.



3. Two-way process


Remember, things might not always pan out as you hope. Your client might request something you disagree with. If that happens, try giving them what they want, then show them what you believe is an improvement, and why. They’re less likely to be so resistant if they already see how their thoughts pan out.



4. Picasso started somewhere


You don’t need to be an artist to realise the benefits of logo sketching. Ideas can flow much faster between a pen and paper than they can a mouse and monitor.



5. Under-promise, over-deliver


If you’re unsure how long a task will take to complete, estimate longer. Design projects are like construction work — you piece lots of little elements together to form a greater whole, and setbacks can crop up at any time.



6. Leave trends to the fashion industry


Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.



Don’t follow the pack.


Stand out.



7. Work in black first
By leaving colour to the end of the process, you focus on the idea. No amount of gradient or colour will rescue a poorly designed mark.



8. Keep it appropriate


Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious. I could go on, but you get the picture.



9. A simple logo aids recognition


Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc. Their logos look simple and are easier to recognise because of it.



10. One thing to remember


That’s it. Leave your client with just one thing to remember about the design. All strong logos have one single feature to help them stand out.



Not two, three, or four.



One.


Source:http://www.logodesignlove.com/logo-design-tips

[size=14pt]Check the portfolio(s) of Nairaland logo designers here; https://www.nairaland.com/1823110/nairaland-portfolio-logo-designers[/size]

Fist page tinz

learning

basically i would like to get my hands dirty with designs..u know!? just to know it

B
O
O
K
E
D

It's informative especially for those studying Arts in d Uni. Just take a little time n read it. Nice post @OP.


Btw that last logo looks like d way I draw my eye pencil #JustKidding

ok

h

#Noted #Rated #Booked

So many tips on Logo designs this days.

Space for rent.

nice one op.
me wey no get anything, when i do the logo i go put am for my head

lildrop: B
O
O
K
E
D

Part of creativity abi

priscaoge:
Part of creativity abi

designing ma own logo..... am a fast learner

lildrop:
designing ma own logo..... am a fast learner

Dat 1 dey

Nice one... good to be on FP! we learnt a lot.

donylap: Fist page tinz

And FTC abi?

BashirAhmad1: Nice one... good to be on FP! we learnt a lot.

WALAHI

dats d bomb

priscaoge:
Part of creativity stupidity abi

erad: [img]http://www.itbuzzer.in/images/logo-design.gif[/img]

I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up.



1. A logo doesn’t need to say what a company does


Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.

The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.

2. Not every logo needs a symbol


Sometimes a client just needs a professional wordmark to identify their business. Don’t be afraid to ask what they think.



3. Two-way process


Remember, things might not always pan out as you hope. Your client might request something you disagree with. If that happens, try giving them what they want, then show them what you believe is an improvement, and why. They’re less likely to be so resistant if they already see how their thoughts pan out.



4. Picasso started somewhere


You don’t need to be an artist to realise the benefits of logo sketching. Ideas can flow much faster between a pen and paper than they can a mouse and monitor.



5. Under-promise, over-deliver


If you’re unsure how long a task will take to complete, estimate longer. Design projects are like construction work — you piece lots of little elements together to form a greater whole, and setbacks can crop up at any time.



6. Leave trends to the fashion industry


Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.



Don’t follow the pack.


Stand out.



7. Work in black first
By leaving colour to the end of the process, you focus on the idea. No amount of gradient or colour will rescue a poorly designed mark.



8. Keep it appropriate


Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious. I could go on, but you get the picture.



9. A simple logo aids recognition


Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc. Their logos look simple and are easier to recognise because of it.



10. One thing to remember


That’s it. Leave your client with just one thing to remember about the design. All strong logos have one single feature to help them stand out.



Not two, three, or four.



One.


Source:http://www.logodesignlove.com/logo-design-tips

[size=14pt]Check the portfolio(s) of Nairaland logo designers here; https://www.nairaland.com/1823110/nairaland-portfolio-logo-designers[/size]

Pls how much will logo design cost me?? And where is your office??

Noted

Op Ur No1 point is cool but as u know,many people tend to use symbols that correspond to their business as not everyone might understand what d business is all about. Sometimes a mere looking @ d logo will pass a msg across immediately to ur audience that "Yes this is what they do" that's Y u see people using it...Nice thread all the same.

Following!
Just dabbed into graphics..and am loving it!
Still need some tutelage ♈όϋ know !

learnt

passer by..its a secret

i dont knw if its just me but i think NL need a better Logo

Very nice writeup. I have been doing branding as a hobby since 2007. I have done some great logos with only MS paint.

here is mine i guess you all will like it

.#











This space z nt for sale.Beware of ma son kabiru..