Chivita Active, a refreshing and nourishing fruit juice from the stable of Chi Limited, now wears a new look following a strategic makeover to reposition and convey tangible and intangible attributes of the brand to the consumer.
According to the Managing Director of Chi Limited, Mr. Deepanjan Roy, the new pack is a fresh and entirely new design that is aimed at effectively communicating the core value of Chivita Active as an “active healthy lifestyle” brand to consumers.
He added that the new pack parades a bold new logo that is refreshingly modern while exuding the core essence of active health. “With rounded contemporary edges and the forward pointing red triangle, the logo emphasizes on advancement, achievement and success,” he said.
Roy continued: “The design is cutting edge. The rich fruit and juice visuals combine perfectly with the simplistic design and colour pallet to reveal a truly sophisticated pack. It is a pack that exudes confidence and fitness and will resonate with those who lead an active lifestyle and are primed to achieve more.”
The pack also features a nutritional information panel on the six citrus fruits mixed together to form the juice while “Fortified with Vitamin C” is strategically positioned on the pack to further identify with the health conscious consumer. Further examination of the pack reveals active images on the side panels that urge consumers to embrace the active lifestyle and an inviting motif of fruits and juice splash.
Chivita Active fruit juice contains six citric fruit juices and added vitamin C. The citric fruit juices are Orange, Grapefruit, Lime, Tangerine, Lemon and Mandarine.