LG has decided to take its marketing game to the next level. So much so that it has set a new Guinnes World Record for the largest outdoor advertising structure ever.



The advertising campaign in question is for the LG G3 and the billboard the company has built is in Riyadh, Saudi Arabia. It is 240 meters wide and 12 meters high taking a total space of 3,000 square meters. Unconfirmed information suggests LG has used 1,800 tons of steel to build it.

But it’s well worth it, as the company claims 20 million people who travel each year to the King Khalid International Airport, which the billboard is next to, will see it. According to LG’s estimates, this will bring in $25 million in annual revenue.

And here’s how the structure looks at night.

Who cares about their ad Waste of resources

Kk

There are some Guinness world records you just shake your head to.

Waste of valuable land and space.

20pounds: Waste of valuable land and space.

Is it your land? Didn't dey buy it with der money? Ur 1kobo enter dia?... People sha

kenny1795: Is it your land? Didn't dey buy it with der money? Ur 1kobo enter dia?... People sha

hehe i wanda o

killzone: LG has decided to take its marketing game to the next level. So much so that it has set a new Guinnes World Record for the largest outdoor advertising structure ever.



The advertising campaign in question is for the LG G3 and the billboard the company has built is in Riyadh, Saudi Arabia. It is 240 meters wide and 12 meters high taking a total space of 3,000 square meters. Unconfirmed information suggests LG has used 1,800 tons of steel to build it.

But it’s well worth it, as the company claims 20 million people who travel each year to the King Khalid International Airport, which the billboard is next to, will see it. According to LG’s estimates, this will bring in $25 million in annual revenue.

And here’s how the structure looks at night.

Alhamdulillah. ....!

Wow. That's really huge. We need something bigger in nigeria to break this record

tochman: Wow. That's really huge. We need something bigger in nigeria to break this record

Is billboard our priority in Nigeria? Just asking

epoxide:

hehe i wanda o

I see some ants lined up at d base of d 1st pix, or are they human beings? ... On a second thot, dis project is entirely western! Scratches head, nods like a lizard- dashes to sambisa forest to spill info to boko!

If na naija dis kind billboard dey, "LASAA don hamma be that"

LordReed: There are some Guinness world records you just shake your head to.

So true. Some of the records are so weird ...

nairalife2013: I see some ants lined up at d base of d 1st pix, or are they human beings? ... On a second thot, dis project is entirely western! Scratches head, nods like a lizard- dashes to sambisa forest to spill info to boko!

u no fit near that forest slf ...hehe

Everybody should go home and sleep.. Wetin concern us with LG's new bill board.. Mtchew.. I knw one nonsense codon go still coment after me.

LIfe can get better

High level Advertising.

20pounds: Waste of valuable land and space.

Like Seriously? I don't think so. LG cannot waste such amount of money on something that won't be of any benefit to them. U use money to get money.

20pounds: Waste of valuable land and space.

tell dat 2 dem afta dey'v made deir 25 million dollars revenue

Lilimax: Is billboard our priority in Nigeria? Just asking

#

My dear, its not o. Just for record breaking purpose, that's all

O' boy

life is gud. Get your cheap dats with bonus. Check my signature.

In a highly competitive market,good advert is necessary.

Soon now Apple,Samsung nd the other smartphone companies will do their own billboard

Lilimax: Is billboard our priority in Nigeria? Just asking

Billboards are done mostly by private companiesto advertise their goods. The government generate revenue from it. There are big billboards erected in different places in lagos, it cost minimum of 40 million naira a year to advertise on them. So if a big company like Samsung decides to build the biggest billboard iin Africa here in Nigeria, it will good thing in terms of the revenue the government will generate from it.

Advert business is a big business.

can someone explain how they hope to earn the revenue. will I pay to see it? or will that make me buy an LG product? just don't know

Life's good

kenny1795: Is it your land? Didn't dey buy it with der money? Ur 1kobo enter dia?... People sha

Nawaah oooh!!! You dey vex 4 him b4

seunfly:

Nawaah oooh!!! You dey vex 4 him b4

no mind d guy.... he didn't read where the expected income from the billboard is in the excess of 20million dollars... he dey talk "waste of valuable land and resources"

kenny1795: no mind d guy.... he didn't read where the expected income from the billboard is in the excess of 20million dollars... he dey talk "waste of valuable land and resources"

loool, nice signature