Do you ever feel like you’re spinning your wheels on social media? You publish a post and then think that it’s time to get to work sharing it all over Facebook, Twitter, Pinterest, and Google +?

We hope that the traffic comes in and our numbers go up and our audience is engaged. But we also feel tired and more often than not as if we’re talking to a wall.

It’s time to rethink social media.

I want you to imagine for a moment that you are a 5th grade teacher. You are about to teach a unit on diseases that affect the human body. You love to integrate different concepts and have it cross all subjects so you begin to plan your strategy.

■In reading, you’ll assign an age-appropriate novel about the Black Death plague in the Middle Ages.
■In writing, you’ll ask them to write an exposition on a virus that attacked a country in the past.
■In history, you’ll explore the effects of virus outbreaks in populations such as the Native Americans.
■In math, you’ll use statistics to teach how the CDC predicts how many people might be infected and how the virus replicates.
■In science, you’ll dig deep into the workings of viruses and bacteria and what the differences are.
■In art, you’ll have your students look at paintings done during some of the dark periods of sickness.
Your topic is getting hit at from every angle. The students will learn valuable skills in multiple subjects, all the while exploring deeply the subject at hand.

So how does this tie in with social media?

If you are a blogger, you need to start thinking like a teacher.

You have your blog, your Facebook page, your Twitter handle, your Pinterest boards, and your G+ profile. In essence, you have five subjects you are in charge of

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Social Media Fail
Since so many bloggers are obsessed with numbers and traffic, we spend all our time laboring over the one subject – the blog. We write and design and write some more. Then we use all the other subjects to yak about the main one.

And we’re doing it all wrong.

What kind of grade would your students get with this method? Not good. They’d fail. So let’s think about this like an educator.

Successful people on social media are the ones who treat it as an end in and of itself, and not simply as a means to an end.

Pick a topic. It could be your niche as a blogger or it could be a more specific thing you want to write about. I’ll use the example of a food blogger. This food blogger has a great recipe for chicken. Here’s the wrong way to do it:

■Write the recipe post.
■Share it everywhere, multiple times, until people are so annoyed they start unfollowing you.

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