5 Tips To help Build A Popular & succesful
Blog
It’s frustrating, isn’t it?
Knowing all of the things that you know and still
not being able to take your blog to the next level.
The level that’ll catapult you into “popular
blogger” status.
I mean, isn’t that the goal that we all have –
aside from making money?
Sure you know the things you thought you
needed to know. Things like traffic tips. Both on
and off page SEO. An enticing “bribe” to capture
more readers. Sharing you content on social
media platforms.
But regardless of doing these things for months
… even years … you’re still not at that point you
want to be. And you’re getting frustrated, aren’t
you?
I’ll even bet that you’re probably thinking that
those popular bloggers just want to keep the
“secrets to become a popular blogger” all to
themselves. That they don’t even want to share
it. That if you’re lucky enough to become a
popular blogger someday, you’re lucky enough to
have stumbled across the secret.
But you know what?
Shame on you for thinking that way because the
actual answer has been in front of you for your
whole blogging life.
Listen, I’m no popular blogger but I do have and
use common sense. But besides that, the one
thing that I do better than almost anything else
is pay attention.
I pay attention to what’s going on around me, in
blogging, in the news, wherever. And by paying
attention to these popular bloggers, I’m
strategically putting myself to be in their
position one day.
In the meantime, not to be a glory hog, I’ve
decided to share with you a few of the more
important tips I was able to come up with. By
following these tips, you’ll get a better
understanding of how they built their blogs to
become so popular and how you can do it too.
So, get out your magnifying glass, Sherlock …
we’re going to have a look at 5 tips right now.
Tip #1: Emulate What Successful Bloggers
Are Doing.
It always amazes me when certain bloggers, who
obviously wants to prove that they can make it,
try to do this by being original. By being
different. By not following what others have
previously done.
These bloggers always leave me shaking my head
and asking one question.
Why?
Why try to be original? Why try to be
different? If others have done it before you,
then what sense does it make to re-invent a
completely new wheel?
Listen, being original is one thing but the best
thing you can do for your blog is to copy other
bloggers in your niche. Now, let me clarify what
I mean by copy them. I’m not saying for you to
blatantly go and copy their content – rather copy
certain things they do.
For example, if they have a post that’s very
popular, write a post of your own on that topic.
If they have a certain “bribe” to get readers to
join their mailing list, come up with a similar
“bribe” of your own. If you notice that they’re
very engaging and active with comments and on
social media, do the same.
Emulate them as much as you can, while still
being yourself, because they’re obviously doing
something right to succeed – and you want to be
just as successful as they are.
Note: Make sure that you emulate one successful
blogger at a time and do it for considerable
amount of time (6 months) before starting to see
the results that you want.
Tip 2: Build Relationships With Other
Bloggers.
I’ve only been involved with blogging for a little
over a year, but it really amazes me how much
blogging has changed in the short time I’ve been
involved in it. Not too long ago, to be successful
blogging, it was all about SEO and choosing long
tail keywords to rank for.
While to some degree it’s still that, the
blogosphere has drastically changed. More and
more it’s all about building relationships with
bloggers and relationship marketing – and I
couldn’t be more happier.
While I think SEO is important, I feel it’s much
more important to build relationships and engage
with others.
This can have a longer lasting effect on the
success of your blog. But the greatest thing
about it is that it’s fairly easy to start.
Here are a few example of how you can start:
Commenting regularly on other blogs.
Sharing other bloggers content on your social
media platforms.
Emailing them personally about a specific post
they wrote that you enjoyed.
Doing these things on a consistent basis will
quickly get you on that bloggers radar and they’ll
start to pay more attention to you.
Once that happens, you could be well on your way
to building strong relationships with many
bloggers. And that’s a great thing since it’s
difficult to be successful blogging if you try to
make it on your own.
Note: Always do this for the right reasons –
meaning your goal is to create new relationships
and engage. If you try to do this for the sake of
getting a back link, those bloggers will quickly
see right through it.
Tip 3: Give Your Readers What They Want.
If you don’t already know this then you’re about
to get a rude awakening.
What you write on your blog isn’t for you. And as
harsh as it sounds, nobody really cares about
what you think. See, what you write in your blog
posts are for your readers. Every last word.
That’s why it’s important to always try to give
your readers what they want. And that’s quality
content aimed to helping them or teaching them.
Once you deliver on that, they’ll steadily start
coming back for more.
So how do you do this? Here’s a few
suggestions:
Ask them questions on your social media
platforms. (Eg. What is it that you struggle with
blogging?)
Visit forums and post a thread. (Eg. What’s the
one thing you wish you had known about blogging
when you started?)
When you give your readers what they want,
chances are very high that they’ll start relying
on you for advice and go to your first before
they consider someone else.
Note: To know exactly what they want requires
alot of research so while it may take a while to
write the content, be prepared to work just as
hard researching what they want.
Tip 4: Stand Back And Assess.
Sometimes it’s just best to take a step back and
look at what you’re really doing with your blog.
Many times, we can get wrapped up with blogging
and certain strategies that we’re implementing,
that we don’t take the necessary time to find out
what’s working and what’s not.
This is a very important tip that you need to do
in order to be a popular blogger. And, there are
certain steps you could take to figure this out:
Take a day, a few days or whatever it takes to
look at your blog and see if there are any
changes that you could make to get even better
results. This means looking and testing certain
things such as color, layout, formatting, etc.
You can even ask regular visitors/readers or a
fellow blogger to give their honest opinions on
your blog. Chances are they’ll be very critical,
which is good. In a sense, that’s how you want
them to be so you can work on those things you
need to improve on.
Use heat map tools like Crazy Egg to see where
on your site people click, and more importantly,
where they don’t click at all.
Note: This is something that many bloggers don’t
do and you should at least be doing this every 3
month or so. It’s fine to implement a new
strategy but you have to assess things and find
out what really works and what doesn’t.
Tip 5: Be As Active As Possible.
Hard to imagine that when I first started out
with my blog, I started it off as a static website.
Meaning that I only had a few posts on there and
new content wasn’t added on a regular basis.
Thankfully I smartened up because to build a
popular blog, you have to be active.
That means coming out with blog posts
consistently, replying to all comments,
commenting on other blogs, staying active on the
social media platforms you use and
communicating with your readers.
With there being so many blog out there you
have to always be active to (1) build those
relationships and (2) stay relevant in the eyes of
your readers.
Note: While you want to be as active as possible,
you have to be strategic as well. So only be
active in places that provides you a great source
of traffic and engagement.
Bonus Tip: Show Your Personality.
This is probably the most overlooked thing that
so many bloggers aren’t doing on their blogs but
letting your personality show through does
wonders not only for your blog, but for your
brand.
People identify best with other people.
When you’re willing to show off your personality
(funny, quirky, inspirational, etc.) you’ll start to
connect more with your readers because they’ll
see that they’re dealing with a real person who
isn’t afraid to show who they are.
Some of the most popular bloggers out there
show their personalities in every post that they
come out with and how do you think that’s
working out for them?
Over to you
Building a popular blog is a goal for many
bloggers, including myself. Do you have any
additional tips to add to this conversation? Let
me know in the comments below.

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