Revenue = high readership + high paying ads +
relevant ads + well placed and designed ads
The third element of our Adsense equation is that of relevant Adsense ads . It is all very well to rank high in search engines to generate high levels of traffic, but without relevant ads that relate to the content of your blog you are not likely to generate much in the way of click throughs.

Let me give you an example. Recently I was asked
to help a fellow blogger who has struggling with his
Adsense ads because whilst his content largely
focused upon the topic of ‘health care’ – most of the ads being served to his blog were focused upon
‘blogging’. He was getting quite reasonable traffic
levels and had a reasonably high paying topic (there are some good health care ads out there) but as you’d expect, people coming to a blog about health care did not click on ads for blogging software and services at a very high rate. The challenge was to get his ads reflecting the content of his blog.

Another fellow blogger had the problem of not
getting ANY ads being served to his site. Instead of
paying ads all he was getting was the public service ads that Adsense serves when they couldn’t find any relevant paying ads (these pay nothing).

How do you get relevant ads? Here are a few things to try.
A simple way of checking this is to do a search on
Google for the key word you are targeting. If they
don’t serve ads on their own search results page its an indication that such ads are scarce – if not non existent. They way we got ads on my friends blog was to experiment with other related keywords.
He didn’t have to change the focus of his blog – just the way he described his topics. For example if
there are no ads for ‘bed linen’ try ‘blankets’,
‘sheets’, ‘quilts’ etc. Experiment with different
combinations until you find something that works.
Increase your Keyword density – The more you
use your keywords the more likely you are to get
ads on those topics. Its not common knowledge
exactly how the Adsense bot decides what ads suit
your content best (if someone knows feel free to
post it in comments below) but it’s a pretty safe bet
that if you put you keyword in your title, at least
once in your first paragraph and then scatter it
throughout the rest of your page that you’ll convince the Adsense bot of what your topic is. It MAY also
be helpful to include your keywords in the URL of
your page (Moveable type can let you do this – ie
look at the URL of this page – it incorporates my
title and therefore some keywords). It MAY also be
worth putting your keywords in outward links, bold,
italics etc. All of these strategies also help optimise
yor blog for search engines which won’t hurt either.
Examine your Sidebars, menus, header and footer –
It is not just your main content that the Adsense bot searches to find the topic of your page, but also
your other areas. When I looked at the healthcare
blog that was getting ‘blogging’ ads I noticed that he had the word ‘blog’ in his title, three times on his
sidebar and once in his footer. It was also in his
URL and he also used the word quite often in his
content. My recommendation was to remove the
word from as many of those places as possible and to increase his health care keywords. The ads
improved their relevancy almost immediately.
Stick to one topic per page – Obviously this may
not be feasible on your front page – but attempt to
keep each individual blog entry/post as highly
targeted as possible. I’ve noticed that some people
often include two or three topics in one entry – this
will confuse Adsense’s bot so split them up into two entries.
Block irrelevant Ads – Sometimes despite your best intentions Google just gets it wrong and serves your ads that have nothing to do with what you write.
If you’re getting some repeating irrelevant ads block them.
Adsense lets you do this to quite a few sites
and its easy to do. I have a number of ads blocked,
some because they are philosophically not
consistent with what I write about, but mainly
because they just are not relevant to the topic of my blogs.
Ask Adsense – If all else fails notify Google
Adsense of your issue. Of course they are busy
people – but Google prides itself on being
responsive to its users. I’ve emailed with queries a
number of times, once on an issue of irrelevant ads, and every time I’ve had positive results from my query. You’ve got nothing to loose – shoot them an email!

If you do all of the above you SHOULD find Adsense serves you with relevant ads. In conjunction with the other elements in our equation this will contribute to increased click throughs and hopefully higher Adsense revenue.

Next in this series on how to target high paying Adsense Ads.

Targeting high paying Ads
http://adsense-cutcorners..com/2015/01/targeting-high-pay-ads.htm