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Nairaland Forum / Entertainment / Music/Radio / Why Do African Artistes Find It Hard To Break Into The Nigerian Market? (21880 Views)
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Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by jiggaz(m): 3:01pm On Feb 01, 2015 |
I have been thinking lately why dis is so.. I mean there are some songs by some African Acts that will be ruling airwaves across Africa but we dont even hear of them here in Nigeria & the farthest they can come to West Africa will be Ghana. I know Sarkodie was able to break into the market likewise Cabo Snoop & a few others but dat is it. One example is Nameless from Kenya, he released a Hit single in Kenya called Sinzia in 2005/06. D song was very big in East Africa, Central Africa & some parts of Southern Africa but lo and behold it didnt even smell the shores of Nigeria. Another example is d rampaging girl- band ''Blu 3'' from Uganda. These girls burst onto the African music scene in 2004 with their Hit single ''Hitaji'' which ruled airwaves in East Africa, Central Africa & Southern Africa. Though some Nigerian radio stations played the song, it didnt record any commercial success like it did in other African countries. They released another song in 2009 ''Where You Are'' ft Radio & Weasle & it was a massive hit across Africa, it was also number 2 on MTV Base African charts for weeks. It was even played on MTV Europe. The farthest they broke into West Africa was Ghana but never Nigeria. There are other Hit songs by artistes from East Africa that recorded so much success around Africa but they did not make any impact in Nigeria. Hit songs like Gold Digger by Jackie Chandiru from Uganda, Siamini by TID from Tanzania, Lookie Lookie by Stella Mwangi frm Kenya & One and Only by Navio frm Uganda etc.... I happen to know about these songs cos i'm someone that loves good music no matter its origin & i research very well too. Language is neva a barrier to me. So my question is ''What do u think is limiting these good African artistes from breaking into the lucrative Nigerian music market''? Is it language barrier, finances or what? From what i discovered, artistes from East African countries & Africa in general believes dat to break into Mainstream Music in Africa, u have to conquer Nigeria first which is true... So nairalanders, spill ur opinions. Its all welcomed The picture below is the Blu 3 girls from Uganda. 8 Likes
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Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Gmajor(m): 3:12pm On Feb 01, 2015 |
lol most african countries rarely produce good music as compared to Nigerian. When u watch ugandan n kenyan music video u'll be like wtf. The look like one of those eddy remedy tracks from way back. What do we need their trash for when we have artists that are 10x more talented than them 66 Likes 3 Shares |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by jiggaz(m): 3:15pm On Feb 01, 2015 |
Gmajor:You no answer oo lol |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Nobody: 3:33pm On Feb 01, 2015 |
1 language barrier 2 they dont sing junk loud music like what nigerians want 3 no time to listen to their music cos artist in nigeria are too much....music in nigeria is competing with nollywood movies in term of stewpidity 118 Likes 5 Shares |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by osamaBUSH(m): 4:06pm On Feb 01, 2015 |
It all boils down to promotion of the material. Even in the Northern part of the country you have great artiste but still have not smelt the market because breaking into the market is Toucher than it seems. 23 Likes 1 Share |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by jiggaz(m): 6:14pm On Feb 01, 2015 |
osamaBUSH:Word!! U are soo correct bro. 8 Likes 1 Share |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by jiggaz(m): 6:15pm On Feb 01, 2015 |
kallmemrB:lol well said. 5 Likes |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by jiggaz(m): 6:16pm On Feb 01, 2015 |
Gmajor:Lol Bro some of them have upgraded oo. |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Airforce1(m): 9:11pm On Feb 01, 2015 |
too long No time to read all that Sorry |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by jiggaz(m): 9:59pm On Feb 01, 2015 |
Airforce1:No wahala. 3 Likes 2 Shares |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by jiggaz(m): 7:14am On Feb 02, 2015 |
Nonybb:Talk |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Nobody: 11:23am On Feb 19, 2017 |
naija music is the bomb, the rest na dogs breakfast 3 Likes 1 Share |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by jiggaz(m): 1:31pm On Feb 19, 2017 |
uzzyfire: |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Nobody: 3:14pm On Feb 19, 2017 |
My brother if you know how many upcoming artistes our universities breed you go enter China go break your market... 60 Likes 1 Share
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Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by GossipHeart(m): 3:14pm On Feb 19, 2017 |
Because there are no musicians in those African countries Other countries in Africa who do music easily break into the Nigerian market Take for example artist from the following countries easily breaks into the Nigerian market because they do good music Jamaica USA Ghana Congo Cameroon, you see what Awilo Logomba did to Nigerian market ?? He still sell the songs he did 20 years ago in the Nigerian market As for Nigerian music, we are the head of music in the whole world, go to Europe, Spain, North America, South America, everywhere in the world, people are playing Nigerian songs not because they understand it but because you can dance to the melody, sound and tempo 27 Likes 1 Share |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Dandeson1(m): 3:14pm On Feb 19, 2017 |
Jd |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by DuBLINGreenb(m): 3:15pm On Feb 19, 2017 |
The Nigerian music scene is over populated every tamuno and dokubo wants to be an artist In Lagos every street has 5 'upcoming' artists in every university every cultist is a rapper, every girl is in choir. To break as a foreigner in naija is easy just stay foreign always tell them your foreign and come and base in naija if you are white or half caste or have an Accent the better for you Nigerians have inferiority complex and fetish for exotic and as such you will blow. Thank me later. 40 Likes 1 Share |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Damfostopper(m): 3:15pm On Feb 19, 2017 |
what's tha business 13 Likes 1 Share
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Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by ALAYORMII: 3:15pm On Feb 19, 2017 |
Because they are yet to discover the pangolo sound that fits the Nigerian listeners 5 Likes 1 Share |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Nutase: 3:15pm On Feb 19, 2017 |
Bias |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by pocohantas(f): 3:16pm On Feb 19, 2017 |
Because the Nigerian market is saturated enough. Nigerians are also bias in their own lil way. Mr Eazy said Ghanian music influenced ours, you saw how Nigerians came for him? That's how bias and close knitted Nigerians are when it comes to mocking other African countries. They also don't sing our kind of pangolo music. Language is also a barrier, while our artistes are trying so hard to sound foreign. Lots of other african countries are still indigenous in their music. 20 Likes 4 Shares |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by ugochukwufrenzy: 3:16pm On Feb 19, 2017 |
Gmajor:true talk...for ınstance..vıctorıa kımanı thınks she can come to nıgerıa nd be d queen of musıc when we have tıwa,sımı,nınıola,yemı,seyı nd co...she beta go back and learn taılorıng... 20 Likes 1 Share |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by slimfit1(m): 3:16pm On Feb 19, 2017 |
They did in the past things change. 1 Like |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Iamdmentor1(m): 3:17pm On Feb 19, 2017 |
OK 1 Like |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by nNEOo(m): 3:17pm On Feb 19, 2017 |
We have not finished buying our own. Sometime I wish Nigeria politics was like our music industry. As long as you are good all the tribes just love you without even caring to know your tribe.... 20 Likes 1 Share |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by canalily(m): 3:17pm On Feb 19, 2017 |
Becos they will thief everything in the market and corrupt the buyers |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by BrightEye(m): 3:17pm On Feb 19, 2017 |
ha ALAYORMII: you just said what's in my mind. If u can't sing pangolo music nowadays , u can't make it in Nigeria as a musician. BTW, this song always makes me laugh, the way the singers struggle to do in the Rome as Romans do: "my bank alert na GBEGEM" 3 Likes |
Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by Nobody: 3:17pm On Feb 19, 2017 |
Airforce1 right now be like " are u indirectly referring to me??" 26 Likes 1 Share
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Re: Why Do African Artistes Find It Hard To Break Into The Nigerian Market? by iamnicer: 3:18pm On Feb 19, 2017 |
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