Google has launched a service called YouTube Kids, a new version of the internet’s leading destination for video aimed squarely at children.the service is available as a free app on iOS and Android, and at the moment, it can only be accessed within the U.S. “[YouTube Kids is] the first Google product built from the ground up with the little ones in mind,” Shimrit Ben-Yair, YouTube Kids group product manager, said in the post. “The app makes it safer and easier for children to find videos on topics they want to explore.” The company says search gives users access to YouTube’s main database of videos, but that YouTube Kids’ results are automatically filtered for safe content. The service also gives adults a range of parental controls, including the ability to disable search completely, limit screen time and cap the volume. Google has disabled comments on the service, but it does show some kid-friendly ads. For Google, entering the children’s market is a move that has been a long time coming. In December, the company announced its intentions to create products for kids 12 and under, and now, it seems, the company is making good on that promise. https://www.youtube.com/watch?feature=player_embedded&v=OUmMAAPX6E8