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Nairaland Forum / Entertainment / TV/Movies / Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World (32996 Views)
The Thing Wrong With Nigerian Movie Industry And The People Watching / Why Ghollywood Is The Worst Movie Industry Ever... / Charting The Way Forward For The Nigerian Movie Industry. (2) (3) (4)
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Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by free2ryhme: 9:24am On Mar 11, 2015 |
Nollywood, Nigeria's worth $800 Million while actors and actresses chasing politics money 2 Likes
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Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by holluwai(m): 9:24am On Mar 11, 2015 |
Hard to believe thou... |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by ndaman25: 9:25am On Mar 11, 2015 |
;DNice 1 there ;DNice 1 there |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by safarigirl(f): 9:25am On Mar 11, 2015 |
After sweeping the awards at the recent AMVCA, Nollywood has shown that truly, na only dem waka come 6 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by mmsen: 9:25am On Mar 11, 2015 |
I'm glad that they are making money but I can't watch these films. It's not the quality so much as the themes, the religious/superstitious nonsense is annoying and doesn't resonate with me. P.S. I can't tolerate Bollywood and most Hollywood movies either. 4 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by synergycom19: 9:26am On Mar 11, 2015 |
Another Voodoo analysis |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by dallyemmy: 9:27am On Mar 11, 2015 |
Where is the tax that accrued to Nigeria from the industry? 1 Like |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by martincbarton: 9:27am On Mar 11, 2015 |
ok 1 Like |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by ChristyG(f): 9:29am On Mar 11, 2015 |
This francis guys and his biased news,i clicked on the first story and found out that u did not put the story on kunle afolayan success there,u only removed the ibo part to feed ur egotistic self,the second one too,u just removed the ibo part and posted it here..get over urself dude,and stop trying to downplay other tribes great stride in nollywood.oh and this news is old,since 2012 6 Likes 1 Share |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by kowema(f): 9:29am On Mar 11, 2015 |
Wulfruna:Bless you... |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by cyberdurable(m): 9:30am On Mar 11, 2015 |
oneda: U avent watched better movies, all u see is drama by local producers, try watch Movies like October 1st, |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by haibe(m): 9:31am On Mar 11, 2015 |
pekeyim:i tire oo. We too dey delude ourselves |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by rockycodes(m): 9:31am On Mar 11, 2015 |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by steppin: 9:32am On Mar 11, 2015 |
falconey:Bigotry as usual...only in the usual place we know. 7 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by danielicon(m): 9:32am On Mar 11, 2015 |
good one but if they start to Count the meaningful movies I no sure say we go enter first 10. Nigeria should stop producing crude drama in the name of films and start producing standard movies but any way it's not easy.. if it was ,Where are the other country... THUMBS UP NW... THANK U |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by Arysexy(m): 9:37am On Mar 11, 2015 |
[s] ChristyG:[/s] Tribalism will Kill u and ur co-travellers. A woman for that matter. U suck 5 Likes 1 Share |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by ChristyG(f): 9:38am On Mar 11, 2015 |
falconey:as in,kunle afolayan is d best,i dont care what anybody says.all his movies are way better than those thrashy ones they show on africa magic,from irapada to figurine.and also tunde kelani too 2 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by Folksyharry(m): 9:38am On Mar 11, 2015 |
piracy is doing a lot of damage to the industry. They have to find an effective means of making their money before and after it gets to Alaba. kudos to them |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by ChristyG(f): 9:40am On Mar 11, 2015 |
Kunle Afolayan wants to scare you, he wants to thrill you, he wants to make you laugh, but most of all, he would like you to suspend your disbelief — in his plots, yes, which tend to be over the top, but also about what is possible in Africa. He bristles if you call him an “African filmmaker” — a phrase redolent of art-house cinema, which his work assuredly is not. He wants to make huge, explosive, American-style blockbusters, and he wants to make them where he lives — in Nigeria. His ambitions may sound implausible. Nigeria lacks even a reliable supply of electricity. But it does contain a chaotic creative energy that has made it the world’s most prolific producer of films. Twenty years after bursting from the grungy street markets of Lagos, the $500 million Nigerian movie business churns out more than a thousand titles a year on average, and trails only Hollywood and Bollywood in terms of revenues. The films are hastily shot and then burned onto video CDs, a cheap alternative to DVDs. They are seldom seen in the developed world, but all over Africa consumers snap up the latest releases from video peddlers for a dollar or two. And so while Afolayan’s name is unknown outside Africa, at home, the actor-director is one of the most famous faces in the exploding entertainment scene known — inevitably — as “Nollywood.” On a continent where economies usually depend on extracting natural resources or on charity, moviemaking is now one of Nigeria’s largest sources of private-sector employment. Walls around Lagos are plastered with posters reading, “Actors/Actresses Wanted.” Nollywood stars are everywhere, from billboards to glossy tabloids filled with pictures of red-carpet events. The African Movie Academy Awards, held each year in the oil-rich Niger Delta region, have become a lavish spectacle, drawing visitors like Forest Whitaker and Danny Glover. Nigeria’s president, Goodluck Jonathan, has recruited Nollywood stars to campaign with him, while Afolayan and others have lent prominent support to a protest movement called “Occupy Nigeria.” And yet most of the movies themselves are awful, marred by slapdash production, melodramatic acting and ludicrous plots. Afolayan, who is 37, is one of a group of upstart directors trying to transcend those rote formulas and low expectations. His breakthrough film, the 2009 thriller “The Figurine,” was an aesthetic leap: while no viewer would confuse it with “Citizen Kane,” to Nigerians it announced the arrival of a swaggering talent keen to upset an immature industry. Unlike most Nollywood fare, “The Figurine” was released in actual theaters, not on cheap discs, playing to packed houses next to Hollywood features. “Many observers,” Jonathan Haynes, a scholar of Nollywood, recently wrote, “have been waiting a long time for this kind of filmmaking, which can take its place in the international arena proudly and on equal terms.” In contrast to Nollywood’s chiseled leading men, Afolayan is stout, speaks with a laid-back drawl and has a noticeable scar on one side of his face from a car accident. But he has undeniable charisma — a quality his admirers say he inherited from his father, an actor and legendary playboy. One sticky August night, I accompanied Afolayan on a prowl through Lagos, weaving through the metropolis in his monstrous pickup truck. We ended up at an open-air nightclub called King Sized, where heads turned as he made his entrance with a boisterous entourage. In West Africa, a famous presence demands recognition, so the resident highlife band swiftly shifted into an impromptu praise song. “Kunle Afolayan,” the vocalist began to trill, “Kunle Afolayan is here!” As the singer celebrated his name, Afolayan nonchalantly sipped from a sweaty beer bottle. This was a scripted ritual; the entertainment didn’t come free. The chorus reached a crescendo as Afolayan, dressed in faded jeans and bursting from a sheer white shirt, came forward with a huge stack of Nigerian banknotes. He began to dance, shaking his hips and moving his feet, casting off bills with fluid flicks of his wrist — a tribute Nigerians call “spraying.” A band member crawled around, scooping up cash, while Afolayan delighted in the adulation. When I visited Lagos, Afolayan was preparing to start shooting his follow-up to “The Figurine.” He told me he hoped to emulate his hero, Mel Gibson, another actor-director from a remote English-speaking land with outsize appetites and ambitions. “It’s sad,” Afolayan said of Gibson’s recent self-destruction. “I love Mel and I’m such a fan of his work.” He was quick to distance himself from Nollywood and its streetwise art of “guerrilla filmmaking.” “Their mind-set,” Afolayan said, “is totally different than mine.” For all of Afolayan’s grandiose talk, however, the economic realities of African filmmaking conspire against an improvement in quality. The consumer base is huge — there are more than a billion Africans, 155 million of them in Nigeria alone. But access to those buyers is controlled by the clannish merchants who congregate on the outskirts of Lagos at the Alaba International Market, the distribution hub of the African movie business. To visit Alaba is to catch a glimpse of entertainment in its Hobbesian state, where few laws restrain profiteers, piracy is rampant and all creative calculations yield to the lowest denominator. The market’s cramped concrete stalls are piled high with video CDs packaged in garish paper envelopes. Men pulling carts laden with boxes jostle through unpaved alleyways, passing under flapping banners advertising new releases like “Mama’s Girls” and “Demonic Attack.” Castoff plastic discs, the detritus of digital replication, litter the muddy ground like seashells. This may not be quite what Jean-Luc Godard had in mind when he recently declared that with digital cameras, “everyone is now an auteur.” But it certainly represents a vision of what the future could hold — and not just for Nigeria — if the practice of making entertainment ceases to be rewarding to professionals. Even as Afolayan tossed off cash for his song, he faced a vexing challenge in making his next film: who was going to pay for his work? When everyone is an auteur, who values artistry? On a Saturday afternoon, in the last hour of precious daylight, Osita Iheme was ready to work. A dwarf popularly known as Paw Paw, and the star of a string of politically incorrect hits with titles like “Baby Police,” Iheme is one of Nollywood’s most bankable actors. In his latest film, an ensemble comedy set in cramped slum housing, he was playing the lecherous son of a landlord. The director, working with a single Sony digital camera, watched the scene unfold on a beat- up TV monitor. It involved a scatological sight gag, a confrontation with a gaggle of female tenants and lots of screaming. Iheme set his face in an exaggerated glower as the actor playing the landlord wagged his finger and bellowed, “You have turned my place into a market square for madwomen!” Nollywood’s bawdy humor — or fright or fantasy — appeals to a public seeking escape from depressing living conditions. The industry itself was born out of economic desperation during the early 1990s, a period of military dictatorship, low prices for Nigeria’s oil and Western-mandated “structural adjustment” of its economy. Actors and cameramen were out of work because of budget cuts at the national television station. Movie theaters were closed because no one wanted to venture into the dangerous streets at night. According to legend, the first Nollywood movie was made by a small-time electronics trader named Kenneth Nnebue, who, stuck with a large shipment of blank videotapes, decided to unload them by making a movie about a man who sells his soul for wealth. That movie, “Living in Bondage,” sold hundreds of thousands of copies and established Nollywood’s archetypal plot elements: martial discord, greed, a conflict between Christianity and juju, as the occult is called in West Africa. From these accidental origins, a cultural phenomenon emerged. Other merchants, overwhelmingly members of Nnebue’s ethnic group, the Igbo, followed him into business. They literally made things up as they went, shooting movies in just a few days, based on vague scenarios instead of scripts. Directors approximated tracking shots by pushing their cameramen around in wheelchairs. Quality was shaky, but the buying public didn’t care. Between 1994 and 2005, production in Nigeria went from a handful of feature movies a year to more than 2,500. “We watch these Africa films like ‘Blood Diamond’ and ‘The Last King of Scotland’ — they’re always from the perspective of the Europeans,” says Lancelot Oduwa Imasuen, who has directed more than 160 features. He was the subject of a documentary called “Nollywood Babylon,” which was shown at the Sundance Film Festival, and he told me that when he went to the festival, he was shocked to discover that some American directors had been working for years to make just one movie. 5 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by Nobody: 9:41am On Mar 11, 2015 |
adioolayi: That's the itch bro. Piracy destroying the industry faster than the speed of light. 2 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by emmysoftyou: 9:42am On Mar 11, 2015 |
nollywood anyway i have never one day see ghana movies as a big threat or competitors to nollywood movies, the only intimidation the ghanians actors or actresses gave a big blow to nigerians actors or actresses is their boldness to displayed the act of nudity in their numerous unprincipled and uncultured movies which a nigerian cultured men will not like to engage on,if not ghana gollywood cannot competes or cause a threat to nollywood.. when i heard frm the very first time that living in bondage is the first home video in nigeria,it took me time to understood d meaning of home video cos i ve been watching programs like things fall apart,ripples and the village headmaster but they re not home video and i say kudos to the man behind the success,kenneth nnebue and today we cannot discuss nollywood without his name and his first home movie not mention.. nollywood in its nature can now be rated alongside hollywood and bollywood, this is a signs that good things comes frm africa.. kudos to the godfather of nollywood (pete edochie) kudos to the godfather of bollywood (amitahb benchan) kudos to the godfather of hollywood (james bond) or syvester stallion.. yu guys fascinated me with your unique roles in the scenes.. And let me thank the rest of the actors and actresses too. sharon stone[hollywood] hmm good instinct .. angelina jolie[hollywood]hmm also good..i lov her.. anold swertzernegger,[hollywood]best commando,hmm lov him.. syvester stallion[hollywood],hmm aka rambo,tough man sharuhk khan[bollwood],handsome lovaboi. karrena kapor[bollywood],hmm she s good. emeka ike,nonso diobi,jim iyke and ramsey noah,[nollywood]hmm gud stuf. omotola ekeinde,genevieve nnaji,tonto dikeh and stella ojukwu damascus.. yu guys have made hollywood,bollywood and nollywood what it s today and kudos to the ones i didnt mention..one love.. 7 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by shammah1(m): 9:43am On Mar 11, 2015 |
It happened while GEJ is the commander in chief yet they didn't mention. All they know how to do is to insult and call the president names. How do they think Nigeria achieved the largest economy in Africa? It's not a magic or overnight. It was a big efforts made by the federal government they accused. Ignorant people, as for me and my entire family we've chosen forward ever and backward never... GEJ till 2019 8 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by Idrismusty97(m): 9:44am On Mar 11, 2015 |
Why are we celebrating "Quantity" not "Quality"? We are number two in the world because we churn out movies like pure water. Very few directors take their time to groom a movie properly, With N100k or less you have a Nigerian movie, it wouldn't even take a week to produced it . In three days it's done, all in a bid to make quick money. The movies are even repetition of some sort. They know what Nigerians like so they act the same thing over and over again changing little details. Nigeria films are always about; -A poor dude who suffer and then finally became wealthy -A woman rejecting a man who loves her blahblah -witchcraft/juju -Cultism stuffs . No matter the name or packaging it always revolve around this in some ways. Did i also mentioned they are bunch of copycats without class. The Indians churn out movies more than us but in a unique way. I rather stick with Bollywood and Chinese movies. 1 Like |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by Asylum(m): 9:46am On Mar 11, 2015 |
Talking about an American producer trying to produce a movie for years and a Nigerian producer producing a movie withing days...... America produce with passion but here in 9ja even blackberry bold 5 can be used to film... E.g Mr Ibu and co...... No qualms Naija still trying. 2 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by Nobody: 9:51am On Mar 11, 2015 |
Nollywood is currently employing over 5,000 people directly and indirectly and has made hundreds of millionaires. That's the angle I want us to look at. That's transformation. The music industry has employed over 1000 people, and thrilled over 100 million people., made thousands of millionaires; That's the angle we should focus. That's transformation. We should embrace our gains, and stop insulting growth process. Rome wasnt built in a day. Hollywood is over 100 yrs old. Nollywood is our baby, its growing. 7 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by Badosqi(m): 9:52am On Mar 11, 2015 |
Hehehehehehe.... Number 2 in the world in terms of quantity but wot of quality. Nollywood will have to sit down down there if we are talking of quality. Nollywood the movie industry where the numba of times Jide Kosoko acts in movies in a year surpass the total numba of what some big hollywood actors act in their whole career. Check the numba of movies Jean Claude Van Damme features in in his whole career and compare it to that of nollywood stars in a year.... 1 Like |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by shammah1(m): 9:55am On Mar 11, 2015 |
Tribalism alert! ChristyG: 4 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by shammah1(m): 9:58am On Mar 11, 2015 |
Are you a tax collector? dallyemmy: 1 Like |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by Nobody: 9:58am On Mar 11, 2015 |
Thumb up to Andy Kenneth Okonkwo, I remembered watching living in bondaged in my home town when I was a kid, I could not sleep that night after watching the movie, what keeps coming to my mind is Andy oburu na ikpotaghi nwunye gi taa inwu o. Living in Bondage the best I have watched followed by World Apart that brought out Ini Edo. 3 Likes 1 Share |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by FairDude(m): 9:59am On Mar 11, 2015 |
naija we too much. 3 Likes |
Re: Nollywood, Nigeria's $800 Million Movie Industry And Number 2 In The World by ChristyG(f): 10:00am On Mar 11, 2015 |
shammah1:yeah but ur blind self wont see the op's own.abeg swerve jor 2 Likes |
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