James Bond doesn't work for free. He isn't just some gun
for hire. He has standards, and values, and if you want him
to use your smartphone in a movie you better come
prepared with "a solid financial proposal." Because if Bond
doesn't think your products are very good... Well, let's just
say $5 million dollars will get him to hold your phone, but
those are just table stakes.
$5 MILLION JUST TO HOLD A SMARTPHONE
No, this isn't advertising fan fic — this is how the product
placement negotiations went down for the upcoming Bond-
flick Spectre, at least, according to emails leaked from the
Sony hack. Although we already knew that Daniel Craig
was in the running for a $5 million fee just to be
photographed holding Sony's flagship Xperia Z4 , another
email — recently flagged up by Wikileaks — has detailed
exactly what the filmmakers' objections were.
As Andrew Gumpert, president of "worldwide business
affairs" at Columbia, notes, when it comes to product
placement, Bond isn't just about the money:
BEYOND the $$ factor, there is, as you
may know, a CREATIVE factor whereby
[director Sam Mendes] and Daniel
[Craig] don’t like the Sony phone for
the film (the thinking, subjectively/
objectively is that James Bond only
uses the "best," and in their minds, the
Sony phone is not the "best".
The email is dated to October 2014, and also mentions the
possibility of swapping in a Samsung device for Sony's.
While Sony had reportedly budgeted an $18 million
" advertising commitment" for the next Bond film, Samsung
was apparently willing to up this figure to $50 million.
A previous email also floated the idea of sidestepping Craig
altogether and bringing in Q — aka British actor
Ben Whishaw — for the publicity instead.
$5M FOR BOND, BUT
JUST $1M FOR Q
"What if we take the Daniel Craig fee and convince Sony
just to pay Barbara directly [$4 million] for a placement
fee," writes Columbia Pictures executive George Leon. "NO
Daniel this time. We walk from him. The remaining [$1
million] (or LESS!) of this budget can be used to hire "Q"
instead?"
Unfortunately, there doesn't seem to be anything else in
the emails revealing which smartphone brand Bond does
decide is "the best." He certainly has a history with Sony
as he uses an Xperia T handset in Skyfall, but we all know
the world's greatest spy can be a bit fickle. And if he
doesn't think your smartphone is "subjectively /
objectively" the best, well, can you really argue with
someone with a license to kill?
www.theverge.com/2015/4/24/8488453/james-bond-sony-product-placement-xperia-z4-spectre

Ok *flaunts koko mobile*

ok o

Pls where can I download skyfall?

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