SPOTIFY has entered this year's CoolBrands Top 20 for the first time – as Netflix soared past James Bond car manufacturer Aston Martin.

The annual report into the UK's most desired brands have been released, with US technology companies dominating the top spots.
Apple – which last week released its new iPhone 6S and iPhone 6S Plus smartphones – has topped the Top 20 for the fourth year in a row.
The Cupertino firm's latest smartphones boast pressure sensitive displays, which add new ways to interact with the smartphone, and a new colour, dubbed Rose Gold.
Read our definitive review of Apple's latest handsets here – or check out the NINE best new features bundled with iOS 9.
Spotify was the highest new entry into the CoolBrands Top 20, which placed 11th in the chart.

The hugely popular music streaming service topped brands like Adidas, Sonos and Virgin Atlantic.
Meanwhile, Netflix stormed up five places in the charts to fifth place – placing above Chanel, YouTube and Google.
Facebook-owned photo sharing social network Instagram made it into the top 10 for the first time.

Attaining Top 20 CoolBrands status takes time and isn't the result of a one year fad or flash in the pan
Stephen Cheliotis