For over five years, I have been online, I started by monetizing my content on hubpages with Google AdSense, I gained insight into various means of making money online, and I can unequivocally (big word eh?) tell you that; as at the time of writing this, AdSense is one of the poorest way of monetizing your website.
Don’t get me wrong, I make money from AdSense through various niche sites and it’s as good as it could be; to make money from few passive blogs.

But for a new blog or established authority site with numerous valuable contents and growing audience; the greatest mistake a blogger can make is to rely on AdSense for monetization.

A friend of mine run a food blog where she shares various recipes on weekly basis, and at the end of the month, she shares her monthly income report post. I analyzed three of her income report, and it was very obvious that she was making peanut from Google AdSense, while other monetizing sources were bringing in couple of dollars every month. As a matter of fact, there are months when she gets paid as much $200, for photo license of her recipes.

Sequel to my observation, I advised her to get rid of the AdSense ads and replace it with affiliate links, and the income increased by 30% within a month. She didn’t push sales through her email; all she did was replacing the Google AdSense Banner with an Affiliate banner.

STRESSFUL:

Other than the poor revenue Google pays publisher, it should be noted that it is becoming extremely difficult to get a Google AdSense account as of late. You keep applying, and they won’t hesitate rejecting your application.
The reason for this is not far-fetched; Google has enough publishers already, and they don’t need new blogs with few contents in wasting their customers’ resources. So they allow computer to automatically analyze your application and trash it with an auto generated rejection email.

Instead of wasting your precious time in applying over and over again, you can invest your energy into something more productive.

POOR REVENUE:

It’s plainly simple! Google revenue is very poor! Especially if your traffic is from any of the third tier countries (Africa, Asia and East Europe). Y
ou can earn as low as $0.01 per click, now tell me, how many clicks would get you a decent $100 per month? Take into account that the number of clicks is directly proportional to the volume of traffic coming to your blog.

If you’re earning a decent amount from the AdSense revenue right now, then you can actually earn more if you consider other monetization methods. To show that Google is paying peanut for all your effort, calculate your RPM (Revenue per Millie) using this simple formula:
Total Profit ÷ Total Pageviews x 1000 = RPM
If your current RPM is less than $5, and your only monetization method is Google, then Google you’re being enslaved by Google.

INCREASED BOUNCE RATE:

When a visitor click on ads on your blog, you eventually lose the reader to other website for few cents, which in-turn increases your blog bounce rate. Increased bounce rate is not good for your blog SEO.

There is no standard evidence that Google uses the amount of time visitors spend on a post to calculate to position of blog post on search engine report page, what is proven however is that, longer blog post (2000+ words ) tends to rank higher on Google search compared to short post.
So here is the irony, Google pays you token to send your readers to their advertisers website and in-turn they penalize your blog post because people are leaving it to visit other websites.

YOU LOSE MONEY:

When you rely on Google AdSense, you end up losing money in the long run.
Big blogger ditched Google AdSense years ago, because they discovered they were losing money rather than gaining.

Building an authority blog takes time and effort, while building such blog; you would eventually end up building a huge list of loyal readers that would follow your advice and recommendation religiously. Such readers are like gold mine when you have them on your email list.

Having an email list allows you to advertise or promote products (Yours or others) anytime without losing readers on your blog. You mostly send the affiliate link to their email, so your bounce rate is not in danger as you earn decent income from product promotion.

If Google AdSense isn’t the best way to monetize a blog, how then can you profit from new/established blog?
I won’t write extensively on this, as it would be a pointer to my next blog post. But here are few ways of making serious money from your blog besides AdSense.
Affiliate Links
Promoting your own product

Source: www.nct.com.ng/forum/why-you-should-stop-using-google-adsense_1095.html




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revolution is on the way people will ditch adsense so much that they will review their approval procedures. They obviously dont need much publishers anymore so they should point it out blankly for those who still have them at heart and for authority bloggers they know what to do when their eyes open.