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East African film maker opens up on what they hate about Nigerian movies


A top rated Kenyan film maker and script writer, Njoki Muhoho, recently took a swipe at the sorry state of the East African film industry, blaming the woes on the inability of the policy makers in the region to recognize the economic potentials of the industry.

Muhoho, who was appointed the head judge for the 2016 edition of the prestigious Africa Magic Viewers’ Choice Awards, AMVCAs, made this strong observation while in a chat with HVP, in Nairobi, Kenya.

According to her, ‘’the issue is not that we can’t make many films, or that we are not capable of many good films, but the problem lies on our policy makers. Our legislators need to decide on the policies that should be made to make the environment more conducive for film makers. There are many things that need to be done to make the film industry in East Africa much more conducive. This is part of the things we are trying to do in Kenya, using the parliament to be able to pass certain policies like the film policy. We are not saying every country that is doing well is because they have fantastic film industry. Some have done it without a policy but it looks like in East Africa, we need government support.”

Muhoho, who has a dual career in Management Consultancy and TV/Film Production also cited lack of training centres as another major challenge facing the growth of the film industry in the region. While commending Nigerian film makers for their storytelling abilities, Muhoho, however, frowned at some of the unusual occurrences in the country’s films. She wondered why Nigerian actors scream loudly on screen.

‘’Why your actors always scream loudly? She queried, adding ‘’Your films lack sequence. That’s why Nigerian films can be more than one and half hour. I find that very odd. In East Africa, we see it as shouting, but probably, in West Africa, it is not. Again, Nigerian films are always lengthy. That’s what we don’t like about Nigerian movies, ’’ she said.

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u don't like our movies coz "we shout"...well, this is Nigeria and pangolo sells more than pure water

But from Uganda to Kenya, Rwanda and Tanzania, Nigerian films are on their screens everyday and watched in virtually every homes. They call Nigerians 'IGWE' maybe because they hear it called loudly(winks)

It's unfortunate I had to agree with her. We Nigerians shout too loudly on set. Sometimes one has to keep adjusting the volume restlessly. I watched a Nigerian movie on African magic yesternite. At a point I had to leave for bed when it seems the movie was unending.

If you bash her from saying the truth,then something is wrong with

Not a fan of any movie though but I hate watching Nig movie more when a friend begged me to watch "Ile Alayo" that I will enjoy it.

sholatech:
But from Uganda to Kenya, Rwanda and Tanzania, Nigerian films are on their screens everyday and watched in virtually every homes. They call Nigerians 'IGWE' maybe because they hear it called loudly(winks)

And it's aired on their local stations too. K24, citizen tv, itv Tanzania are very good examples.

Akkord4gov:
If you bash her from saying the truth,then something is wrong with

Not a fan of any movie though but I hate watching Nig movie more when a friend begged me to watch "Ile Alayo" that I will enjoy it.

Yeah but they still air it on their local channels and business men advertise their product through it.

I 'd comment but I am scared.

tpiar:
I 'd comment but I am scared.

Scared of wot?

All I see from her observation is jealousy. If you watch most of their movie on K24, Africa magic Swahili. you will just switch off the tv. How countries in Africa watch east Africa movies compare to that of west Africa? How come east Africa movies win less awards? Thanks to Mnet, Hotel majestic is being aired on Africa magic Swahili and others. Just two weeks ago, citizen tv was showing one of naija's a series dear mother. If they hate watching our movies, I don't see reason why their tv channel broadcast our movies on daily basis especially citizen tv. they show our movies thrice a day and they even have sponsors.
I read an article when someone Kenyans complained that they don't see reality in their movies compare to Nigeria movies. The shout, the cry e.t.c are what happens in reality except for the poor audio from the DVD or CD plate. Acting is about bearing reality on set no pretending.

Do they shout I just know that their background sounds/music is always louder (is that the appropriate word) than their voice

But Kenyan movies are better

Rubbish