Eight out of every job opening in Nigeria today is a marketing job. The name ranges from Business Development Officer, to sales Rep, to Marketers... just name them.
Two out of ten job seekers will be willing to take up a marketing job. The fear of Marketing job is the beginning of Job search wisdom.
The firm will give you XYZ target to meet, under fund your mobility and expect you to cover the whole world to market product/services.
But how difficult is marketing job? If you ask me, I will tell you that marketing is not a dreaded job if and only if the companies are getting it right.
Traditional marketing is going into extinct. The new order of marketing is called DIGITAL or ONLINE MARKETING.
If you have the skills, you can take up any marketing job any day any time. The good news is that these skills can be learnt.
In digital marketing we have Social Media Marketing, Email Marketing, Mobile marketing etc. Let me expound on one.
EMAIL MARKETING. This is using email newsletters to sale your product and services. One thing about this type of digital/online marketing is that you must get it right before you can profit from it.
If you are a biginner, here are some tips
1. SUBJECT LINE: A subject line must be short, descriptive and gives a reason to click the email.If there is one thing you must meticulously study, test and experiment with it's the subject line. If you want to improve your open rate then your subject line is imperative. What makes a subject line effective? One that is captivating, engaging and compelling. In other words, your recipients are just dying to open it.
2. A RECOGNIZABLE NAME AND EMAIL: Email service providers maintain certain alarm bells to detect spam, and recipients also have a nose for detecting junk. According to one statistic, nearly 43 per cent of email recipients push spam button due to unrecognized name or email address in their inbox.

What does this mean for you and your campaign? Well, you must have the proper name and email address that your audience knows, recognises and trusts. If not then they'll simply be transferred over to the spam folder. Of course, this isn't something you want at all.

An additional tip: at the end of emails, provide a brief note urging the customer to place your name on the no-spam filter to avoid the emails accidentally being placed in the junk folder.
3. SOCIAL SHARING OPTIONS: Social media and email marketing go hand in hand today. For whatever reason, marketing gurus thought the two were mutually exclusive, which, as the data and trends suggest, is incorrect. Think of it this way: social media has helped email marketings' visibility.

Here are five ways to merge email marketing and social media:

Add social media icons in all of your emails

Collect emails on social media

Design and send out dedicated email campaigns for your social media accounts

Offer Facebook and Twitter followers an incentive to submit their email address

Produce content that can be viewed across various platforms.

Studies have shown that 2016 is the year where social media-email marketing integration will be accelerated by brands and marketing experts. Don't get left behind in this advertising endeavour.
4. EFFECTIVE CTA's: Next to subject lines is Call-To-Actions (CTAs). These are essential to a successful email marketing initiative. Without an effective CTA then you might as well end your objectives in this campaign right now.

Each email campaign must have an opaque and fully outlined target. Your CTA will hold your subscribers' hands to complete your desired target. If your goal is to peruse your blog, sign up for your monthly newsletters or refer your product to others then your CTA will help accomplish this.

If done correctly then you'll quickly notice how crucial your CTA is. It's simple: make it clear, to the point, visible and action-oriented.
5. TIMING IS EVERYTHING: In life, timing is everything. And in the world of email marketing, that is no different. Indeed, there isn't the perfect, number one solution out there for when to send emails. It really depends on a case-by-case basis. Everyone has their own unique audience, location, industry, et cetera.

When you're unsure, you can always take advantage of the many email automation tools out there.


We can help you with any aspect of your email marketing.
We design Amazon SMTP server for emails. We run email marketing trainings for cooperate organizations.
We have email database of various professionals.
call Lillie on- 08034530864

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