The internet has changed significantly and so have the signals that determine search engine ranks. We recently made changes to our website title. Some two years ago, such change would have affected our search engine ranks but today, it does not really cause any ranking gain. The fact is that titles are now expected to be more related to page content and not just built around keywords.

We’ve got to change our strategy and do so very fast following emerging guidelines and indicators that the recent changes to Google’s algorithm are pointing us to. So be careful with tweaking critical content like page title, description, main menu titles, other menu titles and description. They add up to how Google accesses your website friendliness and usability.

An algorithm change can create a major upset and force a radical change to how pages and content are constructed. That’s the dynamism of the internet and sets us on the path to thread cautiously. We must keep in mind that changes to the search engine algorithm is continuous. One thing that seems constant is the focus to improve user experience. If you keep your content development efforts on improving user benefits, you are not likely to get a penalty even with future update to the search engine algorithm.

You may be struggling to recover from a past penalty and drop in ranking. We have once suffered a heavy rank loss in Google search engine. Dropping from top 5 position and going down to 32 for a very relevant keyword.. That was because we frequently fiddled with metatags at a time it played very important roles and hoped that those changes will force Google to re-access our page and push it up. It worked but when the penalty came, it was also huge. That was the lesson that got us to know that there can be penalties for some things. We began to learn about the best and acceptable practices and have since moved up steadily. Slow and steady is the way to go. Never be in a hurry, stick to the rules and work with the advice of reputable SEOs, that will bring you eventually to a winning position.

In this article, you’ll find very useful guidelines that will help you avoid a penalty and also help your recovery if you are suffering a Google penalty. The focus of this writing is on Google from 2015. We shall be looking at the last four big algorithm updates from Google and lay out a strategy for dealing with the damage.

Let’s look at them one after the other.

Read full article at: https://www.todhost.com/blog/a-guide-to-manage-google-algorithm-changes.html

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