Cowbell - standard fat filled powderedmilk
PRODUCT INFORMATION
Cowbell Our Milk has become synonymous with quality and value. The vision of providing quality, affordable milk powder to the people of Africa has led Cowbell to be Africa’s number one brand in small sachets.
The regular additions to the Cowbell product range are testament to the Group’s commitment to the provision of innovative and value-added milk products. It is this dedication to service and consistency that has contributed to the continual success of Cowbell as a brand and Promasidor as a whole.
FAT FILLED
Cowbell, Our Milk, is delicious, nutritious and tastes just like fresh milk. Cowbell is ideal for the whole family and is specially made with fresh skimmed cows’ milk and vegetable fat, which contains no cholesterol.
Cowbell contains the proteins, calcium, vitamins and minerals essential for the whole family. Cowbell Milk is packed full of nutrition and goodness. The protein in Cowbell Milk provides the building blocks essential for makingand repairing body tissues such as muscle and skin.
Cowbell is rich in protein, calcium, phosphorous and enriched with Vitarich, a fortified blend of vitamins A, C, D, E and K to encourage strong and health growth. Vitamin A is essential for eyesight development and assists in the body’s immune function; Vitamin C fights infection, assists with wound healing and is necessary for iron absorption; Vitamin D helps the body keep the right amount of calcium and phosphorus in the blood; Vitamin E is an antioxidant that protects body tissue from damage, it is also important in the formation and protection of red blood cells; and Vitamin K plays an important role in the formation of blood clotting agents.
Cowbell Filled Milk Powder makes a delicious milk drink, an excellent yogurt and is also ideal with porridge, cereals and for cooking.
Cowbell milk products are packed in a range of small sachets, larger block bottom refill sachets and food grade cans to suit all pockets.
CONSUMER BENEFITS
Delicious and nutritious - once reconstituted tastes just like fresh milk
Made from fresh skimmed milk and vegetable fat, which contains no cholestrol
Contains the proteins, calcium, vitamins and minerals essential for the whole family
Mixes instantly in hot or cold, safe drinking water
Enriched with Vitarich, a fortified blend of vitamins A, C, D, E and K.
Ideal for adding in porridge and cereals, great for cooking or as a delicious drink on its own
SHOPPER BENEFITS
Available in a range of convenient, value for money packagingsizes
Low, affordable price point per sachet or tin to suit all pockets
TRADE BENEFITS
Competitively priced and attractive margins to wholesaler and retailer
Extensive sales and distribution network
Marketing support including point of sale, consumer promotions, radio, outdoor and TV
Cowbell will be supported with a range of point of sale elements: shelf talkers, bunting, ABS posters and more
In store promotions so that customers can really get to know all the great new benefits of Cowbell milk
Cowbell has a 24 month shelf life elements: shelf life