German sportswear firm Puma has seen sales of Leicester City soccer jerseys rise fifteen-fold as a result of its winning the English Premier League title, chief executive Bjoern Gulden told a German paper.

Puma has provided the kits for Leicester, who were 5 000-1 outsiders at the start of the season, since 2012.

"The fans love such stories - the underdog coming from behind and pulling off something unlikely," Sueddeutsche Zeitung quoted Gulden as saying in its Thursday edition. [url]Naijabet.com[/url]

"The demand for jerseys has risen by fifteen-fold," he said.

Gulden did not say, however, whether Puma would pay more money to Leicester as a result of the title win.

"Our contract runs for another two years. Of course we're talking to them about how we can be more ..............READ MORE

http://www.9jabet.com/2016/05/19/puma-sees-leicester-jersey-demand-rise/