Nigeria’s number one noodle brand, Indomie, recently made history as it unveiled a new brand extension, Bellefull Pack. Considered as Nigerian’s first consumer named chicken flavour noodle brand, Bellefull is the result of a painstaking research embarked upon by Indomie; which had the brand asking consumers what more it could do for them. Consumers echoed that they wanted largest single consumption pack. Indomie ‘listened’ and then responded with Bellefull.




Bellefull is a noodles brand that satisfies like no other with great tasting, lip smacking, delicious INDOMIE. It comes at an attractive price of N150 and a sure answer to a quick convenient meal that can be garnished to give all the nutrition that is needed. The innovative brand was formally unveiled recently to the public at the function hall of Sheraton Hotels, Lagos. 



The highlight of the launch was the witness of the selection of the Indomie Bellefull Online Comedy Competition winners from hundreds of entries which produced MISS ATUEYI ADA AND MASTER ABIOLA OLORUNYOMI OF UNCLE I DON BELLEFULL VIDEO as the latest millionaire in town.



On why Indomie launched Bellefull, Mr.OnomeAsagbra, Product Manager, Dufil Prima Foods Plc., emphasized that it defined how both consumers and marketers can together give creative solutions to everyday needs. He said:
“We are a consumer inspired and brand led business and at every particular point in time, we go the extra mile to ensure that we provide superior satisfaction to our consumers. And one way we try to do that is to always check with them to know what they want. First we study via various research which showed that while Nigerians like their favourite Indomie, consumption was greatly tilted towards breakfast or snack time occasions because of the perception that noodle is a light meal. Our quest was therefore to understand what the real bowl size was for other consumption occasions such as lunch or dinner given the economic realities to come up with a full meal that had an attractive price point and would be considered a total hunger buster. When we probed deeper, we got more insights into what we needed to do. And that gave birth to Bellefull. “Bellefull” the name in popular lingua can be associated with as it implies the feeling you want to get after eating the noodles.”


Shedding more light on the uniqueness and extra benefits of the new Indomie Bellefull noodle, Mr. Onome stated that,
“it satisfies and fills you up no matter how hungry you are with little cost. It comes at an affordable price point of a hundred and fifty naira with all the great taste you love in your Indomie.”

 

Speaking on the rationale behind the unique launch of Bellefull, Marketing Director, Dufil Prima Foods Plc, Girish Sharma stated:
“Having produced such a fantastic product, we also wanted to introduce it to our consumers in an extra exciting ambience with an extra first-of-its-kind experience. You can’t have a fantastic product like this, the first of its kind in Nigeria and perhaps in the world and just launch it quietly.”
He added that Bellefull would soon be available to consumers nationwide.

 

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Source: http://www.timenaija.com/nigerians-ask-for-bellefull-indomie-responds/

I just dey observe!

They will soon start producing indomie in sack like rice!

Tolexander:
They will soon start producing indomie in sack like rice!

Sounds like what Lalasticlala will send to his future mother inlaw.

this was an Ad for Linda ikeji buhh timenaija no dey carry last useless blogger!

the next product will be 'indomie for the family' or better still "ijewuru size", "eat and die size", "wonbia and alajenu big indomie size".......

Nice one

When u chop Di's one, u go know say u don chop BELLEFULL

Lol

Lol if i belefull make i bend

I didn't ask o.

Indomie adds variety to their products. It really works for them. Watch out for Indomie pot belly pack..

They've given children another job again..

Little kids will start having potbellies...... too much starch everywhere.

Something that's not even nutritious.

Chaiiiiiiiiiiiiiiiiiii
We have suffered.
This is the only thing a blackberry babe can cook.
Lazy Ladies are happy to see this.
Their dreams are becoming accomplished.

This is why most men have low libido and sperm count.
How can we rely on these RUBBER BANDS for vitality..?
Men and Ladies, no longer reason well.
MEN now cry, when proposing to ladies.
This is what u get from an INDOMIE infested Generation.

I still believe that no matter the advert, it will NEVER sell more than GARRI.

These indomie guys and their scam.....

Before you know they will re-size it and it becomes like super pack for the same 150 naira.

Indomie should just find a way of doing something about their seasoning because its no longer spicy and tasty the way it used to when they first launched the product

Naija, una don suffer

Nothing special about it. It is same as buying 3 smaller packs. They codedly want consumers to pay more. Most people buy 2 for hundred. So they are selling 3 as 1 for N150. Y not @ a reduced price if actually they want to satisfy customers...

SUPER PACK----> HUNGRY MAN SIZE---> BELLE FULL. PATIENTLY WAITING FOR CHOP AND DIE EDITION.

Common make una go church now

waiting for when they will start producing indomie packs as big as bag of Beans

Na our money dem wan chop so, where their family size he nor sell so dem bring bellyfull he go for Mari sha

Indomie pepper
indomie chicken
indomie suya
indomie pepper soup
indomie hungry man
Dey are so inconsistent in line of branding. why create a brand that won't last & Penetrate d market..
Make indomie Gerrarahere mhen!!!

hpk:
SUPER PACK----> HUNGRY MAN SIZE---> BELLE FULL. PATIENTLY WAITING FOR CHOP AND DIE EDITION.

U for get Family Size way nor last

Tolexander:
They will soon start producing indomie in sack like rice!

Or ghana must go

What happens to the Family size that was once in circulation?

Wen did I ask for belle full?
Is money I aksed for oo

Th I is real beelful edition.

Very fast to make and filling with minimal nutritional supply to the body. Even the spices don't catch again. It's more like " make I just put something for belle".

Many kids these days are on this as a staple diet. Very unhealthy.
Parents make beans for your kids. Proteins

hpk:
SUPER PACK----> HUNGRY MAN SIZE---> BELLE FULL. PATIENTLY WAITING FOR CHOP AND DIE EDITION.

Na only you want eat that one

waiting patiently for indomie super sack

Lol, and some people will fall for this.

Person go eat noodles die?

Lol